International Journal of Sociologies and Anthropologies Science Reviews

The Artistic Characteristics of the "Major Aria" in Chinese Tragic Opera

Mengping Ye, Chutima Maneewattana, Lingling Liu — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: "Major Aria" is the last aria before the end of the tragic fate of the main character of the opera, as one of the most important arias of the whole opera, and its emergence of the fate of the characters to explain the direction, predicted the sad end of the drama, the most representative embodiment of the work of the "sadness" and the artistic charm of the work. This paper takes typical 6 operas of Chinese tragic opera and 7 "Major Arias" as samples for research, and analyzes the artistic characteristics of "Major Arias" from the aspects of intention, music form, and artistic connotation by combining the theatre part, music part, and so on.

Materials and Methods: This paper utilizes the qualitative research carried out by the literature research method, case study, observation method, interview method, data from the literature related to this study, observation record sheet, interview record booklet, according to the content of the study to target sampling, to derive the sampled score data and audio-visual data in line with the content of the study, as well as the analysis of the arias data, observation record study, and then derive data related to the arias of the artistic Characteristic data.

Results: In terms of drama the "Major Aria" has poetic language to express the characters' emotions, and it likes to use the Chinese folk song rhetoric of "Bi" and "Xing" techniques. In terms of characters, the "Major Aria" is mainly designed to be sung by female characters, which can be divided into two categories. "Major Aria" through "dual emotional lines" blend, make the drama theme sublimation, character image fullness, and strong lyricism. In terms of music, the "Major Aria" has a variety of musical forms, with more use of Chinese traditional opera, folk songs, and folk music, as well as Western operatic techniques, and under the attribute of "aria", it embodies the artistic characteristics of having an aria part and a recitative part.

Conclusion: The artistic characteristics of "Major Aria" are diverse, mainly in theatre and music. By analyzing the dramatic and musical parts, it is possible to further facilitate the analysis of the vocal aspects, and at the same time to provide ideas for the creators of the "Major Aria" as well as for the performers of the opera.

Effects of Learning Management Using Experiential Learning Method on Martial Arts Boxing Ability for First Student of Jiangsu University Science and Technology Information

Yanru Wang, Suwana Juithong, Satsayamon Sangway — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aims: In martial arts boxing, experiential learning improves skill development by offering practical instruction that combines theory and practice. By enhancing technique, physical conditioning, and decision-making, this method helps practitioners become more competent and self-assured. In the end, it yields better results and a more profound comprehension of martial arts boxing. Thus, this paper aims to (1) Compare the students’ martial arts boxing ability before and after learning through Experiential Learning. (2) Compare the students’ martial arts boxing ability after learning through the Experiential Learning Method with the determined criterion set at 70%. And (3) To assess the student’s satisfaction after using the Experiential Learning Method.

Methodology: The sample of this study was -Population of this study is 60 (2 classes) students academic 2023 students of Jiangsu Science and Technology Information; The Sample of this study is 30 (1 class) students derived from cluster random sampling method., which derived cluster random sampling method. The research instruments were as follows: 1) five teaching plans for the Martial Arts Boxing Ability course.2) The reliability of the martial arts boxing ability test is 0.82. 3) A student satisfaction questionnaire with a reliability of 0.83. The statistics used for data analysis were the mean, standard deviation, t-test for one sample, and t-test for dependent samples.

Result: The results showed that 1) The test results of art boxing ability with experiential learning method (M=69.30, S.D.=16.59 t=22.87*) were higher than those before learning (M=59.26, S.D.=16.45 t=28.90*), which was at the 0.05 level statistical significance. 2) After learning through the experiential learning method, students' martial arts boxing ability is higher than the standard of 70% full score. The difference was statistically significant (M=69.30, S.D.=16.59 t=22.87*). 3) students' satisfaction with experiential learning was higher (M=4.30, S.D.=0.73)

Conclusion: This study reveals five key steps of experiential learning in the course of artistic boxing ability: designing problems, organizing tasks, solving problems, displaying and sharing, and analyzing and evaluating. This learning method not only helps students imitate technical movements, but also promotes the creation and development of personal styles and skills, and cultivates aesthetic ability. The comprehensive application of experiential learning management can effectively improve students' skill level and comprehensive quality in the field of Martial Arts Boxing Ability

People's Satisfaction with the Services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province

Arpaporn Sookhom, Kreangsak Padungkarn, Kittachet Krivart, Rong Boonsuaykhwan — Thu, 07 Nov 2024 00:00:00 +0700

Background and Objectives: The Ministry of Interior, through the Department of Local Administration, has emphasized the importance of efficient and effective performance of local government organizations. A study on people's satisfaction with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province. The objectives are 1) to study the level of satisfaction of the people with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province, 2) to compare the satisfaction of the people with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Province Nakhon Si Thammarat

Research Method: It is a quantitative research study. (Quantitative Research) The population and sample used in this research are people who use the services of the Thai Buri Subdistrict Administrative Organization. There were 300 people. The tool used to collect data was a questionnaire. The researcher distributed and collected the full questionnaire at 100 percent. Statistics used in data analysis include frequency distribution, percentage, mean, and standard deviation in hypothesis testing. T-test and One-way ANOVA statistics were used to test and compare the means of variables by determining statistical significance at the .05 level.

Results: The research results can be summarized as follows: 1) Data analysis of people's satisfaction levels with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province. The study results found that Overall, it is at a high level. When considering each aspect, it was found that the aspect with the highest average at a high level is the service process aspect, followed by the facilities aspect. Service staff and the lowest average were in terms of service channels, respectively. 2) Satisfaction with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province. With different types of services, there is a difference in satisfaction with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province, with statistical significance at the .05 level, by the set assumptions. As for satisfaction with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province, including gender, age, status, education level, occupation, and monthly income. Service time and the number of times different services were received. Satisfied with the services of the Thai Buri Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province. No different. At the statistical significance level of .05, the assumptions were not met.

Conclusion: The study finds that while service channels have the lowest level of satisfaction, overall satisfaction with the services provided by the Thai Buri Subdistrict Administrative Organization is high, particularly when it comes to the service process aspect. Furthermore, there are notable variations in the satisfaction levels of various service types; however, characteristics such as gender, age, status, education, occupation, and income have no discernible impact on satisfaction.

Development of a Training Course Focused on Enhancing Teachers' Abilities in Using Interactive Electronic Whiteboard Applications

Xiongya He, Wanida Pharanat — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aims: The integration of interactive electronic whiteboards has revolutionized education by enabling real-time interaction, multimedia use, and internet access, enriching the learning experience and enhancing student engagement. By enhancing comprehension, retention, and teamwork skills, these resources help students overcome obstacles in the future and support a variety of learning styles. This paper aims to develop a training course on teachers’ interactive electronic whiteboard application abilities through a MOOC environment.

Materials and Methods: This study employed a mixed-methods research design, combining qualitative and quantitative approaches to gain a comprehensive understanding of the relationship between MOOC training and teachers' interactive electronic whiteboard (IEWB) application abilities. The research methods utilized in this study include teacher interviews, a teacher questionnaire, and Students’ academic performance observation. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) to perform statistical analyses of the quantitative data.

Results: Training courses on teachers’ interactive electronic whiteboard applications through MOOC environment were compound (1) Concept, (2) Objective, (3) Content, (4) Learning activities have 4 steps; step 1 Introduction, Step 2 Explanation, Step 3 Operation, and Step 4 Group Discussion, and (5) Media and Learning resources and 6. Measurement and evaluation, The Results of the evaluation of the appropriateness of the training courses by experts were high.

Conclusion: Experts assessed and determined that the MOOC-based teacher training courses on interactive electronic whiteboard applications, which included six thorough components and a four-step learning process, were very suitable.

Development of Strategies to Improve Sports Performance to Meet the Demand of Senior High School Entrance Examination

SiHai Liang, Nopporn Tasnaina — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: Enhancing the physical fitness of young people and promoting their healthy growth is a major concern for the future of the country and the nation. Young people represent the hope and future of the country. Chinese society attaches great importance to the all-round and harmonious development of young people. The purpose of this study was to develop strategies for teaching and learning in senior high school to improve the students’ sports performance to meet the entrance examination standard.

Methodology: The samples were 399 students, 80 teachers, and coaches selected from 12 junior high schools. This study adopted a questionnaire survey method, expert interview, and Delphi technique. The data were analyzed by descriptive statistics. To ensure that the data collection process is efficient and accurate, we use a variety of data collection tools. Includes: Excel spreadsheet, Questionnaire Star, paper questionnaire, expert questionnaire. With such a diverse set of data collection tools, research can cover different environments and needs, and achieve both breadth and depth of data collection goals.

Results: (1) There were ten key factors affecting sports performance scores in senior high school entrance examination including "teaching quality and method factors", "student training and living habits factors", "examination environment and conditions factors", "training facilities and resources factors", "school support and atmosphere factors", "family support and education factors", "independent exercise and extracurricular training factors", "Education policy and reform factors", "student development constraints and obstacles factors", "project difficulties" Degree and strategy selection factor". (2) Key Points of Strategies for Improving sports performance to meet the senior high school entrance examination standard were：1) Curriculum: According to the assessment standards to develop teaching plans, compulsory courses offer core physical education skills; electives enable the pursuit of specific sports interests. 2) Extra Curriculum: Work with sports clubs to plan and organize on-campus and off-campus sports events, and provide courses to enhance competitiveness and interest. 3) Special Events: Set up training camps, cooperate with community sports festivals, and expert-led tutorials to enhance learning. 4) Teaching and learning: Continued teacher development and facility improvements elevate the quality of physical education instruction. 5) Student development: Emphasize family involvement, expand sports experiences, and promote holistic physical and mental health.

Conclusion: Combining the characteristics of the physical education field, this study proposes a set of comprehensive strategies through an in-depth analysis of the needs and challenges of improving sports performance in the senior high school entrance examination. It aims to systematically improve students' sports performance through four management dimensions: Planning, Organizing, Leading, and Controlling. The Strategies for Improving Sports Performance in Senior High School Entrance Examination include) Curriculum；2) Extra Curriculum；3) Special Events；4) Teaching and learning； and 5) Student development.

Effects of Body Weight Training Program on Strength and Power of Primary School Students

Lin Chen, Wisute Tongdecharoen, Weraphong Bangthamai — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: This study showed that some students failed to meet the standard criteria for long jump tests at Tongfu School, Tianhe District, Guangzhou City, China, over the past year. This study was to study of effects of body weight training programs on the strength and power of primary school students.

Materials and Methods: Methodology: The study was a quasi-experimental design that was conducted with 60 students by a simple random sampling method, with an experimental group and a control group. They were examined pretest, after week four, and a posttest on strength and power. The experimental group was trained according to a bodyweight training program for an eight-week duration, three days a week (Monday, Wednesday, and Friday), for one hour and a half per day, while the control group was trained according to a regular training program. The research instruments were a bodyweight training program, strength tests such as squat wall tests, sit-ups, and push-ups, and power tests, such as a standing long jump. The data analysis for mean and standard deviation, comparing the differences using one-way ANOVA, repeated measurement, and Bonferroni post hoc, was done pairwise. The significance level was set at.05.

Results: (1) There were significant differences in strength and power between the control and the experimental group, all pairwise, the experimental group was higher than the control group. (2) Mean comparison within the experimental group found that strength and power were significant differences all pairwise post hoc.

Conclusion: Comparing the experimental group to the control group, the former showed noticeably more strength and power. Furthermore, all pairwise comparisons made post hoc showed a significant increase in strength and power within the experimental group.

Designation of Battery Test to Evaluate Aerobic Gymnastic Athlete’s Performance

Zhiyuan Fan, Wisute Tongdecharoen, Nopporn Tasnaina — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: The performance of China's aerobic gymnasts in international competitions has seen a significant decline over the past decade, following notable successes from 2000 to 2012. In recent years, certain training issues from the past have gradually come to light. Consequently, it holds great significance to delve into the factors and standards influencing the competitive performance of high-level aerobic gymnastic athletes. This study aims to develop a comprehensive battery test to assess and enhance the performance of high-level aerobic gymnasts, addressing existing training inadequacies and competition underperformance.

Materials and Methods: This study was a mix of methods of research and development that followed: (1) reviewing relevant literature on the competitive abilities of aerobic gymnastic athletes, initially selecting influencing factors, and establishing an indicator evaluation system; (2) conducting expert interviews and inviting 9 experts to modify and optimize the indicator system; (3) organizing focus group discussions and inviting 19 experts for consultation to further optimize the indicator system and testing content; and (4) developing testing content, operational procedures, and evaluation criteria for the evaluation indicator system, and conducting correlation tests. Data were primarily analyzed using mean, standard deviation, median, two-class imbalance rate, coefficient of variation, and correlation.

Results: The results found that (1) the factors that affect Chinese aerobic gymnastics athletes' performance include physical performance (physical form, physical function, and physical fitness), skills, and choreography; (2) the battery test, consists of 3 physical form tests, 6 physical function tests, 7 physical fitness tests, 3 skill tests, 3 mental tests, and 6 choreography tests; and (3) after conducting test-retest reliability and organizing the data from both tests, the values ranged from 0.73 to 0.97, which indicated that the data from various tests had high reliability and validity.

Conclusion: A comprehensive battery test assesses these factors, including physical, skills, mental, and choreographic aspects. The test's reliability and validity are high.

Social Enterprise Success: An Extensive Analysis of Contributing Factors and Structures

Pongmetee Chaiseeha — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aims: To extend the influence and lifespan of social enterprises, it is imperative to comprehend the elements that lead to their success. To develop growth strategies and policy interventions meant to increase the sector's effectiveness and address urgent social and environmental challenges, the research topic in question must offer significant insights into organizational dynamics. This paper aims to investigate the factors that influence the success of social enterprises.

Methodology: Following a review of the academic literature, content analysis is used in this documentary investigation.

Results: The results found that the Factors Affecting the Success of Social Enterprise consist of (1) Leadership and Management, (2) Financial Sustainability, (3) Stakeholder Engagement (4) Market Analysis and Innovation, and (5) Impact Measurement and Evaluation. Through documentary research and content analysis of scholarly literature, it was determined that key factors influencing the performance of social firms include leadership, financial sustainability, stakeholder engagement, market analysis, innovation, and impact evaluation.

Conclusion: These findings demonstrate the intricacy of social enterprise success and the importance of all-encompassing approaches that include a variety of variables for both business performance and societal impact.

Guidelines for Resolving Psychological Fatigue in Professional Badminton Athletes

Zhengming Wang, Prakit Hongsaenyatham, Nopporn Tasnaina — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: Professional badminton players must address psychological exhaustion if they hope to maintain their high level of play and general well-being. Athletes who effectively manage their mental tiredness are more likely to be able to sustain their focus, resiliency, and long-term professional success. This research article aims to develop guidelines for resolving psychological fatigue among professional badminton athletes. The study explores the underlying causes, manifestations, and strategies to manage psychological fatigue, emphasizing the importance of mental resilience and holistic athlete well-being.

Materials and Methods: The sample group consists of eight professional badminton athletes from the Chinese National Badminton Team, with an average age of 22.3 years, including both male and female participants. The selection of these athletes was purposive, focusing on those with at least one year of experience at the professional level and who have encountered psychological fatigue during their careers. The research employed qualitative methods, using semi-structured interviews as the primary tool. These interviews were conducted with both athletes and their coaches to gather in-depth insights into the psychological challenges faced and the coping mechanisms employed. The interview questions for coaches aimed to uncover the causes and management strategies of psychological fatigue, while the questions for athletes focused on their personal experiences and resolving psychological fatigue techniques. Data analysis involved thematic analysis, identifying patterns and themes related to psychological fatigue and self-adjustment strategies. The study used qualitative validation methods, including triangulation, member checking, and peer debriefing, to ensure the reliability and credibility of the findings.

