THO-SANGUAN, N.; CHANDRASAPTH, K. Analyzing Brand Personality of Joke Nai Tho Restaurant Using Brand Archetype Approach. Journal of Innovative Business Management Research, Chiang Mai, Thailand, v. 2, n. 1, p. 32–51, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/7382. Acesso em: 16 sep. 2026.