https://so07.tci-thaijo.org/index.php/IJSASR/issue/feedInternational Journal of Sociologies and Anthropologies Science Reviews2024-09-03T17:23:56+07:00Assoc. Prof. Dr. Sanya Kenaphoomdr.keninstitute@gmail.comOpen Journal Systems<p><strong>International Journal of Sociologies and Anthropologies Science Reviews </strong></p> <p><strong>Old ISSN 2774-0366 (Online): New ISSN 2985-2730 (Online)</strong></p> <p><strong>Crossref Member name: Dr. Ken Institute of Academic Development and Promotion<br />DOI prefix (Crossref): 10.60027</strong></p> <h1><a href="https://docs.google.com/document/d/1Iq97FmQkaGOzJzXTsxJifq00vBXdIYxRK2zTn828KKM/edit#heading=h.tzb9xiqmpay7" target="_blank" rel="noopener">ThaiJO User Manual</a> </h1> <h3>Publishing Policy - Aims and Scope</h3> <p>The journal deals with sociologies and anthropologies science reviews, which publish research articles, academic articles, and/ or review articles. The following areas are covered in the Journal; </p> <ul> <li>Sociologies</li> <li>Anthropologies</li> <li>Humanities</li> <li>Social Sciences</li> <li>Education</li> <li>Business Administration</li> <li>Politics</li> <li>Public Administration</li> <li>Development</li> <li>Tourism</li> <li>Other areas of Social Sciences</li> </ul> <p>The article contributes to the development of the concepts, and theories, as well as new knowledge for developing the community and society. Serves as a medium for disseminating and exchanging academic knowledge between researchers, academics, developers, educational personnel, and generally interested people, such as being the source of dissemination into the research results of graduate students and academics both in the country and abroad. Encouraging researchers, scholars, developers, and interested people to create research and academic papers to benefit developing countries.</p> <p> </p> <p><strong>Type of Articles</strong></p> <p>1. Research Article is a report of the results of a systematic study, research, or development.</p> <p>2. An Academic Article is a work of writing an interesting topic in which the author presents new knowledge by using theories, concepts, and related research results as information sources.</p> <p>3. Review Article is an article that combines theories, concepts, and research results on many subjects, the author will synthesize the literature in order to compile it into a conclusion or argument on a particular matter, which is a review of the academic progress of that matter.</p> <p> </p> <h3>Publication Frequency</h3> <p>Release scheduled of Six issues per year: </p> <ul> <li class="show">Issue 1 January – February</li> <li class="show">Issue 2 March – April</li> <li class="show">Issue 3 May-June</li> <li class="show">Issue 4 July-August</li> <li class="show">Issue 5 September – October</li> <li class="show">Issue 6 November– December</li> </ul> <p><strong>Journal Specific Requirements</strong></p> <ul> <li class="show">Research articles, academic articles, review articles, and book reviews, which have a reference list.</li> <li class="show">The articles which will be selected must contain content that is of social interest and academic value.</li> <li class="show">The articles must not be translated articles or interview articles.</li> <li class="show">All published articles are academically reviewed by 2 or 3 peer reviews.</li> <li class="show">Any academic comments of articles published in this journal belong to the author, if the rights and freedoms of others are violated, the author is personally responsible.</li> <li class="show">The editor of the journal does not reserve the right to refer to the contents of this journal in other writings.</li> </ul>https://so07.tci-thaijo.org/index.php/IJSASR/article/view/4451The Effect of the Hybrid Learning Environment on the Learning Experience and Engagement of Mature Students in Thailand 2024-09-01T15:52:12+07:00Baramee Tangtrongchitintel99897brl@gmail.com<p><strong>Background and Aim: </strong>Mature students have unique strengths and weaknesses compared to traditional students, including higher levels of self-directed learning and motivation, paired with more time and resource limitations, making online and hybrid learning very popular. However, the quality of the hybrid learning environment could impact learning outcomes. The research investigates the role of hybrid learning environments in the learning experience and cognitive engagement of Thai mature students using the Web-Based Learning Environment Instrument (WEBLEI) assessment framework for online environments.</p> <p><strong>Materials and Methods: </strong>An online survey was conducted among mature students at a Thai university (n = 290). Data was collected using a questionnaire based on the WEBLEI framework. The data analysis used descriptive statistics and Structural Equation Modelling for hypothesis testing.</p> <p><strong>Results: </strong>Hybrid learning environment characteristics of access, interaction, response, and results significantly influenced perceived learning. Perceived learning and academic self-efficacy influenced cognitive engagement. Academic self-efficacy fully mediated the relationship between perceived learning and cognitive engagement.</p> <p><strong>Conclusion: </strong>The hybrid learning environment and its characteristics have a direct influence on the learning experience of mature students, with interaction having a particularly strong effect. Students respond to interaction, feedback, and critical reflection about their contributions, with course design and structure, convenience, efficiency, and autonomy on participation also playing a role. To influence cognitive engagement, improving the online learning environment to support perceived learning and particularly academic self-efficacy is critical.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4366Factors Influencing Chinese Vocational College Students' Satisfaction with Learning Management Platform2024-09-01T15:52:16+07:00Faai Ye15107799711@163.comThanawan Phongsathasathaphn@au.edu<p>Background and Aim: In the rapidly evolving landscape of education, online learning platforms, such as the Chaoxing Learning Platform, have gained substantial attention. Recognizing the pivotal role of student satisfaction in the effectiveness of these platforms, this study aims to investigate the factors influencing college students' satisfaction specifically within the context of Beihai Vocational College.<br />Materials and Methods: This study employed a purposive sampling method, selecting 150 respondents from Beihai Vocational College who met the research objectives to ensure the representativeness and credibility of the survey results. Quantitative research methods were applied, utilizing measurement tools in various aspects, including system quality, information quality, interaction, perceived usefulness, and student satisfaction. Results of Cronbach’s Alpha of the research instruments show that the alpha coefficient of information quality and interaction is within the range of 0.8 to <0.9, and the alpha coefficient of system quality, perceived usefulness, and student satisfaction is within the range of 0.9. The level of Cronbach’s alpha in the variables is within very good to excellent level. This indicated the acceptable level of internal consistency of the research instrument, which confirmed the reliability of the research instrument. Ultimately, methods such as descriptive statistics and multivariate regression analysis were used to conduct in-depth data analysis, aiming to comprehensively understand the impact of the Chaoxing learning platform on student satisfaction.</p> <p>Results: The results of the study showed that the independent variables system quality (β = 0.1465, P = 0.287), information quality (β = 0.3602, P = 0.016), and perceived usefulness (β = 0.5478, P = 0.005) were significantly positively correlated. In addition, the test also found that interaction (β = -0.0430, P = 0.084) did not have a significant effect on students' satisfaction with the Chaoxing Learning Platform at Beihai Vocational College.</p> <p><strong>Conclusion: </strong>The results of the study indicate that most of the students of Beihai Vocational College are satisfied with using the Chaoxing Learning Platform for learning, and students can learn, communicate, and collaborate well through this platform, which provides satisfactory learning results.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4596A Model for Enhancing Leadership Competencies for Students in Communication Engineering Majors at Universities in Xiamen City, Fujian Province, China2024-09-01T15:51:28+07:00Mingming Chen21813228@qq.comNathara MhunpiewwipaMhn@au.edu<p><strong>Background and Aims: </strong>The subject of leadership competencies is well-documented in the broader educational literature. Numerous studies underscore the importance of leadership competencies for university graduates, elucidating the significant impact these competencies have on career progression, personal growth, and the ability to contribute effectively to the organizational and societal context. This research aims to explore this underrepresented territory. This research endeavors to develop a comprehensive and robust model designed explicitly for building student leadership competencies in communication engineering.</p> <p><strong>Methodology:</strong> In the evolving landscape of higher education, leadership competencies are increasingly recognized as vital for the professional success of graduates. This study sought to develop and validate a model specifically designed to enhance the leadership competencies of communication engineering students in universities located in Xiamen City, Fujian Province, China.</p> <p><strong>Methodology:</strong> Employing a mixed-methods approach, the study encompassed a survey of 2003 students across five universities, with a substantial response rate yielding 831 questionnaires. The instruments used for data collection were a structured questionnaire and a Model Validation form. Data were analyzed using descriptive statistical methods, such as mean, frequency, percentage, and the PNIModified analytical tool.</p> <p><strong>Results:</strong> Results indicated a moderate Mean PNIModified value of 0.363 across the leadership competencies evaluated. Competencies requiring immediate attention due to their higher-than-average PNIModified values included adaptability (0.541), conflict resolution (0.478), self-awareness and emotional intelligence (0.442), and communication (0.367). These areas were identified as the primary weaknesses in the student body’s leadership profiles. In contrast, competencies such as teamwork and collaboration (0.116), social responsibility (0.293), and commitment (0.307) were recognized as strengths, with PNIModified values below the mean. The study considered many factors impacting leadership development, including the learning environment, experiential and practical opportunities, self-reflective practices, educational support, and the cultivation of teamwork and interpersonal skills. The research also considered elements influencing leadership competencies, such as engagement in activities, pedagogical methods, learning settings, critical thinking exercises, professional mentorship, and assessment strategies. Following expert consultation and iterative refinement, the study proposes a model comprising four extracurricular initiatives to bolster the underdeveloped leadership competencies. This model aspires to serve as a strategic blueprint for nurturing leadership capacities within the communication engineering student demographic in Xiamen City, thereby equipping them with the skills essential for their future roles in the workforce.</p> <p><strong>Conclusion:</strong> The study reveals a varied profile of leadership skills among Xiamen City communication engineering students, emphasizing the need to address immediate deficiencies in communication, self-awareness, conflict resolution, and adaptability. It seeks to improve these competencies by putting forth a customized model, guaranteeing that students are prepared for jobs in the workforce in the future.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4639Effect of Learning Management Using the Orff Approach on Violin Playing Ability of Fourth-Grade Students2024-09-01T15:51:24+07:00Jing Jin3014291836@qq.comMesa Nuansrimesa@vru.ac.thSuwana Juithongsuwana@vru.ac.th<p><strong>Background and Aims:</strong> In the past, Chinese music education exhibited characteristics of traditional transmission and indoctrination. Students were often in passive roles during their learning process, with teachers predominantly imparting knowledge and methods, neglecting student involvement in practical activities. This experimental research aimed to 1) compare violin playing ability before and after learning through learning management using the Orff approach and 2) compare violin playing ability after learning management using the Orff approach with the criteria at 70%.</p> <p><strong>Methodology: </strong>This study used a cluster sampling method with 30 students as the sample. The research instruments were as follows: 1) Six lesson plans using the Orff approach 2) violin playing ability test, with a reliability of 0.78 3) a violin playing ability assessment form, with a reliability of 0.75. Data were analyzed using the statistical software program. The statistics used for data analysis are the mean, standard deviation, t-test for dependent samples, and t-test for one sample.</p> <p><strong>Result: </strong>After using the learning management using the Orff approach: (1) Students' academic achievements were significantly higher than before use, with a statistically significant difference of 0.05; (2) The student's academic achievements are above the 70% standard, and the difference is statistically significant at 0.05.</p> <p><strong>Conclusion: </strong>Through learning management using the Orff approach, learning efficiency has been improved and the personalized learning needs of students have been met. To help students improve their performance ability and enhance their learning interest.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4558Effect of Mastery Learning Combined with Mind Mapping Technique on the Students’ Sculpture Performance Ability for Junior University Students2024-09-01T15:51:56+07:00Xu Qingsongqingsongxu4@gmail.comAngkana Karanyathikulangkana@vru.ac.thSombat Kotchasit sombat@vru.ac.th<p><strong>Background and Aims:</strong> The Chinese government has issued a series of policy documents to support the development of the cultural industry, providing policy guarantees and guidance for the development of sculpture education. Traditional teaching methods usually use unified teaching content and teaching methods, which cannot meet the individual needs of students. The comprehensive application of "Mastery Learning with Mind Mapping" theory and methods can provide solid technical support and rich teaching methods for the reform of sculpture education. Through the application of personalized learning plans and mind mapping, students' learning content and space can be expanded, and their learning efficiency and learning quality can be improved. This comprehensive approach can not only meet students' learning needs but also stimulate their learning interest and creativity and promote their all-round development. Therefore, the promotion and application of this method in sculpture education are of great significance and value. This study aims to explore and evaluate the impact of mastery learning combined with mind mapping technique on college students' sculpture learning achievements and performance ability through mastery learning combined with mind mapping technique.</p> <p><strong>Materials and Methods:</strong> The instruments for the experiment were four lesson plans. To evaluate the quality of a curriculum plan, it can be assessed using a Likert five-point scale. The quality of the scale can be measured using the Item-Objective Congruence (IOC) The assessment process involves analyzing each component of the lesson plan, attributing scores on the Likert scale, and then calculating the average score and the standard deviation (SD) for each component. The instruments for collecting data were two instruments needed to collect the sampling data, as the detailed list showed: sculpture score assessment and sculpture performance competency assessment. The sample was 30 students (one class) among the 120 junior students in the 2023 academic year. The procedures for data collection are as follows, the sample learning achievement before and after learning through Mastery Learning with Mind mapping and sculpture performance ability after learning through Mastery Learning with Mind mapping with the established 70 percent</p> <p><strong>Results:</strong> The study evaluated the effectiveness of employing mastery learning combined with mind mapping techniques to enhance students' learning achievement and sculpture performance ability. Significant improvement was observed, with posttest scores surpassing pretest scores (t =13.06*, p =0.05). Furthermore, students' sculpture performance ability scores after mastering learning with mind mapping (81.1%) exceeded the 70% criterion, with statistical significance (t =11.05*, p =0.001).