AUNGSAJJAPONG, T.; THUKRAL, S. Gen Z Consumers’ Attitudes Toward AI Influencers vs. Human Influencers: Exploring Authenticity, Trustworthiness, and Parasocial Interaction. Journal of Innovative Business Management Research, Chiang Mai, Thailand, v. 3, n. 1, p. 46–84, 2026. Disponível em: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/8841. Acesso em: 15 sep. 2026.