Journal of Social Science Development

COMMUNICATION OF THE CHARACTERISTICS OF TELEVISION HOSTS ON ONLINE MEDIA

Wen Yaqing — 2025-11-26

This research aims to study the communication of characteristics of television hosts on online media by using quantitative research method. The sample consisted of Douyin account users who communicated the characteristics of TV hosts on online media, randomly selected representatively according to the population size from the formula of* Taro Yamane, from 4 administrative districts, namely Guilin, Beihai, Yulin and Baiche, totaling 400 people. The research instruments were online questionnaires, which was examined for content validity by experts and had a reliability value of 0.84, and data were collected through the WeChat platform. The statistics used in the study were percentage, mean, and standard deviation, including inferential data analysis, Hypothesis testing. The research results found that the overall communication of the characteristics of television program hosts was at the highest level, with an average of 4.21, with the sample group having the opinion that the communication of the characteristics of the hosts. In terms of non-verbal communication, the host must have makeup and clothing that are appropriate for the program, have a good appearance, be charming and attractive, and have the power to attract viewers to follow. In terms of verbal communication, the host must use language that is correct according to the letters, and have appropriate tone of voice and words, open up questions or talk, converse naturally, present content to the point without digressing, and be able to choose polite words in presenting, storytelling, and creating content, have the skills to insert opinions appropriately and present the information in a clear and easy-to-understand order. In addition, personal factors include gender, age, and education level. There is a statistically significant relationship with the communication of television host characteristics on online media at the 0.05 level.

INFLUENCER COMMUNICATION STYLES ON SOCIAL MEDIA AFFECTING CONSUMER PURCHASING DECISIONS: A CASE STUDY OF DONGFANG CITY, CHINA

Zhang Xincheng — 2025-11-26

This research aims to study 1) To study the characteristics of influencer content in social media that affect the purchasing decision of Chinese consumers. 2) To study the attitudes of consumers towards influencers that affect the purchasing decision. This research is a quantitative research. The sample consisted of 400 Chinese consumers residing in Dongfang City who use social media platforms Weibo and WeChat to shop online. The sample was randomly selected using a convenience sampling method, calculated proportionally to the population size, using the Taro Yamane formula. The research tools used were online questionnaires, collected through the WeChat platform. Statistics used for data analysis included percentages, means, standard deviations, and inferential statistics. The research results found that 1) The characteristics of the content in the influencer's social media have a high influence on the decision to purchase the product, with an average of 4.14, i.e. the presentation of the content is interesting, indicating the benefits and quality of the product, which presents more emphasis on product images than text. The decision to purchase products from influencers who present content from their own real experiences. 2) The characteristics of social media influencers have an influence on the decision to purchase products. Consumers place importance on influencers' reputation, credibility, and expertise in product reviews and usage. Statistical analysis found that: influencer social media content characteristics significantly influenced Chinese consumers' purchasing decisions at a statistically significant level of 0.05, reflecting the important role of influencers, to influence consumer purchasing behavior in the digital age