</p> <p><strong>Conclusion:</strong> Compared with previous related studies, the results of this study showed that using mastery learning combined with mind mapping technique teaching had a significant positive effect on the sophomore research on sculpture performance ability. This is consistent with the findings of Chen Linsheng (2022), who found that the use of mind-mapping techniques in art education can improve students' learning achievement. Combining the findings of previous studies and the results of this study, we can conclude that mastery learning combined with mind mapping technique teaching has positive effects on the ability of sculpture performance in sophomore students. However, further research still needs to explore the impact of different teaching methods on students of different grades and specialties to get a more comprehensive understanding of the effects of mastery learning combined with mind-mapping technique teaching.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4532The Study of Zodiac Culture on the Development and Management of Cultural Brands in Jingdezhen Ceramics2024-09-01T15:52:05+07:00Zhuoxuan Wang17706815@qq.comPuvasa Ruangchewinpuvasa@gmail.comPoradee Panthupakornporadee@buu.ac.th<p><strong>Background and Aim:</strong> Based on the Chinese zodiac culture, this paper explores the brand management of contemporary zodiac ceramics in Jingdezhen. The zodiac culture is one of the most widespread traditional cultures in China, intimately related to every Chinese individual and permeating various fields of Chinese cultural and artistic expression. Regardless of the occasion or form of expression, zodiac patterns exhibit distinct local characteristics and artistic styles. The zodiac accompanies individuals throughout their lives, serving as a symbol used for age counting while also imbuing auspicious meanings and hopeful aspirations. Belonging to the realm of excellent folk art, zodiac culture shines as a brilliant gem in the treasure trove of Chinese culture. Through the study of zodiac ceramics, it is hoped not only to gain a systematic understanding of Chinese zodiac culture but also to reflect the artistic charm of Jingdezhen ceramics. This endeavor aims to inspire ceramic artists and designers, fostering their enthusiasm for creation to produce better works. Consequently, it will lead to a new development for Jingdezhen's zodiac ceramics and ultimately establish a brand for zodiac ceramics.</p> <p><strong>Materials and Methods:</strong> This study adopts the methods of literature review and questionnaire survey to provide a theoretical basis and ideological foundation for the application of zodiac culture in ceramic product design. Relevant journals, academic papers, books, magazines, and online information related to zodiac culture and ceramics are reviewed and organized. Experts, enterprises, and designers are grouped for interviews, and surveys are conducted to understand the clear context of the development of zodiac ceramics and the market trends of ceramic cultural and creative products. In terms of expert selection, we will interview Professor Cao Chunsheng, a doctoral supervisor at Jingdezhen Ceramic University; Zhang Jinghui, president of Jingdezhen Sculpture Association, engaged in the production of zodiac products; and Yu Zhichao, founder of Ceramic Gift Brand, and product designer. We use interview forms and on-site visits to comprehensively understand the current development status and trends of the zodiac in Jingdezhen from academic, production, and design perspectives.</p> <p><strong>Results:</strong> The research findings indicate that zodiac culture is a significant component of traditional Chinese culture. Zodiac ornamentation is frequently utilized in the design and production of ceramics in Jingdezhen as a traditional cultural symbol in China. With the continuous attention to zodiac culture and the persistent pursuit of creative design, the development prospects of zodiac ceramic cultural and creative products will continue to expand, bringing forth more market opportunities and cultural value. The establishment of zodiac brands plays a crucial role in driving the development of zodiac culture. Building a zodiac ceramic brand is not only about product sales but also about cultural expression and the transmission of values. Establishing a zodiac ceramic brand is not only a commercial necessity but also a practical endeavor to inherit and promote traditional culture.</p> <p><strong>Conclusion: </strong>Zodiac ceramics serve as one of the carriers of the zodiac culture. By incorporating zodiac elements into ceramic brands, products can be endowed with richer cultural connotations, attracting cultural enthusiasts and collectors. There is a close connection between the promotion of zodiac culture and the management of zodiac ceramic brands, which mutually promote each other. Through the inheritance and promotion of zodiac culture, we can not only promote traditional culture but also provide new opportunities for creative industries and brand management. By combining creative design, cultural education, and marketing strategies, zodiac ceramic brands can achieve greater commercial success while playing a positive role in the inheritance of cultural traditions.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4594A Training Program for Evaluating Chinese Music Instructors’ Leadership Competencies in Universities in Chongqing, China2024-09-01T15:51:32+07:00Hongyu Dongdhyu1@163.comNathara MhunpiewwipaMhn@au.edu<p><strong>Background and Aims: </strong>The need for effective leadership within Chinese music education departments in Chongqing universities. This program likely aims to develop and assess leadership competencies specific to the unique context of Chinese music instruction, aligning with broader goals of enhancing educational quality and organizational effectiveness in higher education institutions. This study investigates leadership competencies among music instructors in higher education in Chongqing, China, utilizing a multi-institutional cross-sectional approach to discern the current and desired leadership competencies essential for effective music education.</p> <p><strong>Methodology:</strong> By applying the Priority Needs Index (PNI) analysis, the research identifies exemplary pedagogical performance and collaborative teaching as pivotal areas that necessitate development to meet the evolving demands of music education.</p> <p><strong>Results:</strong> The findings emphasize a significant inclination towards student-centered educational paradigms, highlighting the importance of creativity, emotional intelligence, and collaboration in contemporary music education. This shift underscores the necessity for pedagogical evolution and integrating innovative teaching methodologies. By pinpointing key leadership competencies and underscoring the critical role of professional development, this study contributes to the broader dialogue on enhancing music education in China. Actionable recommendations include the development of courses integrating leadership and innovation skills, establishing professional development programs emphasizing student-centered methodologies, and forming strategic partnerships with music organizations to expose educators and students to real-world leadership scenarios. These initiatives aim to foster a culture of innovation and adaptability, ensuring music education aligns with the demands of the 21st-century music profession. The study contributes to the ongoing conversation on enhancing music education leadership in Chinese higher education, providing insights for pedagogical advancement and professional development.</p> <p style="font-weight: 400;"><strong>Conclusion: </strong>The study emphasizes a move in music education toward student-centered methods and promotes the blending of creativity, emotional intelligence, and teamwork. By delineating fundamental leadership skills and promoting career advancement, it provides practical suggestions for promoting creativity and flexibility, enhancing the conversation about enhancing music education leadership in Chinese higher education.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4567Design of Calligraphy Teaching Materials from the Perspective of Chinese Preschool Education-Anshan City Case Study2024-09-01T15:51:49+07:00Qun Gao254094507@qq.comYodkwan Sawadeekru_ton@hotmail.com<p><strong>Background and Aim:</strong> The art of Chinese calligraphy is an important part of Chinese culture because of its artistic and aesthetic value. It originates from Chinese characters, which evolved from traditional symbols. Chinese characters have gone through three stages of development: image, borrowing, and echoing. Chinese characters have evolved from pictures and symbols to standardized forms such as ancient seal script, small seal script, official script, regular script, running script, and cursive script. Calligraphy is a special art originating from China. Children begin learning calligraphy at an early age, with some children as young as four or five practicing scribbling and writing. Before formal literacy education, children develop curiosity about words and engage in spontaneous writing. Learning calligraphy is ideal for preschoolers because it helps develop their creativity and improves their hand-eye coordination. Studies on the emergence of reading and writing in China have been conducted since the 1990s. These studies are based on the Western pinyin writing system and aim to examine the development of literacy skills in children. The goal is to explore the manifestation of reading and writing skills in children and their ability to develop these skills. This study aims to develop and design calligraphy teaching materials for preschool children in Anshan City, China, by incorporating cultural elements unique to the region.</p> <p><strong>Materials and Methods:</strong> The study lasted 12 weeks, during which time 50 preschoolers were observed and their activities recorded using a combination of quantitative and qualitative research methods, including content and text analysis and user experience research methods. Valid data were generated for analysis.</p> <p><strong>Results:</strong> The research suggests that introducing Spring Festival couplets in writing education can help preschool children understand regional culture and encourage them to learn. This can make a significant contribution to calligraphy education for preschool children, which has not been explored before. To improve the calligraphic ability and interest of preschool children, an innovative approach based on educational technology can be used to develop and design calligraphy teaching materials. The effectiveness and feasibility of these materials can be validated through their use in the learning of calligraphy for preschool children in Anshan City, providing new teaching tools for calligraphy education in the city. This can serve as a reference for calligraphy education for preschool children and promote innovation in the field.</p> <p><strong>Conclusion: </strong>The study explored the current state of calligraphy art education for preschoolers in Anshan City. Results revealed that there are some issues such as lack of engaging content and teaching methods. Questionnaires and interviews showed that preschoolers are interested in calligraphy, but there is a need for better resources and teaching methods. An experiment was conducted in two kindergartens to compare a new calligraphy education model with traditional methods. Preliminary results suggest that the new model improved children's calligraphy knowledge, skills, interest, and creativity. However, further research is needed for more accurate findings. The conclusion suggests that calligraphy teaching materials for preschool children should take into account their cognitive development and educational needs.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4645The Impact of Augmented Reality Tourism on Tourist Experience and Behavior —A Case Study of the Mogao Caves Cultural Heritage2024-09-01T15:51:20+07:00Jinjuan Li 463789539@qq.comKomsit Kieanwatanakomsit.kwn@gmail.com<p><strong>Background and Aim:</strong> The Mogao Caves, representing the pinnacle of Chinese cave art evolution, enjoy esteemed historical significance. With backing from the local government's "Belt and Road" initiative and the establishment of the "Dunhuang Cultural Tourism Economic Circle," Mogao Caves tourism is undergoing high-quality development. However, the surge in tourist numbers has compromised the visitor experience, posing challenges to heritage conservation and tourism development balance. To address this, the Dunhuang Academy has integrated AR technology, safeguarded the heritage while enriched visitor experiences. This study aims to understand tourists' experiences and intentions in virtual Mogao Caves exploration, investigating factors influencing AR tourism experiences. By examining AR's impact and proposing management enhancements, this research contributes to Mogao Caves' sustainable development.</p> <p><strong>Materials and Methods:</strong> This study utilizes a quantitative approach with two main stages: literature analysis and statistical analysis. Initially, it defines concepts and establishes the conceptual framework of AR technology by reviewing SOR theory, tourist experiences, behavioral intentions, and relevant studies. It then refines the SOR theory's origin, concept, characteristics, and application areas, analyzing variables such as stimulating factors, tourist experiences, and behavioral intentions. Research hypotheses are formulated, and a theoretical model is constructed. Offline questionnaires from 400 Mogao Caves AR tourists were collected, and data were analyzed using PLS-SEM. The study aims to understand the relationship between tourist experiences and behavioral intentions, analyze mediating effects, validate hypotheses, and confirm the structural model, offering reliable statistical support and a scientific basis for the findings.</p> <p><strong>Results:</strong> The results indicate that in AR tourism, content quality, system quality, and interaction quality have a positive impact on tourist experiences. AR tourism experiences significantly influence behavioral intentions. Particularly surprising is that the impact of tourism experiences on behavioral intentions exceeds expectations, demonstrating its importance in AR tourism. This finding highlights the potential of AR technology in enhancing tourist experiences and provides new development opportunities for tourism destinations.</p> <p style="font-weight: 400;"><strong>Conclusion: </strong>AR technology holds immense promise for tourism development at the Mogao Caves heritage site. Factors like content, system, and interaction quality significantly enhance tourist experiences and behavioral intentions in AR tourism there. Quality content not only shapes a positive brand image but also opens up commercial and collaborative opportunities. System stability ensures smooth AR experiences, while interactive design boosts engagement and spending. However, the potential negative impacts of AR technology on tourism require further exploration in future research.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4565A Construction of Virtual Reality Technology Teaching Model to Improve Table Tennis Skills for University Students2024-09-01T15:51:52+07:00Miao Yu498080314@qq.comAchara Soachalermsoaamy@hotmail.com<p><strong>Background and Aims:</strong> To explore and build virtual reality physical education courses, and create a new teaching model of "VR+ teaching" to improve the quality of talent training and teaching effect. This study will build a teaching model of virtual reality technology to improve college students' table tennis skills, trying to enable learners to complete real-time interaction of multiple senses with the help of sensing devices in virtual sports situations, and then combine the goal incentive and feedback mechanism to improve students' self-efficacy and learning interest, which can not only promote the diversified development of sports skill learning but also promote the development of sports skill learning. It also provides a reference for the application of virtual reality technology in physical education. The purpose of this study is to construct of virtual reality technology teaching model to improve table tennis skills for university students.</p> <p><strong>Methodology:</strong> The survey included faculty and students at the three universities. Current number of teachers and students: Yunnan University has 1855 students and 66 teachers; Yunnan Normal University has 1980 students and 95 teachers. Yunnan Minzu University has 1531 students and 65 teachers. In this study, the experts were interviewed by telephone interview, face-to-face interview, and summary interview, using the method of interview outline. Questionnaires were distributed to students and teachers on-site and by webmail. The Delphi Method expert questionnaire was issued to 19 experts.</p> <p><strong>Results:</strong> Most of the teachers are willing to use virtual reality technology to teach table tennis. They think virtual reality technology will improve their teaching effectiveness. Construct a virtual reality teaching model for improving college students' table tennis skills, and construct a virtual reality teaching model for improving college students' table tennis skills from five dimensions: teaching idea, teaching goal, teaching content, teaching process, and teaching evaluation. Most people agree on all issues (IQR range 0.00-1).