https://so07.tci-thaijo.org/index.php/IJSASR <p><strong>International Journal of Sociologies and Anthropologies Science Reviews </strong></p> <p><strong>Old ISSN 2774-0366 (Online): New ISSN 2985-2730 (Online)</strong></p> <p><strong>Crossref Member name: Dr. Ken Institute of Academic Development and Promotion<br />DOI prefix (Crossref): 10.60027</strong></p> <h1><a href="https://docs.google.com/document/d/1Iq97FmQkaGOzJzXTsxJifq00vBXdIYxRK2zTn828KKM/edit#heading=h.tzb9xiqmpay7" target="_blank" rel="noopener">ThaiJO User Manual</a> </h1> <h3>Publishing Policy - Aims and Scope</h3> <p>The journal deals with sociologies and anthropologies science reviews, which publish research articles, academic articles, and/ or review articles. The following areas are covered in the Journal; </p> <ul> <li>Sociologies</li> <li>Anthropologies</li> <li>Humanities</li> <li>Social Sciences</li> <li>Education</li> <li>Business Administration</li> <li>Politics</li> <li>Public Administration</li> <li>Development</li> <li>Tourism</li> <li>Other areas of Social Sciences</li> </ul> <p>The article contributes to the development of the concepts, and theories, as well as new knowledge for developing the community and society. Serves as a medium for disseminating and exchanging academic knowledge between researchers, academics, developers, educational personnel, and generally interested people, such as being the source of dissemination into the research results of graduate students and academics both in the country and abroad. Encouraging researchers, scholars, developers, and interested people to create research and academic papers to benefit developing countries.</p> <p> </p> <p><strong>Type of Articles</strong></p> <p>1. Research Article is a report of the results of a systematic study, research, or development.</p> <p>2. An Academic Article is a work of writing an interesting topic in which the author presents new knowledge by using theories, concepts, and related research results as information sources.</p> <p>3. Review Article is an article that combines theories, concepts, and research results on many subjects, the author will synthesize the literature to compile it into a conclusion or argument on a particular matter, which is a review of the academic progress of that matter.</p> <p> </p> <h3>Publication Frequency</h3> <p>Release scheduled of Six issues per year: </p> <ul> <li class="show">Issue 1 January – February</li> <li class="show">Issue 2 March – April</li> <li class="show">Issue 3 May-June</li> <li class="show">Issue 4 July-August</li> <li class="show">Issue 5 September – October</li> <li class="show">Issue 6 November– December</li> </ul> <p><strong>Journal Specific Requirements</strong></p> <ul> <li class="show">Research articles, academic articles, review articles, and book reviews, which have a reference list.</li> <li class="show">The articles which will be selected must contain content that is of social interest and academic value.</li> <li class="show">The articles must not be translated articles or interview articles.</li> <li class="show">All published articles are academically reviewed by 2 or 3 peer reviews.</li> <li class="show">Any academic comments of articles published in this journal belong to the author, if the rights and freedoms of others are violated, the author is personally responsible.</li> <li class="show">The editor of the journal does not reserve the right to refer to the contents of this journal in other writings.</li> </ul> DR.KEN Institute of Academic Development and Promotion en-US International Journal of Sociologies and Anthropologies Science Reviews 2985-2730 <p>Copyright on any article in the <a href="https://so07.tci-thaijo.org/index.php/IJSASR/index">International Journal of Sociologies and Anthropologies Science Reviews</a> is retained by the author(s) under the under the <a href="http://creativecommons.org/licenses/by-nc-nd/4.0/">Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License</a>. Permission to use text, content, images, etc. of publication. Any user to read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose. But do not use it for commercial use or with the intent to benefit any business.