THE APPLICATION MODEL OF KALAMA SUTTA PRINCIPLES FOR ENHANCING THE LIFE QUALITY IN DIGITAL SOCIETY

Phrakru Sathitkanchanakun (Pradit Kanchanawanno) — 2025-11-26

This research article aims to: 1) study the concept of quality of life development in the digital society, 2) examine the Kalama Sutta as presented in the Buddhist scriptures, and 3) apply the principles of the Kalama Sutta to the development of quality of life in the digital era. This study is qualitative in nature, employing a documentary research method to collect, analyze, and synthesize data from Buddhist scriptures and relevant academic works, leading to the creation of new Buddhist knowledge. The findings revealed that quality of life development should aim to promote a well-balanced and wholesome way of living, fostering harmonious relationships among human beings, society, and nature, which in turn lead to sustainable peace and happiness. The Kalama Sutta serves as a wisdom - based guideline that emphasizes rational reflection, critical inquiry, and personal realization through experiential understanding. The application of the Kalama Sutta for quality of life development in the digital age encompasses four dimensions: 1) Physical promoting mindful and conscious consumption, 2) Behavioral cultivating cautious and value - based engagement with media and cultural trends, 3) Mental controlling desires, discerning necessity, and developing inner mindfulness and 4) Intellectual being aware of global digital influences and overcoming defilements through wisdom and reasoned judgment. The synthesis led to the development of a new Buddhist conceptual framework known as the MWUEH Model, which reflects a way of life grounded in mindfulness, wisdom, moderation, and social responsibility. This model serves as a practical guideline for enhancing human quality of life in the digital era, fostering balance, sustainability, and harmony with the fundamental teachings of Buddhism.

COMMUNITY DEVELOPMENT AND PUBLIC PARTICIPATION AFFECTING THE EFFECTIVENESS OF SUBDISTRICT ADMINISTRATIVE ORGANIZATIONS IN SARABURI PROVINCE

Kawin Wassana — 2025-11-26

This study aimed to 1) examine the level of effectiveness; 2) analyze community development and public participation that affected effectiveness; and 3) propose approaches to enhance the effectiveness of Subdistrict Administrative Organizations in Saraburi Province. A mixed - methods approach integrating quantitative and qualitative research was employed. The population consisted of individuals aged 18 years and above who had voting rights and were registered as household members within the Subdistrict Administrative Organization areas in Saraburi Province. Simple random sampling was employed, resulting in 400 respondents, while 20 key informants were purposively selected. The research instruments included a questionnaire for identifying statistical trends and in - depth interviews for exploring qualitative insights. The validity and reliability of the instruments were examined using the Item - Objective Congruence (IOC) index and Cronbach's alpha coefficient. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were applied, along with multiple regression analysis using a statistical software package and qualitative content analysis. The findings revealed that: 1) the overall level of community development of the Subdistrict Administrative Organizations in Saraburi Province was high. Among the analyzed factors, the development of eco-industrial towns carried the most significant weight, while participation in evaluation had the least influence. 2) The variables-development of eco - industrial towns, participatory decision-making, strengthening community capacity, and sustainable green towns, as well as participation in evaluation - significantly affected the effectiveness of the Subdistrict Administrative Organizations at the 0.05 significance level. And 3) The study recommended that town development should emphasize ecological principles and agricultural enhancement to increase the value of products. However, without genuine and active public participation, a gap could arise between local authorities and citizens, potentially undermining the credibility and effectiveness of local administrative organizations.

LEADERSHIP OF TRANSFORMATION AND ADMINISTRATION ACCORDING TO GOOD GOVERNANCE PRINCIPLE AFFECTING THE LOCAL DEVELOPMENT OF SUBDISTRICT MUNICIPALITIES IN SARABURI PROVINCE

Chaloemchai Tonket — 2025-11-26

This research aims to: 1) examine the level of local development of Subdistrict Municipalities in Saraburi Province; 2) analyze transformational leadership and governance-based administration that affected local development of Subdistrict Municipalities in Saraburi Province; and 3) propose approaches for enhancing local development of Subdistrict Municipalities in Saraburi Province. A mixed - methods approach, combining quantitative and qualitative research, was employed. The study population comprised citizens aged 18 years and over with voting rights who reside within the Subdistrict Municipalities in Saraburi Province. The quantitative sample consisted of 400 respondents, and data were collected through a structured questionnaire. The qualitative sample consisted of 20 participants, and data were collected through in-depth interviews. Statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings revealed that: 1) local development of the Subdistrict Municipalities in Saraburi Province was at a high level overall. Mean scores ranked from highest to lowest as follows: promotion of education, religion, and culture; infrastructure development; organizational and personnel development toward good governance management;
and promotion of quality of life; 2) Transformational leadership and governance-based administration of the Subdistrict Municipalities in Saraburi Province - particularly idealized influence, decentralization, consideration of individuality, transparency, and the rule of law-significantly affected local development at the 0.05 significance level; and 3) The study recommended that local development should be enhanced by promoting citizens' knowledge and understanding, establishing public learning resources for self - directed learning, and organizing activities that strengthened community development.

