Suksai, Yuppamart. 2026. “Driving Business Innovation through Digital Transformation: A Case Study of Technology Adoption by SMEs in Nakhon Si Thammarat Province”. Journal of Innovative Business Management Research 3 (1). Chiang Mai, Thailand:124-41. https://so07.tci-thaijo.org/index.php/JIBMR/article/view/8941.