KAMKANKAEW, P.; MEESUBTHONG, C. .; SAWANG, K. . Decoding, Connecting and Converting Cultural Understanding and Consumer Behavior: The Imperative of Applying Anthropology in Marketing Management. International Journal of Sociologies and Anthropologies Science Reviews, Maha Sara Kham, TH., v. 3, n. 6, p. 1–26, 2023. DOI: 10.60027/ijsasr.2023.3341. Disponível em: https://so07.tci-thaijo.org/index.php/IJSASR/article/view/3341. Acesso em: 16 jun. 2025.