Results: The results indicate that psychological fatigue in professional badminton athletes is influenced by various factors, including injuries, match losses, and the pressure of competing in hostile environments. The study found significant impacts on performance, such as impaired decision-making, reduced concentration, and decreased emotional regulation. Recovery strategies identified include mental resilience training, mindfulness practices, and the support of a robust network of coaches, psychologists, family, and teammates.

Conclusion: Addressing psychological fatigue requires a comprehensive approach integrating mental health programs with physical training. The study's guidelines advocate for regular mental resilience training, mindfulness practices, and tailored interventions to enhance athletes' mental well-being. By implementing these strategies, athletes can better manage psychological fatigue, improving their overall performance and sustaining their athletic careers.

The Impact of Anthropomorphism Strategy on Green Consumption Behavior

Rong Zhou, Yuanfeng Cai — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: With the development of industrialization and urbanization, people’s living standards have been continuously improving. However, this process is accompanied by significant environmental issues, as the global scale of consumption behaviors expands and resource consumption behavior levels increase, leading to increasingly severe environmental problems. Therefore, green consumption behavior has gradually gained widespread attention in academia. Research suggests that anthropomorphism is an effective information dissemination strategy, as visual information is more easily remembered and facilitates information recall compared to textual information. Previous studies have shown that providing anthropomorphism green advertisements can generate more positive attitudes toward green cause-related marketing. There are still some gaps of understanding on the boundary condition of anthropomorphism of environmental hazards. There is no research on the mechanism of how anthropomorphism of environmental hazards affects green consumption. Thus, the study wants to explore the impact mechanism of anthropomorphism of environmental hazards on green consumption behavior.

Materials and Methods: Using structured questionnaires, quantitative data on green consumption behavior are collected from urban residents aged 20 and above. SPSS and AMOS are both used to analyze the data, such as reliability, validity, fit, mediation effect, etc. The study employs Structural Equation Modelling (SEM) to test the relationships among each variable and to test hypotheses.

Results: Anthropomorphism positively impacts green consumption behavior, with perceived empathy, perceived psychological distance, perceived threat, and vulnerability as mediating variables. In terms of promoting green consumption, perceived empathy and psychological distance have the strongest promotional effect, followed by perceived vulnerability, and perceived threat has the weakest effect of all.

Conclusion: The research suggests that using anthropomorphism of environmental hazards as a marketing method for environmental protection is effective, and can be used in green marketing strategies. According to the degree of influence of the intermediary effect, in terms of shaping anthropomorphism images for more promotion effect of the anthropomorphism strategy, it is recommended to focus first on perceived empathy and psychological distance, then on perceived vulnerability, and finally on perceived threat.

Development of a Second Foreign Language Japanese Course Based on a Production-Oriented Approach and Blended Learning to Enhance the Listening and Speaking Skills of English Major Students at Xi’an University

Jun Yang, Sombat Kotchasit, Phithack Nilnopkoon — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: Blended learning, integrating modern information technology, has become a key direction for reform in the foreign language education curriculum in China. In the dynamic pedagogical context, the Production-Oriented Approach (POA) has attracted attention for its innovation, practicality, and clear educational outcomes. Developing students’ listening and speaking skills is an essential pathway to fostering their comprehensive application abilities in Japanese, achieving both the utilitarian and humanistic aspects of Japanese language education. This study was a research and development. The objectives of the research were 1) To study the existing problems of Second Foreign Language Japanese Courses based on a Production-Oriented Approach and Blended Learning and background information focusing on course components. 2) To develop a Second Foreign Language Japanese Course based on a Production-Oriented Approach and Blended Learning. 3) To determine the effectiveness of implementing the Second Foreign Language Japanese Course based on a Production-Oriented Approach and Blended Learning.

Materials and Methods: The sample was 25 students (one class) from Xi’an University which were selected by cluster sampling. The instruments used in this study were) Second Foreign Language Japanese Course based on a Production-Oriented Approach and Blended Learning, 2) Eight lesson plans, 3) Japanese listening test with 0.85 reliability, 4) Japanese speaking test with 0.86 reliability, and 5) Students’ satisfaction questionnaire with 0.83 reliability. This study used tests given to students before and after learning through a Second Foreign Language Japanese Course based on the Production-Oriented Approach and Blended Learning. Data were collected and analyzed by means, standard deviation, and t-test for dependent samples.

Results: The results of the study were as follows: 1) The current Second Foreign Language Japanese Course consisted of six components: (1) principles, (2) objectives, (3) contents, 4) instructional strategy, (5) media and resources, (6) evaluation method. They had problems enhancing students’ Japanese listening and speaking skills. 2) The Second Foreign Language Japanese Course developed were: (1) principles, (2) objectives, (3) contents, and 4) instructional strategy which consisted of 4 steps: (1) Challenge and preparation (online. (2) Task breakdown and skill practice (offline). (3) Group activities and class assessment (offline).(4) Improvement, homework, and online assessment (online). (5) media and resources, (6) evaluation method. And 3) After implementation of the second foreign language Japanese course based on the Production-Oriented Approach and Blended Learning, posttest scores of students’ listening skill and speaking skills were higher than pretest scores at a .01 level of statistical significance, and the students’ satisfaction toward the course (M = 4.4, SD = 0.36) were statistically higher than the determined criterion of 70% at .01 level of statistical significance.

Conclusion: The developed Second Foreign Language Japanese Course based on a Production-Oriented Approach and Blended Learning can enhance students’ Japanese listening and speaking skills. The students have the satisfaction of studying with a Second Foreign Language Japanese Course.

Leadership for Sustainable Growth of High-tech Enterprises in Guangxi Province

Gaizhi Lyu , Pong Horadal, Kanakorn Sawangcharoen, Sombat Teekasap — Thu, 07 Nov 2024 00:00:00 +0700

Background and Aim: China’s economy has experienced 30 years of rapid development, and its development has evolved from a crude model to a new high-quality model. High-tech enterprises have become an important engine for promoting China’s economic development. This study aims to study the leadership abilities required, leadership affect factors, and finally propose a specific leadership model to promote the sustainable development of high-tech enterprises.

Materials and Methods: The research methodology adopted the Ethnographic Delphi Future Research (EDFR) technique using 17 experts who are the CTO or CEO in high-tech enterprises.

Results: The research results give a CTO leadership model also help explore a way to promote the development of high-tech industries through the efforts of enterprises themselves, to realize China's modernization. The result reveals that 1. CTOs in high-tech enterprises should possess: Technical leadership and strategic thinking; Collaboration and team building; Adaptability and Resilience; and Innovation and R&D. 2. Sustainable development strategies that high-tech enterprises need to possess are Environmental Sustainability Initiative; Social Responsibility and Ethical Practice; and Economic sustainability and long-term viability. 3. CTO Strategies for Improving the Sustainable Growth of High-tech Enterprises include Key Steps to Making the Most of Emerging Technologies; Key Steps to getting the most out of data analysis and decision-making; Strategies for overcoming corporate resistance to sustainable reforms; and Strategies for managing stakeholder expectations. 4. Prediction of CTO’s Future Role are: Focus on digital transformation; Data-driven decision-making; Leading position in cybersecurity; Sustainability and ethical technology adoption; Customer-centric innovation; Agility and flexibility; Collaboration with senior executives; Talent management and skill enhancement skills; Emphasize the innovation ecosystem; and Addressing Regulatory Challenges

Conclusion: The CTO leadership model explores a way to promote the development of high-tech industries through the efforts of enterprises as 1) CTOs in high-tech enterprises 2) Sustainable development strategies 3) CTO Strategies for Improving Sustainable Growth of High-tech Enterprises and 4) Prediction of CTO’s Future Role.

Implementing of College English Course Based on a Production-Oriented Approach Combined with a Critical Thinking Process to Enhance the English Writing Ability of Non-English Major Students at Xi’an University

Shi Jingjing , Sombat Kotchasit, Phithack Nilnopkoon — Fri, 08 Nov 2024 00:00:00 +0700

Background and Aims: University foreign language education is crucial in China’s higher education, holding a significant role in promoting the development of students’ knowledge, abilities, and comprehensive qualities. College English, a compulsory foundational course for the majority of non-English majors, plays an irreplaceable role in talent cultivation. The purpose of this research was: (1) to compare students’ English writing ability before and after implementing a College English Course based on a production-oriented approach combined with a critical thinking process. (2) to compare the students’ satisfaction after implementing the College English Course based on a production-oriented approach combined with a critical thinking process with the criterion set at 3.51.

Materials and Methods: In this experimental study, 40 non-English major first-year students (one class) from Xi’an University were investigated. They were derived from the cluster random sampling method. The research instruments were (1) a College English Course based on a production-oriented approach combined with a critical thinking process and its six lesson plans, (2) an English writing ability test paper with a reliability of 0.931, and (3) a student’ satisfaction questionnaire with a reliability of 0.792. Data were collected and analyzed by means, standard deviation, t-test for dependent samples, and t-test for one sample.

Results: After implementing College English Course based on a production-oriented approach combined with a critical thinking process in the classroom, the research results were as follows: (1), the student’s English writing ability post-test scores (M=41.08, SD=4.41) were higher than the pretest scores (M=37.08, SD=4.46) at a statistical significance level of 0.05 (t=45.61, p<.05). (2) The students’ satisfaction (M=4.44, SD=0.63) with the College English Course based on a production-oriented approach combined with a critical thinking process was high level.

Conclusion: The College English Course based on a production-oriented approach combined with a critical thinking process has a significant effect on enhancing the English writing ability of non-English major students at Xi’an University. Students are satisfied with the developed College English Course based on a production-oriented approach combined with a critical thinking process.

Guidelines Management for Orienteering Events Competitions in Guangdong Province, the People’s Republic of China

Rili Liu, Prakit Hongsaenyatham — Fri, 08 Nov 2024 00:00:00 +0700

Background and Aim: Orienteering is an endurance outdoor sport that pays equal attention to physical strength and intelligence. In recent years, Guangdong province held all kinds of different sizes and different themes of orientation that were welcomed by the masses. Therefore, to ensure the smooth progress of the game and improve the event organization management system, this research aims to construct guidelines for management for orienteering events competitions in Guangdong province, the People's Republic of China.

Materials and Methods: The participants of this research were divided into 4 groups as follows: (1) 7 experts including 4 managers from Guangdong province who hosted the orienteering event, and 3 university lecturers related to the orienteering event conducted expert interviews, to study the problem and obstruction of the management of orienteering events competitions; (2) 3 managers in the orienteering event were employed the index of Item-Objective Congruence (IOC) to evaluate the alignment between questionnaire items and research objectives; (3) 15 expert were conducted two round of Delphi survey, to construct guidelines management for orienteering events competitions; and (4) 9 experts including 5 managers from Guangdong province who host the orienteering event, and 4 university lecturers related to the orienteering event conducted connoisseurship panel to discuss and confirm the developed guidelines management.

Results: The final guidelines management for orienteering events competitions in Guangdong province, the People's Republic of China including the 4 first-level indicators and 27 second-level indicators was confirmed. The details of the 4 first-level indicators are as follows: (1) match preparation period; (2) competition preparation period; (3) competition period; and (4) competition closing period.

Conclusion: After confirmation by the connoisseurship method, the final guidelines management for orienteering events competitions in Guangdong province were confirmed.

Comprehensive Chinese Course Based on Task-based Language Teaching Approach with Cooperative Learning Technique to Enhance Chinese Reading Ability of International Students in Xi’an University

Zhang Fan, Suwana Juithong, Sombat Kotshasit, Kanreutai Klangphahol — Fri, 08 Nov 2024 00:00:00 +0700

Background and aim: This study explored the integration of the task-based language teaching approach and cooperative learning to enhance the Chinese reading ability of international students. The aims of this study were: 1) to compare international students’ Chinese reading test scores before and after learning through the comprehensive Chinese course, and 2) to study the international students’ satisfaction with learning through the comprehensive Chinese course.

Materials and methods: The study involved 94 international students at Xi’an University, with a sample of 26 second-year foreign students from one class of Xi’an University in China in the autumn term of 2023 through cluster random sampling. The research instruments were lesson plans, a test paper for foreign students’ Chinese reading ability, and a student’s learning satisfaction questionnaire. Experimental design is the one-group pretest-posttest design. Data were collected and analyzed by means, standard deviation, and t-test for the dependent sample. The data were analyzed by using mean, standard deviation, t-test for dependent samples, and t-test for one sample.

Results: After learning through the comprehensive Chinese course based on a task-based language teaching approach with cooperative learning technique, foreign students’ Chinese reading ability was higher than before at a 0.05 level of statistical significance (t=2.50, p<0.05). The average score of the post-test (M=11.58, SD=5.56) was higher than that of the pre-test (M=9.35, SD=4.91). Additionally, students’ learning satisfaction was at a high level (M=4.19, SD=0.75).

Conclusion: The developed comprehensive Chinese courses based on a task-based language teaching approach with cooperative learning techniques have a significant effect on improving the Chinese reading ability of international students. Furthermore, students were satisfied with their learning of this course.

Analysis and Application of Problem Situation Creation in Comprehensive Courses for Teaching Chinese as a Foreign Language

Jie Shi, Yun Xu — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: To solve the current problems of low student interest and low classroom atmosphere in the teaching of integrated Chinese language courses in Thailand, is in line with the teaching objectives of integrated Chinese language courses to develop students‘ Chinese language skills such as listening, speaking, reading and writing and to improve students’ learning outcomes. In this paper, the problem situation teaching method is applied in the elementary Chinese comprehensive class to provide a reference for the innovation of teaching methodology in the elementary Chinese comprehensive class and to provide a reference for the teaching design of Chinese teachers.

Materials and Methods: In this paper, through literature research, comparative analysis, teaching experiments, and other research methods, the study was carried out to create problematic situations in the Thai elementary Chinese integrated class, to verify the experimental hypothesis that the problematic situation teaching method can improve the teaching effect and learning effect, and to change the current situation of the Thai elementary Chinese integrated class.

Results: This paper verifies the experimental hypotheses by applying the problem situation teaching method to the Thai integrated Chinese language classroom, designing an experiment in two classes of integrated Chinese language class comparing the results of the two classes, and finding that creating problem situations in the elementary integrated Chinese language class can help to improve students' academic performance and Chinese language proficiency.

Conclusion: This paper takes the creation of problem situations as a teaching method, creates situations according to the teaching content and students' learning situation, gradually builds a scaffolding for students by asking questions, helps students to understand and apply knowledge in the problem situations created, and puts forward the corresponding solution strategies for the problems, to provide reference for the theoretical research on the teaching of problem situations in the future, and provide reference for the theoretical research on the teaching of problem situations in the Chinese integrated class. The purpose of this study is to provide a reference for the theoretical study of problem-situation teaching and to provide a reference for the creation of problem situations in Chinese comprehensive courses in the future.