</p> <p><strong>Conclusion:</strong> Virtual reality technology is applied to table tennis teaching in colleges and universities so that students can quickly enter the role, and effectively improve the dull feeling caused by being bored and unable to hit the ball in the learning process of table tennis. While learning table tennis knowledge and skills, learners actively explore and complete the construction of new knowledge. It provides a new teaching concept for the reform of table tennis teaching and the multiple development of physical education curricula in colleges and universities and also promotes the deep integration of education informatization and physical education teaching in the new era.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4540Development of Sand Court Training Program to Enhance Physical Fitness and Skills in Novice Badminton2024-09-01T15:51:59+07:00Junyao Qiu 404229431@qq.comNopporn Tasnainaaipia2489@gmail.comWeeropng BangthamaiWeraphong_b@hotmail.com<p><strong>Background and Aims: </strong>The creation of a sand court training program presents a special chance for inexperienced badminton players to improve their abilities and physical condition. Because sand offers resistance, players must move and footwork with more effort, which increases their agility and endurance. The uneven surface also forces players to hone their technique, which improves balance and coordination—two skills necessary for winning the game. Thus, this study aims to investigate the effects of sand court training programs on the physical fitness and skills of novice badminton students, particularly in comparison to traditional synthetic court training.</p> <p><strong>Methodology: </strong>The sample group consisted of 10 first-year students from Guangdong University of Business Studies, comprising 5 males and 5 females, all of whom had no prior experience in badminton training. Purposive sampling was employed to ensure participants had consistent backgrounds in badminton skill training. The primary tool utilized in this study was a sand court badminton training plan designed by experts, rather than questionnaire surveys. T-test statistical analysis was employed to analyze participants' physical fitness and skill test results before and after the training.</p> <p><strong>Results: </strong>After 8 weeks of sand court training, participants showed significant improvements in both physical fitness (including balance, endurance, explosiveness, flexibility, and speed) and badminton skills (including serving accuracy, smashing accuracy, blocking accuracy, footwork, and defense). In comparison to traditional synthetic court training, sand court training provided participants with more challenges and better training outcomes.</p> <p><strong>Conclusion: </strong>This study demonstrates that sand court training effectively enhances the physical fitness and badminton skills of beginners. Therefore, compared to traditional synthetic court training, sand court training offers superior training effects, providing a new perspective on badminton training methods and highlighting the potential value of incorporating sand court training into training programs.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4571Hybrid learners' intention on B-station: A case study of Art primary students at A University in the People’s Republic of China2024-09-01T15:51:46+07:00Ruli Xie2842800903@qq.comLeehsing Luleehsinglu@au.edu<p><strong>Background and Aim: </strong>Information technology skills are crucial for teachers and students. Strengthening the support of technology in the history of art or the history of design courses can enhance teaching quality, foster students' comprehensive artistic literacy and innovation ability, and advance the development and progress of art education. With the continuous progress and development of technology, it is increasingly important in the education of art and design history, providing students with a broader understanding of the subject. This research not only investigates students' intention to use B-station, a video website, to learn the history of art or the history of design but also provides practical insights into the role of technology integration in learning art and design history, which can be applied in the classroom setting.</p> <p><strong>Materials and Methods:</strong> To ensure the reliability of the study, a questionnaire was distributed to College of Fine Arts students at a university in China, resulting in 506 valid responses. The quantitative data were then analyzed using JAMOVI2.4.6. To measure the internal consistency of the questionnaire, Cronbach's α and McDonald's ω were used. Factor analysis was performed using EFA and CFA, and hypothesis testing was conducted using SEM, further enhancing the robustness of the study's findings.</p> <p><strong>Results:</strong> The research proposed ten alternative hypotheses. The results indicated that eight hypotheses were accepted, and two were rejected. It was found that ACL, as a mediator variable, cannot enhance the impact of LII on ILB. Similarly, PBC, as a mediating variable, cannot enhance the impact of AL on ILB.</p> <p><strong>Conclusion:</strong> The survey questionnaire employed in this study was adapted from willingness scales used in other countries. Unlike previous studies, the findings imply that ACL and PBC did not have a significant mediating effect. This may be attributed to differences in research subjects and environments. This study helps study Chinese students' learning habits, preferences, and teaching styles.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4575Effects of Altitude Training and Sea-Level Training Programs on the Physiological and Performance of Elite Chinese Male Marathon Runners2024-09-01T15:51:36+07:00Yingqing Shi 414203852@qq.comOnemai Praphanbunditonemaiday@gmail.com<p><strong>Background and Aims:</strong> Examining the differences between sea-level training programs and altitude offers important new perspectives on how environmental influences affect physiological adaptations and athletic performance. By being aware of these variations, coaches and athletes can tailor training plans to the unique conditions of altitude, which may improve performance in terms of endurance, oxygen use, and general athletic ability. Thus, this study aimed to investigate the effects of altitude training on physiological adaptation and performance in Chinese elite male marathon runners compared to plains training. By comparing the results of altitude training with those of sea-level training, this study sought to determine whether altitude training has a significant advantage in terms of physiological adaptation and performance enhancement for the Chinese elite male marathoner. In addition, exploring the variability of altitude training responses will help to inform an in-depth understanding of training strategies affecting elite marathoners and help to optimize performance enhancement methods in endurance sports.</p> <p><strong>Methodology:</strong> Thirty-two Chinese elite male marathon runners will be recruited and subjected to a randomized controlled trial (RCT) in which they will be assigned to either a high altitude or plains training group. SPSS was used to perform independent samples t-tests and paired samples t-tests on the data of technical indicators. Both groups will receive structured and standardized training for a predetermined period, with the altitude of the high-altitude training set at 2366 m for 8 weeks.</p> <p><strong>Results:</strong> (1) In the experimental group, the differences in red blood cells (RBC), maximal heart rate (HRmax), maximal oxygen uptake (VO<sub>2</sub>max), and full marathon performance before the altitude experiment compared to after the altitude experiment were significant (P=0.001); the differences in maximal anaerobic power and hemoglobin (HB) before the experiment were substantial (P<0.005); and the differences in maximal heart rate (HRmax) between the 28 days of the experiment and the post-experiment were substantial. (HRmax) difference was substantial (P=0.001). (2) The red blood cells (RBC), hemoglobin (HB), and maximal oxygen uptake (VO<sub>2</sub>max) of the experimental group were significantly higher than those of the control group compared with the control group (P < 0.005)</p> <p><strong>Conclusion:</strong> The results of the study showed that eight weeks of altitude training at an altitude of 2,366 meters above sea level could improve the athletes' performance in the marathon and aerobic capacity, and could be used in the training of marathon runners.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4539Construction of Wushu Routine Training Program for Wellness Promotion in Secondary School Students2024-09-01T15:52:02+07:00 FanYa Zhu1029288593@qq.comYurasin WattanapayuankulYurasin07@gmail.com<p><strong>Background and Aim: </strong>As an important way of small and medium-sized sports communication, the current schools propose to stimulate the physical quality of middle school students in Wushu training. Wushu training is also to train primary and middle school students to enhance their physical fitness, enhance their self-confidence, and improve their emotional conditions. Therefore, the research goal of this paper is to promote the construction of healthy Wushu sports training programs for middle school students. The main research objects of this paper are middle school students.</p> <p><strong>Research method:</strong> this study adopts the literature method, questionnaire method, and experimental comparison method of the exercise intervention of middle school students’ physique and mental health, in this paper, a total number of 50 students in Xianyang City, 50 were tested, and 30 could not be tested due to some reasons, such as lower limb injury, cardiopulmonary disease, and other symptoms.</p> <p><strong>Result:</strong> After the eight-week Wushu routine exercise training intervention, the lung capacity increased (endurance quality), sitting forward flexion (flexibility quality), high leg lift (coordination ability), and 50 m short distance running (speed strength quality) were all improved and enhanced. the improvement of emotional state, self-confidence, and the improvement of anti-frustration ability to establish a sense of achievement reduce anxiety, and resist depression was significantly reduced. the subjects of lung capacity increase, flexibility, coordination, speed strength and aerobic endurance, anxiety, and depression mood significantly decreased. The results: the main ways to stimulate the physical quality of middle school students through Wushu routine training. It shows that wushu routine training can not only improve the physique of middle school students, but also promote mental health, and provides a certain basis for exercise training practice through exercise intervention experiments.</p> <p><strong>Conclusion: </strong>After the eight-week Wushu routine training intervention, the lung capacity increased (endurance quality), sitting forward flexion (flexibility quality), high leg lift (coordination ability), and 50 m short distance running (speed strength quality) were all improved and enhanced. the improvement of emotional state, and self-confidence, and the improvement of anti-frustration ability to establish a sense of achievement reduces anxiety and resist depression was significantly reduced.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4489Design and Development from the Qing Dynasty Armchair Inspired for Modern Home Decoration Business2024-09-01T15:52:09+07:00Jialin Hu15939520529@163.comSaowaluck Phanthabutrsaowaluck@g.swu.ac.th<p><strong>Background and Aims:</strong> Chinese traditional culture is extensive and profound, among which the Qing Dynasty culture has a more profound influence on modern home decoration. The Qing Dynasty was a period of rapid development of Chinese furniture culture, and many representative works appeared in the history of furniture. In these works, the chair of the Qing Dynasty has a unique style, unique design, atmospheric beauty, and simple beauty. Thus, this paper aims (1) to define and characterize the Qing Dynasty Armchair. (2) to study 5 well-known brands of new Chinese-style chairs in the market. And (3) to develop and design new Chinese chairs based on the Qing Dynasty style.</p> <p><strong>Methodology:</strong> Three new Chinese chairs that skillfully combine tradition and innovation are the result of the research process, which carefully combined cultural heritage with modern design trends. The final designs were confirmed to be in line with modern consumers' preferences for distinctive shapes, eco-friendly materials, and functional versatility through surveys and expert interviews. This strategy emphasizes how important it is to respect cultural heritage while satisfying the changing needs of the modern furniture market.</p> <p><strong>Results:</strong> Nowadays, the progress of modern home improvement enterprises has brought new changes to people's needs, so the design of the chair must also change. The main consumers of the modern home improvement market are young customers, so it is important to meet their needs. We should make some chairs that conform to the trend of The Times and have Chinese characteristics. To sum up, the author thinks that this research should develop and design a new Chinese chair based on the Qing Dynasty style. Through the questionnaire survey of 30 people and the interview of 3 people, we understand the consumers' evaluation and expectations of the existing 3 new Chinese chair design cases and then improve the chair cases to determine the final design innovation scheme.</p> <p><strong>Conclusion:</strong> The findings highlight the need for contemporary home improvement companies to modify chair designs while preserving Chinese cultural elements to satisfy the changing demands of younger consumers. The study emphasizes the significance of creating new Chinese chairs with Qing Dynasty design inspirations and incorporating customer and expert interview feedback to improve designs that meet modern trends and expectations.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4574Guideline for Promote Basketball Club in Shaanxi China2024-09-01T15:51:40+07:00Xiaobei Qi 1527744862@qq.comPattarapon Maharkanpaulsport@gmail.com<p><strong>Background and Aims: </strong>To further enrich the learning life of students and cultivate talents with all-round development in ethics, intellect, physicality, social skills, and aesthetics, the State issued the Opinions on Further Reducing the Burden of Homework on Students in Compulsory Education and the Burden of Out-of-School Training. The "double reduction" directly restricts the size of subject-based out-of-school training organizations and reduces the number of hours they conduct extracurricular training, which can greatly impact out-of-school training organizations. Based on the development of extracurricular training institutions in Xi'an, Shaanxi Province, this study examines the strength of the correlation between the policy context and the development of local sports training institutions. The "Double Reduction" policy refers to the state's efforts to reduce the extracurricular burden on students and the economic pressure on parents while promoting the all-round development of students. As the sports environment improves and schools pay more attention to physical education, the development of basketball training institutions in the policy context is also worth studying. Understanding the development of youth basketball training institutions in Xi'an, Shaanxi under the double reduction policy can provide reference and guidance for cultivating excellent basketball reserves in Xi'an and promote improving China's basketball level. Youth basketball training institutions are an important base for cultivating excellent basketball reserve talents, and understanding their development in the context of the double-reduced policy can help assess the effect of the existing training model on talent cultivation and put forward suggestions for improvement.</p> <p><strong>Methodology:</strong> This paper focuses on the youth basketball training institutions in Xi'an, Shaanxi Province, and adopts the questionnaire survey method and interview method to conduct research. Using the 4M theory and POLC theory, 270 samples, including 20 managers, 50 coaches, and 100 students and parents each, were selected and studied by questionnaire survey method. Summarize the development status and give specific development measures. Finally, the results of the study were given to nine experts for evaluation to obtain a high-quality, scientific management guide for the sustainable development of basketball training organizations in Xi'an, Shaanxi Province.</p> <p><strong>Results: </strong>The measures were screened and finally six specific management guidelines were identified after expert evaluation and recommendations, which were accepted by the experts after validation, and the feasibility of the specific measures was verified.</p> <p><strong>Conclusion: </strong>The study finds that the release of policies has a significant impact on the development of organizations. The release of policies may trigger changes in the competitive landscape of the basketball training organization industry, and the changes in the market prompt basketball training organizations to improve their strengths to adapt to the new rules of competition. However, it can also provide guidance and direction for the development direction and focus of basketball training organizations, prompting them to transform and upgrade to grasp new development opportunities. Stricter regulatory standards and requirements have prompted basketball training institutions to strengthen compliance management and improve service quality and standardization.