Li Y, Uon V. The Factors Influencing Chinese Consumers’ Durian Purchase Decisions: The Mediating Role of Country-of-Origin Image. IJSASR [internet]. 2025 May 21 [cited 2026 Feb. 22];5(3):795-806. available from: https://so07.tci-thaijo.org/index.php/IJSASR/article/view/7340