Journal of Innovative Business Management Research

The Role of Security Management in Organizational Capability Development: Perspectives from Security Service Companies in Bangkok Metropolitan Area

Boonruen Thongthip — 2026-08-26

This study aims to (1) examine the characteristics and practices of security management, (2) understand the components of organizational capability, and (3) explain the roles and mechanisms through which security management contributes to organizational capability development among security service companies in the Bangkok Metropolitan Area. A qualitative research approach was employed. Data were collected through in-depth interviews with 25 key informants, including managers, supervisors, and experienced security personnel, selected using purposive sampling. A semi-structured interview guide was used, and the data were analyzed using content analysis. The findings reveal that security management demonstrates structured practices in planning and operations; however, variations remain in monitoring and evaluation processes. This indicates that security management practices are still primarily operational rather than fully system-based. Organizational capability is found to be stronger in human resources and work processes, while limitations persist in technology and organizational image. Furthermore, security management plays a significant role in facilitating organizational capability development through mechanisms such as training, supervision, and performance evaluation. These mechanisms support continuous learning and process improvement within the organization. The study highlights that security management functions as a process-based mechanism that enhances organizational adaptability and credibility, contributing to sustainable development in service-oriented businesses.

Safety Management and Tourism Development in the Andaman Coastal Areas of Thailand

Ekachai Chamnina — 2026-08-26

The study titled Safety Management and Tourism Development in the Andaman Coastal Areas of Thailand aimed to: 1) examine the conditions and patterns of tourism safety management, 2) analyze the factors influencing the effectiveness of safety management, and 3) propose suitable and sustainable guidelines for the development of tourism safety management. This study was a qualitative study. Data were collected from 25 key informants; namely government officers, tourism entrepreneurs, community leaders and academics. The main research instruments used were interviews and document research. Data were analyzed through content analysis and thematic analysis. The findings revealed that tourism safety management in the Andaman coastal areas was an integrated multi-agency management. The main factors influencing safety management effectiveness were government policies, inter-agency coordination, personnel and resources readiness, community and stakeholder participation, and tourists” behaviors. Furthermore, the effective tourism safety management played an important role in building tourists” confidence, destination image and the sustainability of coastal tourism development. The study suggests that the integrated safety management systems should be strengthened, the stakeholder participation should be encouraged on an ongoing basis and multi-lingual warning and safety communication systems should be developed further to support sustainable tourism development in the Andaman coastal areas of Thailand.

Factors Affecting Organizational Commitment of Personnel in the Low-Cost Airline Business : A Case Study of Ground Operation Staff

Thanatporn Payakkachat — 2026-08-26

This independent study examines the factors affecting organizational commitment among personnel in the low-cost airline industry, focusing on ground operations staff. The objectives of the study are: (1) to investigate the impact of quality of work life on organizational commitment, (2) to examine the influence of job characteristics on organizational commitment, and (3) to analyze the effect of perceived organizational support on organizational commitment. Data were collected through an online questionnaire from 400 respondents and analyzed using descriptive statistics and multiple regression analysis.

The results revealed that the majority of respondents were female (65.25%), aged between 21–30 years (62.3%), held a bachelor’s degree (34.25%), and had less than one year of work experience (40.25%). Most respondents were employed by Thai AirAsia (30.5%). Overall, the findings indicated that quality of work life, job characteristics, perceived organizational support, and organizational commitment were rated at a high level. Hypothesis testing showed that quality of work life, job characteristics, and perceived organizational support significantly influenced organizational commitment among personnel in the low-cost airline industry, specifically ground operations staff, at the 0.05 level of statistical significance.

Factors Affecting Organizational Commitment among Property Management Businesses in the Thai Property Management Association

Wongsakorn Punpru — 2026-08-26

The objectives of this research were to: (1) examine the levels of employee empowerment, employee needs, work-life balance, and organizational commitment; and (2) investigate the factors affecting organizational commitment among personnel in property management businesses under the Thai Property Management Association. The sample consisted of 400 personnel selected from a population of 1,600 employees in property management businesses under the Thai Property Management Association. The sample size was determined using Yamane's formula (1973) with an error margin of .05. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient exceeding .70. The statistical techniques employed for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings revealed that the majority of respondents were female, aged between 40 and 49 years, worked at the operational level, and had 6–10 years of work experience. Overall, employee empowerment, employee needs, work-life balance, and organizational commitment were found to be at a high level. The hypothesis testing results indicated that the employee empowerment factors, including meaningfulness of work, resources and procedures, and organizational trust, significantly affected organizational commitment at the .05 level. Employee needs factors, comprising the need for affiliation, the need for power, and the need for achievement, also significantly influenced organizational commitment at the .05 level. Furthermore, work-life balance factors, including work-life harmony and the integration of personal and work roles, significantly affected organizational commitment at the .05 level.

