WEI, L. (2025) “The Interplay among Media Marketing Strategies, Consumer Behavior and Consumption Contexts: A Correlational Report ”, Journal of China-ASEAN Studies. Bangkok, Thailand, 6(1), pp. 41–55. available at: https://so07.tci-thaijo.org/index.php/JCAS/article/view/9760 (accessed: 30 August 2026).