Development of a 3X3 Basketball Training Program Based on the Game Analysis

Zhenting Huang , Rumpai Soonjan, Wisute Tongdecharoen — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: The classic game of five-a-side basketball, which was first introduced as an official competition at the 32nd Olympic Games, gave rise to the new sport of 3x3 basketball. At the 32nd Olympic Games, China's women's 3x3 basketball team made history by winning the bronze medal and demonstrating exceptional competitiveness. The world's top teams still differ from one another, though. In addition, 3x3 basketball will become more well-known and appreciated in China. As much as we should celebrate the outcome, we also need to get ready for the Chinese team's next matchup against the best teams in the world. This article's primary research objective is to develop a three-woman basketball training regimen based on the analysis's findings. The research objectives are: 1) To study the results of the analysis of techniques, tactics, and quality of three women's basketball teams. of China in the 32nd Olympic Games. 2) To create a basketball training design based on the analysis results.3) To find the effectiveness of a 3-players basketball training plan created from the results of the game analysis

Materials and Methods: This study adopts literature research, investigation, data analysis, logic analysis, and experiment methods. The sample included Chinese basketball players and 32 athletes from seven countries, including Romania, Russia, Italy, Japan, the United States, Mongolia, and France. In the experiment, 15 women's basketball athletes from Zhaoqing College were randomly selected for targeted training, and comprehensive tests were carried out before and after training to evaluate the effectiveness of the training plan.

Result: The research results found that 1) Obtain a 3-person basketball training exercise from the game analysis results. 2) Obtain an effective 3-person basketball practice according to the set criteria of 80/80 with an efficiency of 85.75/95.75. It shows that this training plan is very effective for improving the performance of athletes.

Conclusion: The 3X3 basketball training method based on the analysis of the game data is very effective for improving the level and performance of the athletes.

Factors Impacting Students’ Learning Performance in Higher Education in Chengdu, China

Peijuan Xu — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: The effectiveness of education has always been a focus of social attention. Previous research has mostly focused on the level of education in primary and secondary schools, and some studies have shown that college students may have different motivations and learning concepts. Therefore, this study aims to take Xihua University in Chengdu, China as an example to systematically examine various factors that affect the academic performance of university students. Through quantitative analysis, this study investigated the impact of five independent variables (learning attitude, learning anxiety, learning motivation, teacher ability, and student participation) on the dependent variable (academic performance), especially in higher education. Moreover, it aims to identify significant differences between variables.

Methodology: Research Design, Data, and Methods: This study used the Project Objective Consistency Index (IOC) to test the validity of the questionnaire, and Cronbach's Alpha was used as reliability in the pilot study (n=30). They used the multiple linear regression method to analyze the effective responses of 80 students at Xihua University and verify the significant relationship between variables. Afterward, a group of 30 students underwent a 14-week planned study. Then, the quantitative results after and before the scheduled study were compared in paired sample t-tests.

Results: In multiple linear regression, studies have shown that learning attitude, learning anxiety, learning motivation, teacher ability, and student participation have a significant impact on student academic performance. Finally, the comparison results of paired sample t-tests indicate substantial differences in student academic performance between the post-strategic and pre-strategic plan stages.

Conclusion: This research endeavors to foster students' learning performance in the context of Chengdu, China.

Ten Years of Fashion Design Research Scientometric Analysis of Research: Research Overview, Frontiers and Evolutionary Paths

Junjun Fan, Pilan Poonyaprapha — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: Fashion design is a highly creative, interdisciplinary field that covers many aspects such as clothing, accessories, and textiles. Through creative design, material selection, process technology, etc., provide people with unique, beautiful, and practical fashion products and services. There has been a significant surge in research activity in the field of fashion design over the past decade, and by reviewing the data it was found that there is an academic gap in the bibliometrics of Fashion Design. The purpose of this study is 1) To study the research overview of Fashion Design. 2) To analyze the research frontiers of Fashion Design. 3) To analyze the evolution Path of Research Frontiers of Fashion Design.

Materials and Methods: The key steps in retrieval: (1) Select database; (2) Enter "Topic"; (3) Select Document Type; (4) Select Document Language; (5) Enter Document Release Time Scope. Enter Topic="Fashion Design". Document types are article, proceeding paper, and English review from 2014-01-01 to 2022-12-31 for recent research. Book Citation Index-Science and Book Citation Index-Social Science & Humanities were excluded, leaving 1,049 documents. Common scientometric software includes CiteSpace, HistCite, Loet Tools, SciMAT, and VOSviewer. This study uses VOSviewer (version 1.6.19) for visualizing and analyzing scientific literature, helping researchers identify patterns, trends, and relationships in data.

Results: The result of this research is that there are many prolific authors, Countries, and Publishers in this research field. There are three research fronts: "Impact", "Consumption" and "Industry". The evolution path of the research fronts starts from "Clothing Design" in 2014-2018. and "Arts", to "Innovation" in 2018-2019, to "Creativity" in 2019-2020, then to "Technology" and "Sustainability" in 2020-2021.

Conclusion: The quality of articles in the "Fashion Design" research field is generally higher, with more research and very active. Research Frontiers: There are three research fronts: "Impact", "Consumption" and "Industry" The fashion design field’s focus on influence, consumption, and industry reflects its increasing emphasis on business and social impact. Evolution Path of Research Frontiers: The evolutionary path of the research frontier ranges from “Costume Design” and “art” in 2014-2018, to “Innovation” in 2018-2019, to “Creativity” in 2019-2020, and then to “technology” in 2020-2021 and “Sustainable development”. After 2021, it will be "Impact ", "Consumption" and "Industry". The evolution path of the research frontier reflects the shift in the development direction of the field of fashion design from single design and art to more design and art: diversification and comprehensiveness. From focusing on innovative ideas to technology and sustainable development to market, consumer, and industry development, it reveals the changes and evolution in the field of fashion design in the pursuit of excellence, sustainable development, and social impact.

Selected Specific Physical Training Program to Improve Jump Ability for Aerobic Gymnastic

Lin Wang — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: For aerobic gymnasts, a customized physical training regimen is essential because it increases muscle strength, improves performance quality, and lowers the risk of injury. It also cultivates priceless life lessons like self-control and tenacity, which are essential for athletes' overall growth. In the end, these kinds of programs are essential for optimizing physical ability, guaranteeing competitiveness, and developing well-rounded people in the demanding world of aerobic gymnastics. This research objective was to select specific physical training programs on Jumping ability and to compare the effect of selected specific physical training programs within the experimental group on jumping ability between pretest, after week 4, and posttest.

Materials and Methods: The research was a quasi-experimental design, The Population was the 23 aerobic gymnastic players of Qingyuan City No. 3 Middle School in Guangdong Province, in 2023, aged 16-17 years. The sample was 23 aerobic gymnastic players, a purposive sampling method. They examined jump ability in the Straddle jump test, 360-degree-jump test, Split leap test, and power strength such as the Vertical jump test, Standing long jump test, and Wall squat test with pretest, after week 4 and posttest. The selected specific physical training programs were conducted for an eight-week duration of training, three days each week (Monday Wednesday Friday) and 1.30 hours per time. Data were collected and analyzed for mean and standard deviation. Differences were compared using one-way analysis of variance (ANOVA) with repeated measures. Bonferroni performed a post hoc pairwise comparison. The significance level is set to .05.

Result: (1) The mean and standard deviation of jump ability and, strength and power which divide into the pretest, after week 4 and the posttest were followed by the Straddle jump was 4.61 ± 1.31, 6.13 ± 1.22 and 8.00 ± 0.74 score, 360-degree-jump was 5.57 ± 0.79, 6.96 ± 0.64 and 8.39 ± 0.58 score, Split leap test was 5.30 ± 0.76, 6.65 ± 0.71 and 8.26 ± 0.62 score, Vertical jump was 256.91 ± 23.50, 262.91 ± 24.55 and 269.09 ± 25.53 cm., Standing long jump was 204.83 ± 31.02, 209.43 ± 31.81 and 214.43 ± 31.82 cm. and Wall squat was 54.04 ± 10.44, 59.61 ± 11.02 and 66.04 ± 11.37 sec respectively. (2) The mean comparison of aerobic gymnastic jump ability and strength and power with the pre-test after week 4 and post-test found that all pairwise post hoc, pretest-after week 4, pretest-posttest, and after week 4- post-test were significant differences (*p<.05).

Conclusion: The special physical training program can improve the jumping ability of aerobic gymnastic players. This study concludes the most effective methods to improve the jumping ability of aerobics athletes, discusses and corrects the deficiencies in the training process, bids farewell to the boring traditional exercises, and expands the application of the training contents, it provides a basis for teachers to formulate training programs.

Design and Development of Qingyang Sachet for Current Lifestyle

Dandan Wu, Saowaluck Phanthabutr — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: China's General Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ) Wen (No. 39 of 2014) states that Qingyang Sachets is a long-established embroidery treasure. It is handmade with fresh and elegant spices and colorful silk threads, possessing a unique mood. With rich shapes and exquisite designs, Qingyang Sachets pray for good luck to avoid evil, pray for good health to wish for longevity, and hold the wishes of love and prosperity, reflecting all kinds of beautiful visions of life. As one of China's national intangible cultural heritages, it is an important carrier of China's traditional folk culture and has rich historical and cultural significance. However, with the changes of the times and people's lifestyles, the traditional Qingyang Sachets can no longer fully meet the needs of modern people. The purpose of this study is to design new styles and functions of the Qingyang Sachets for Generation Y and Generation Z. The first step of this study is to analyze the text and questionnaires.

Methodology: The study starts with text analysis and a questionnaire survey. Classification and purposive sampling of Qingyang Sachets were carried out, traditional and modern Qingyang Sachets were compared and analyzed, and descriptive statistics and content analysis techniques were used for data collection and quantitative and qualitative research. We collected 306 questionnaires and optimized the new design scheme of Qingyang Sachets with the results of the questionnaires.

Results: The new program adheres to the principle of "keeping the right and innovation", and strives to enhance the attractiveness and competitiveness of Qingyang Sachets in the market, and to protect and inherit the non-heritage culture. This study also provides a theoretical basis for the product design literature of Qingyang Sachets and practical insights for designers to meet the needs of young consumers.

Conclusion: The new program intends to provide young consumers with useful insights and a theoretical foundation for product design, all while enhancing Qingyang Sachets' market attractiveness, competitiveness, and heritage preservation.

The Development of Yunnan “New Folk Songs”

Zhipeng Duan, Chutima Maneewattana, Xiulei Ren — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: This study investigates the evolution of the “New Folk Song” in Yunnan and analyzes how historical, cultural, and social changes have influenced their development. Yunnan folk songs are a cultural product with local characteristics and close to the development of the working people in Yunnan that is close to the people's daily life. The "New Folk Songs" of Yunnan is a musical form combining “nation” and “modern” innovation. In the process of development, it is constantly endowed with new definitions and connotations and presents the situation of diversified development. Due to the special historical and social environment of Yunnan, a large number of “New Folk Songs” with rich themes and excellent quality have emerged in Yunnan during the period of the late Qing Dynasty and the early Republic of China, the Revolutionary War, the “Cultural Revolution”, and the era of peace and development in recent years. The results show that Yunnan's “New Folk Songs” evolved through the integration of modern and traditional elements, reflecting the unique social and cultural dynamics of Yunnan over the past hundred years. To study the development of “New Folk Songs” in Yunnan, this study is not only a record of musical life in different periods, but also the development trajectory of different musical works in Yunnan across the century, but also a study of the development history of music creation in Yunnan.

Materials and Methods: This Article aimed to study related literature to find out the development of Yunnan's “New Folk Songs”. The instrument for collecting data was documentary research. Relevant journals, academic papers, books, magazines, and online information related to the development of Yunnan's “New Folk Songs” are reviewed and organized. From the perspective of creation and music ontology, the style characteristics and creation characteristics of Yunnan "new folk songs" in different periods are analyzed, to explore the development of Yunnan “New Folk Songs” in Yunnan.

Results: Throughout the development of “New Folk Songs” in Yunnan, its creation characteristics are contemporary, national, and regional; music works have the style characteristics of Yunnan minority elements. This paper will analyze and study the above characteristics in depth. This study is beneficial to improve the reader's understanding of Yunnan's “New Folk Songs” and understanding, through the development of “New Folk Songs” in Yunnan, to explore the development prospect of “New Folk Songs”, Yunnan for music workers can provide certain reference and reference, also for the Yunnan “New Folk Songs” and singing practice, teaching practice provides reference way, also further promote Yunnan traditional folk song inheritance and the sustainable development of “New Folk Songs”. At the same time, through this study, it is hoped to help the exploration of Yunnan's “New Folk Songs” style, and also to promote the inheritance of the existing Yunnan traditional folk music culture and establish awareness of the exploration and protection of Yunnan local music materials.

Conclusion: The development of “New Folk Songs” in Yunnan is reflected in the creative characteristics and style characteristics changing with the changes of the times. The social environment, economic situation, and policy system of a country in an era will often affect the artistic creation of the creators with subjective or objective factors. Therefore, In this paper, the horizontal melody and vertical harmonic layout of music works in the budding period of Yunnan “New Folk Songs” (The Late Qing Dynasty and The Early Republic of China), The War Period (1931-1949), The 17th years of the Founding of the People's Republic of China (1949-1966), The Ten Years of the “Cultural Revolution” (1966-1976), and The Innovation and Development period (1978-2020), Relying on the musical activities in various historical periods, Analyzing the common and personalized creation characteristics of creators and the formation process of Yunnan local ethnic creation concept. Thus, the different purposes of creation, the different contents of the times, the different style characteristics, the different forms of expression, and then to understand the development of “New Folk Songs” in Yunnan.

The Development of Learning Achievement in Military Theory Course Through Integrated Learning Activities of the Sophomore at Guang Zhon Huashang Vocational College

Xiaopian Deng, Poosit Boontongtherng — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: In the current educational environment, military theory classes have always been regarded as a special learning experience. Guangzhou Huashang Vocational College offers military theory courses for sophomore students, aiming to improve students' military accomplishment and national defense awareness through systematic theoretical study and practical operation. However, there are several issues concerning the setting and implementation of this curriculum that are worth exploring in depth. For example, does military theory have an impact on the academic success of sophomore students? Is the effect positive or negative? How satisfied are students with the course? Based on the concern of these problems, this study takes the sophomore students of Guangzhou Huashang Vocational College as the research object, analyzes the teaching practice of military theory courses, and discusses the influence of military theory courses on academic achievement. The objectives of this research were 1) To compare academic achievement in Development of Learning Military Theory Course subjects before and after the blended learning. 2) Study on students' satisfaction towards integrated learning activities. 3) Study students' interest in interactive games in integrated learning activities.

Methodology: The research tools include 1) A blended by traditional learning management plans, a total of 6 plans. 2) Academic achievement with multiple choice test before class - after class total of 30 items.3) A questionnaire on students' satisfaction towards integrated learning activities totals 10 items.4）A questionnaire on students' interest in interactive games in integrated learning activities totals 5 items.

Results: The results of the research found that 1) Academic achievement after the blended learning arrangement was higher than before with statistical significance at the.05 level.2) Students were satisfied with the integrated teaching and learning arrangement. at a high level 3) Students' interest in interactive games in integrated learning activities at a high.

Conclusion: The study discovered that the use of blended learning greatly increased academic achievement and that students expressed great satisfaction with both the integrated teaching strategy and the interactive games incorporated into the learning activities.

Strategies of Effective Online Teaching and Learning in Vocational Computer Programming Education

Jie Zhou , Kanakorn Sawangcharoen, Pong Horadal, Sombat Teekasap — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: This research analyzes the existing issues with online teaching and learning in vocational computer programming education, devises strategies for online teaching and learning, and then implements and adjusts these strategies to confirm their effectiveness. The expected strategies for effective online teaching and learning proposed in this study include nine aspects: The study focuses on the following nine aspects: 1) the informatization teaching ability of teachers; 2) the autonomous learning ability of students; 3) the interaction between online teaching and learning; 4) the course content; 5) the teaching resource; 6) the teaching design; 7) the learning engagement; 8) school policy support; and 9) the online teaching and learning platform.

