Puyagoon , G. and Thongsiri , A. (2023) “MARKETING MIX FACTORS INFLUENCING THE DECISION-MAKING TO USE A PRIVATE NURSING HOME SERVICE FOR THE ELDERLY: A CASE STUDY OF MEESUK SOCIETY IN CHIANG MAI”, Journal of Interdisciplinary Development (Humanities and Social Sciences). KhonKhen, Thailand, 2(2), pp. 43–49. available at: https://so07.tci-thaijo.org/index.php/IDHS/article/view/4154 (accessed: 4 September 2026).