Charoenrat, Chinnapat. 2025. “Psychological Contract Fulfillment and Talent Management: HR Analytics and Career Path as Drivers of Trust and Innovation in Generation Z Employees”. Journal of Innovative Business Management Research 2 (3). Chiang Mai, Thailand:79-99. https://so07.tci-thaijo.org/index.php/JIBMR/article/view/9029.