Methodology: The sample consisted of 21 experts with qualified Delphi requirements from high vocational colleges in Guangxi, as well as 60 computer program students in their second year of study. Research instruments include an open-ended interview and Likert scale questionnaire, as well as data analysis using median, mode, interquartile range, percentage, and descriptive analysis.

Results: The research results found that online teaching and learning in vocational computer programming education in aspects were at a medium-high level; after implementing and readjusting the strategies, the effectiveness of online classes was comparable to that of traditional classes. The research results summarized 80 strategies and suggestions for online teaching and learning in vocational computer programming education and put forward a discussion of the future development trend.

Conclusion: The study's findings show that, with some strategic modifications, online instruction in vocational computer programming education achieved a medium-high effectiveness that was on par with traditional classroom settings. The study also offered eighty strategies and insights for the advancement of online education in this field in the future.

The Development and Value of Sanbao Art Village in Jingdezhen China

Enda Tang, Puvasa Ruangchewin, Pakamas Suwanipa — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: This study explores the construction and study value of Sanbao Art Village in Jingdezhen, China, to investigate how this art village promotes regional economic and social development through the power of art and culture. As one of the more mature art villages in China, the development history of Sanbao Art Village and its impact on culture inheritance and innovation play an important role in understanding the rural revitalization and development of cultural industries. This study aims to analyze the development process of Sanbao Art Village and inquire about its cultural, economic, and social value, as well as its significance and effect under the contemporary background.

Materials and Methods: This study puts to use the methods of literature review and field survey, collects all the relevant information about Sanbao Art Village, and reorganizes the development history of Sanbao Art Village. Through an on-site investigation of Sanbao Art Village, the readers can intuitively understand the art village’s operation model, cultural value, social and economic impacts, and so on.

Results: This study found that since its establishment in 1995, Sanbao Art Village has developed from an unknown small village into a well-known art creation and cultural exchange center at home and abroad. Its successful transformation is attributed to Li Jianshen’s founding philosophy and the joint efforts of the artists and the community. It combines effectively traditional ceramic techniques with modern art innovation, thus establishing a platform for international exchanges of ceramic art in Jingdezhen and even China. Sanbao Art Village has great important value in culture, economy, society, and other aspects.

Conclusion: Two main conclusions are drawn through the research: (1) Sanbao Art Village has a positive impact on promoting cultural inheritance and innovation, stimulating economic vitality, and improving the quality of life of the community. The development practice of the art village provides a valuable reference for other regions to promote sustainable development by using art and cultural resources. (2) Sanbao Art Village not only combines the traditional ceramic culture and modern art innovation, creating a unique cultural and artistic ecosystem, but also attracts tourists from all overall the world and enhances the international reputation of Jingdezhen and even China’s ceramic art. It is an important place for cultural inheritance and artistic innovation and has made also significant contributions to the local economic development and social well-being.

The Role of Singing in Piano Teaching: Issues and Solutions

Mengxi Ding , Thanyawat Sondhiratna — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: For coordination and singing abilities, students should practice with children's books, connect sight and feel to piano pitches, use simple accompaniments, and receive feedback. This article explores the role of singing in piano teaching, discussing strategies for improvement, textbook selection, classroom fun, parent communication, sight singing, ear training, and enriching children's music lives.

Methodology: This paper is a documentary study that combines descriptive content analysis with goals-oriented thinking.

Results: The issues with pitch, coordination, song familiarity, and self-assurance. Solutions include helping students with basic vocalizations, focusing on correct breathing techniques, using children's piano books, and providing motivation and constructive criticism. Sustained instruction and practice can improve coordination and vocal capabilities. Pedagogical approaches should be refined, and tailored to students' age, gender, and individuality, and teachers should enhance their expertise and establish clear teaching objectives. Time allocation and textbook selection should be based on the course schedule, and novel pedagogical approaches like role exchange can enhance student engagement. Consistent communication with parents is crucial for children's piano skills development. Sight singing and ear training can develop children's ability to perceive and use music.

Conclusion: The document review addresses issues with the role of singing in piano teaching, focusing on pitch, coordination, song familiarity, and self-assurance. Solutions include basic vocalizations, breathing techniques, using children's books, motivation, and teacher training.

The Effect of Game-Based Learning on Improving the Basic English Speaking and Listening Ability of Children Aged 5-6 at Golden Cradle Kindergarten in High-Tech Zone of Nanchang, Jiangxi

Zhiyong Lai, Wanida Pharanat — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: English language proficiency is increasingly becoming a vital skill in today's globalized world. As countries strive to enhance their competitiveness on the international stage, the ability to communicate effectively in English has become a critical aspect of education, particularly during early childhood development. Early exposure to English language learning has been shown to yield significant benefits, leading to increased linguistic abilities and intercultural understanding. Consequently, the implementation of effective language learning strategies during early childhood education becomes paramount. The purposes of this study were: 1) to compare the basic English listening ability of children aged 5–6 after using game-based learning activities to that before learning, 2) to compare the basic English-speaking ability of children aged 5–6 after using the game-based learning activities with that before learning. And 3) to study the children’s interest in the game-based learning activities.

Methodology: The study, conducted at Golden Cradle Kindergarten in Nanchang City, evaluated the impact of a game-based teaching method on the English listening and speaking skills of 35 children aged 5-6 over one month. Initial and final assessments recorded in Excel showed significant improvements in both skills and increased learning interest. The data analysis includes percentages, means, standard deviation, and paired t-tests.

Results: Results showed that the English listening ability of students was significantly higher than before they learned, indicating that the game teaching method can improve the English listening ability of children aged 5–6 years old, students had English-speaking ability was significantly higher than before they learned, indicating that the game teaching method can improve the English-speaking ability of 5–6-year-old children and the learning interest of students was significantly higher than before they learned.

Conclude: Children between the ages of five and six have demonstrated a significant improvement in their English listening skills after using the game teaching method; their ability was significantly better than before. Additionally, it improves their ability to speak English, with a discernible increase observed following the application of the game-based learning approach. Additionally, this approach makes the kids more engaged and motivated than they were before by piquing their curiosity in learning.

Development of Learning Activities Using Layered Teaching Methods and Taekwondo Abilities of First-year Students at Luzhou Vocational and Technical College

Lingyang Yan, Poosit Boontongtherng , Thanyaluck Khechornphak — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: Taekwondo is a martial art that originated on the Korean Peninsula and has since spread across the country as a movement that emphasizes moral development and physical fitness. The "Healthy China 2030 Planning Outline" intends to support youth sports, guaranteeing young people's daily physical activity and competency in a variety of sports. Thus, this paper aims (1) To develop learning activities and the layered teaching method for the Taekwondo course. (2) To compare Taekwondo abilities using a layered teaching method between the pre-test and the post-test. And (3) To study the students’ satisfaction with the layered teaching method for the Taekwondo course. The sample group is 45 first-year students at Luzhou Vocational and Technical College.

Methodology: The population is 3 classrooms of students, totaling 180 students with similar knowledge and abilities, and the first-year students at Luzhou Vocational and Technical College in the first semester of the academic year 2023. The sample group is 45 first-year students at Luzhou Vocational and Technical College, in the first semester of the academic year 2023, obtained from the cluster sampling technique.

Results: The results of the study were as follows;1) The development of layered teaching methods for the Taekwondo course has an average suitability value for all plans equal to 4.23, which is at a high level. (2) Students who studied using the layered teaching method for the Taekwondo course had higher Taekwondo abilities post-test than pre-test at a statistical significance of.05, and (3) Students who learned using the layered teaching method for the Taekwondo course had overall satisfaction at a very high level.

Conclusion: The Taekwondo course's layered teaching approach proved to be very effective, greatly enhancing students' post-test performance and resulting in extremely high levels of overall student satisfaction. This technique successfully raises student engagement in Taekwondo as well as skill acquisition.

The Development of Basketball Learning Activities and Basketball Abilities Using Gamification Teaching Model for Advanced Vocational Student

Qian Song, Thanyaluck Khechornphak — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims The gamification teaching mode is a teaching method that integrates game elements into the teaching process. It stimulates students' enthusiasm and initiative and improves learning by creating a challenging and interesting play environment.

In physical education teaching, the gamification teaching mode has been widely used, especially in improving students' basketball dribbling ability.

Vocational students refer to those students who receive vocational education, and their learning goals pay more attention to the cultivation of practical skills and the improvement of application ability. As a common sport, basketball has important practical significance for higher vocational students. However, traditional basketball dribbling teaching is often based on technical training, which lacks enough interest and motivation, which can easily lead to the decline of students' learning interest and learning effect. Thus, the purposes of this study were 1) To develop learning activities for the gamification teaching model for the basketball course. 2)To compare basketball abilities using the gamification teaching model between the test and the post-test. And 3) To study student satisfaction with the gamification teaching model of the basketball course.

Materials and Methods: The sample included 50 first-year students from Luzhou Medical Device Vocational College. In the first semester of 2023. Obtained by cluster random sampling technique. Research tools are used in lesson plans, basketball ability tests, and satisfaction questionnaires. In data analysis including percentages, means, standard deviations, and paired t-tests.

Results: The results of the study were as follows; 1）The development of a gamification teaching model for the basketball course has an average suitability value for all plans equal to 4.38, which is at a high level. 2Students who studied using gamification teaching model learning activities had higher abilities of basketball post-test than pre-test at a statistical significance of.05 and 3）Students who learned using the gamification teaching model had overall satisfaction at a very high level.

Conclusion: The basketball course's gamification teaching approach proved to be a highly appropriate and successful one, greatly enhancing students' post-test performance and generating exceptionally high levels of student satisfaction. According to the study, gamification can improve learning outcomes and increase student engagement in the classroom.

Human Resource Management Affecting Organizational Engagement: A Case Study of The Nakhon Si Thammarat Provincial Administrative Organization

Tanchaphat Pianphan, Saneh Juito, Kittachet Krivart, Arpaporn Sookhom — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: Nowadays, the world has changed. Management within public and private organizations There is a need for adaptation, especially in human resource management. Nakhon Si Thammarat Provincial Administrative Organization It is an agency whose duty is to provide public services. Human resource management has been given importance in line with goals and missions by giving importance to building morale. And develop personnel potential. There is a salary adjustment. Organize employee training to enhance personnel knowledge. If a person is attached to the organization, it will lead to loyalty. And intend to work efficiently. Research on “Human resource management that affects organizational commitment: A case study of Nakhon Si Thammarat Provincial Administrative Organization” has the following objectives; 1) Study the level of human resource management. And the level of commitment to the organization of Nakhon Si Thammarat Provincial Administrative Organization personnel, 2) Study the relationship between human resource management and organizational commitment of Nakhon Si Thammarat Provincial Administrative Organization personnel.

Materials and Methods: It is quantitative research. The population used in this research is personnel working in the Nakhon Si Thammarat Provincial Administrative Organization. The sample group used in this research is personnel working in the Nakhon Si Thammarat Provincial Administrative Organization, which is 200 people, by convenience sampling. The instrument used to collect data was a questionnaire. Statistics used in data analysis include frequency, percentage, and arithmetic mean. Standard deviation and correlation coefficient

Results: The results of the study found that 1) Human resource management level and the level of organizational engagement, it was found that the overall human resource management of the Nakhon Si Thammarat Provincial Administrative Organization was at the highest level. When considering each aspect, it was found that every aspect has the highest human resource management level. The aspect with the highest human resource management score was personnel, followed by Relationships with businesses and organizations and welfare. 2) The relationship between human resource management and overall organizational engagement is at the highest level. When considering each aspect, it was found that every aspect had the highest level of commitment to the organization. The aspects with the highest commitment to the organization are Satisfaction in the workplace and effective communication, Followed by Fair compensation, Effective leadership style, and job security. Overall, human resource management of the Nakhon Si Thammarat Provincial Administrative Organization is significantly related to the organizational commitment of Nakhon Si Thammarat Provincial Administrative Organization personnel at the 0.01 level, with a high level of relationship

Conclusion: Overall, the Nakhon Si Thammarat Provincial Administrative Organization has the highest human resource management level. Arrange the scores for each aspect from highest to lowest: 1) personal aspect, 2) relationship with businesses and organizations, and 3) welfare aspect. Organizational engagement of Nakhon Si Thammarat Provincial Administrative Organization personnel as a whole It has a relationship with human resource management in both general and in each of the three areas The relationship is at a high level and is going in the same direction.

A Study of People's Satisfaction with Public Services of Tha Sala Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province

Apinun Chowalit, Kittachet Krivart, Arpaporn Sookhom — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: Public service, essential for societal well-being, must ensure benefits for the collective public through transparent, continuous, and equitable delivery. Assessing citizen satisfaction in areas such as accessibility, empathy, response time, convenience, and value is critical for enhancing public services and fostering trust and loyalty among citizens. Thus, this research aims to (1) study the level of service quality and level of satisfaction with public services of Tha Sala Subdistrict Administrative Organization. And (2) Investigate the intricate relationship between personal factors, service quality, and satisfaction with public services within the Tha Sala Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province.

Methodology: Convenience sampling was used in the study to poll 200 consumers of public services provided by the Tha Sala Subdistrict Administrative Organization with a 95% confidence level. While inferential statistics, such as Chi-Square tests and correlation coefficients, tested hypotheses on service quality and satisfaction, descriptive statistics were utilized to analyze demographic data. Content analysis was used to examine the open-ended responses.

Results: The Tha Sala Subdistrict Administrative Organization provides the highest quality public services, excelling in investment, environment, social order, quality of life, and infrastructure. Satisfaction is also at the highest level, with top scores in accessibility, response time, and empathy. Personal factors like gender, age, and income do not affect satisfaction, highlighting the organization's fair and unbiased service.

Conclusion: High satisfaction with accessibility, response time, and empathy is ensured by the excellent public services provided by the Tha Sala Subdistrict Administrative Organization in a variety of domains. Given that personal characteristics like gender, age, and income have no bearing on satisfaction levels, it is clear that the organization is committed to providing fair and impartial service.

Brand Trust, Perceived Quality, and Parental Decision-Making: A Study of International School Selection in Chiang Mai

Dhonlachat Lewis, Phithagorn Thanitbenjasith, Pongsiri Kamkankaew — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: This research investigates the factors influencing parents' decision-making process when choosing international schools in Chiang Mai Province, Thailand. With the increasing popularity of international education in Thailand, understanding the key determinants of school choice is crucial for both parents and educational institutions. This study focuses on the impact of brand trust and perceived brand quality on parental decision-making, aiming to provide valuable insights for school operators and stakeholders to develop competitive strategies and enhance educational services.

Materials and Methods: The study employs a quantitative research design with a convenience sampling technique. Data is collected from parents of children attending or considering 21 international schools in Chiang Mai through a structured online questionnaire. The questionnaire assesses brand trust, perceived brand quality, and their influence on the school choice decision-making process. Multiple regression analysis is used to examine the relationships between these variables.

Results: The findings reveal that both brand trust and perceived brand quality significantly influence parental decision-making. Brand trust emerges as the strongest predictor, indicating that parents prioritize the credibility and reputation of international schools. Perceived brand quality also plays a crucial role, as parents associate high-quality brands with superior educational outcomes. The study demonstrates that these two factors collectively account for a substantial portion of the variance in parental choices.

