1.
Rakdaeng R, Chandrasapth K. Analyzing Brand Personality of Premium Cat Food Using Brand Archetype Approach. JIBMR [internet]. 2025 May 29 [cited 2025 Aug. 14];2(1):1-31. available from: https://so07.tci-thaijo.org/index.php/JIBMR/article/view/7369