1.
Qin H. The influence of webcast interactivity on customer value co-creation: The Moderating Effect of Perceived Platform Risk. JCAS [internet]. 2023 Jun. 30 [cited 2025 Apr. 14];3(2):1-10. available from: https://so07.tci-thaijo.org/index.php/JCAS/article/view/3065