Conclusion: This research confirms the importance of brand management for international schools in Chiang Mai Province. By focusing on building brand trust and enhancing perceived brand quality, schools can effectively attract and retain students. The study's findings offer valuable guidance for school administrators and marketers in developing targeted strategies to meet the evolving needs and expectations of parents in the international education market.

An analysis of the Impact of Text-based AI Chatbot on Consumer Purchase Intentions in Online Shopping Platforms

Lei Guo, Yuanfeng Cai — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: The rapid development of digital technology and the widespread use of the internet were emphasized, leading to a profound transformation in traditional consumer markets. Online shopping, as an emerging consumption method, has become a crucial component of modern society. E-commerce platforms, serving as key connection points between consumers and products, directly influence consumer shopping behavior, especially in terms of purchase intention. With the increasing number of online platform users and diverse service demands, traditional manual customer service faces numerous challenges, such as long response times, high costs, and inconsistent service quality. Therefore, text-based intelligent customer service systems, as an emerging solution, have gained growing attention. Based on the Technology Acceptance Model, Social Presence Theory, and Stimulus Organism Response, there is much research on the impact of intelligent customer service systems on user experience and satisfaction. Limited research exists on an in-depth exploration of how the systems specifically influence the consumer's purchasing decision-making process. This study investigates how text-based intelligent customer service systems influence consumer purchase intentions on e-commerce platforms.

Materials and Methods: This research is a quantitative design using a questionnaire to collect data from the users of e-commerce platforms, aged 18 and above, who have had online shopping experiences in the past six months. The survey questionnaires were distributed offline to the target population. The study was conducted through the collection of raw data, utilizing a quantitative research approach. Descriptive statistics, such as percentages, frequencies, mean scores, and standard deviations of responses to Likert scale items, were employed to summarize and interpret the data. Furthermore, Structural Equation Modelling (SEM) was utilized to examine the relationships among variables, test the hypotheses, and analyze mediation effects. This methodological approach ensured a rigorous and comprehensive analysis of the data, providing robust insights into the research questions.

Results: Perceived ease of use, perceived usefulness, social presence and positive emotional connection significantly and positively impact the purchase intention. Perceived trust and information quality have already played a mediating role in increasing purchase intention.

Conclusion: By incorporating this perceived usefulness, perceived ease of use, social presence, positive emotional connection, perceived trust, and information quality-intelligent customer service designs can significantly improve consumer purchase intentions. This study offers valuable insights for the intelligent customer service design industry. This study has created a new theoretical framework and provided new marketing methods for e-commerce platforms, which can effectively promote the purchase intention.

Developing College English Writing Course by Using Length Approach Combined with Task-based Learning to Enhance Writing Skills of Non-English Major Students in Xi’an University

Xiaoqian Kang , Sombat Kotchasit, Phithack Nilnopkoon — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aims: This study was a research and development. The objectives of this research were 1) To study the background information relevant to developing College English Writing Courses by using the Length Approach combined with Task-based Learning to Enhance the Writing Skills of Non-English major students.2) To develop a College English Writing Course by using the Length Approach combined with Task-based Learning to Enhance the Writing Skills of non-English major students. 3) To study the effectiveness of implementing a College English Writing Course by using the Length Approach combined with Task-based Learning.

Materials and Methods: The samples were 40 first-year students, non-major English at Xi’an University, the People's Republic of China. They were derived by cluster random sampling. The instruments used in this research were 1) a College English Writing Course using the Length Approach combined with Task-based Learning and its lesson plans, 2) an English writing skills test with .78 of reliability, and 3) a students’ satisfaction questionnaire with .75 of reliability. The statistics used to analyze data included mean, standard deviation, and t-test for one sample.

Results: After learning through College English Writing Course by using the Length Approach combined with Task-based Learning, the English Writing skills of students were higher than before learning with a statistical significance of .05 level, and (2) the student's satisfaction with College English Writing Course by using Length Approach combined with Task-based Learning was at a high level.

Conclusion: Learning through College English Writing Course by using the Length Approach combined with Task-based Learning has both theoretical and practical significance, Firstly, the research proposes the role of the Length Approach and task-based learning based on output in second language acquisition. Secondly, it is confirmed in this study that language use and production is an essential part of language learning and that one can learn a Second language through using the language. Length Approach and task-based learning are suitable for daily teaching because they can enhance English writing skills for non-English major students and be helpful in the acquisition of a second language.

Carrying Out Training Courses in Creative Graphic Design based on Design Thinking and Problem-based Learning to Increase Students’ Creative Thinking Abilities

Shuang Li , Nitikorn onyon, Sombat Kotchasit — Sun, 10 Nov 2024 00:00:00 +0700

Background and aim: This study focuses on the influence of creative graphic design training courses based on design thinking and problem-based learning on the cultivation of the creative thinking ability of Chinese art students, expands the breadth and depth of research on students' core literacy, and contributes to the development of students' all-round ability. The purpose of this study was to compare the students’ creative thinking ability before and after learning through the creative graphic training course based on design thinking and problem-based learning.

Materials and methods: In this experimental study, 30 students of art majors from Xi’an University were investigated. This study used a scoring rubric of creative thinking ability given to students before and after learning through a creative graphic design training course based on design thinking and problem-based learning. Data were collected and analyzed by means, standard deviation, and t-test for the dependent sample.

Results: From the study, it was found that: The mean scores of pretests of students’ creative thinking ability were 35.13, SD was 2.76, and the mean scores of post-tests were 41.53, SD was 2.83. The finding after implementing a creative graphic design training course based on design thinking and problem-based learning, post-test scores of students’ creative thinking ability were greater than pretest scores at 0.01 level of statistical significance (t=20.21, p=0.001). The average scores of this study developed increasingly higher than the pretest. The effect size of Cohen’s in this study was 3.70 it was considered to be a large effect of implementing creative graphic design training courses based on design thinking and problem-based learning on students’ creative thinking ability.

Conclusion: The developed creative graphic design training course based on design thinking and problem-based learning has a significant effect on enhancing the creative thinking ability of art major students in college.

Development of College English Listening and Speaking Course Based on an Outcome-Based Education Approach Combined with Blended Learning to Enhance English Listening and Speaking Skills of Non-English Major Freshmen Students at Xi’an University

Liu Xiuling, Sombat Kotchasit , Phithack Nilnopkoon — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: This study was a research and development of a College English Listening and Speaking Course. The objectives of this research were 1) To study the background information focusing on course components and existing problems of the College English Listening and Speaking Course. 2) To develop the components and quality of the College English Listening and Speaking Course based on an outcome-based education approach combined with blended learning. 3) To study the effectiveness of implementing College English Listening and Speaking Course based on outcome-based education combined with blended learning to enhance English listening and speaking skills of non-English major students.

Materials and Methods: The sample of this study was 40 non-English major freshmen students from Xi’an University, the People's Republic of China. They were derived by cluster random sampling. The instruments used in this research were 1) College English Listening and Speaking Course based on the outcome-based education approach combined with blended learning and its lesson plans, 2) English listening skills test with .88 of reliability, and 3) English speaking skills test with .74 of reliability 4) students’ satisfaction questionnaire with .79 of reliability. The statistics used to analyze data included mean, standard deviation, and t-test for one sample.

Results: The research results found that 1) the background information of the College English Listening and Speaking Course and its current problems were principles, objectives, content, instructional strategy, media, and resource evaluation. 2) College English Listening and Speaking Course based on outcome-based education approach and blended learning consisted of 6 steps, that is, Step 1: Determine expected learning outcomes (OBE) Step 2: Design teaching activities(OBE) Step 3: Design teaching methods (blended learning) Step 4: Design teaching assessments (OBE and blended learning) Step 5: Continuous feedback and adaptation (OBE) Step 6: Reflection and improvement (OBE and blended learning) 3) the results of implementation of College English Listening and Speaking Course based on outcome-based education approach combined with blended learning found that (1) Students’ English listening skills after using outcome-based education approach combined with blended learning method was higher than before at a statistically significant level of .01 (M=24.35, SD=2.46). (2)Students’ English speaking skills after using an outcome-based education approach combined with the blended learning method were higher than before at a statistically significant level of .01 (M=24.35, SD=2.46). (3)The satisfaction of students after using the outcome-based education approach combined with the blended learning method was at a higher level (M=4.11, SD=0.64).

Conclusion: The developed College English Listening and Speaking Course based on an outcome-based education approach combined with blended learning has a significant effect on enhancing the English listening and speaking skills of non-English major students at Xi’an University. Students are satisfied with the developed College English Listening and Speaking Course based on an outcome-based education approach combined with blended learning.

Development of Database System Principles and Applications Course based on Task-based Learning and Team-based Learning to Enhance Database Design Abilities of Second Year Students in Fujian University of Technology

Qiang Lin, Lerlak Othakanon, Danucha Saleewong — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: The undergraduate database system principles and applications course grapples with issues such as the gap between theory and practice, outdated content, and limited teaching methods. Addressing these challenges necessitates a comprehensive reform to enhance students' practical skills and adaptability to technological advancements. This study aimed to：1) study the background information focusing on course components of Database system principle and application course to enhance students’ database design ability,
2) develop a Database system principle and application course based on Task-based learning and Team-based learning to enhance students’ database design ability, and 3) determine the effectiveness of implementing the database system principle and application course based on Task-based learning and Team-based learning.

Materials and Methods: The sample was second-year students majoring in Internet of Things engineering in the academic year 2023-2024 of Fujian University of Technology, the People’s Republic of China was 30 students from 1 classroom derived by cluster random sampling. The experimental design adopted in this study is a group Post-test-only design. The research instruments from each Phase of the study were as follows: Phase I: Interview forms for teachers and students on course-related questions. Phase II: 1) Database system principles and applications course based on Task-based learning and Team-based learning with a very high level of appropriateness. 2) Eight lesson plans based on Task-based learning and Team-based learning with a very high level of appropriateness. 3) An evaluation form of database design ability includes knowledge and skills. 4) a learning achievement test and 5) a student satisfaction questionnaire with a reliability of 0.897. The data were analyzed by using mean, standard deviation, and the one-sample t-test.

Results: The results of the study were as follows: 1) The researchers reviewed the literature about the Database System Principles and Applications course and interviewed four teachers and 20 students for problems of the Database System Principles and Applications course, and the information gathered was used to develop the course. The database system principles and applications course in undergraduate education faces problems such as the disconnection between theory and practice, the lag in updating course content, and the single teaching method. These challenges emphasize the urgent need for comprehensive reform of the course content, teaching methods, and assessment system to enhance students' practical skills and their ability to adapt to the rapidly changing technological environment. 2) The Database System Principles and Applications Course based on Task-based Learning and Team-based Learning consisted of the principle, objective, content, instructional strategy, materials, and evaluation. 3) After implementing through Database system principles and applications course based on Task-based learning and Team-based learning, the students’ database design ability (Knowledge) was higher than the determined criterion of 70% at a significance level of .05 (M = 31.33, SD = 3.76, t = 4.825, p = .000) and the students’ database design ability (Skills) was higher than the determined criterion of 70% at a significance level of .05 (M = 45.12, SD = 2.89, t = 5.913, p = .000). 4) The students’ satisfaction was statistically higher than the determined criterion of 70% at a .05 level of statistical significance.

Conclusion: To development of a task-based learning and team-based learning database system principles and applications course is significantly effective in enhancing students' database design ability.

Development of a Photoshop course based on task-based Learning and Gagne's Teaching Model to Improve the Innovative Ability of First-year Students at Anhui Wenda University of Information Engineering

Lixia Qin , Wassaporn Jirojphan, Danucha saleewong — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: Photoshop courses must incorporate both Gagne's teaching model and task-based learning to foster students' innovative thinking. This combination guarantees that students receive organized, efficient instruction while working on real-world projects, which enhances their creativity and problem-solving abilities. This research and development research aimed to 1) determine the effectiveness of the Photoshop course based on task-based learning and Gagne's teaching model to continuously improve the innovative ability by comparing the development of students' innovative ability after implementing with 4 times, and 2) compare students' satisfaction after implementing the Photoshop course based on task-based learning and Gagne's teaching model.

Materials and Methods: The sample was a class of 37 first-year students, majoring in product design at Anhui Wenda University of Information Engineering. They were derived by cluster random sampling. The instruments used in this research were (1) a Photoshop course based on task-based learning and Gagne's teaching model, (2) lesson plans, (3) an innovative ability evaluation form with 0.89 reliability, and 4) a student satisfaction questionnaire with 0.98 reliability. The statistics used to analyze the data included the mean, standard deviation, one-way repeated measures ANOVA, and t-test for one sample.

Results: Mauchly's test indicated a violation of sphericity, requiring Greenhouse-Geisser corrections. Significant improvements in students' innovative ability were observed across four-time points (F=251.830, p<0.001). Additionally, student satisfaction with the Photoshop course significantly exceeded the set criterion (t = 97.4, p < 0.05).

Conclusion: The implementation results show that the difference in students' innovation ability each time different at the 0.05 level of significance, they were considered the students’ innovation ability was increasingly higher and continuously each time from the first time to the last time, students’ satisfaction was at a high level.

Design and Development of Souvenir Jewelry using Hexi Pictograph

Shiya Chang , Noppadol Inchan — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: Hexi rock paintings show what life was like for our ancestors in the early days. This paper looks at how Hexi rock paintings can inspire jewelry souvenirs, how rock paintings are used in jewelry, and where further research could be done.

Materials and Methods: The researchers used a mixed methods approach to the study, examining the location, significance, and design applications of the petroglyphs, designing souvenirs using the art of jewelry and the content of the petroglyphs, conducting in-depth consultation on the content of the petroglyphs through a survey of the staff involved, and interviews with the experts, critiquing the products of the designs and incorporating the experts' views into the research process.

Results: The result showed that the protective nature of petroglyphs makes fieldwork and the extraction of petroglyph content more challenging. However, during the design and development of products, we identified a market gap for Hexi petroglyphs. In light of market demand and consumer psychology, the study employs Hexi petroglyphs to produce jewelry souvenirs through the collation and extraction of their content, thereby promoting the protection of local culture, the development of the tourism industry, and the creative industry.

This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism.

Conclusion: This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism.

The Impact of Marketing Mix on Generation Z's Mobile Phone Case Purchasing Decisions in Chiang Mai, Thailand

Suphatsawan Srikhamhaeng, Phithagorn Thanitbenjasith, Pongsiri Kamkankaew — Sun, 10 Nov 2024 00:00:00 +0700

Background and Aim: The proliferation of smartphones, particularly among Generation Z, has propelled the mobile phone case market into a period of remarkable growth. This research investigates the factors influencing the purchasing decisions of Generation Z students in Chiang Mai province, Thailand, regarding mobile phone cases.

Materials and Methods: A quantitative research methodology was employed, utilizing a questionnaire administered to 385 Bachelor's degree students across various universities in Chiang Mai province. The data analysis encompassed descriptive statistics, correlation analysis, and multiple regression analysis to rigorously test hypotheses related to the impact of the marketing mix (product, price, place, and promotion) on purchasing decisions.

Results: The research unequivocally establishes that all elements of the marketing mix significantly influence purchasing decisions among Generation Z students. Price is the most salient factor, followed by place, product, and promotion. Regression analysis confirms this influence (p < 0.05) with price (b = 0.251) exerting the strongest effect. The model accounts for 40.5% of the variance in purchasing decisions (R² = 0.405, Adjusted R² = 0.398, F = 64.561, p < 0.001), suggesting other factors also contribute to consumer behavior. These findings underscore the need for a comprehensive marketing strategy targeting Generation Z consumers, optimizing each element of the marketing mix.

