Hu, J. and Chen, C.-S. (2022) “The Impact of Short Video Content Marketing on Customer Citizenship Behavior: Exploring the Different Roles of Perceived Value, Product Involvement, and Internet Word of Mouth ”, Journal of China-ASEAN Studies. Bangkok, Thailand, 2(2), pp. 32–48. available at: https://so07.tci-thaijo.org/index.php/JCAS/article/view/1559 (accessed: 23 June 2025).