THE RELATIONSHIP BETWEEN THE SCHOOL ADMINISTRATORS' LEADERSHIP PERSPECTIVES AND THE STUDENT CARE SYSTEM IMPLEMENTATION PROCESS OF TEACHERS UNDER THE NAKHON SITHAMMARAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Kamon Rattanaburee — 2025-11-30

This research aimed to 1) study the leadership of school administrators, 2) study the implementation process of the teacher student care system, and 3) study the relationship between school administrators' leadership and the implementation process of the teacher student care system. This quantitative research used a population of 2,668 respondents and a sample of 338 teachers under the jurisdiction of the Nakhon Si Thammarat Primary Educational Service Area Office 2. The questionnaire was used as the research instrument, with a reliability level of 0.991. Descriptive statistics were used to analyze data, including percentages, means, standard deviations, and Pearson's product moment correlation coefficient. The results revealed that most respondents were female, 41 years of age or older, had more than 10 years of work experience, and worked in extra-large schools. The overall leadership of school administrators was good (mean 4.40). The highest score was appropriate role modeling, followed by clear vision statement, individual support for followers, support for group goal acceptance, and intellectual stimulation. The lowest score was high performance expectation. The student care system operation process of teachers was at a good level (average 4.42). The highest level was student screening, followed by prevention and problem solving, knowing students individually, developing and promoting students, and the lowest level was referral. The relationship analysis revealed that the leadership of school administrators and the student care system operation process of teachers had a moderately positive relationship (r = .608, p < .001). The administrators' suggestions emphasize developing teachers' performance, encouraging teachers to see problem solving approaches, promoting teamwork, and setting clear policies for student referrals.

DEVELOPMENT OF ELDERLY CARE AND ELDERLY WELFARE AFFECTING THE LIFE QUALITY OF THE ELDERLY IN UTHAI THANI PROVINCE

Orawan Thonglholerd — 2025-11-30

This study aimed to: 1) Examine the level of quality of life among older adults in Uthai Thani Province; 2) Analyze the factors influencing their quality of life through elderly care development and welfare provisions; and 3) Propose developmental approaches for improvement. A mixed-methods design was employed. The population consisted of older adults aged 60 years and above residing in Uthai Thani Province. The quantitative sample included 400 respondents selected through probability sampling, and data were collected via questionnaire, while qualitative data were obtained through in-depth interviews with 20 key informants, including local leaders, subdistrict heads, village heads, and older adults. Statistical analyses comprised frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings revealed that: 1) the overall quality of life of older adults in Uthai Thani Province was at a high level ( = 3.52, S.D. = 0.259), with the mean scores ranked from highest to lowest as mental, physical, environmental, and social relationship aspects; 2) Elderly care development ( = 3.45, S.D. = 0.215) and elderly welfare ( = 3.46, S.D. = 0.165) were also found to be at high levels. Key factors influencing the quality of life included the development of quality health services for older adults with health problems, financial assistance through living allowances, housing support, and appropriate occupational training, all of which significantly affected their quality of life at the 0.05 significance level; and 3) The study recommended strengthening elderly health service systems, promoting suitable occupational opportunities, and encouraging desirable health behaviors to enhance the overall well-being of older adults in Uthai Thani Province.