Conclusion: This study confirms the pivotal role of the marketing mix in shaping consumer behavior within the mobile phone case market. The results highlight the need for businesses to adopt a holistic marketing strategy that considers the relative importance of each element, with a particular emphasis on price and distribution channels. These insights can inform targeted marketing efforts and product development initiatives to effectively cater to the preferences of Generation Z consumers.

Learning Achievement in English of the Students at A Private University in Pathum Thani Province Through the Use of the Padlet Application

Suwanna Yutthapirut, Sarinrat Sertpanya, Pikun Ekwarangkoon — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: Students who achieve high levels in English are better prepared for both academic success and global engagement. It builds self-assurance and provides access to a wide range of opportunities in various fields. Thus, the objectives of this study were 1) to examine the efficiency of teaching English through the use of the Padlet application the students at a Private university in Pathum Thani province, and 2) to compare the learning achievement in English of the students at a Private university in Pathum Thani Province through the use of the Padlet application.

Methodology: The participants in this study were 50 students from a private university in Pathum Thani Province who enrolled in Basic Writing in English in the third semester of the academic year 2023, selected through stratified random sampling and simple random sampling methods. The research instrument consisted of 10 sets of English achievement tests. The data was analyzed by Percentage, Mean, Standard Deviation, and t-test.

Results: The results found that 1) the efficiency of teaching English through the use of the Padlet application of the students at a private university in Pathum Thani Province (E₁/E₂) was 81.82/83.18. 2) The learning achievement in English of the students at a Private university in Pathum Thani province through the use of the Padlet application was significantly higher than before at the 0.01 level.

Conclusion: At a private university in Pathum Thani Province, the use of the Padlet application dramatically increased student learning achievement and significantly increased the efficiency of teaching English (E1/E2: 81.82/83.18). This shows a significant improvement in English proficiency after the intervention, proving the usefulness of Padlet.

Understanding the Factors Influencing Generation X Consumers' Purchase Intention Towards Organic Vegetables in Chiang Mai: A Focus on Health Consciousness and Subjective Norms

Thiraphong Suksanniran, Phithagorn Thanitbenjasith, Pongsiri Kamkankaew — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: The escalating use of agrochemicals in vegetable cultivation has raised concerns about potential harm to human health and the environment, thus fueling a rising demand for organically grown vegetables. Notably, Generation X consumers, demonstrating a heightened awareness of the health and environmental consequences of their food choices, are at the forefront of this movement. This study investigates the impact of health consciousness and subjective norms on the purchase intention of organic vegetables among Generation X consumers in Chiang Mai province,

Materials and Methods: This study investigates the influence of health consciousness and subjective norms on the purchase intention of organic vegetables among 400 Generation X consumers in Chiang Mai, Thailand. A quantitative cross-sectional survey was conducted using a structured questionnaire. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis.

Results: The findings reveal that both health consciousness and subjective norms significantly influence the purchase intention of organic vegetables. Subjective norms, particularly the perceived social pressure to consume organic produce, emerged as a slightly stronger predictor of purchase intention compared to health consciousness.

Conclusion: This study underscores the importance of considering both health-related concerns and social influences in promoting organic vegetable consumption among Generation X consumers. Targeted marketing strategies that emphasize the health benefits of organic produce and leverage social reinforcement can effectively enhance purchase intention.

The Impact of Consumer Perceptions of Privacy and Security Risks on Re-purchasing Intention for Online Shopping in Chiang Mai Province, Thailand

Tiya Pilakaew, Phithagorn Thanitbenjasith, Pongsiri Kamkankaew — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Chiang Mai Province, a growing economic center in northern Thailand, is a preferred mode of consumerism due to its convenience and wide product selection, but faces barriers to adoption due to concerns about these risks. This research investigates the impact of consumer perceptions of privacy and security risks on re-purchasing intention for online shopping in Chiang Mai Province, Thailand. The study aims to understand how these perceptions influence consumer behavior in the digital marketplace.

Materials and Methods: A quantitative cross-sectional survey design was employed, with data collected from 385 online shoppers in Chiang Mai Province. The research instrument consisted of a structured online questionnaire assessing perceived privacy and security risks, as well as re-purchasing intentions. Multiple regression analysis was used to test the hypotheses.

Results: The findings reveal that both perceived privacy and security risks significantly influence re-purchasing intention. Consumers who perceive higher levels of privacy and security are more likely to engage in repeat online purchases. The model explained a substantial proportion of the variance in re-purchasing intention, highlighting the importance of these factors in shaping online shopping behavior.

Conclusion: This research provides valuable insights for e-commerce businesses and policymakers in Chiang Mai Province. By prioritizing and investing in measures that enhance consumer perceptions of privacy and security, businesses can foster trust, encourage repeat purchases, and drive sustainable growth in the online marketplace.

Factors Affecting the Use of ICT by Teachers at Nan Yang Technician College, China

Yue Wang, Rathapol Pradubwate, Naruemon Sirawong — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: Nowadays, the application of information and communication technology in education is becoming increasingly widespread, which poses new requirements for the ICT application ability of teachers. The aim of this study is to explore: (1) The ICT ability level of teachers at Nan Yang Technician College; and (2) Factors affecting the ICT ability of teachers at Nan Yang Technician College.

Methodology: The data was collected from 185 Chinese teachers from a technician school engaged by using the questionnaires and analyzed by Mean, standard deviation, and one-way ANOVA.

Results: Research has found that: (1) The overall ICT application ability of teachers at Nan Yang Technician College is at a good level (M=3.56). From the five dimensions, only the evaluation and diagnosis dimensions are at a poor level (M=2.68; SD=0.92). The Technician literacy dimension (M=3.86; SD=0.65) and the learning and development dimension scored the highest (M=3.87; SD=0.62), both reaching a good level. The dimensions of planning and preparation (M=3.19; SD=0.64) and organization and management (M=3.35; SD=0.98) are at a moderate level. (2) There are significant differences in ICT application abilities among teachers of different age groups. The overall level of young vocational school teachers is higher than that of older teachers, especially in terms of planning and preparation, as well as organization and management. There is no significant difference in ICT application ability among teachers of different genders, educational levels, and teaching majors.

Conclusion: The overall score of ICT application ability of teachers at Nanyang Technician College is at a good level, but it is relatively low compared to teachers from similar schools. The evaluation and diagnosis dimensions are at a poor level. In terms of influencing factors, age has a significant impact on the teachers of Nanyang Technician College. The ICT application ability score of older teachers is significantly lower than that of younger teachers. The ICT application ability of older teachers needs to be paid attention to. Other factors such as gender, education level, and the courses taught have no significant impact on the ICT application ability of teachers. Based on the analysis of research results, this study suggests that unique ICT enhancement strategies should be developed for different age groups of teachers. The development of learning activities should be based on the analysis of the teacher's situation, such as strengthening the evaluation and diagnostic abilities of teachers.

Historical Development and Learning of Marimba in Chinese Educational Institutions

Kangyi Miao , Pongsapich Kaewkulthorn — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: The significance of the historical development and learning of the marimba in Chinese educational institutions lies in the evolutionary and developmental process of these institutions and the interesting nature of the learning process. It is necessary to study the introduction and learning process of the marimba. The aim is to explore the historical development and learning of the marimba in Chinese educational institutions.

Materials and Methods: Qualitative research and content analysis were used, based on the principles of the historical development of the marimba, to convey and promote Chinese culture through marimba sound, playing techniques, and the learning process in educational institutions.

Results: The marimba was introduced to China in the 1980s. Teaching and playing methods mainly follow the international mainstream. Due to its low popularity, few schools offer marimba courses. Automatic lifting systems have emerged. There is scope for further development. The learning is comprehensive, in-depth, and innovative, helping students gain proficiency and cultivate musical literacy and innovative abilities. It originated in Guatemala and spread worldwide, entering China in the 1980s. In China, it has gradually become an important part of the music education system. Courses and training programs have been established in various educational institutions. Learning requires basic skills and the pursuit of artistic expression and cultural understanding. In the future, the marimba will have broader prospects with the development of music education and the acceleration of the internationalization process.

Conclusion: Despite its initial lack of popularity, the marimba—which was brought to China in the 1980s—has grown to be an essential part of the country's music education program. Students develop proficiency and musical literacy through thorough and creative teaching methods, and as internationalization and music education progress, the instrument's future in China appears bright.

Effect of Gamification Combined with Mobile Learning on Chinese Language Speaking Skills of Second-Year Foreign Students at Guangdong University of Foreign Studies

Liu Yang, Angkana Karanyathikul, Sombat Kotchasit — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: In the era of the mobile internet, transforming language learning content into interesting game tasks could stimulate students' interest in learning and improve engagement and learning outcomes. The study aimed to evaluate the impact of gamification combined with a mobile learning approach on students' Chinese language speaking skills and satisfaction. The significance of the study was to innovate teaching methods and improve oral expression. Students were guided to participate in interactive learning by designing gamified learning tasks with clear objectives.

Methodology: This study utilized a pre-experimental design featuring a one-group pretest-posttest model. The sample of this study was 30 second-year foreign students studying at Guangdong University of Foreign Studies derived from a cluster random sampling method. The research tools were (1) Course lesson plan, (2) Chinese language speaking skill test, and (3) Student satisfaction questionnaire. Conduct pre-test and post-test on the sample using the Chinese speaking proficiency test, and analyze the mean, standard deviation, paired sample t-test, and one sample t-test of the data using statistics.

Result: After using gamification combined with mobile learning, students' Chinese language speaking skills improved by 13.75%, surpassing the predetermined criteria of 70% and the difference was statistically significant at 0.05. Based on the scores from the statistical student satisfaction questionnaire, the overall results of Gamification combined with mobile learning by students are at a high level with (M=4.02, S.D. = 0.77)

Conclusion: The study confirms that learning management using gamification combined with mobile learning significantly enhances Chinese language speaking skills it stimulates students' interest in learning, develops their independent learning ability, boosts their motivation and initiative, and caters to their individual learning needs. This is a new trend in future education.

A Development of English for Communication Skills of Primary Students Using Jeopardy Game

Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: The purposes of this study were to; 1) examine the results of using the Jeopardy Game to enhance English communication skills in all Thai primary-school learners, and 2) to determine the learners’ satisfaction after learning English for communication by using the Jeopardy Game.

Methodology: This study employed both quantitative and qualitative methods for collecting data, which were then analyzed statistically for the results. The samples of this study were twenty-six primary school students learning in grades 4-6, who learned English for communication with the Jeopardy Game for a certain range of assigned time. The instruments included a set of appareled pre-tests and post-tests, a questionnaire, and classroom observation. The data of the pre and post-test and questionnaire were collected, and the dependent t-test, the mean, and standard deviation were used to analyze the quantitative data such as the test and questionnaire and the content analysis was used for the interview as the qualitative data.

Result: The data analysis, indicated that the mean score attained by the participants in the post-speaking test significantly surpassed the mean score attained in the pre-test. Additionally, it demonstrated that the learners enjoyed playing the game the most. Secondly, the learners required higher difficulty-level gaming activities used in the classroom. Thirdly, the learners were encouraged to speak English well. After the learners had learned English by playing the Jeopardy Game, their attitude toward learning English improved to a highly satisfactory level in terms of encouragement, attention, and fear reduction. It also showed that the learners obtained positive attitudes at high percentages, which are desirable factors of effective learning.

Conclusion: The findings indicated that the Jeopardy Game had a positive effect on English learners. The game opened up the opportunity for the learners to speak English in meaningful conversations and situations, which made them speak English with less fear and learn unintentionally throughout the gameplay focusing on the eagerness and desire to win the game. However, continuity of learning English with fun games in the classroom should be undertaken in a variety of topics and skills.

Research on the Impact Mechanism of Knowledge Spillover on the Growth of Small and Medium-sized Sports Enterprises

Wenyan Zhu, Luo Suo — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: In recent years, knowledge spillovers and enterprise innovation have become key drivers of the rapid development of small and medium-sized sports enterprises (SMEs) in China. This study conducted a questionnaire survey of 405 employees from SMEs using the snowball sampling method. The study focuses on how knowledge spillovers affect the development of SMEs in the sports industry and verifies the intrinsic links between knowledge spillovers, product innovation, model innovation, learning organizations, and firm growth variables.

Materials and Methods: The study utilized SPSS 26.0 and AMOS 26.0 software for EFA and CFA. Additionally, the research hypotheses were tested using structural equation modeling with AMOS 26.0 software.

Results: 1) Knowledge spillover, product innovation, model innovation, and learning organization all significantly enhance firm growth. 2)Learning organization, product innovation, and model innovation in SME sports enterprises mediate the effect of knowledge spillover on firm growth. 3)Learning organizations and product innovation, learning organizations, and model innovation in SMEs' sports enterprises jointly mediate the impact of knowledge spillovers on firm growth. 4)The study's results provide an in-depth analysis of how knowledge spillovers affect the development of SMEs through direct and indirect paths. This enriches the theory of sports enterprise development and helps promote enterprise growth.

Conclusion: 1) Knowledge spillovers from SMEs directly boost enterprise growth. 2)Knowledge spillovers from SMEs can also indirectly enhance enterprise growth through factors like product innovation, model innovation, and learning organization. 3)Knowledge spillovers can further indirectly facilitate enterprise growth by influencing factors like enterprise learning organization, product innovation, and model innovation.

An Empirical Study on the Learning Outcomes of Vocational Students in A Smart Classroom

Liu Ye , Zhu Lu — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Smart Classrooms, as a form of rich-media learning environments, were increasingly being implemented and utilized. This study aimed to investigate the impact of Smart Classrooms on learning outcomes by examining 133 first-year vocational students from a vocational college in Yunnan Province, China. The research focused on an applied writing course and compared Cognitive, Behavioral, and Affective learning outcomes between the SEEWO Smart Classroom and traditional classrooms.

Materials and Methods: In this study, 133 current vocational students participated. The participants were divided into two groups: a control group and a treatment group. The control group was taught in a traditional classroom while the treatment group was taught in a Seewo Smart Classroom. After a 10-week applied writing course, the course was evaluated using the course evaluation scale that had been used in the college for many years. This evaluation explored cognitive learning outcomes, behavioral learning outcomes, and affective learning outcomes in terms of final grades, classroom behavioral performance, and student course scoring.

Results: Students in Smart Classrooms showed significant improvement in final exam scores, enhancing Cognitive learning outcomes. Behavioral outcomes, including participation and attendance, also increased. Student feedback favored Smart Classrooms over traditional settings, with no significant impacts from gender, age, or admission methods observed.

Conclusion: Smart Classrooms notably enhanced Cognitive and Behavioral learning outcomes, indicating improved student performance and engagement. Positive student feedback underscores their potential to enhance educational experiences and outcomes compared to traditional classrooms.

The Effects of Social Cues in Self-Produced Micro Video Lectures on Parasocial Interaction, Motivational Interest, Extraneous Cognitive Load, and Concept Learning Performance: an Empirical Study in a Junior High School

Xuanwen Liu, Changhan Li — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Videos are popular in the dissemination of knowledge at scale, which can be seen in various video-based platforms and educational disruption. However, inconsistent results were reported in studies. This research is designed to determine the effectiveness of social cues in self-produced micro video lectures on parasocial interaction, motivational interest, extraneous cognitive load, and concept learning performance and the relationship among them.