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4751A Brief Overview of Music Therapy Content for Practitioners2024-09-01T16:51:34+07:00Shiqin Tan 739660024@qq.comThanyawat Sondhiratnathanyawat.son@bkkthon.ac.th<p><strong>Background and Aim:</strong> Chinese five-tone music therapy has developed in response to mental health issues. This article provides a briefing on music therapy, music therapeutic practice, and surveying the practice of music therapy. The authors evaluate pertinent papers from studies published outside of China from 2003 to 2023, recommend five publications from experts, and then extract and retrieve scholarly pieces.</p> <p><strong>Methodology:</strong> This paper is documentary research by reviewing the literature related and using the content analysis.</p> <p><strong>Results:</strong> Music therapy, originating in Vienna around 1820, uses music, rhythm, sound, and melody to address physical, emotional, cognitive, social, and psychological needs. It has applications in neonatology, pediatrics, and traditional Chinese five-tone music therapy. The BARIT model and model combine the disciplines of music, medicine, and psychology to target mental health concerns. Music therapists value authenticity and seek training in various styles, genres, instruments, and skills. They believe in the benefits of music therapy for patients and staff and recommend expanding the program, hiring more therapists, increasing daily sessions, and creating a dedicated space.</p> <p><strong>Conclusion:</strong> The article discusses the role of music therapy in helping young people with mental health emergencies, highlighting its benefits in behavioral changes and improved engagement. It suggests using surveys and interviews to create a research framework and develop a tool for developmental study and practical application in the classroom.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4592Assessing the English Language Needs and Challenges of Chinese Undergraduates in Thai Universities2024-09-01T16:51:53+07:00Bi Chaobi.c@ku.thWannana Soontornnaruerangseewannana.s@ku.th<p><strong>Background and Aim:</strong> Studying undergraduate in Thai universities is a popular option for Chinese students. International programs covering popular fields not only meet the goals of Chinese students but are also seen by Chinese students as the best way to harvest specialized knowledge and English ability because of the all-English teaching course. However, since the English language is the only communication medium for Chinese students, there are some difficulties and problems encountered by these students who are not English native speakers. Therefore, this study aims to explore the specific English language skills Chinese undergraduates need and the challenges they face in academic and everyday contexts in Thai universities.</p> <p><strong>Materials and Methods:</strong> Participants involved 80 Chinese undergraduates studying four-year international programs in Thai public universities with an IELTS overall score of 5. Employing a mixed-methods approach, we distributed a questionnaire based on a five-point Likert scale to all participants and conducted focus group interviews with 12 participants.</p> <p><strong>Results: </strong>Findings indicate a critical need to enhance writing and speaking for academic success, with an emphasis on specific-field terminology, and to improve listening and speaking skills for daily life communication. Besides, the lack of academic writing strategies and English communication in official institutions are the problems that undergraduates encounter in academic and daily contexts respectively.</p> <p><strong>Conclusion: </strong>The study underscores the urgent need for tailored EAP courses that address both academic and everyday English use, with a particular focus on writing with academic vocabularies and enhancing communicative competence in key scenarios like immigration processing.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4700Peer-assisted Learning in Safety Education Courses to Increase the College Students’ Achievement, Collaboration Ability and Satisfaction2024-09-01T16:52:24+07:00Dongfeng Liao923105031@qq.comHemmin Thanapatmeemameehemmin.t@msu.ac.th<p><strong>Background and Aim:</strong> The safety education courses at colleges typically address specific events and crises reactively rather than proactively cultivating an ongoing culture of "active safety." Traditional lecturing methods dominate, often failing to engage students personally or foster critical awareness and skills. This study explores the implementation of Peer-Assisted Learning (PAL) in safety education to enhance learning outcomes for physics majors at Guangxi Normal University for Nationalities. The aims are to: (1) assess the impact of PAL on students' academic achievement in safety topics, (2) evaluate the development of cooperative skills, and (3) gauge improvements in student satisfaction with the learning process.</p> <p><strong>Materials and Methods:</strong> Thirty students from a freshman physics class participated. They engaged in PAL throughout the course. Data were collected via pre-tests and post-tests, surveys, and interviews, then analyzed using SPSS to evaluate changes in learning achievement, cooperative abilities, and satisfaction levels.</p> <p><strong>Results:</strong> The study found that students who participated in PAL significantly improved in all three areas. Test scores increased markedly post-intervention, indicating enhanced understanding and retention of safety education content. Additionally, there was notable advancement in students' abilities to collaborate effectively and marked increases in their overall satisfaction with the educational experience.</p> <p><strong>Conclusion:</strong> PAL effectively enhances safety education courses' educational outcomes. By actively engaging students and encouraging peer interaction, PAL can significantly boost academic achievement, develop cooperative skills, and increase student satisfaction, suggesting its broader applicability in educational strategies within college settings.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4637Improving the Intervention Effect of Employees’ Job Satisfaction on Employees’ Job Engagement Through ODI: an Action Research Case Study of ICBC Bank Hunnan Branch2024-09-01T16:52:27+07:00Jiachen Huanghuangjiachen731@163.comLeehsing Luleehsinglu@au.edu<p><strong>Background and Aim</strong>: This investigation explores the link between employee engagement and job satisfaction at ICBC Bank in China, using John Kotter's 8-step Change model for organizational development interventions (ODI). The study aims to identify and improve job engagement factors through an action-oriented approach. Data was collected from 33 employees at the ICBC Shenyang Hunnan Branch using a survey tool, analyzing variables such as managers' leadership styles, employee communication competence, job satisfaction, and employees’ job engagement.</p> <p><strong>Materials and Methods</strong>: The mixed-method research strategy analyzed the differences in variables before and after the ODI phase using a paired sample t-test. The organization development intervention (ODI) activities included group dynamics, appreciative inquiry, coaching leadership, goal setting, and team building to modify leadership styles, motivation, and communication competence and influence employees' job satisfaction and engagement.</p> <p><strong>Results</strong>: The post-ODI results indicated significant improvements in leadership styles, motivation, communication competence, and subsequently, job satisfaction and engagement among employees. "The researcher's recommendation promises to deliver significant results by implementing the ODI design in as many as 250 ICBC branches in Shenyang. This approach paves the way for a more efficient and streamlined banking operation to enhance employee satisfaction and engagement.</p> <p><strong>Conclusion</strong>: Quantitative and qualitative results prove that the IVs are significantly related to the intervening variables. In other words, as the IVs improve, the intervening variable also improves. The study underscores the efficacy of targeted OD interventions in enhancing job satisfaction and engagement, offering a model for broader application within the banking sector</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4570Causes and Countermeasure of Job Burnout of Funeral Workers from the Perspective of Public Management in Anhui Province, China2024-09-01T18:10:38+07:00Honghui Lihonghuili2567@gmail.comWatcharin Sutthisaiwsutthisai@hotmail.com<p><strong>Background and Aim: </strong>The purposes of this study were 1) to study the causes of job burnout of funeral workers from the perspective of public management in Anhui Province.2) to study the countermeasures of job burnout of funeral workers from the perspective of public management in Anhui Province and 3) to study the recommendations of job burnout of funeral workers from the perspective of public management in Anhui Province. In this study, semi-structured in-depth interviews were conducted with 8 funeral practitioners from 4 funeral institutions in Anhui province (taking 4 funeral institutions in Hefei, Anhui Province as examples).</p> <p><strong>Materials and Methods</strong>: Through interviews with key informants who represented a range of roles within the funeral industry and a focus on four funeral agencies, the study carefully investigated the funeral industry in Anhui Province. Eight people—funeral directors, cremators, embalming surgeons, funeral attendants, and people who handle remains—provided insights between 2023 and 2023, offering a thorough picture of the dynamics and practices of the industry in the area.</p> <p><strong>Results</strong>: (1) The causes of job burnout of funeral workers from the perspective of public management in Anhui Province on the whole are under great pressure. The social prejudice against the funeral profession and the oppressive working environment. (2) In terms of personal characteristics, funeral workers have significant differences in their work stress responses due to differences in gender, age, working hours, and specific work content; In terms of education level, marital status, and position, there is no significant difference in work stress response of funeral workers. (3) From the analysis of various dimensions of work stress sources for funeral workers, the five dimensions of workload, colleague relationship, work environment, family relationship, and social 2influence have significant predictive effects on the overall work stress response<strong>. </strong></p> <p><strong>Conclusion: </strong> Funeral workers in Anhui Province experience severe job burnout as a result of social prejudice, oppressive working conditions, and a variety of personal issues. Workload, colleague relationships, the work environment, family dynamics, and social influence all have a significant impact on work stress, and reactions vary by gender, age, and job type.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4614An Analysis of the Transmission Content of the Dance Culture of the Jiajong Tibetan "Kasdawen" in Western Sichuan, China2024-09-01T18:10:32+07:00Xinxin Lan1051832349@qq.comChutima ManeewattanaChutima.ma@ssru.ac.thQianQiu Jin Jinqianqiu139@sina.com<p><strong>Background and Aim:</strong> Cultural communication is a kind of cultural continuity that has existed since the beginning of human civilization. "Kasdawen" dance is the most distinctive folk dance of Jiarong Tibetan people in western Sichuan, China. From the initial sacrificial hunting and production activities, it has gradually evolved into a folk sacrificial singing and dancing activity in funeral rites, and festival celebrations to worship Buddha and pray for peace. Taking the Tibetan folk dance "Kasdawen" in Heishui County, west Sichuan, China as a case study, this paper analyzes the communication content from three aspects: performance ceremony, performance form, and cultural connotation.</p> <p><strong>Materials and Methods:</strong> This study adopts the qualitative research method of literature method, observation method, and interview method, and analyzes the data content. Most of the literature materials come from the county cultural centers or literature and history research centers in the research area, a small part comes from the library of Aba Prefecture, Sichuan Province, China Knowledge Network, and a small part comes from the people. The interviews mainly come from folk artists and outstanding contribution dancers and observe Tibetan social life.</p> <p><strong>Results:</strong> In the research results, the communication contents of the "Castaven" dance performance ceremony are mainly divided into festival ceremony and sacrifice ceremony; The communication content of the dance performance form is mainly divided into dance form, style feature, and rhythm feature. The communication content of cultural connotation is mainly divided into patrilineal culture, Wuwu dance culture, and religious belief culture.</p> <p><strong>Conclusion:</strong> The dissemination of "Kasdawen" dance culture is to spread the spirit and belief of Jiarong Tibetan nationality, and it is also hoped that the dissemination of the substantive content and spiritual value of "Kasdawen" dance culture will help protect and inherit Tibetan culture.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4796Guidelines to Promote Youth Basketball for Basketball Club in Guangdong Province, the People’s Republic of China2024-09-01T18:10:29+07:00Yue Lin 729112154@qq.comPattarapon Maharkanpaulsport@gmail.com<p><strong>Background and Aim:</strong> The normal operation of children's amateur basketball clubs is not only affected by external risks such as policy and economic epidemics but also influenced by the club operators' strategic consciousness, players, coaches, basketball teaching, and other aspects. The number of coaches within the club is not enough and without professional coaches and places for non-standard training, there is no cooperation from parents. These factors all affect the ability to play basketball of Chinese youth. The purpose of this study was to construct the guidelines to promote youth basketball for basketball clubs in Guangdong.</p> <p><strong>Materials and Methods:</strong> This research was the mixed method. Using an expert interview form, 5 experts were interviewed to find ways to create a guideline to promote youth basketball for basketball clubs in Guangdong. Questionnaires were used for 63 basketball clubs. Criteria for selecting basketball clubs are: It is the city's top three basketball clubs. which has a total of 100 youth basketball players or more. It will use 189 questionnaires for 1 club leader and 2 basketball club coaches in each club. 9 experts for the Focus group method and connoisseurship method used 7 experts to confirm the guidelines to promote youth basketball for basketball clubs in Guangdong, all of the experts using purposive sampling.</p> <p><strong>Results:</strong> The research results found that: The guidelines to promote youth basketball for basketball clubs in Guangdong consist of 4 areas: 1) The policy setting and planning to promote youth basketball for basketball club area consists of 15 guidelines; 2) The creating an atmosphere and environment in the basketball club area consists of 13 guidelines; 3) The providing club members with the ability to promote youth basketball area consists of 15 guidelines; 4) The budget support for promoting youth basketball in the clubs of club members area consists of 12 guidelines.</p> <p><strong>Conclusion:</strong> The guidelines for promoting basketball clubs for youth basketball players in Guangdong Province are clear. Can be used and it is not contrary to government policy, but it must focus on providing club members with the ability to promote youth basketball area. Including presenting strategies, and alternative plans, and making recommendations for clear monitoring and evaluation. It can be applied to other sports, but it should start with a small organization first.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4598The Development of a Blended Learning Model with a Flipped Classroom Based on MOOC to Enhance Academic Performance and Attitude in the "Basics of Computer Application" Course at Guangxi Normal University for Nationalities2024-09-01T18:10:36+07:00Weilin Guiguiweilin@gxnun.edu.cnPrasert Ruannakarnprasert.rua@msu.ac.th<p><strong>Background and Aim:</strong> In today's highly competitive and evolving academic environment, academic performance and learning attitude are considered two crucial aspects that shape students' academic performance and personal development. Academic performance not only reflects a person's learning outcomes in a specific subject area but is also closely related to his or her learning attitude. The traditional teaching mode can’t meet the teaching demand of the "Basics of Computer Application" course, and the blended learning model is more suitable for the development of education information. This study aimed: (1) To study the development of students' academic performance by the flipped classroom teaching mode based on MOOC. (2) To study the development of students' learning attitudes by the flipped classroom teaching mode based on MOOC.