RAKDAENG, R.; CHANDRASAPTH, K. . Analyzing Brand Personality of Premium Cat Food Using Brand Archetype Approach. Journal of Innovative Business Management Research, Chiang Mai, Thailand, v. 2, n. 1, p. 1–31, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/7369. Acesso em: 16 aug. 2025.