THE DYNAMICS OF QUALITY OF LIFE AND ORGANIZATIONAL COMMITMENT THAT INFLUENCE THE PERFORMANCE OF NON-COMMISSIONED POLICE OFFICERS IN PATHUM THANI PROVINCE

Ronnakrit Marayard — 2025-11-30

This mixed-methods study aimed to 1) Examine the level of work performance effectiveness among non-commissioned police officers in Pathum Thani Province; 2) Analyze the relationship between quality of work life and organizational commitment that influenced their work performance effectiveness; and 3) Identify the key components of quality of work life and organizational commitment that affected work performance effectiveness. The population consisted of 1,086 non-commissioned police officers under the Pathum Thani Provincial Police Division. A total of 292 officers were selected as the quantitative sample using a statistical formula, while 20 key informants were purposively selected for the qualitative phase. Research instruments included a questionnaire and an in-depth interview form. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings revealed that: 1) The overall level of work performance effectiveness was high. Ranked by mean scores from highest to lowest, the dimensions included organizational performance development, efficiency, survival, productivity, satisfaction, and adaptability; 2) The analysis further indicated that a hygienic and safe working environment, leadership, career advancement and job security, fair and appropriate compensation, and human resource development had statistically significant effects on work performance effectiveness at the .05 level; and 3) The analysis of quality of work life identified eight key components: fair and appropriate compensation, a hygienic and safe environment, personal ability development, career advancement and job security, social integration, work regulations, work–life balance, and social participation. In addition, organizational commitment comprised four aspects: organization, work, human resource development, and leadership.

THE EFFECTS OF CREATIVE ARTS ACTIVITIES USING THE ROUND ROBIN TECHNIQUE ON LANGUAGE ABILITIES IN YOUNG CHILDREN

Sawitree Daochang — 2025-11-30

This research aimed to study: 1) the effects of creative arts activities using the Round Robin technique on promoting language abilities in young children, and 2) young children’s satisfaction with such activities. This study employed a pre-experimental research design using a one-group pretest-posttest design. The sample consisted of 14 young children aged 3-4 years in Kindergarten 1/2, first semester of the 2025 academic year, at St. Catherine Kindergarten, selected through cluster random sampling. The research instruments included: 1) creative art lesson plans, which received appropriateness evaluation at the highest level (𝑥̄ = 4.57, S.D = 0.47); 2) a language ability observation form with content validity ranging from 0.67 to 1.00 and overall reliability of 0.84; and 3) a satisfaction interview form with content validity ranging from 0.67 to 1.00. Data were analyzed using mean, standard deviation, dependent t-test, and content analysis. The research findings revealed that: 1) the mean language ability scores of young children after participating in creative art activities using the Round Robin technique were significantly higher than before participation at the .05 statistical significance level, with overall language ability at an excellent level; and 2) the majority of children expressed positive feelings toward the activities, particularly when working peers. They felt happy, joyful, delighted, excited, and proud of their work. They had opportunities to make choices and engage in hands-on activities independently, could identify their favorite activities, and expressed a desire for similar activities in the future.

SCHOOL ADMINISTRATORS’ STUDENT AFFAIRS MANAGEMENT FOR DEVELOPING DESIRABLE CHARACTERISTICS OF STUDENTS IN NETWORK SCHOOLS PHANAT NIKHOM DISTRICT UNDER THE CHON BURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Namfon Parinram — 2025-11-30

This descriptive research aimed to investigate the level and development guidelines for school administrators' student affairs management (SAM) to enhance desirable student characteristics within the network schools of Phanat Nikhom District, Chonburi Primary Educational Service Area Office 2. The sample comprised 226 individuals selected using Krejcie and Morgan’s table and stratified random sampling. Data were collected using a 5-point rating scale questionnaire and interviews, which showed strong reliability (IOC: 0.67–1.00). Statistical analysis included percentage, mean, standard deviation, and content analysis. Findings revealed that the overall level of student affairs management was at the highest level (not provided in original). The highest-scoring dimension was the operation of the student care and support system, while the lowest-scoring dimension was the administration of student affairs. Proposed development guidelines include: Ensuring the student care and support system uses tightly defined, systematic techniques, with evaluation based on continuous measurement and unified standards; Mandating that student affairs planning aligns with policies, evaluates quality assurance standards, and maintains updated regulations; Promoting discipline and ethics by instilling student conscience and responsibility; Improving the administration of student affairs by organizing direct student activities to foster knowledge, capability, and virtuous conduct, promote development use free time productively and give encouragement to students.

