Journal of Innovative Business Management Research

Exploring Elements of Content Marketing Using a Natural Language Processing: The Case of Native Woven Clothing

2024-06-20T08:46:55+07:00

The extensive implementation of online social media among Thai small and medium-sized enterprises (SMEs) underlines a significance of effective use of content marketing strategies. However, most Thai SMEs still suffer from applying content marketing without a clear expertise. This study adopts Ashley and Tuten’s (2015) message strategies to investigate elements of text messages necessary for content marketing among SMEs in a native woven clothing market by categorizing them into three message appeals (i.e., functional, emotional, and experiential appeals). The study used a natural language processing to adopt a pre-train model, fine-tune the model, and subsequently proceed to a deployment. Training data was collected from 137 text messages posted by eight native woven clothing SMEs on Facebook pages. The findings offer Thai native woven clothing SME managers, and managers of small and medium enterprises in general, guidelines for creating content marketing economically and effectively. We also extend the application Ashley and Tuten’s (2015) message strategies into an SME context in a growing economy country.

Do SDGs Practices Enhance Firm Performance in Thailand? : A Multi-Year Analysis

2024-05-24T20:41:35+07:00

This study explores the relationship between involvement in Sustainable Development Goals (SDGs) activities and firm performance by focusing on six SDGs and their impact on Tobin's Q, return on assets (ROA), and return on equity (ROE) as performance measures.
The analysis utilizes data for the years 2019 to 2022, encompassing 474 firm-year observations from firms listed on the Stock Exchange of Thailand (SET) that voluntarily disclose their SDG activities data. Employing a fixed-effect panel regression model, we examine the effects on performance in the current year (t), the following year (t+1), and the year after (t+2) to capture both short-term and long-term impacts.

Our findings suggest that engaging in SDG activities provides long-term positive influence on firm performance even some SDGs show negative impact in a short run. These results support the Long-Term Value Creation proposition that integrating SDGs into a firm's strategy can lead to improved financial outcomes in the long term.

Effect of Expiration of Initial Public Offerings Silent Period on Returns in The Stock Exchange Thailand

2024-06-11T11:37:54+07:00

The study of the effects on the rate of return around the expiration of the initial public offering (IPO) lockup agreement period in each industry in Thailand provides important information that recognized information during lockup agreement period. This study was aimed to investigate the information asymmetries during lockup agreement period. The study was analyzed by event study methodology to tested average abnormal returns (AAR) and cumulative average abnormal returns (CAAR). The estimation period was divided to two events based on rule. The first event allows strategic shareholders to sell 25% of common stock under the IPO lockup agreement. The final event that shareholders allowed to sell all of common stock under conditions. The analysis was based on data from 433 companies listed between 2003 and June 30 2021 on the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI). The findings revealed that investors had better access to information in the final event than the first event. Small companies MAI had more gaps in recognized information than large companies on SET. In conclusion, the study provides consistent with the hypothesis of efficient markets during the lockup agreement period, but inefficiencies are still evident in some sectors. Especially technology sector and industrial sector listed on SET and the agriculture and food sector in MAI have shown inefficiency in both events. Moreover, negative return rates across all industry sector on the SET. However, the study doesn’t find statistically significant changes impacting forecasts but except for positive findings in the property and construction sector. Overall, while the market shows efficiency, specific sectors reveal inefficiencies due to information asymmetry, influencing investment decisions.

Causes of Delayed Value-Added Tax Refund for Exporters: Bangkok Area Revenue Office 25

2024-08-05T12:43:03+07:00

The purpose of this research is to obtain the opinions of staff in Bangkok Area Revenue Office 25 who are responsible for refunding value-added tax requested by exporters regarding causes of delayed value-added tax refund. Questionnaires are used to collect data. The results suggest that main causes of the delay are insufficient workforce, the law requirement that every item of tax refund must be audited even though it occurred in previous months, laborious working paper preparation to support audit conclusions and exporters noncooperation during audit.