</p> <p><img src="https://so07.tci-thaijo.org/public/site/images/dr.keninstitute@gmail.com/mceclip0-8f90c14cdbab0a55c4f2ebf3386e1494.png" /></p> https://so07.tci-thaijo.org/index.php/IJSASR/article/view/5101 <p><strong>Background and Aims: </strong>This study aims to bridge the gap in knowledge about Thai vegetables among Chinese tourists visiting Thailand. Through a combination of questionnaires and literature reviews, the researcher identified a lack of familiarity with Thai vegetables among Chinese tourists, potentially influenced by regional cultural differences and eating habits. To address this issue, the study proposes the development of a WeChat mini program as an educational tool to assist Chinese tourists in identifying and understanding Thai vegetables.</p> <p><strong>Materials and Methods:</strong> Data was collected through questionnaires administered to Chinese tourists to determine their level of knowledge and familiarity with Thai vegetables. The findings were complemented by a comprehensive literature review on the types, nutritional values, and promotion status of Thai vegetables in the Chinese market.</p> <p>The questionnaire survey revealed specific Thai vegetables that were unfamiliar to Chinese tourists. This information was then incorporated into a database to develop the "Identifying Thai Vegetables" WeChat mini program.</p> <p><strong>Results:</strong> The "Identifying Thai Vegetables" WeChat mini program is a well-designed and effective tool that facilitates the identification of Thai vegetables and enhances users' understanding of Thai cuisine and culture. By continuously innovating and expanding its features, the mini program has the potential to become an indispensable resource for individuals interested in exploring the rich culinary landscape of Thailand, promoting awareness and increasing the consumption of Thai vegetables among Chinese tourists.</p> <p><strong>Conclusion:</strong> The mini program features a bilingual interface in both Chinese and Thai, facilitating accurate identification and comprehensive information retrieval. By leveraging machine learning and image recognition technologies, the mini program allows users to upload or take photos of vegetables, which are then analyzed to provide names, descriptions, and pronunciation guides in both languages. This tool aims to bridge the language barrier and enhance the culinary experience for Chinese residents and tourists in Thailand, contributing to a deeper appreciation and knowledge of local produce.</p> Tian Gao Noppadol Inchan Sittichai Worachotekamjorn Copyright (c) 2025 International Journal of Sociologies and Anthropologies Science Reviews https://creativecommons.org/licenses/by-nc-nd/4.0 2025-01-13 2025-01-13 5 1 1 16 10.60027/ijsasr.2025.5101 https://so07.tci-thaijo.org/index.php/IJSASR/article/view/5082 <p><strong>Background and Aim:</strong> Yiyang, a city renowned for its vibrant local culture within Hunan Province, has cultural traditions that significantly influence both local and wider communities. This study aims to: 1) examine the elements defining Yiyang's local culture and identity, and 2) create oil paper umbrella patterns that resonate with young consumers to enhance the promotion of this cultural identity.</p> <p><strong>Materials and Methods:</strong> Using a combination of literature reviews, website surveys, and expert interviews, the study maps out the cultural landscape of Yiyang.</p> <p><strong>Results:</strong> Findings categorize Yiyang’s identity into four main elements: traditional customs, scenic locations, handicrafts, and local cuisine. Traditional customs are mainly represented by the Yiyang Dihua Drum and Mugwort Dragon Boat Race; scenic areas are represented by the old tea-horse route, Mountain Yuntai, and Dongting Lake; handicrafts are represented by an oil-paper umbrella, Xiaoyu Bamboo Art, and Meishan Paper Cutting; and local food is mainly represented by Anhua Black Tea, Ma Xiang Cake, and Yuanjiang Asparagus. The cultural elements of Yiyang are cleverly integrated into the design of the oil paper umbrellas, reflecting the cultural connotation of Yiyang through the pattern design, making it a carrier for spreading the culture of Yiyang, which has important cultural significance and market value.</p> <p><strong>Conclusion: </strong>The study not only deepens the understanding of Yiyang’s cultural identity but also successfully translates these elements into appealing product designs targeted at young consumers, thereby enhancing both cultural appreciation and market value.</p> Xiyu Cao Saowaluck Phanthabutr Copyright (c) 2025 International Journal of Sociologies and Anthropologies Science Reviews https://creativecommons.org/licenses/by-nc-nd/4.0 2025-01-13 2025-01-13 5 1 17 32 10.60027/ijsasr.2025.5082