</p> <p><strong>Materials and Methods:</strong> The research sample is a total of 60 students in two classes of the first grade of preschool education at Guangxi Normal University for Nationalities, there are 30 students in both classes, and they are divided into two groups based on the class: Class 1 is used as the control group to teach in the traditional classroom teaching mode, and class 2 as the experimental group is taught in the flipped classroom teaching mode based on MOOC. The data of this research comes from test papers and questionnaires. Input the test data into SPSS for descriptive statistics and data analysis; input the questionnaire data into SPSS for data analysis.</p> <p><strong>Results:</strong> (1) The academic performance after learning with the flipped classroom teaching model based on MOOC is significantly higher than the traditional teaching model(P<0.01). (2) The attitude after learning with the flipped classroom teaching model based on MOOC is significantly higher than the traditional teaching model(P<0.01).</p> <p><strong>Conclusion:</strong> (1) In the "Basics of Computer Application" Course, flipped classroom teaching based on MOOC can improve students' academic performance more than traditional classroom teaching. (2) In the "Basics of Computer Application" Course, flipped classroom teaching based on MOOC can improve students' learning attitude more than traditional classroom teaching.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4654A Study of the Regional Characteristics of Liu Xiaogeng's Choral Music Works2024-09-01T18:31:06+07:00Ziyu Zhou309581538@qq.comPhakamas Jirajarupatphakamas.ji@ssru.ac.thXiulei Ren845298386@qq.com<p><strong>Background and Aim:</strong> This article takes the regional characteristics of Liu Xiaogeng's choral music works as the main research subject, aiming to sort out the regional music characteristics and regional performance characteristics of Liu Xiaogeng's choral music works, to better guide the creation of contemporary Chinese choral music works.</p> <p><strong>Materials and Methods: </strong>The research method of this thesis is mainly the literature analysis method and qualitative analysis method. The literature analysis method is mainly used to collect and sort out the information about Liu Xiaogeng's choral music works, which mainly comes from China Knowledge Network, Yunnan Provincial Library, Yunnan Provincial Museum of Literature and Art, the Internet, publishers, and purchased books. The qualitative analysis method is mainly used to screen the regional dialect characteristics, regional music style characteristics, regional music theme characteristics, and regional music cultural characteristics used in the relevant literature to classify the categories.</p> <p><strong>Results: </strong>The main purpose of the study is to refine and summarise the regional characteristics of Liu Xiaogeng's choral music works, which include four aspects, namely, regional dialect characteristics, regional music style characteristics, regional music theme characteristics, and regional music cultural characteristics.</p> <p><strong>Conclusion:</strong> Liu Xiaoqeng composes his works with the regional dialect liner notes, folk songs, or ditties of Yunnan Province as his main materials. These dialect liner notes, folk songs, or ditties have very different regional language characteristics and distinctive modal music styles. It is these characteristics that make Liu Xiaogeng's choral music works have distinctive regional characteristics.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4568Assessment of The Basketball Skills for Secondary School Students in Henan Province, China2024-09-01T22:00:45+07:00 Xianfeng Zhang1336304138@qq.comSuvachai Rittisomchaivasu5348@gmail.comPrakit Hongaeanyathamprakitsport@gmail.com<p><strong>Background and Aim:</strong> Henan Province is currently prioritizing sports, particularly basketball, offering numerous opportunities for youth to excel. Researchers are focusing on the evolution of basketball education in junior high schools across Henan Province, recognizing the sport's significance within the curriculum and its potential for student development.</p> <p><strong>Materials and Methods:</strong> The research study utilized a sample mean group consisting of students at the secondary school level 2 in 10 schools within Henan Province. The sample size of 302 students was determined using Krejcie and Morgan's ready-made sample table. This sample included 157 male students and 145 female students, selected through multi-stage random sampling. Test tool that Drib test, Harrison, Field Goal speed test of Johson and Wall Baunce test of Bunn statistic used parentage valve, Average ( ) Derivation (SD) and T score </p> <p><strong>Results:</strong> The assessment of basketball skills among male students in Secondary 2 in Henan Province for the 2023 academic year showed high proficiency. For dribbling in a zigzag, the mean was 25.99 with an SD of 1.63; for shooting a goal quickly, it was 15.10 with an SD of 1.79; and for receiving the ball against the wall, it was 13.39 with an SD of 1.58. For female students, a mean below 17.3 is considered a very high level (T score of 35), while a mean above 24.63 is considered a very low level (T score of 55 or more).</p> <p><strong>Conclusion: </strong>Advocates for athletes to prioritize physical training, mental preparation, and skill practice, highlighting the interconnectedness of body condition and mental state in athletic success.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4752Development of A Comprehensive Test for Talent Identification in Chinese Youth Racewalking Athletes 2024-09-01T22:00:42+07:00Lin Zhangzhanglin@tea.xaipe.edu.cnWisute Tongdecharoenwisute.ton@bkkthon.ac.thNopporn Tasnainaaipia2489@gmail.com<p><strong>Background and Aim:</strong> Talent identification forms the foundation of competitive sports. Scientific selection of young people with strong athletic talent and potential to compete in sports training is key to developing high-level athletes and achieving excellent athletic results. Therefore, this study aims to develop a comprehensive test for talent identification in Chinese youth racewalking athletes.</p> <p><strong>Materials and Methods: </strong>This is a research and experimental development (R&D) study. There are approximately 300 youth racewalkers in China, and this study is implemented in 115 athletes. The main steps and methods of the study are as follows: (1) Literature review and content analysis, search and sort out the factors related to excellent racewalking performance; (2) Invite 7 experts to fill in the semi-structured questionnaire and form a preliminary draft of the comprehensive test; (3) Invite 21 experts to conduct a Delphi evaluation of the comprehensive test content and revise the comprehensive test; (4) Implement the comprehensive test and analyze the data, select the key test through correlation analysis, and conduct a Test-retest analysis to confirm test reliability; (5) Complete the second round of Delphi evaluation and to construct the final comprehensive test and norms.</p> <p><strong>Results:</strong> The final comprehensive test for talent identification in Chinese youth racewalking athletes includes five aspects: anthropometric, physiological, physical fitness, skill, and psychology. The comprehensive test for males included 11 items as follows: (1) Pelvic Width; (2) Thigh Length; (3) Calf Length; (4) VO<sub>2</sub> max; (5) 400m Run; (6) 3000m Run; (7) 1000m Racewalking; (8) Sit and Reach; (9) Willpower; (10) Mental Resilience; and (11) Expectation of Winning. The comprehensive test for females included 8 items as follows: (1) Thigh Length; (2) Calf Length; (3) VO<sub>2</sub> max; (4) 400m Run; (5) 1000m Racewalking; (6) Standing Long Jump; (7) Willpower; and (8) Motivation to Participate.</p> <p style="font-weight: 400;"><strong>Conclusion:</strong> The holistic evaluation of Chinese youth racewalking athletes encompasses a diverse range of factors, from physical dimensions to psychological attributes, reflecting a nuanced understanding of talent beyond mere physical prowess.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4553Studying Factors Influencing Intention to Use Hybrid Education: A Case Study of Visual Communication Design Major Students at Chengdu Vocational University of Art2024-09-01T22:00:48+07:00ZaiXi Xia93400057@qq.comLeehsing Luleelu@mail.com<p><strong>Background and Aim:</strong> Hybrid teaching follows the reform trend of China's vigorous development of online education and hybrid education. The Chengdu Vocational University of Art is the earliest art vocational university in China, and the visual communication major is the advantageous major of the university. The program of this major adopts a hybrid education model combining MOOC online courses and offline education. This study uses TAM, ASCI, UTAUT, and ECM theories to construct a model to analyze the factors affecting the hybrid education learning satisfaction of visual communication students, whose variables include virtual classroom quality, instructor characteristics, student expectations, course design quality, and course content quality.</p> <p><strong>Materials and Methods:</strong> A purposive sampling method was used to distribute questionnaires to 571 students. Confirmatory factor analysis (CFA) and Structural Equation Modeling (SEM) were used to analyze the reliability, validity, goodness of fit, and hypothesis testing of the model.</p> <p><strong>Results: </strong>Student satisfaction was found to greatly influence intention to use through the study. In addition, instructor characteristics and classroom quality had a supportive relationship on perceived usefulness, student expectations, course content, and perceived usefulness had a supportive relationship on satisfaction, while course design quality had no significant effect on satisfaction.</p> <p><strong>Conclusion: </strong>School management and teaching teams should pay attention to the key influences on the intention of hybrid education and design programs based on research findings to help students understand the effectiveness of hybrid education and improve the quality of education.</p>2024-09-01T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4593A Studying the Music, Dance, and Performance Styles in Shi Jing-Feng2024-09-02T16:28:08+07:00Xiang Limisshappylx@163.comPhakamas Jirajarupatphakamas.ji@ssru.ac.thQiu Jinjinqianqiu1391@sina.com<p><strong>Background and Aim:</strong> Shi jing, the earliest collection of poetry in ancient China, collects 305 poems from the beginning of the Western Zhou Dynasty to the middle of the Chun qiu Period(11th century B.C.E.-6th century B.C.E.), and is divided into three parts, namely, the Feng, the Ya, and the Song. This paper can actively explore the types of dances and performance forms unique to the Shi jing-Feng from the literature, expanding the ideas for the theoretical study of ancient music and dance, which is of great social significance and artistic value.</p> <p><strong>Materials and Methods:</strong> This paper uses the documentary research method to discover textual records on the types of music dance and performance forms of the fifteen vassal states. A case study method is used to select representative chapters from the five types of music and dance for specific analyses. The main informants of this paper are divided into three groups: experts on the Shi jing, researchers from museums and cultural centers, and performers of ancient music and dance. The validity of the collected data was tested using mathematical statistics.</p> <p><strong>Results:</strong> A study of the Shi jing - Feng concept, its composition and contents, and the characteristics of its language and methods of expression. From 160 poems, 17 poems with music and dance records are selected and analyzed in terms of the types of music and dance as well as the forms of performance.</p> <p><strong>Conclusion:</strong> Based on the results of the study, the concept of "Shi jing-Feng", the three accounts of the process of its formation, and its specific characteristics are clarified. Five types of music and dance are derived from the text, namely, the witch dance, the ten thousand dance, the shooting and hunting dance, the collective song and dance, and the banquet and drinking music and dance, and it is summarized that the Chinese pre-Qin music and dance adopt the integrated performance form of poetry, music, and dance in a trinity.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4812Singing Techniques and Teaching Methods of Singer Liao Changyong in Chinese Opera Vocal Performance in a Sociological Context2024-09-02T16:28:03+07:00Xiaoke Tang64012051013@msu.ac.thSarawut Choatchamratsarawut.ch@msu.ac.th<p><strong>Background and Aims:</strong> Grounded in the rich tradition of Chinese opera, the study aims to investigate the singing techniques and teaching methods of Singer Liao Changyong in Chinese Opera Vocal Performance in a Sociological Context.</p> <p><strong>Materials and Methods:</strong> Utilizing a mixed-methods approach, including qualitative analysis, interviews, and sociocultural analysis, the research investigates how Singer Liao Changyong navigates the dynamic landscape of Chinese opera vocal performance, particularly in terms of technical proficiency, emotional expression, and cultural resonance, integration of Bel canto singing traditions with Chinese opera.</p> <p><strong>Results:</strong> Through a comprehensive examination of Liao Changyong's journey from rural roots to international acclaim, the study uncovers valuable insights into the sociological dimensions of opera reflecting human experiences and societal dynamics. The findings contribute to theoretical discourse in music education, performance studies, and sociological studies on music and culture, emphasizing the importance of cultural preservation, innovation, and cross-cultural dialogue in the realm of vocal performance.</p> <p><strong>Conclusion:</strong> The study explores the intricate relationship between individual artistry and sociocultural influences in Chinese opera vocal performance, emphasizing the importance of incorporating cultural nuances, emotional expression, and technical mastery in vocal education and performance, offering practical guidance for educators and performers.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4837Effects of Marathon Competition on Economic Aspects in Guangzhou City2024-09-02T16:27:56+07:00Binchi Li 362875341@qq.comAchara Soachalermsoaamy@hotmail.comWisute Tongdecharoen wisute.ton@bkkthon.ac.th<p><strong>Background and Aim:</strong> In recent years, participation in Chinese marathons has experienced significant growth, with the number of participants rising from thousands to hundreds of thousands, and even millions. This surge underscores the growing economic impact of marathon events on urban economies, as they attract participants and stimulate various related industries. However, this rapid expansion also presents challenges in organizing and managing these events, particularly in ensuring safety, professionalism, and fairness.</p> <p><strong>Materials and Methods:</strong> The objective of this study was twofold: first, to measure the direct economic impact of hosting major marathon events, and second, to develop a guideline for hosting such events in Guangzhou city. The research utilized a descriptive survey method, employing questionnaires to gather data from different stakeholders and participants involved in the Guangzhou Marathon. Subjects were a simple random sampling of 341 participants, including college students, social workers, and marathon enthusiasts. The research instrument was questionnaire development, and four separate questionnaires were designed to address different aspects of the research: 1) "Marathon runners wearing shoe survey". 2) "Consumer Survey of Marathon Participants". 3) "Guangzhou Marathon and the Image of Guangzhou". 4). "Investigation on the Impact of Holding a City Marathon on the City Economy". To ensure the validity and reliability of the questionnaires, the following steps were taken: content and structure evaluation by 10 experts in related fields, pilot testing for validity, with an Index of Item-Objective Congruence (IOC) of 1. Data Analysis: The collected data were analyzed using descriptive statistics, including frequency and percentage.</p> <p><strong>Results:</strong> 1) guidelines for the economic aspects of hosting the Guangzhou Marathon, based on the POLC (Planning, Organizing, Leading, and Controlling) theory framework, such as planning: conduct economic impact analysis, set objectives, develop an economic plan, and establish partnerships. Organizing: form an economic committee, develop a marketing plan, coordinate with businesses, engage sporting brands, and facilitate temporary employment. Leading: Provide leadership, maintain communication, foster collaboration, ensure regulatory compliance, and Control: Monitor progress, collect data, conduct reviews, implement quality control, and conduct post-event economic impact analysis. 