WANG, Y. Influence of Entertainment Virtual Anchor Live Broadcast Scene on Fans’ Reward Behavior--A Case Study of the Chinese Market. International Journal of Sociologies and Anthropologies Science Reviews, Maha Sara Kham, TH., v. 5, n. 1, p. 537–552, 2025. DOI: 10.60027/ijsasr.2025.5327. Disponível em: https://so07.tci-thaijo.org/index.php/IJSASR/article/view/5327. Acesso em: 29 may. 2025.