Srikhamhaeng, Suphatsawan, Phithagorn Thanitbenjasith, and Pongsiri Kamkankaew. “The Impact of Marketing Mix on Generation Z’s Mobile Phone Case Purchasing Decisions in Chiang Mai, Thailand”. International Journal of Sociologies and Anthropologies Science Reviews 4, no. 6 (November 10, 2024): 501–510. accessed July 10, 2025. https://so07.tci-thaijo.org/index.php/IJSASR/article/view/5069.