2) Summary of the new knowledge presented in 4 parts: Marathoners' investments were to prioritize mid-high priced running shoes, purchase dedicated running apparel, invest in watches, headphones, and accessories, and optimize training and performance. Economic benefits included enhanced city visibility and image, driving sporting goods sales, attracting tourism and hospitality revenue, and creating new employment opportunities. Social and cultural impacts were to promote sports participation, foster creativity and cultural expression, increase social cohesion, and enhance city vibrancy and global profile. The Guangzhou Marathon's role was to promote sports culture, boost sponsor brand power and recognition, showcase economic development strengths, and provide perceived multifaceted benefits.</p> <p><strong>Conclusion: </strong>The data suggests that hosting a large-scale city marathon can bring about various benefits such as economic growth, social engagement, cultural enrichment, and enhanced city branding, making it an appealing event to organize for cities, as indicated by the respondents surveyed.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4825Development Strategy Management Model for Tennis Club in Guangzhou City, the People’s Republic of China2024-09-02T16:28:00+07:00Zexin Lin 972406004@qq.comPattarapon Maharkanpaulsport@gmail.com<p><strong>Background and Aim:</strong> More tennis players in Guangzhou offer a larger platform for the sport's growth. The Guangzhou Tennis Club has grown quickly in the last few years. However, as the tennis club has grown, several issues have emerged, including management, staffing, and club operations.</p> <p><strong>Materials and Methods:</strong> This study used a questionnaire to look into 286 club members, 143 club coaches, and 53 club administrators from 50 tennis clubs in Guangzhou. The data is analyzed using the descriptive statistics method, and the resultant conclusion serves as a foundation for guidance for the Guangzhou Tennis Club's strategic management model. The instrument; (1) Survey data questionnaire for research purposes. (2) Evaluation form for focus groups. (3) Expert interview guide. (4) Questionnaire for expert assessment. Analyzing Data: (1) The average and percentage must be used in the questionnaire. (2) Content analysis will be used to analyze the data from focus groups and interviews.</p> <p><strong>Results:</strong> (1) Able to fully mobilize resources to support development; good at forging cooperative relationships with pertinent institutions. (2) There are organizations to support the growth of the tennis club, and the staff management structure is well-defined. (3) There are standards and design requirements for both members and staff to meet to enter the club. Issues and challenges: (1) Absence of strategies to encourage tennis club growth in conjunction with pertinent institutional or national policies. (2) Professional staff is absent from tennis club management and instruction, and the clubs' development trajectory is unidirectional. (3) Absence of a system for tracking tennis club performance and lack of authority over the maximum number of members. And (4) abusing the tennis club welfare allowance, pressuring staff members.</p> <p><strong>Conclusion:</strong> (1) Guangzhou Tennis Club should be taken into consideration when creating the phased development plan, and national and government policies should be used to promote development. The organizing section's management development strategy can be summed up as follows: using the organization's current resources to support the club's quick development. The leading development strategy should be summed up in the leadership section as follows: suitable systems should be developed to standardize each employee's daily work and have requirements for employees. The following succinctly describes the controlling development strategy in the control section: planning employee development and effectively ensuring employee welfare, as well as collaboratively advancing the growth of Guangzhou Tennis Club. (2) Fifteen experts have given the Guangzhou Tennis Club's development strategy management mode, which was created for this study, high marks. The Guangzhou Tennis Club's development strategic management mode received an average score of 4.65 from 15 participants, indicating that the experts are satisfied with the mode's practical application and overall impact. </p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4832The Historical and Musical Characteristics of the Henan Qu Chinese Opera Troupe in the Social Context2024-09-02T16:55:54+07:00Lingyao Wanglingyaowang.msu@outlook.comWenzhe Liuwenzhe.msu@outlook.com<p><strong>Background and Aims:</strong> Chinese Opera, specifically the Henan Qu Chinese Opera Troupe, embodies a rich tapestry of cultural heritage and artistic expression that has evolved through centuries. The study aims to investigate the historical and musical characteristics of the Henan Qu Chinese opera troupe in the social context.</p> <p><strong>Materials and Methods:</strong> Employing a qualitative research design, the study utilizes ethnographic fieldwork, semi-structured interviews, and archival research. Participant observations during performances, rehearsals, and cultural events, along with interviews with troupe performers, directors, and cultural experts, provide a multifaceted perspective on the opera’s evolution and current practices. Archival documents and recordings complement these insights by tracing the troupe's historical development.</p> <p><strong>Results:</strong> The research highlights how the Henan Qu Chinese Opera Troupe has navigated significant historical upheavals and adapted to contemporary challenges while maintaining its distinctive musical and theatrical identity. Innovations in performance and outreach have helped sustain interest and relevance among newer audiences, demonstrating a dynamic interplay between preserving traditional art forms and embracing modernity.</p> <p><strong>Conclusion:</strong> The Henan Qu Chinese Opera Troupe exemplifies the successful adaptation of traditional cultural expressions to modern contexts, underscoring the importance of innovative strategies in audience engagement and artistic collaboration. The study underscores the potential of traditional arts to remain culturally and socially relevant, offering insights into broader strategies for cultural preservation.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4828The Singing Techniques of Traditional Chinese Yu Opera in Sociological and Anthropological Perspectives2024-09-02T16:56:01+07:00Shan Dongshandong.msu@gmail.comNoppon Chaiyasonnoppon.c@msu.ac.th<p><strong>Background and Aims:</strong> Traditional Chinese Yu Opera, a culturally significant art form, embodies unique singing techniques that offer rich insights into the social and cultural dimensions of China. This research aims to investigate the singing techniques of traditional Chinese Yu Opera from sociological and anthropological perspectives.</p> <p><strong>Materials and Methods:</strong> The study utilized a mixed-methods approach, combining qualitative analysis, ethnographic observation, and expert interviews. Extensive literature reviews provided a theoretical foundation, while fieldwork included observing performances and conducting interviews with Yu Opera artists and cultural experts. This comprehensive methodological framework aimed to capture the nuances of singing techniques and their socio-cultural implications.</p> <p><strong>Results:</strong> The research findings highlight that Yu Opera's singing techniques are not only artistic expressions but also potent cultural symbols that reflect and influence social structures and values. Detailed analyses of performances, particularly the opera "Mulan", revealed how these techniques convey cultural narratives and facilitate social interaction, aligning with sociological theories of cultural capital and anthropological views on cultural transmission.</p> <p><strong>Conclusion:</strong> This study underscores the importance of Yu Opera's singing techniques as cultural texts that extend beyond mere performance, serving as vehicles for social cohesion and cultural continuity. The findings advocate for enhanced educational programs and interdisciplinary research to preserve and understand traditional arts like Yu Opera, ensuring their relevance in contemporary society.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4830Biography and Works of Zhang Xiaoqin: The Transmitter of Ganzhou Folk Songs in Societal and Anthropological Context2024-09-02T16:55:57+07:00Sihan Wusihanwu.msu@outlook.comTawanchai Suanmontatawanchai.s@msu.ac.th<p><strong>Background and Aims:</strong> Zhang Xiaoqin is a transmitter and custodian of Ganzhou folk songs and her contributions to the preservation of this intangible cultural heritage within the Han ethnic group in China. The aim is to explore Zhang Xiaoqin's biography and works as the transmitter of Ganzhou folk songs within societal and anthropological contexts.</p> <p><strong>Materials and Methods:</strong> This research employs a qualitative approach utilizing ethnographic fieldwork, archival research, and thematic analysis. Data collection included immersive fieldwork in Ganzhou, interviews with Zhang Xiaoqin, alongside a comprehensive review of the literature concerning the cultural transmission and the sociocultural significance of folk music.</p> <p><strong>Results:</strong> The findings demonstrate that Zhang Xiaoqin's work not only sustains the musical traditions of Ganzhou but also adapts them for contemporary audiences, ensuring their relevance and continuity. Her initiatives in educational settings and public performances are pivotal in maintaining community engagement with Ganzhou folk songs, highlighting the dynamic interaction between cultural preservation and societal change.</p> <p><strong>Conclusion:</strong> Zhang Xiaoqin's research highlights the importance of individual agency in cultural preservation and the adaptability of intangible cultural heritage in the face of globalization. It highlights the potential of traditional arts to thrive in modern societies and emphasizes the need for strategic educational programs and public-private partnerships to support cultural custodians.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4770The Development of Marketing Plan for a Virtual Cycling Application: A Case Study of China (Beijing)2024-09-03T00:12:02+07:00Boyan Xiangxiangboyancn@icloud.comAttasit Patanasiriattasitp@g.swu.ac.thPilan Poonyapraphapilan@g.swu.ac.th<p><strong>Background and Aims:</strong> Due to the COVID-19 pandemic, people's social activities have been greatly affected, so online activities have seen rapid development and user growth. become the norm. In cycling, the China Cycling Association canceled or postponed several races, affecting cyclists across the country. This is because the mass gatherings and high crowd density associated with such events increase the risk of virus transmission. Because of this, bicycle virtual riding software has developed rapidly, and users have increased rapidly. In addition, the evolving metaverse concept has prompted increased investment in bicycle virtual riding software development. This study explores and analyzes the operation plan of bicycle virtual riding software in China (Beijing) and analyzes the specific needs of Chinese people.</p> <p><strong>Methodology:</strong> The main research methods include SWOT analysis, user stories, and population research. Use competitive product analysis such as SWOT analysis to study the specific reasons why other products cannot be promoted and popular in China (Beijing). Collect the main channels for users to obtain information and determine product promotion plans. And conduct user demand research, establish user portraits, and finally propose feasible solutions.</p> <p><strong>Results:</strong> The main findings are the difficulties in promoting virtual bicycle riding software in Beijing, China, the reasons why the currently popular software is difficult to promote, the travel habits and consumption willingness of residents, and a complete promotion plan.</p> <p><strong>Conclusion:</strong> The study sheds light on factors impeding the adoption of popular software already in use and clarifies the travel habits and consumption attitudes of the locals in Beijing, China. It also highlights challenges in promoting virtual bicycle riding software in Beijing. It provides insights into creating a strong promotion strategy to overcome the obstacles found and increase the adoption of virtual bicycle riding technology through in-depth analysis.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4617A Guide to the Application of Modern Information Technology in Higher Vocational Colleges: A Case Study of China Chongqing Wanzhou Vocational Education Center2024-09-03T00:12:27+07:00XIE YI381396811@qq.comRathapol Pradubwaterattapol@g.swu.ac.thNipada Triratnipada@g.swu.ac.th<p><strong>Background and Aims:</strong> With the development of information technology, flipped classrooms, micro-courses, MOOCs, and other educational means have been gradually applied to education and teaching, which not only changes the teaching methods of teachers but also promotes the transformation of teaching management means. This study aims to investigate and analyze the use of new ICT and provide suggestions for guiding the development and use of modern information technology in Chongqing Wanzhou Vocational Education Center.</p> <p><strong>Methodology:</strong> Using random sampling, 90 respondents were selected from 30 students, teachers, and administrators of the Chongqing Vocational Education Center. Interviews were conducted according to the outline, and detailed interview answers were recorded with the consent of the respondents. After the interview, valid information was extracted for follow-up analysis.</p> <p><strong>Results:</strong> It is found that there are some problems in the application of modern information technology in Chongqing Vocational Education Center. The use of modern information technology in schools is hampered by issues including passive teaching techniques, poorly designed curricula, and a lack of educational resources. These issues prevent talent development programs from being tailored to the needs of the job market and impede students' overall growth. These problems are further compounded by traditional teaching evaluation techniques, which impede the transition to a more objective and data-driven educational approach by lacking thorough student feedback.</p> <p><strong>Conclusion:</strong> The Chongqing Vocational Education Center's use of contemporary information technology has exposed challenges like poor curriculum design, passive teaching approaches, and a lack of educational resources, which hinder talent development and impede students' overall development. Furthermore, by not offering comprehensive student feedback, traditional teaching evaluation methods exacerbate these issues and impede the shift to a more objective and data-driven educational paradigm.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4829Socio-Anthropological Analysis of Musical Characteristics and Contemporary Status of Naxi Chinese Folk Songs2024-09-03T00:11:58+07:00Ying Liaoyingliao.msu@outlook.comNoppon Chaiyasonnoppon.c@msu.ac.th<p><strong>Background and Aims:</strong> The musical heritage of the Naxi people, an ethnic minority in Yunnan Province, China, embodies a unique blend of traditional and contemporary influences, serving as a vivid example of cultural resilience. The aim is to analyze the socio-anthropological aspects of the musical characteristics and contemporary status of Naxi Chinese folk songs.</p> <p><strong>Materials and Methods:</strong> A qualitative research approach was employed, integrating ethnographic fieldwork in Tacheng Township, Yulong Naxi Autonomous County, Lijiang City, Yunnan Province, China, semi-structured interviews with three key informants, and participant observation. The data were collected in Tacheng, a region known for its rich Naxi musical culture. This approach allowed for an in-depth exploration of the interactions between the Naxi community and their musical traditions, focusing on how cultural practices are transmitted, adapted, and sustained in contemporary settings.</p> <p><strong>Results:</strong> The study revealed that Naxi folk songs, particularly the genre "Guqi," are not only artistic expressions but also crucial carriers of community memory and identity. Adaptation strategies such as incorporation into cultural festivals and modern media were observed. Challenges include a generational gap in the transmission of knowledge and the impact of economic development on traditional practices.</p> <p><strong>Conclusion:</strong> Naxi folk songs demonstrate significant resilience through adaptation and continuity, reflecting broader themes of cultural sustainability and identity negotiation. Recommendations for enhancing youth engagement and leveraging digital media for cultural preservation are proposed to ensure the longevity of these musical traditions.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4717Research ON ICVE-based Blended Learning in Vocational College Business Teaching2024-09-03T00:12:20+07:00Yingying Zhang20958288@qq.com<p><strong>Background and Aims: </strong>In the context of the digital era, the traditional single teaching method can no longer meet the needs of modern teaching. Therefore, this paper adopts the SPOC teaching mode to study the impact of the mode on students' academic performance and to understand students' perception of its use by carrying out the ICVE blended teaching research. It helps improve the teaching strategies and methods of this mode and the quality of talent cultivation.