International Journal of Sociologies and Anthropologies Science Reviews

Design and Development of A WeChat Mini Program for assisting Chinese Tourists in identifying Thai Vegetables

2025-01-13T19:46:10+07:00

Background and Aims: This study aims to bridge the gap in knowledge about Thai vegetables among Chinese tourists visiting Thailand. Through a combination of questionnaires and literature reviews, the researcher identified a lack of familiarity with Thai vegetables among Chinese tourists, potentially influenced by regional cultural differences and eating habits. To address this issue, the study proposes the development of a WeChat mini program as an educational tool to assist Chinese tourists in identifying and understanding Thai vegetables.

Materials and Methods: Data was collected through questionnaires administered to Chinese tourists to determine their level of knowledge and familiarity with Thai vegetables. The findings were complemented by a comprehensive literature review on the types, nutritional values, and promotion status of Thai vegetables in the Chinese market.

The questionnaire survey revealed specific Thai vegetables that were unfamiliar to Chinese tourists. This information was then incorporated into a database to develop the "Identifying Thai Vegetables" WeChat mini program.

Results: The "Identifying Thai Vegetables" WeChat mini program is a well-designed and effective tool that facilitates the identification of Thai vegetables and enhances users' understanding of Thai cuisine and culture. By continuously innovating and expanding its features, the mini program has the potential to become an indispensable resource for individuals interested in exploring the rich culinary landscape of Thailand, promoting awareness and increasing the consumption of Thai vegetables among Chinese tourists.

Conclusion: The mini program features a bilingual interface in both Chinese and Thai, facilitating accurate identification and comprehensive information retrieval. By leveraging machine learning and image recognition technologies, the mini program allows users to upload or take photos of vegetables, which are then analyzed to provide names, descriptions, and pronunciation guides in both languages. This tool aims to bridge the language barrier and enhance the culinary experience for Chinese residents and tourists in Thailand, contributing to a deeper appreciation and knowledge of local produce.

Design and Development of Oil Paper Umbrella Patterns to Convey the Identity of Yiyang City to the New Generation of Customers

2025-01-13T19:46:12+07:00

Background and Aim: Yiyang, a city renowned for its vibrant local culture within Hunan Province, has cultural traditions that significantly influence both local and wider communities. This study aims to: 1) examine the elements defining Yiyang's local culture and identity, and 2) create oil paper umbrella patterns that resonate with young consumers to enhance the promotion of this cultural identity.

Materials and Methods: Using a combination of literature reviews, website surveys, and expert interviews, the study maps out the cultural landscape of Yiyang.

Results: Findings categorize Yiyang’s identity into four main elements: traditional customs, scenic locations, handicrafts, and local cuisine. Traditional customs are mainly represented by the Yiyang Dihua Drum and Mugwort Dragon Boat Race; scenic areas are represented by the old tea-horse route, Mountain Yuntai, and Dongting Lake; handicrafts are represented by an oil-paper umbrella, Xiaoyu Bamboo Art, and Meishan Paper Cutting; and local food is mainly represented by Anhua Black Tea, Ma Xiang Cake, and Yuanjiang Asparagus. The cultural elements of Yiyang are cleverly integrated into the design of the oil paper umbrellas, reflecting the cultural connotation of Yiyang through the pattern design, making it a carrier for spreading the culture of Yiyang, which has important cultural significance and market value.

Conclusion: The study not only deepens the understanding of Yiyang’s cultural identity but also successfully translates these elements into appealing product designs targeted at young consumers, thereby enhancing both cultural appreciation and market value.

Factors Affecting Student Satisfaction of Tutoring Classes in a Private Tutoring Center

2024-06-25T17:18:13+07:00

Background and Aim: In educational services, particularly tutoring centers, understanding the factors contributing to student satisfaction is crucial. This study aimed to investigate the impact of the variables of competence, responsiveness, empathy, learner-facilitator interaction, and learner-learner interaction on student satisfaction at a tutoring center in Hangzhou, China.

Materials and Methods: The study employed a robust methodological approach; (1) Questionnaire Validation: The validity of the questionnaire was tested using the Item-Objective Congruence (IOC) index, while its reliability was assessed through Cronbach's Alpha in a pilot test (n=30). (2) Data Collection: Data were gathered through surveys conducted via the Wenjuanxing App, yielding 120 valid responses. (3) Data Analysis: 1) Multiple Linear Regression: This technique was applied to the 120 valid questionnaires to verify significant relationships among variables. 2) Strategic Plan Implementation (SPI): A 14-week intervention was conducted with a control group of 30 students to test the impact of strategic changes. 3) Paired-Samples t-tests: These were performed to compare the variables between the pre and post-strategic plan for validation. (4) Statistical Software: Jamovi Statistical Software, version 2.4.1, was utilized for all statistical analyses in this study.

Results: The regression analysis revealed that all five variables significantly influenced student satisfaction. Specifically, tutor competence, responsiveness, and empathy were positively correlated with higher levels of student satisfaction. Additionally, both learner-facilitator and learner-learner interactions were found to enhance the overall satisfaction of students significantly. Following the implementation of the strategic plan designed to improve these variables, the paired samples t-test results indicated notable improvements: tutor competence (t = -26.0, p < 0.05), responsiveness (t = -29.3, p < 0.001), empathy (t = -22.7, p < 0.001), learner-facilitator interaction (t = -18.0, p < 0.001), learner-learner interaction (t = -25.2, p < 0.001) and satisfaction (t = -23.5, p < 0.001) all showed statistically significant enhancements. These findings underscore the critical role of these variables in fostering student satisfaction and demonstrate the effectiveness of the strategic interventions applied in this context.

Conclusion: This study highlights that tutor competence, responsiveness, empathy, and effective interactions are crucial for student satisfaction in tutoring centers. Implementing the strategic plan notably improved these areas, emphasizing their importance. These insights can enhance tutoring services, aiding Chinese students in their academic goals.

An Analysis of Thai Undergraduate Student’s Needs in English for Secretaries and Office Class

2024-06-20T17:56:10+07:00

Background and Aim: A needs analysis must be carried out to develop instructional materials and classroom activities that effectively meet the needs of the students. This analysis demonstrates how crucial it is to build syllabuses based on impartial evaluations of students' needs because, in the absence of such assessments, course materials might not be able to ensure that students successfully master the material. Thus, this study aims to analyze the needs of students in learning English for Secretaries. This study aimed to identify the target needs and determine the learning needs of Thai undergraduate students in English for Secretaries class from a government university in Thailand.

Materials and Methods: The sample consisted of 24 third-year students from the Business English major who enrolled in English for Secretaries and Office class. In this research study, the mixed-method approach was used to analyze data on the learners’ target needs and learning needs. The questionnaire data were collected and analyzed using percentages and frequencies, as well as arithmetic means and standard deviations. The data from open-ended questions were qualitatively analyzed with interpretations.

Results: The results regarding students’ target needs revealed that most participants were at a basic level of English language proficiency. They targeted improving grammar rules and needed to expand their vocabulary knowledge more than other skills. Additionally, the findings on students' learning needs indicated a preference for classroom activities like brainstorming, practicing, and developing skills required to learn vocabulary. The preferences for the teacher’s role were both a facilitator and a controller.

Conclusion: Students with a basic level of English language proficiency mainly focus on improving grammar and vocabulary. They prefer certain classroom activities that are applicable in the secretary field and the teacher's role as a guide in their learning.