DEVELOPMENT OF PUBLIC HEALTH POLICY AND LOCAL DEVELOPMENT OF SUBDISTRICT ADMINISTRATIVE ORGANIZATIONS AFFECTING THE LIFE QUALITY OF PEOPLE IN NAKHON NAYOK PROVINCE

Surakij Limsitthikul — 2025-11-30

This study aimed to: 1) Examine the level of quality of life among people in Nakhon Nayok Province; 2) Analyze the development of public health and local development policies of subdistrict administrative organizations that affected the people's quality of life; and 3) Propose approaches for improving their quality of life. A mixed-methods research design was employed. The samples consisted of 400 residents aged 18 years and over who were eligible voters in Nakhon Nayok Province, determined using Yamane, T.'s formula. Key informants included 20 participants comprising executives of subdistrict administrative organizations and local residents. The research instruments included a questionnaire that had been validated for content validity, with an Index of Item-Objective Congruence (IOC) of 0.80 and an overall reliability coefficient of 0.90, as well as an in-depth interview schedule that achieved a Content Validity Index (CVI) of 1.00. Data analysis employed frequency, percentage, mean, standard deviation, multiple regression analysis, and descriptive analysis. The findings revealed that: 1) The overall quality of life of the people was at a high level ( = 3.81, S.D. = 0.22); 2) The variables related to the development of natural resources, environment, and tourism (X₅), health promotion and disease prevention (X₁), and personnel excellence (X₃) significantly affected the people's quality of life at the 0.05 level of statistical significance; and 3) The proposed approaches for improving quality of life included promoting regular exercise and holistic health care, enhancing confidence in personal potential, providing knowledge and access to daily life stability, and supporting the development of strong community and family networks through mutual exchange and understanding.

THE HERMENEUTIC OF THE TEACHING ON EMPTINESS ACCORDING TO THE VIEW OF BUDDHADASA BHIKKHU FOR LIBERATION FROM SUFFERING

Phrakhru Kosolsutakit (Suchao Sumedho) — 2025-11-30

The objectives of this research article are to: 1) Study the teachings on the liberation from suffering in Buddhism; 2) Study the hermeneutic of the teachings on emptiness according to the view of Buddhadasa Bhikkhu; and 3) Apply the hermeneutic of the teachings on emptiness according to the view of Buddhadasa Bhikkhu for the liberation from suffering. This is a qualitative research using documentary research methods to lead to new knowledge in Buddhism. The research results found that practicing the principles of Dhamma consistently will help people understand the Truth of life, know how to control defilements, and let go of attachment, allowing them to escape from suffering and reach true happiness because it is a guarantee for practicing celibacy that will lead practitioners to get the best that practitioners should receive. Emptiness (Suññatã) according to the view of Buddhadasa Bhikkhu means a state of emptiness from self or ego, which is Anatta, without any substance that should be held on to as being a being or a person. A state of emptiness or freedom from all defilements, such as lust, anger, delusion, etc., is Nirvana, without clinging to the belief that it is me, mine. In the process of escaping suffering through understanding the absence of self It is seen only with the eye of wisdom. The self or all dharmas are the self of causes that come to be factors. Therefore, they are all not self or not self. What refers to us or ours, all things are not us. Therefore, we are not that. Therefore, that is not our self or not self. Truly, when we understand the meaning of the hermeneutic of teaching on emptiness according to the viewpoint of Buddhadasa Bhikkhu by using the language of Dhamma, it will lead to access to freedom from suffering. The new knowledge in Buddhism is the LEPDI Model.

