CHOBNGAM, P.; IAMLAORPAKDEE, P. Factors Influencing the Purchase Decision of Fitness Customers for Sportswear through Online Channels in Bangkok. Journal of Innovative Business Management Research, Chiang Mai, Thailand, v. 2, n. 2, p. 87–104, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/8350. Acesso em: 15 sep. 2026.