Kamkankaew, Pongsiri, Chatcharawan Meesubthong, and Kotchaporn Sawang. 2023. “Decoding, Connecting and Converting Cultural Understanding and Consumer Behavior: The Imperative of Applying Anthropology in Marketing Management”. International Journal of Sociologies and Anthropologies Science Reviews 3 (6). Maha Sara Kham, TH.:1-26. https://doi.org/10.60027/ijsasr.2023.3341.