Li, Yanan, and Vichit Uon. 2025. “The Factors Influencing Chinese Consumers’ Durian Purchase Decisions: The Mediating Role of Country-of-Origin Image”. International Journal of Sociologies and Anthropologies Science Reviews 5 (3). Maha Sara Kham, TH.:795-806. https://doi.org/10.60027/ijsasr.2025.7340.