</p> <p><strong>Research Methodology:</strong> A quasi-experimental design was used to compare students' problem-solving abilities, specific knowledge, and specific skills to assess the impact on students' academic performance, and an open-ended questionnaire was used to investigate students' perceptions and experiences.</p> <p><strong>Results: </strong>Conducting ICVE blended instruction resulted in a significant improvement in students' academic performance. At the same time, the model produced better learning experiences and positive impacts.</p> <p><strong>Conclusion: </strong>Carrying out ICVE blended teaching effectively improves the learning effect. In the actual teaching, based on the characteristics of business teaching in vocational colleges, the improvement and optimization of teaching methods are carried out, which provides a strong basis and reference for colleges and universities to implement this teaching mode better.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4726The The Influence of Sports Dance on Self-esteem Among College Students 2024-09-03T00:12:13+07:00Yeren Wang369693011@qq.comMonthira Charupheng369693011@qq.comPatcharaporn Srisawat369693011@qq.com<p><strong>Background and Aims:</strong> College students' lives depend greatly on their sense of self-worth. It has an impact on their social interactions, emotional well-being, and academic achievement. Several issues can arise for college students, such as social pressures, anxiety related to appearance, and negative body image. These elements may damage their sense of self-worth, which subsequently impacts their general health and standard of living. Sports dance is a unique physical activity that combines artistic ability and physical prowess to positively impact college students' self-esteem. Sports dancing has also been linked to improvements in self-esteem and self-image in addition to physical health, according to earlier research. The two main goals of this study are to first compare the experimental group's self-esteem before and after they participated in sports dancing, and then to compare the experimental group's self-esteem with that of the control group.</p> <p><strong>Methodology:</strong> This study included a sample of 20 third-year undergraduate students from the Dance Department, College of Art, Chongqing University of Mechanical and Electrical Technology. The samples were divided into two groups: 10 students, consisting of 5 female and 5 male students, in both the experimental and control groups. The experimental group used the sports dance training method, while the control group used the traditional teaching method. A self-designed, expert-reviewed Rosenberg's self-esteem scale was issued before and after the experiment to determine the influence of sports dance exercises on the self-esteem of the sample group. Data were analyzed using means, standard deviations, and t-tests.</p> <p><strong>Result:</strong> Before engaging in sports dance training, the experimental group's mean self-esteem score was found to be 28.3, while the control group's mean score was 28.8 before receiving traditional instruction. Following the experiment, the experimental group's mean score on self-esteem increased to 35.6, while the control group's score stayed at 27.8. After taking the sports dance course, the experimental group felt more confident in themselves. The mean score of the experimental group was higher than that of the control group. Students in the experimental group demonstrated higher levels of engagement in class during sports dance training. When given chores involving dance, they showed initiative in solving problems and made their own choices. They conversed with people more and gained self-assurance when voicing their ideas. These findings imply that sports dancing significantly and favorably raised the students' self-esteem.</p> <p><strong>Conclusion: </strong>The results show that sports dance programs can help students feel better about their bodies and have higher self-esteem. Students receive timely rewards throughout the sports dance learning process, which boosts their self-esteem in the classroom and promotes greater interaction between them. By working together to create dance performances, students improve their interpersonal skills and become fully immersed in a stimulating, dynamic, and demanding learning environment. This promotes a calm and pleasurable learning environment while also helping students develop their knowledge and skills and improving their communication skills. This study provides educational institutions and schools with a workable strategy for enhancing students' mental health by introducing sports dance courses. The results also highlight sports dance's potential as a useful tool for psychological intervention. Mental health practitioners might think about introducing elements of sports dance into psychotherapy sessions to help patients feel better about themselves.</p>2024-09-02T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4794A Develop Strategies Management of Private Tennis in Xi’an City, China2024-09-03T00:11:53+07:00 Sangni Yun1208078965@qq.comPattarapol Maharkanpaulsport@gmail.comKiattiwat Watchayakarnkiat2504@gmail.com<p><strong>Background and Aims:</strong> Developing strategies for managing private tennis programs is critical for maximizing player potential and maintaining a sustainable competitive advantage. It entails tailoring training, facilities, and resources to individual and organizational objectives, resulting in long-term success in the sport. Thus, this paper aims: (1) What are the problems of development strategies management of private tennis clubs? And (2) to develop management strategies for private tennis clubs.</p> <p><strong>Methodology:</strong> This research is a survey and interview research. The population used in this research was 21 professionals who are former or current presidents of the Chinese Tennis Association national team coaches and tennis players. Samples mean the l9 experts selected for Purposive selection by determining the characteristics of the sample sampling were as follows: 7 tennis professors and 12 tennis club officers (8 female and 11 male) using Delphi techniques—data analysis using statistics indicator median and interquartile range, and POLC.</p> <p><strong>Results:</strong> The tennis club management development platform model effectively develops private tennis clubs in Xi’an City with an average mean of 4.64 on a 5-point Likert scale for agreement. The platform includes: (1) Planning to build a model for private tennis club development strategies management can plan the creation of many forms in the presentation. There are elements of building a platform in the planning that can be used differently. Therefore, it depends on creating a model for managing private tennis club development strategies. (2) Management builds a model for private tennis club development strategies management can be as ranged in many ways and can be organized in many forms, the organization must be ready in all aspects, such as people, places, model tools, and model platform. In modern times, owners are interested in an organization that forms a platform for developing an organization model style. (3) Implementing the practice of creating a model for private tennis club development strategies management can be achieved according to the principles of development strategies management according to the steps of private tennis club development strategies management according to the established guidelines. (4) Controlling the creation of a model for private tennis club development strategies management can control the use of planning at every stage whether it’s an evaluation form measure and control the way to use the model in the right way.</p> <p><strong>Conclusion:</strong> The study found that the tennis club management development platform is extremely effective in improving private tennis clubs in Xi'an City, with strong agreement among participants. The platform's success can be attributed to its comprehensive approach, which includes planning, management, implementation, and control. These elements all contribute to the effective development of private tennis club strategies.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4730The Factors Affecting Learning Achievement in English Language Studies of The Students at North Bangkok University2024-09-03T08:54:02+07:00Suwanna Yutthapirutuwanna.yu@northbkk.ac.thNissara Pronsurivongnissara.pr@northbkk.ac.thKarusin UwansriKarusin.uw@northbkk.ac.th<p><strong>Background and Aims: </strong>Research emphasizes the critical role that learners' attitudes and behaviors play in determining their success in acquiring the English language, emphasizing the relationship that exists between mindset and actions. Achieving proficiency objectives and optimizing language learning outcomes requires a focus on the development of constructive attitudes and efficient learning behaviors. Thus, the study of the factors affecting learning achievement in English language studies of the students at North Bangkok University aims to investigate the factors affecting learning achievement in English language studies of the students at North Bangkok University.</p> <p><strong>Methodology:</strong> The sample comprises students enrolled in the ENG 101 course, totaling 283 individuals, selected through stratified random sampling and simple random sampling methods. The research methodology involves utilizing a questionnaire as the primary data collection instrument. Statistical analyses employed in the study include percentages, means, standard deviations, Pearson correlation coefficients, and stepwise multiple regression analysis.</p> <p><strong>Results:</strong> The results found that the factors of students, teachers, family, and school can collectively predict the factors affecting learning achievement in English language studies of students at North Bangkok University. This predictive set comprises the factors related to students (x1), teachers (x2), and family (x3). These predictor variables can predict the factors that affect the learning achievement in English language studies of the students at North Bangkok University with an accuracy of 42.77%. This can be written as a prediction equation as follows; (1) The prediction equation in raw score format can be expressed as follows: Y = .386+.282X<sub>1 </sub>+.174X<sub>2 </sub>+ .151X<sub>3. </sub>(2) The prediction equation in standardized score format can be expressed as follows: ZY = .341X<sub>1 </sub>+.228X<sub>2 </sub>+ .163X<sub>3 </sub></p> <p><strong>Conclusion:</strong> According to the study, family dynamics, instructors, and students all have an impact on how well students learn English at North Bangkok University. The accuracy of these predictor variables, which include factors related to students, teachers, and families, in predicting learning outcomes in English language studies is 42.77%.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4821Musical Structures of Weifang Folk Songs: A Study in Contemporary Social Contexts2024-09-03T08:53:57+07:00Shijie Jing64012051036@msu.ac.thPeerapong SensaiZucczezz.7@gmail.com<p><strong>Background and Aims: </strong>This study delves into the musical structure of Weifang Chinese folk songs within their contemporary social context, aiming to investigate the musical structure of Weifang Chinese folk songs in their current social context.</p> <p><strong>Materials and Methods: </strong>A comprehensive methodology integrating ethnographic fieldwork, archival research, interviews, and musical analysis was employed. Fieldwork in the Weifang region involved observing folk song performances, interacting with local musicians, and documenting cultural practices. Archival research examined historical materials, while interviews gathered insights from folk musicians, community members, and cultural experts. Musical analysis and transcription techniques were applied to understand the intricate musical structures of Weifang folk songs.</p> <p><strong>Results: </strong>The study revealed the diverse genres, expressive themes, and unique musical structures of Weifang folk songs, including the two-sentence, three-sentence, four-sentence, and multisentence patterns. The songs exhibited rich cultural tapestries, reflecting local customs, language traditions, and communal sentiments.</p> <p><strong>Conclusion: </strong>Weifang folk songs have evolved to adapt to changing social dynamics, serving functions ranging from labor encouragement to educational inheritance and entertainment. The study underscores the significance of cultural heritage preservation programs and interdisciplinary collaborations to safeguard and promote Weifang's musical legacy.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4745Designing of Choreography Training Program for Wushu Daoshu2024-09-03T09:24:30+07:00Zhang Fan1104039813@qq.comPrakit Hongseanyathamprakitsport@gmail.com<p><strong>Background and Aims: </strong>Regarding the choreography of Wushu routines, the Chinese Wushu Association's "Basic Explanation of Wushu Routines" points out that, with the development of society, people's values and functions of Wushu are changing. Each Wushu action is linked together to form a dynamic and continuous picture, which shows its fascinating charm and high aesthetic and ornamental value. The purpose of this study was to design and choreograph Wushu movements for Wushu Daoshu competitions.</p> <p><strong>Methodology:</strong> This study was quasi-experimental method. The samples included 30 Wushu school senior class students, 9 Wushu routine experts, and 9 Wushu judges. Through expert interviews, simulated competition, and practice, the routine movements of the top 16 athletes in the 2021 National Wushu Routine Championship were analyzed, and then the Wushu movement arrangement and training plan of the Wushu Daoshu competition were designed, with an IOC value of 0.74. To confirm the efficiency of the Wushu choreography, the training experiment will be conducted with the students, and a simulated competition of Wushu Daoshu will be conducted with the students before and after the experiment. The results of the scores before and after the experiment will then be compared to determine the effectiveness of the designed Wushu movement choreography through a t-test.</p> <p><strong>Results:</strong> Wushu Daoshu set arrangement can be divided into three main parts: (1) the basic Daoshu skills must be selected (2) a set of technical combinations of movements (3) jumping difficulty movements, which set of technical combinations of movements is an important basis for the arrangement of the set. The results of the designed Wushu movement choreography in the Wushu Daoshu program were scored by a Wushu referee and compared between the pre-and post-trial scores, and the results showed that the training of the researcher's designed Wushu movement choreography in the Wushu Daoshu program was effective in obtaining higher scores in Wushu Daoshu program competitions.</p> <p><strong>Conclusion:</strong> The average score gap between the two groups is more obvious. The Wushu movement choreography in the Wushu Daoshu competition designed by the researchers is effective, and it can achieve higher results in the Wushu Daoshu competition.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4725The Effect of Group Counseling with Chinese Folk Dancing on the Psychological Quality of College Students2024-09-03T09:24:33+07:00Xiaonan Lu1742051620@qq.comPatcharaporn Srisawats_patcharaporn@hotmail.comSkol VoracharoensriSkol_v@yahoo.co.th<p><strong>Background and Aims: </strong>Chinese folk dancing is an energetic and essential part of Chinese culture, helping to uphold customs, promote a sense of community, and honor the rich diversity of Chinese cultural heritage. The objectives of this study were 1) to compare the mood states of university students before and after participating in dance movement activities, and 2) to compare the mood states of a control group and an experimental group after participating in the dance movement activities.</p> <p><strong>Methodology:</strong> The sample group was the university students of the Chongqing Vocational University of Mechanical and Electrical Technology. The experimental group, consisting of 30 students, participated in a dance program, while the control class, also comprising 30 students, did not engage in dance courses. The experimental group used dance movement activities, while the control group followed traditional teaching methods. Data was collected using the Profile of Mood States (POMS) scale which is commonly used in China. It was analyzed using SPSS descriptive analysis and t-test.</p> <p>Results: The results of this study are as follows: 1) After the end of the experiment, the positive mood score of the students in the dance movement activities was higher than before the experiment, the negative mood score was lower than before the experiment, and the difference was statistically significant (P <0.05). 2) The positive mood score of the experimental group receiving dance movement activity was higher than that of the control group, and the negative mood score was lower than that of the control group, and the difference was statistically significant (P <0.05).</p> <p><strong>Conclusion:</strong> Overall, the results show that students' positive moods significantly improved and their negative moods significantly decreased when they participated in dance movement activities, both within the experimental group and when compared to the control group. This suggests that dancing movement activities have substantial emotional benefits.