Materials and Methods: Self-produced videos for learning concepts of morality and the rule of law in junior high schools were used as the treatment. Tests were used to determine concept learning performance and Likert scales were utilized to collect information on the other three variables. 248 students from the eighth grade in a public school were involved in the sample. One-way ANOVA was used to analyze differences among groups, and path analysis as well as was adopted to determine the relationship between variables.

Results: There was no significant difference among the four groups on each variable. Parasocial interaction has a significant positive impact on motivational interest, motivational interest has a negative significant impact on extraneous cognitive load, and extraneous cognitive load has a negative significant impact on concept learning performance.

Conclusion: The effects of the increment of types of social cues can be ignored in 6-minute self-produced video lectures. Students’ parasocial interaction can influence concept learning performance via the mediation of the cognition process and motivational factors. The extraneous cognitive load decreases with the stimulation of the motivational interest.

Design and Development of Traditional Han Chinese Ethnic Clothing for Contemporary Apparel

Ruiting Yao, Noppadol Inchan — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Through the research and analysis of "characteristics of traditional Hanfu" and "new Chinese brand in the market", the design and development of traditional Han clothing in modern clothing are carried out. The characteristics of traditional Hanfu are studied through the patterns, colors, fabrics, styles, and other aspects, and then the existing three new Chinese brands on the market are analyzed and studied. The combination of traditional Chinese Hanfu and modern clothing is an effective integration of internal cultural inheritance and external forms. Incorporating more Chinese elements into the shape and style of clothing design is a kind of inheritance and development of traditional Chinese culture. The new Chinese Hanfu is an effective innovation. It can provide better design ideas for new Chinese Hanfu and develop it more comprehensively. This paper aims (1) to study the characteristics of traditional Chinese Hanfu costumes. (2) Assess how contemporary Chinese fashion brands incorporate Hanfu elements into their designs. And (3) Create a costume design that combines traditional Han clothing with modern clothing and explore the cultural connotation of this fusion.

Materials and Methods: (1) Investigative Methodology: Case Studies. (2) Literature Research Method: Literature Review. (3) Information Research Methods: Information Analysis. During the research, the case study was conducted to investigate the existing new Chinese Hanfu in the market. Through the method of literature research, to understand the characteristics of traditional Chinese Hanfu. After obtaining the information through the above two methods, the existing information is analyzed, and the results obtained after analysis are used to carry out the innovative design of the new Chinese Hanfu.

Results: The characteristics of Chinese traditional Hanfu are obtained through literature research. Hanfu is a traditional costume in ancient China, reflecting China's long history and culture and unique aesthetic style. The Traditional Hanfu is usually relatively loose, simple, and generous cutting, and designed with traditional Chinese patterns and bright colors. Based on the above research considerations, designers can bridge the gap between the past and the present by carefully considering shapes, fabrics, symbols, and adaptations to modern lifestyles. Designers can create clothing that resonates with different audiences while fostering greater appreciation and understanding of cultural diversity.

Conclusion: By understanding Chinese traditional Hanfu and designing new Chinese Hanfu based on it, we can inherit Chinese traditional culture, combine traditional Hanfu with modern clothing, integrate traditional culture and historical clothing design into modern trends, create new Chinese clothing, and make Hanfu more suitable for modern People's Daily wear, which not only retains cultural heritage but also continues China's long-historical cultural tradition. At the same time, it makes Hanfu more suitable for modern life and aesthetics.

A Comparative Study of the Service Quality between the Sub-District Health Promotion Hospital Transferred to the Provincial Administrative Organization and the Sub-District Health Promotion Hospital under the Ministry of Public Health in the Tha Sala District, Nakhon Si Thammarat Province

Mahdee Champeephan, Kittachet Krivart, Arpaporn Sookhom — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: A comparative study of the service quality of subdistrict health promotion hospitals transferred to the Provincial Administrative Organization. And subdistrict health-promoting hospitals under the Ministry of Public Health in Tha Sala District Nakhon Si Thammarat Province. It occurred due to the setting and driving of the policy to transfer Subdistrict Health Promoting Hospitals (Subdistrict Health Promoting Hospitals) to the Provincial Administrative Organization. The research objectives are to (1) study and compare the quality of services of Subdistrict Health Promotion Hospitals transferred to the Provincial Administrative Organization and Subdistrict Health Promotion Hospitals under the Ministry of Public Health, (2) determine guidelines for developing service quality. Of Subdistrict Health Promoting Hospital in Tha Sala District Nakhon Si Thammarat Province

Materials and Methods: This research uses a qualitative research method, using data collection tools, which are questions for in-depth interviews, to collect information from key informants. Consisting of (1) a group of officials from Subdistrict Health Promoting Hospital in Tha Sala District, four people, (2) a group of directors from Health Promoting Hospital in Tha Sala District, four people, and (3) a group of village health volunteers, which is a group receiving services from Subdistrict Health Promotion Hospital transferred to the Provincial Administrative Organization and Subdistrict Health Promotion Hospital under the Ministry of Public Health, totaling four people.

Results and Conclusion: The results of the study found that (1) the concreteness of the Subdistrict Health Promotion Hospital services transferred to the Provincial Administrative Organization; There is the concreteness of service by providing services based on the standards of primary care units, 2024 edition, with clean, proportionate, and appropriate service locations. (2) Reliability of service providers. Subdistrict Health Promoting Hospitals transferred to Provincial Administrative Organizations There is a thorough check on the accuracy of dispensing medicines to patients. There is training to provide knowledge on various matters (3) in responding to the needs of Subdistrict Health Promotion Hospital service recipients transferred to the Provincial Administrative Organization. Service information is publicized through village health volunteers and Subdistrict Health Promoting Hospitals under the Ministry of Public Health. (4) in the aspect of providing confidence to Subdistrict Health Promotion Hospital service recipients who are transferred to the Provincial Administrative Organization. As for the Subdistrict Health Promotion Hospital under the Ministry of Public Health, bathrooms are designed with safety in mind. While working, staff wear uniforms and gloves and strictly follow procedures. (5) Understanding and knowing service recipients. Subdistrict Health Promoting Hospitals transferred to Provincial Administrative Organizations Staff provide services with convenience and speed and take care of patients with professional ethics. Pay attention to taking care of patients very well. As for the Subdistrict Health Promotion Hospital under the Ministry of Public Health Staff provide service with a cheerful smile, speak sweetly, and take care of patients closely.

Organizational Commitment of Officers in Nakhon Si Thammarat Provincial Governor's Office

Sureeporn Sukawonlli, Kittachet Krivart, Arpaporn Sookhom, Nantida Jansiri — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: As a result of the reform of Thailand's civil service system, officers of the Nakhon Si Thammarat Provincial Office must act efficiently and effectively according to both agency and individual indicators. This causes some officers to perform their duties under stressful conditions. As a result, the agency's officers are frequently changed in and out. This research, therefore, aims to (1) study the level of the work environment of organizational commitment of officers in the Nakhon Si Thammarat Provincial Office. And (2) compare factors of organizational commitment among officers. Nakhon Si Thammarat Provincial Office is classified by operating environment, Quality of life at work, corporate culture, Motivation for work, and job satisfaction.

Materials and Methods: This research used quantitative research methods to study. The tool used to collect data is a questionnaire. Data analysis, according to objective 1, uses statistics on frequency distribution, percentage, mean, and standard deviation to analyze data. As for data analysis according to objective 2, one-way ANOVA test statistics were used to test statistical hypotheses. At the statistical significance level of .05

Results: The study results found that the officers 's organizational commitment in the Nakhon Si Thammarat Provincial Office is at the highest level overall. To consider each aspect, it was found that organizational culture at a high level is first, followed by job satisfaction. At a high level, organizational commitment, a high level of quality of life at work at a high level, and motivation in practice are the last. The results of comparing organizational commitment factors of officers in the Nakhon Si Thammarat Provincial Office found that officers with a quality of life at work Motivation for work, and job satisfaction are different and Have ties to different organizations at the significance at 0.05 level.

Conclusion: The study emphasizes that a strong organizational culture and job satisfaction are the main factors driving the high organizational commitment among officers in the Nakhon Si Thammarat Provincial Office. Additionally, there is a strong correlation between variations in officers' organizational commitment and differences in job satisfaction, motivation, and quality of life at work.

The Design and Development of Dabujiang Patchwork Embroidery for Modern Bags

Siyi Wang, Saowaluck Phanthabutr — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Dabujiang patchwork embroidery, an intangible cultural handicraft with the longest heritage in southern Hunan, has garnered increasing attention in recent years due to its unique characteristics. However, these products are facing a situation of decline because they cannot meet the needs of modern people. The objective of this research article is to design and develop modern bags featuring Dabujiang patchwork embroidery patterns for women in contemporary society.

Materials and Methods: This research is a combination of qualitative research and quantitative research. The qualitative research method was used to study the color, pattern, and meaning of characteristics from 54 pieces of 6 theme categories of Dabujiang product pictures. Interview intangible cultural inheritors, designers, bag shop owners, and women consumers to understand modern women's design needs for women's bags. Combining the characteristics of the Dabujiang pattern characteristics with the needs of modern women, the design and development of six new Dabujiang women's bags based on 6 theme categories. Through 424 questionnaires for women to assess the women's favorite new bags and analyze the reasons women like and find out the future trend of women's bag development.

Results: The results of the research revealed: 1) The patterns based on the six categories have different symbolic meanings respectively and they are mainly bionic and geometric patterns. The lines are curves, and the layout is generally symmetrical and balanced. 2) There are 11 kinds of common colors and mainly based on the five orthodox colors of Chinese tradition. The main colors are red, blue, yellow, black, and white, representing the five traditional Chinese elements, which extend different meanings. 3) Through interviews find out young women prefer large bags of bag 1 style, the Morandi color scheme, and meanings of happiness, love, career success, luck, wealth, and beauty. Consequently, the researcher designed six bag styles based on bag 1 style and six theme categories to meet the needs of modern women associated with these six meanings. Questionnaire responses from 424 young women showed that 23.58% favored the Phoenix pattern bag style, making it the most preferred among the six new bag designs. This style showcases a phoenix motif in blue, white, and black colors, symbolizing career success.

Conclusion: The findings indicate that modern women highly value career success and self-worth, prioritizing independence over traditional roles. This conclusion mainly stems from the transformation of modern women's roles and the awakening of self-awareness. In addition to assuming the role of mother in the family, modern women also play the role of professional women in society, and more and more women regard career success as their pursuit goal. In the context of the changing identity and goals of modern women, the products should be designed that meet the needs of modern women based on their needs, combined with the symbolic meaning of cultural patterns. For future product development, incorporating symbolic patterns that align with the career aspirations of modern young women is recommended.

Guidelines Management to Promotion of Wushu in Schools Within Jinzhong City

Tianjie Zhang , Chanchai Siriphan — Mon, 11 Nov 2024 00:00:00 +0700

Research Objective: Wushu in schools promotes physical fitness, self-discipline, and focus while also preserving cultural heritage and instilling a sense of tradition. It promotes teamwork, builds confidence, and instills lifelong values such as perseverance and respect. Thus, this research aimed to study construct guideline management to promote wushu in schools within Jinzhong City Shanxi Province China.

Research Method: This research is qualitative. The population of 1250 persons as a sample from Taro Yamane table opened confidence at 95% sample group was 286 students were student in the wushu club from 10 high schools in Jinzhong City, the step of collection data a questionnaire survey from students, 7 Expert interviews, 10 experts for Focus group and5 experts for Connoisseurship discuss and confirm guideline. The statistics analysis of data used content analysis and mean(x̄) and standard division (S.D.)

Results: The results showed that the guideline management for promoting wushu in school was planning, organization, leading, and controlling. The planning has 9 items The organization has 9 items The leading 9 items and the controlling has 7 items.

Conclusion: This study developed comprehensive guidelines for promoting Wushu in secondary schools in Jinzhong City, Shanxi Province, China, using strategic planning, organizing, leading, and controlling methods. Key findings highlight the importance of structured planning, effective team organization, leadership in athlete development, and systematic evaluation processes. The study emphasizes that successful Wushu promotion requires aligning curriculum adjustments with national goals, continuous teacher and coach development, and the integration of modern technologies for training and evaluation.

Implementation of Chinese Language Training Course Based on Communicative Approach and Situated Learning to Improve Students’ Listening and Speaking Skills

YuXi Li , Nitikorn Onyon, Orasa Charoontham — Mon, 11 Nov 2024 00:00:00 +0700

Background and Importance: Language acquisition, especially in speaking and listening, is essential for overseas students studying Chinese. These competencies promote academic achievement and social assimilation. The communicative approach and situated learning acknowledged for improving language proficiency, provide immersive and pragmatic learning contexts. Nonetheless, the difficulties in implementing these strategies, particularly for Chinese as a foreign language, remain little examined.

Objective: The study seeks to assess the efficacy of a Chinese language course that integrates the communicative approach with situated learning to enhance students' speaking and listening abilities by comparing the communicative approach and situated learning scores of students before and after learning through the Chinese language training course based on the communicative approach and situated learning.

Methods: Twenty second-year international students at Xi’an University engaged in this experimental investigation. The study employed a pretest-posttest methodology to evaluate speaking and listening skills before and during course implementation, utilizing scoring rubrics and listening assessments. The statistical analysis encompassed means, standard deviation, and t-tests for dependent samples to assess the significance of differences.

Results: Post-course assessments indicated significant improvements in both speaking and listening skills. Speaking skills improved significantly (t=19.992, p=0.001, effect size=4.48), and listening skills also showed substantial growth (t=9.289, p=0.001, effect size=2.07).

Conclusion: The research illustrates the efficacy of integrating communicative and situated learning methodologies to improve language proficiency. This comprehensive method provides a dynamic and immersive context that fosters significant enhancement in both speaking and listening abilities. This research enhances the understanding of second language instruction, specifically for Chinese learners, and offers data advocating for the adoption of new pedagogical approaches in language training programs.

Development of Psychological Course Based on Social Stories and 4MAT Method to Enhance Preschool Students’ Emotional Intelligence in Hancheng Jiada School

Yi Liu , Lerlak Othakanon, Danucha Saleewong — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: The emotional intelligence of preschoolers has a significant impact on their social interactions, scholastic achievement, and general well-being, making it vital for their overall development. Developing emotional intelligence in young children can be challenging, especially in traditional school environments. The objective of this study was to (1) develop a psychological course based on social stories and the 4MAT method to enhance preschool students’ emotional intelligence, (2) compare preschool students’ emotional intelligence before and after implementing through psychological course based on social stories and 4MAT method, and (3) study the learning progression of preschool students’ emotional intelligence who learned through psychological course based on social stories and 4MAT method each time.

Materials and Methods: This study used a cluster sampling method with 30 kindergarten students of Hancheng Jiaoda School, People’s Republic of China. The experimental design adopted in this study was a group pretest-posttest design and the equivalent time-sample design. The research instruments were 1) 8 lesson plans, 2) a Test for assessing preschool students’ emotional intelligence (Knowledge), and 3) an Observation form for assessing preschool students’ emotional intelligence (Behavior). The data were analyzed by using mean, standard deviation the t-test for a dependent sample, and one-way Repeated Measures ANOVA.

Results: The results of the study were as follows: 1) The psychological course to enhance preschool students’ emotional intelligence consisted of the principle, objective, content, instructional strategy, materials, and evaluation. 2) After implementing social stories and 4MAT learning, the student’s emotional intelligence was higher than before (t=8.317 p = .001). 3) The students’ emotional intelligence increased in the four tests after the psychological course with the F-test statistic (F=6255.071, p=.001), which was less than .05, indicating that there were statistically significant differences in the mean values of the four times emotional intelligence tests.

