NOIPEANG, N.; WONGCHAIPROM , K. Consumer Behavior and Marketing Mix Factors Affecting Housing Purchasing Demand in Mueang District, Chiang Mai Province Post-Earthquake. Journal of Innovative Business Management Research, Chiang Mai, Thailand, v. 3, n. 1, p. 156–174, 2026. Disponível em: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/8524. Acesso em: 16 sep. 2026.