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4798Evaluation of the Effectiveness of MOOC-based Flipped Learning in College Mental Health Curriculum2024-09-03T13:51:23+07:00Jiatian Du544944051@qq.comChanghan Li lichanghan@au.edu<p><strong>Background and Aim:</strong> The flipped classroom redefines psychological health education by using technology for independent study before class and engaging in interactive and applied learning activities in class. Thus, two research objectives were proposed: (1) To compare the difference in the effectiveness of the new MOOC-based flipped learning on students' learning outcomes compared to traditional teaching in undergraduates’ mental health curriculum. (2) To explore students' attitudes to new MOOC-based flipped teaching methods.</p> <p><strong>Materials and Methods:</strong> This study was designed as a pretest and posttest trial. The sample was 60 freshmen from two Sichuan University classes allocated to two groups using purposive samplings: group 1 for traditional learning, and group 2 for flipped learning. The performance test and semi-structured interview were employed in this study as research instruments. Both groups' pretest and posttest scores were obtained for learning outcome comparison. The students' attitudes to the new teaching methods were obtained through semi-structured interviews.</p> <p><strong>Results: </strong>The mean pretest and posttest scores in group 1 were 58.87 and 82.17 respectively, while in group 2, they were 58.67 and 86.53 respectively. The mean improvement in knowledge score was significantly higher in group 2 (M=27.87, SD=3.14) compared to group 1 (M=23.30, SD=1.69). The level of statistical significance was P < .001. The results of the semi-structured interviews indicated that almost all participants had very positive opinions regarding flipped learning based on MOOCs.</p> <p><strong>Conclusion:</strong> The research demonstrates that MOOC-based flipped learning increases the student learning effectiveness to obtain better score performance and make it worth promoting.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4688Guideline for Developing Glamping Tourism in China: A Case Study of Gansu 2024-09-03T17:23:56+07:00Xue Bai925473583@qq.comUnchun Tuntatesunchun@g.swu.ac.th<p><strong>Background and Aim</strong><strong>:</strong> In China, glamping is experiencing rapid growth. With its unique advantages, Gansu Province has created opportunities for the development of glamping tourism. Despite challenges such as inadequate facilities and low service standards, glamping tourism in the province holds immense potential. This study aims to analyze tourism development in Gansu Province and propose recommendations for the advancement of glamping tourism.</p> <p><strong>Materials and Methods:</strong> This study employed a quantitative research approach. A questionnaire survey was conducted among 400 glampers aged 18 and above who had visited Gansu Province and stayed at ten glamping sites over the past three years. The survey covered demographic information, travel habits, motivations, and tourist satisfaction. Descriptive statistical analysis, mean, and variance analysis were conducted using SPSS to quantify the relationships between different factors.</p> <p><strong>Results:</strong> The research findings indicate that Gansu's unique natural beauty and rich cultural heritage contribute to high levels of tourist satisfaction with the abundance of nature and cultural landscapes. However, significant differences in satisfaction were observed in various aspects of glamping, including the glamping site environment, shower and toilet facilities, power and drainage infrastructure, emergency medical assistance, and security assurance, suggesting the need for further improvement. Additionally, external traffic and internal route planning were identified as significant factors influencing tourist satisfaction.</p> <p><strong>Conclusion: </strong>The survey results indicate that glampers have high satisfaction with natural and cultural landscapes. However, there are significant differences in satisfaction regarding the campground environment, sanitation facilities, power and drainage infrastructure, transportation, emergency medical assistance, and safety measures. Analyzing the data, the following development guidelines are derived: enriching experiences, improving facilities, enhancing safety measures, reducing costs, promoting environmental conservation, integrating cultural heritage, fostering cooperation, and establishing feedback mechanisms. These measures aim to facilitate the sustainable development of glamping, attract more visitors, and promote economic prosperity.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4863Factors Influencing the Continued Use of Procreate Digital Painting Software by Fine Arts Students in Chongqing, China2024-09-03T17:23:51+07:00Yan Li 395393971@qq.com<p><strong>Background and Aim:</strong> With the rise of digital technology, digital painting software has become a tool for artistic expression. The purpose of this paper is to explore the factors that influence the continued use of Procreate digital painting software by undergraduate art students in Chongqing, China, through three major theories: ECM, UTAUT 2, SCT, and other modeling frameworks.</p> <p><strong>Materials and Methods:</strong> This study adopted a quantitative approach to data collection using a five-point Likert scale for the questionnaire. The sample of this study was undergraduate students of six fine arts programs in different regions of Chongqing, China, and the participants were selected through a Judgmental or purposive sampling technique. The instrument used to collect the data was a questionnaire and the data were analyzed on 487 valid questionnaires, CFA and SEM were executed to validate the fit, validity, and reliability of the model and to confirm the causality between the variables for hypothesis testing.</p> <p><strong>Results:</strong> All hypotheses were supported, with perceived usefulness and satisfaction as direct influences. self-efficacy had the most significant effect on perceived usefulness.</p> <p><strong>Conclusion: </strong>Key factors influencing Chongqing art students' continued use of Procreate digital drawing software include hedonic motivation, confirmation, self-efficacy, and knowledge application, which together contribute to students' continuance intention to use the software by enhancing satisfaction and perceived usefulness. This study provides new perspectives for understanding the use of digital drawing software in art education, offers insights for educational institutions to optimize digital strategies for art education, helps software developers to improve product functionality, and guides art students to make more effective use of digital tools for art creation, thus promoting the in-depth application and development of digital drawing technology in the art field.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/5068Impact Factors of the Marketing Mix in Deciding Whether Thai Tourism Travel to Chiang Dao District, Chiang Mai Province2024-09-03T17:23:42+07:00Mayuree Kheawmaig652301009@northcm.ac.thPhithagorn Thanitbenjasithphithagorn.ncu@gmail.comPongsiri Kamkankaewkpongsiri85@gmail.com<p><strong>Background and Aim:</strong> The tourism industry is a significant driver of economic growth, particularly in developing countries. Chiang Mai Province, especially Chiang Dao District, is a popular tourist destination in Thailand, known for its natural beauty, cultural heritage, and historical significance. This study aims to investigate the influence of marketing mix factors (product, price, place, and promotion) on the travel decisions of Thai tourists visiting Chiang Dao District.</p> <p><strong>Materials and Methods:</strong> A quantitative research methodology was employed, involving a questionnaire survey of 385 Thai tourists visiting Chiang Dao District. Data analysis included descriptive statistics, correlation analysis, and multiple regression analysis.</p> <p><strong>Results:</strong> The findings reveal that all four marketing mix factors significantly influence Thai tourists' travel decisions. Product, encompassing the overall destination experience, was found to be the most influential factor. Price, place, and promotion also played significant roles in shaping tourists' choices.</p> <p><strong>Conclusion: </strong>This study underscores the importance of a comprehensive marketing mix strategy in attracting Thai tourists to Chiang Dao District. Tourism stakeholders should focus on developing unique product offerings, competitive pricing, enhancing the destination's ambiance, and implementing effective promotional campaigns to cater to the preferences of Thai tourists and ensure the sustainable growth of the tourism industry in the region</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/4911Development of Academic Achievement in Systemic Anatomy Course Through Flipped Classroom Teaching 2024-09-03T17:23:47+07:00Wenzhong Shenwenzhongshen2567@gmail.comThanyaluck Khechornphak p.pbk13@gmail.com<p><strong>Background and Aims</strong>: With the rapid development of modern information technology, the popularization of computers and networks not only changes the way of entertainment but also has a profound impact on the reform of teaching. With the diversification of knowledge acquisition methods, traditional teaching ideas and teaching methods have to face reform. The traditional infusing teaching method does not give play to the students' subjectivity, but also seriously blows the students' enthusiasm for learning. The flipped classroom teaching approach, on the contrary, pays more attention to the principal position of students, transforms the one-way transfer of knowledge in traditional teaching into a two-way interaction between teachers and students, to help students better understand and master knowledge, promotes the internalization of knowledge, and enhance students' learning initiative. The purposes of this study were; 1) To develop learning activities for the flipped classroom teaching approach in the Systemic anatomy course and 2) To compare academic achievement scores between pre-test and post-test using the flipped classroom teaching approach. And 3) To study the students’ satisfaction with the flipped classroom teaching approach in the Systemic anatomy course.</p> <p><strong>Methodology</strong>: The sample consisted of 40 first-year students of Luzhou Vocational College of Medical Devices. In the first semester of 2023. Obtained by cluster random sampling technique. Research tools are used in lesson plans, academic achievement tests, and satisfaction questionnaires. In data analysis including percentages, means, standard deviations, and paired t-tests.</p> <p><strong>Results: </strong>The results of the study were as follows; 1) The development of learning activities for the flipped classroom teaching approach in the Systemic anatomy course has an average suitability value for all plans equal to 4.31, which is at a high level. 2) Students who studied using flipped classroom teaching approach learning activities had higher academic achievement scores post-test than pre-test at a statistical significance of.05 and 3) Students who learned using the gamification teaching model had overall satisfaction at a high level<em>.</em></p> <p><strong>Conclusion: </strong>The Systemic Anatomy course's flipped classroom teaching strategy greatly increased students' academic progress and garnered high marks from them, according to the study. The post-test results were much higher than the pre-test results, and the learning activities that were devised were highly appropriate.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/5107Implementation of Ideological and Political Theory Course Based on Problem-Based Learning Combined with Small Private Online Course teaching model to Enhance Learning Achievement and Citizenship of Chinese College Students2024-09-03T17:23:38+07:00 Lin Zhang543046285@qq.comNitikorn Onyonnitikorn@vru.ac.thPhithack NilnopkoonPhithack@vru.ac.th<p><strong>Background and Aim: </strong>Problem-based learning is a kind of targeted and practical learning for students to solve real problems. In the problem design stage, the design of problem scenarios is the core of problem-based learning. The concept of Small Private Online Course (SPOC) was first proposed by Professor Armando Fox, director of MOOC Lab at the University of California, Berkeley, and is abbreviated for Small Private Online Course. In this study, Problem-Based Learning combined with a Small Private Online teaching model were combined to generate a new teaching model. This teaching model emphasizes the role of the problem in the teaching process. Learning throughout the course is an open and dynamic system that can be adapted and improved based on feedback. The purpose of this study was; 1) To compare students’ learning achievement before and after learning through ideological moral and legal basic courses based on problem-based learning combined with the Small Private Online Course (SPOC) teaching model and 2) To compare citizenship of Chinese college students before and after learning through ideological and political theory course based on problem-based learning and Small Private Online Course (SPOC) teaching model.</p> <p><strong>Materials and methods: </strong>In this experimental study, 50 students (one class) from Xi’an University were investigated. This study used test and self-evaluation forms given to students before and after learning through ideological and political theory education based on problem-based learning combined with small private online (SPOC). Data were collected and analyzed by means, standard deviation, and dependent sample t-test.</p> <p><strong>Results: </strong>The results of the learning achievement before and after learning based on problem-based learning and small private online (SPOC) on ideological and political theory course, it was found that the mean scores of pretests of students’ learning achievement were 13.31(SD=6.860) and mean scores of posttests were 17.32 (SD=7.197). The post-test score of students' learning achievement was higher than that of the pre-test score at.01 level of significance. Moreover, the results of citizenship of Chinese college students found that the mean scores of pretests of citizen self-evaluation scores were 35.42 (SD=9.338) and the mean scores of posttests were 44.18 (SD=9.736). The posttest scores of citizenships of Chinese college students were higher than that of the pretest scores at.01 level of significance.</p> <p><strong>Conclusion: </strong>The developed ideological and political theory course based on problem-based learning combined with small private online (SPOC) has a significant effect on improving the learning achievement and citizenship of Chinese college students.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviewshttps://so07.tci-thaijo.org/index.php/IJSASR/article/view/5172The Use of Padlet Application for The Integration of Reading and Writing of The Students at A Private University in Pathum Thani Province2024-09-03T17:23:35+07:00Suwanna Yutthapirutsuwanna.yu@northbkk.ac.thSarinrat Sertpunyasarinrat.se@northbkk.ac.thPikun Ekwarangkoonpikun.ek@northbkk.ac.th<p><strong>Background and Aims:</strong> The study on ‘the use of the Padlet application for the integration of reading and writing of the students at a private university in Pathum Thani Province is important as it investigates new methods to boost student involvement, enhance literacy abilities, encourage teamwork, and utilize technology in education. These results have an impact on both theoretical comprehension and practical implementation in educational environments. The objectives of this study were 1) to examine the English writing achievement of the students after using the Padlet application for the integration of reading and writing of the students at a Private university in Pathum Thani province. 2) To investigate the level of student satisfaction with the use of the Padlet application for the integration of reading and writing of the students at a Private university in Pathum Thani province.</p> <p><strong>Methodology:</strong> The participants in this study were 50 students from a private university in Pathum Thani province who enrolled in Basic Writing in English in the third semester of the academic year 2023, selected through stratified random sampling and simple random sampling methods. The research instrument consisted of 10 sets of English achievement tests and a questionnaire. The data was analyzed by mean and Standard Deviation, t-test.</p> <p><strong>Results:</strong> The research results found that 1) the English writing achievement of the students after using the Padlet application was statistically significantly higher than before taught by using the Padlet application at the .01 level. 2) The level of student satisfaction with the use of the Padlet application for the integration of reading and writing was at a very high level.</p> <p><strong>Conclusion:</strong> The research indicates that the use of the Padlet application significantly improved students' English writing achievement and was met with very high satisfaction for integrating reading and writing.</p>2024-09-03T00:00:00+07:00Copyright (c) 2024 International Journal of Sociologies and Anthropologies Science Reviews