Conclusion: The innovation of this research was: 1) The course components consisted of six components. 2) The instructional strategy to enhance preschool students’ emotional intelligence had 7 steps: Step 1: personalization, step 2: engagement, step 3: application, step 4: creativity, step 5: visual Support, step 6: progress monitoring, and step 7: Inclusivity.

Guidelines to Promote Wushu Teaching for University Students in Henan Province, The People's Republic of China

Xiong Jianing, Siri Thee-Asana, Prakit Hongaeanyatham — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: The research background of the promotion guide for Wushu teaching for university students in Henan Province is multifaceted, including historical and cultural background, educational policies and reform needs, changes in university students' sport’s needs, the unique value of martial arts teaching, and the challenges and opportunities it faces. These background factors together constitute an important foundation and prerequisite for the promotion of martial arts teaching for university students in Henan Province.

Materials and Methods: This article conducted an in-depth investigation into the current development status of martial arts teaching in universities in Henan Province through research methods such as literature review, questionnaire survey, and expert interviews. This study selected 380 undergraduate students majoring in Wushu and traditional ethnic sports from six universities in Henan Province, including the School of Physical Education at Zhengzhou University, Henan University, Henan University of Technology, Shangqiu Normal University, Luoyang Normal University, and Yellow River University of Science and Technology, as the total population, and 192 students as the sample; 18 teachers fill out teacher survey questionnaires (18 teachers are Physical Education Teachers from Six Universities in Henan Province).

Results: University wushu teaching in Henan province in the popularization, teaching content and methods, teacher strength and teaching conditions have made some achievements, but there are also shortcomings (1) Advantages: Martial arts have outstanding functional and value advantages; Martial arts have a wide range of adaptability; There are various types of martial arts events; (2) Disadvantages: The difficulty of martial arts movements is relatively high; The teaching content of martial arts is rich; The infiltration of ideological and political education in the curriculum is not perfect; The development of "learning, practice, and competition" is not in place; Lack of referee workability; Students have little interest in learning martial arts. (3) Shortcomings; Insufficient venue equipment and facilities; Unequal distribution of university funds

Conclusion: (1) give full play to the role of policy, maximize the development of martial arts projects, tap the professional potential of teachers, and promote the development of specialized teaching of martial arts; (2) with the help of modern information technology, change the teaching mode, renew the teaching method, refine the teaching content, and improve the students; independent study, learning ability and innovation ability; (3) constantly improve the professional quality of teachers, carry out teacher training regularly, and strengthen the training of teachers in colleges and universities, exchange between learning, actively build a communication platform to improve the professional ability of teachers, students through mutual exchange, mutual reference to find their own project positioning, develop their own expertise in boxing projects; (4) increase teaching and training, students can have enough time to study special elective courses, so as to improve the level of special skills; (5) colleges and universities to increase the teaching of special elective courses in martial arts, funding, to encourage students to go out to study, to subsidize the training funds of the teachers of special courses, Since the sample is limited to six universities in Henan province, we are conducting a thesis study that needs to be aware of this limitation.

Effects of Video Micro Teaching Plan to Improve Archery Technique in University Students

Aoxue Yang , Yurasin Wattanapayungkul — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: Video microteaching not only improves student learning outcomes but also optimizes the teaching process for instructors. By making effective use of video resources, teachers can dedicate more class time to individual tutoring, helping students who need more attention to overcome learning challenges. Therefore, the objectives of this research were: (1) to study the effect of a video microteaching program on the improvement of archery skills at Jilin University, and (2) to compare the effect of video a microteaching plan on improving archery technique at Jilin University.

Materials and Methods: 60 students who participated in the archery course were selected from the 300 first-year students at Jilin University to complete the questionnaire survey, and 30 students were randomly selected from the 60 students to conduct the experimental research. They were divided into 15 students in the experimental group and 15 in the control group. They participated in the 8-week video teaching experiment and tested once every two weeks to compare the effect of different teaching methods. The research methods included a questionnaire survey, a focus group interview, and an experimental intervention. Mean, standard deviation, independent t-test, and dependent t-test were used to analyze the data.

Results: Video instruction significantly improved students' academic performance in archery courses. After 8 weeks of intervention, the experimental group using the video teaching plan had significantly improved performance than the control group using the traditional teaching method.

Conclusion: The dependent t-test results showed that video teaching helps students to better understand and replicate archery movements, reduce learning errors, and improve motor memory and skill acquisition through vivid movement demonstrations and detailed technical explanations.

Developing Strategies to Promote Physical Fitness for University Students

Hang Yang , Chanchai Siriphan, Prakit Hongseanyatham — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aims: The physical fitness problems of university students must be paid great attention to. As the backbone of training university students, how to guide the students to exercise scientifically and achieve the best physical fitness for effect has become an urgent problem for physical educators in universities and universities. The objective of this research was to develop strategies to promote physical fitness for university students.

Methodology: This research is mixed methods research. The population for this research includes 5,275 first-year students enrolled at Guangdong University of Foreign Studies for the 2023 academic year. Using the Taro Yamane formula, the sample size was calculated to be 371 university students. The questionnaire was distributed to 371 university students to investigate the problems and current situation of physical fitness of university students. After that, 7 experts were invited to develop a question framework for a focus group. 10 experts conducted a focus group to develop the question framework for use in the Delphi consensus, and 19 experts were invited to conduct a two-round Delphi consensus, to develop the strategies to promote physical fitness for university students. Finally, a connoisseurship method was used to confirm the developed strategies with 9 experts. The data gathered from the questionnaire were analyzed using the average and standard deviation, while consensus data were evaluated through the median and interquartile range. The established criteria for consensus required a median of ≥ 3.50 and an interquartile range of ≤ 1.50.

Results: The strategies to promote physical fitness for university students were organized into 6 key aspects and comprised 51 factors. These 6 key aspects include: (1) Policy and Administrative Support, (2) Physical Education Curriculum and Programs, (3) Facilities and Equipment, (4) Engagement and Motivation, (5) Monitoring and Assessment, and (6) Sustainability of Fitness Programs.

Conclusion: The study emphasizes a thorough strategy for improving university students' physical fitness by addressing program sustainability, policy, curriculum, facilities, motivation, and assessment. These six tactical elements guarantee a balanced, encouraging atmosphere for sustained health and fitness.

Development of the Recreational Sports Programme to Enhance the Emotional Intelligence of Students at Fuzhou Institute of Technology

Zhonghan Bao, Niwat Boonsom, Kanit Kheovichai — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Under the influence of the novel coronavirus epidemic, has brought a serious negative impact on the emotional intelligence of college students. To improve the emotional intelligence of college students, a leisure sports program was developed and designed. The objectives of this study are:1) To understand the current situation of college students participating in recreational sports in Fuzhou University of Technology; 2) Develop recreational sports programs to improve the emotional intelligence of Fuzhou University of Technology students; 3) Evaluate the effectiveness of the program.

Materials and Methods: A questionnaire was administered to 730 college students of Fuzhou Institute of Technology; interviews were conducted with 20 freshmen, 5 sports experts, 5 school physical education teachers, and 5 school leaders; 15 freshmen males, and 15 freshmen females were subjected to an 8-week experiment; the data obtained from the questionnaires and interviews were analyzed using descriptive statistics by using the SPSS software and a sample t-test was conducted on the data from the experiment.

Results: 1) Students of Fuzhou Institute of Technology tended to exercise twice a week; The strength tends to be low strength and medium and low strength. Each time is less than 1 hour; The types are yoga, basketball, jogging, and Taichi Chuan. 2) The FITT-SFD recreational sports program was developed. 3) T-tests before and after the experiment showed that the average values of emotional intelligence before and after the experiment were 110.2 and 137.8, and EI was significantly improved.

Conclusion: The experimental results show that this program has significant improvement in the dimensions of improving emotional perception, self-emotional management, others' emotional management, and emotional application. The experimental data verify the effectiveness of the research and development of recreational sports programs in improving students' emotional intelligence and provide empirical support for the promotion of research in related fields of emotional intelligence.

Development of a New Media Marketing and Planning Course Based on Project-Based Learning combined with Outcome-Based Education Concept to enhance Problem-Solving Ability in Advertising at Xi'an University

Linna Gao , Nitikorn Onyon, Mesa Nuansri — Mon, 11 Nov 2024 00:00:00 +0700

Background and aim: At present, the phenomenon of insufficient problem-solving ability of college students in China is more prominent. The project-based learning（PBL) combined with the outcome-based education (OBE) concept provides new ideas and methods for addressing the problem of insufficient problem-solving ability among college students. The PBL combined with OBE teaching offers effective ways and means to enhance problem-solving ability. Outcome-based education concept (OBE) emphasizes student learning outcomes and focuses on the ability and qualities students acquire during the learning process. While project-based learning (PBL) enables students to participate in solving actual projects, clarifying their learning goals and outcomes, and enhancing their learning motivation and enthusiasm. This teaching model emphasizes practical ability. It focuses on cultivating students' practical ability by having them apply learned knowledge and ability in actual projects, thus improving their problem-solving and practical operation ability, which aligns with the requirements for practical ability in the advertising field. It promotes cooperation and innovation. PBL usually requires students to complete projects in groups, helping to cultivate their cooperation ability and team spirit. At the same time, during the project implementation process, students need to continuously propose innovative solutions, which also helps cultivate their innovation consciousness and innovation ability. This study aims to develop and evaluate the effectiveness of a new media marketing and planning course based on PBL combined with OBE teaching to enhance problem-solving ability in advertising students.

Materials and approaches: The study employed a three-phase research design involving phase 1 was studying the background information through reviewing documents and interviewing experts and students, phase 2 was constructing and verifying the developed course by 5 experts, and phase 3 was implementing the course with the sample of 40 junior Advertising students at Xi'an University which were derived by cluster random sampling. The research instruments used to collect data in this phase were as follows:1) scoring rubric of students' problem-solving ability with reliability of 0.84. 2) questionnaire for students' satisfaction with the reliability of 0.75. Data collection was relevant to test papers and scales, and data were analyzed by using statistics including; means, standard deviations, t-test for dependent samples, and one sample t-test.

Results: After implementation of a new media marketing and planning course based on project-based learning combined with outcome-based education concept, it revealed that 1) posttest scores of students' problem-solving ability is greater than pretest at.01 levels of statistical significance (t₃₉= 16.01, p = 0.001). 2) students' satisfaction after implementing the course was statistically greater than the criterion of 70% at a.01 level of statistical significance (t₃₉ =19.51, p = 0.001).

Conclusion: The PBL combined with OBE teaching provides effective ways and methods for improving college students' problem-solving abilities. By clarifying learning outcomes, emphasizing practical ability, and promoting cooperation and innovation, the PBL teaching methods model can better meet the requirements for problem-solving ability in modern education and the advertising field.

Pedagogic Excellence in Massified Higher Education: Strategies for Inclusive Business Teaching in Thai Universities

Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, Suteera Sribenjachot — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: The rapid expansion of higher education, known as massification, has greatly increased student diversity in Thai universities, particularly in business schools. This increase presents new challenges for educators striving to maintain pedagogic excellence while addressing diverse student needs. The study aims to explore effective strategies for inclusive teaching that can enhance student engagement and improve learning outcomes in massified business education contexts in Thai universities.

Materials and Methods: A comprehensive literature review was conducted to identify key inclusive pedagogical practices suitable for diverse business classrooms. The effectiveness of these strategies was analyzed based on their ability to promote inclusivity and student engagement in higher education.

Results: The review identified several effective strategies, including active learning, context-mediated pedagogy, and adaptive teaching methods. These approaches were found to enhance student participation and learning outcomes in diverse classrooms. Achieving pedagogic excellence in massified higher education requires adopting inclusive teaching methods that cater to the diverse needs of students. By implementing these strategies, Thai universities can improve the quality of business education and ensure that students are well-prepared to succeed in a globalized world.

Conclusion: Pedagogical excellence in massified higher education requires the adoption of inclusive teaching practices that cater to the diverse needs of students. Implementing these strategies can improve the quality of education in Thai universities and support student success in a globalized world.

Development of Multimedia Teaching Content for Basketball in High School

Hui Zhang, Wisute Tongdecharoen, Nopporn Tasnaina — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: In the continuous development of information technology, the global education sector has been greatly impacted by the globalization of information, the application of modern information technology can be seen everywhere, which will profoundly change education. Modern information technology with network and multimedia technology as the core has been applied in physical education teaching in schools and universities. It is necessary to reform and upgrade the traditional education mode and develop multimedia teaching methods. Therefore, this research was to develop multimedia teaching content for basketball in high school, to promote the use of multimedia technology in physical education teaching.

Materials and Methods: The survey included 516 students and 35 teachers from 10 high schools in Guangzhou, questionnaire was used to investigate the current situation of basketball teaching. Then, 7 teachers were interviewed to consult the problem solutions, and the indicator contents of multimedia teaching content for basketball in high school was constructed by literature review and content analysis. Through 19 Delphi experts’ consensus, multimedia teaching content for basketball in high school was established. Finally, 9 experts were invited to confirm the developed multimedia teaching content by the Connoisseurship method. In this research, mean, standard deviation and coefficient of variation were used to analyze the data.

Results: After two rounds of Delphi method investigation, statistics, and modification, there are 92 indicators suitable for using multimedia in high school basketball teaching content. The content of high school multimedia basketball teaching is designed and includes the origin and development of basketball, sports injuries, and prevention, basic movement of a basketball player, dribble technique, one-handed marching shot, basic movement of a basketball player, basic basketball rules, shoot technique, pass technique, defend technique, breakthrough technique, advanced dribbling, steal technique, zone cooperation, pick and roll and defense, attacking match, fast break and defense, one-on-one check, offensive zone defense.

Conclusion: The multimedia teaching content for basketball high school in Guangzhou was effective and appropriate, and can be integrated into the teaching plan.

Cultural Competence in Chinese Language Education: Discussing the Importance of Cultural Awareness and Sensitivity in Teaching Chinese as a Foreign Language

Wang Mingliang — Mon, 11 Nov 2024 00:00:00 +0700

Background and Aim: Cultural competence plays a significant role in successful language education. Studies have shown that culturally sensitive pedagogy enables teachers to connect language to an accurate cultural context, preventing misappropriate language use. This study examined the importance of cultural awareness and sensitivity in teaching Chinese as a foreign language.

Materials and Methods: Data was collected using observation, interviews, and systematic reviews of academic journals. The classroom observation was selected because it provides first-hand data about how educators teach the Chinese language. The researchers also observed the impact of cultural awareness on teaching methods and outcomes. Interviews were conducted using open-ended questionnaires to obtain the benefits of cultural awareness and sensitivity in teaching the Chinese language. The systematic review helped in extracting data from the previous studies. The inductive and deductive thematic analyses were conducted based on the guidance from Byram’s intercultural competence framework.

Results: The findings showed that cultural awareness and sensitivity are important in teaching the Chinese language because they improve critical cultural awareness, linguistic competency, and the ability of language educators to translate and communicate effectively. The various elements of linguistic competency that teachers demonstrate include comprehension, connotation, convention, and conditioning.

Conclusion: Cultural awareness and sensitivity also help language educators empower learners and enhance their capacity to become better intercultural communicators. The paper suggests that Chinese language teachers should make regular visits to China to enhance their cultural awareness. Educators should also try various strategies, including double translation, comparison, and situational settings to integrate cultural awareness into their teachings.