Satsue, P., Puteh, N., Saelao, W. and Phitthayaphinant, P. (2026) “From Shelf to Plate: Consumer Purchasing Behavior of Canned Fish in an Urban Area”, Journal of Innovative Business Management Research. Chiang Mai, Thailand, 3(2), pp. 111–144. available at: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/10253 (accessed: 11 September 2026).