Development and Efficiency Evaluation of an Integrated Nail Salon Queue Management System via Web Application and LINE Chatbot

Paweena Thothatsa — 2026-08-26

This study aimed to develop and evaluate a nail salon queue booking system to enhance convenience, speed, and accuracy in customer queue management. The system operates on both a website and a LINE Chatbot, allowing customers to book appointments, check their queue status, and receive queue notifications 24 hours a day without time limitations. Additionally, it can efficiently respond to basic customer inquiries in place of staff. The system quality was evaluated in two phases: expert evaluation by five specialists, and usability testing with 30 real users comprising 20 nail salon customers, 5 salon owners, and 5 nail technicians. For development, the website was built using JavaScript, with Django Framework for backend development and React for frontend development. The LINE Chatbot was integrated through the LINE Messaging API to support automated user interactions. The MySQL database was used to systematically and securely store customer and booking information. The results of the system development demonstrated that the queue booking system via both the website and LINE Chatbot improved queue management efficiency, reduced duplicate bookings, and helped save the salon’s time and resources. The evaluation results of the website’s performance indicated that the overall quality of the nail salon queue booking system was rated at the highest level, with an average score of 4.67 and a standard deviation of 0.21. Considering each aspect, the system’s functionality was evaluated to be at a high-quality level. The results of the system efficiency evaluation by users also revealed that the system’s overall quality was at the high level, with a mean score of 4.09 and a standard deviation of 0.80. This indicates that the nail salon queue reservation system was highly effective in supporting and enhancing customer relationship planning.

From Shelf to Plate: Consumer Purchasing Behavior of Canned Fish in an Urban Area

Palakorn Satsue — 2026-08-26

Canned fish is a widely traded product within the food supply chain. However, intense market competition has compelled producers to develop effective marketing strategies to gain competitive advantages and sustain long-term business performance. This research aimed to: 1) examine the demographic and socio-economic characteristics, and purchasing behaviors of canned fish consumers; 2) investigate consumers’ perceptions of the marketing mix of canned fish; and 3) examine the association between demographic and socio-economic factors and consumers’ expenditure on canned fish purchases. Data were collected using structured questionnaires from 400 canned fish consumers in Hat Yai District, Songkhla Province, selected through quota sampling. Descriptive statistics and chi-square tests were employed for data analysis. The results revealed that more than half of the consumers were male, with an average age of 30.55 years, and spent no more than 100 baht per purchase on canned fish. Most consumers purchased canned fish from local grocery stores. Consumers rated all elements of the marketing mix—product, price, place, and promotion—as highly important. Among these factors, standard certification was the only aspect evaluated at the highest level of importance. In addition, statistically significant relationships were found between marital status, gender, age, and personal income and consumers’ expenditures on canned fish. Based on these findings, it is recommended that canned fish entrepreneurs place greater emphasis on obtaining and effectively communicating product standard certifications in order to enhance consumer confidence in product safety and quality.

The study of return and risk of Gold mutual fund across Thailand’s economic cycles.

Tussanee Chanchaichuchit — 2026-08-26

Although gold mutual funds have been extensively studied as hedging assets, little empirical evidence exists regarding their risk-adjusted performance across Thailand's business cycles. This study examines the risk and return of 15 gold mutual funds that invest in physical gold bullion through master funds with a non-dividend policy and full foreign exchange risk hedging. The analysis utilizes 185 monthly observations of secondary data from January 2010 to June 2025. The economic phases were classified using the Bry and Boschan methodology, identifying periods of economic contraction and expansion based on the turning points of the Coincident Economic Indicator (CEI). Fund performance was evaluated using four risk-adjusted measures—Sharpe Ratio, Treynor Ratio, Jensen's Alpha, and Appraisal Ratio—and statistical differences between the phases were tested using Welch's t-test.

The findings reveal that during economic contractions, gold mutual funds achieved a higher trimmed mean return than the overall market. However, the risk-adjusted performance measures, namely the Sharpe Ratio, Jensen's Alpha, and Appraisal Ratio, were lower during economic contractions compared to expansionary periods, while the Treynor Ratio indicated that the fund returns moved inversely to the overall market. Furthermore, the Welch's t-test results demonstrated no statistically significant difference in the risk-adjusted returns of gold mutual funds between periods of economic contraction and expansion. Ultimately, this study provides vital evidence for strategic asset allocation under different economic regimes.