THE APPLICATION MODEL OF THE THREEFOLD TRAINING PRINCIPLE TO PROMOTE SIMPLE HAPPINESS IN THE BUDDHIST WAY IN DIGITAL SOCIETY

Phrakruvinayathorn Chavalit Uttamo (Suwanchan) — 2025-11-30

This research article aims to: 1) Study the concept of promoting simple Buddhist happiness in the digital society, 2) Study the principles of the Threefold Training as presented in Buddhist scriptures, and 3) Apply the Threefold Training for enhancing simple Buddhist happiness in the digital society. This research is qualitative in nature, employing a documentary research method to synthesize new knowledge in Buddhist studies. The findings reveal that simple Buddhist happiness represents living along the Middle Path with mindfulness and wisdom, being prudent, adhering firmly to the teachings of Buddhism, and being content with what one has. It discourages excessive attachment to material possessions or external stimuli and emphasizes mental and intellectual development that enables individuals to create happiness by themselves. It also focuses on developing inner competence to transcend suffering and achieve inner peace. The Threefold Training is a process of learning, practicing, and self-development through morality, concentration, and wisdom until these become stable habits. It begins with morality as the foundation of virtue, followed by concentration to strengthen the mind, and culminates in wisdom that brings about enlightenment within oneself. The Threefold Training can be applied as a guideline for proper living even amidst sensual happiness derived from worldly pleasures, by maintaining moral conduct, self-restraint, moderation, and non-harming. One should not be intoxicated by worldly satisfaction. Simple Buddhist happiness aims toward non-material happiness - pure happiness that is free from greed, anger, and delusion. It purifies the mind, making it clean, bright, and calm. Applying the Threefold Training thus becomes an essential approach for living a truly happy life in the digital society. This leads to the synthesis of new Buddhist knowledge in the form of the 2MWENL Model, which serves as a spiritual and intellectual innovation that fosters happiness, balance, and sustainable quality of life in the digital age.

DEVELOPMENT OF AN INNOVATIVE DIGITAL LEARNING MANAGEMENT APPROACH TO ENHANCE 21ST-CENTURY SKILLS OF HIGHER EDUCATION STUDENTS

Atiporn Gerdruang — 2025-11-30

This study aimed :1) To examine the current conditions of digital learning management in higher education institutions; 2) To develop a digital learning management innovation that enhances 21st-century skills in higher education; and 3) To assess the appropriateness and feasibility of the developed innovation. Mixed methods of research design were employed. The quantitative sample consisted of 400 students and instructors from universities in Chonburi Province, determined using Krejcie and Morgan’s formula and selected through stratified random sampling. The research instrument was a questionnaire, and the data was analyzed using descriptive statistics. The qualitative component involved focus group discussions with 10 experts and specialists, and data were analyzed using content analysis. The findings revealed that the overall condition of digital learning management in higher education was at a high level (𝑥̄ = 4.27) The highest-rated dimension was assessment and evaluation (𝑥̄ = 4.45) while teaching and instructional practices received the lowest mean score (𝑥̄ = 4.03) Furthermore, the development of digital learning management innovation to promote 21st-century skills indicated that learners possessed these skills at a high level (𝑥̄ = 4.32) Among the skill dimensions, learning and innovation skills scored the highest (𝑥̄ = 4.41), whereas life and career skills received the lowest mean score (𝑥̄ = 4.25) The focus group results confirmed that the proposed innovation was highly appropriate and feasible, with an overall suitability rating of 85 percent, which exceeds the established standard criteria. Key components of innovation include continuous policy development, digital activity design that fosters learner engagement, competency-based assessment, and the establishment of collaborative networks with industry partners.

POSITIVE IMPACT OF SOCIAL MEDIA USE AMONG UNIVERSITY STUDENTS IN HAINAN

Zhu Xiangqi — 2025-11-30

This research aims to study the positive impacts of social media use among university students in Hainan Province, and to examine the relationship between personal characteristics and the positive effects of social media use among university students in Hainan Province, using a quantitative research approach. Data was collected from university students in Hainan Province using quota sampling. Taro Yamane's formula was used to obtain a sample group of 400 people. The statistics used for data analysis included frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using T-test and F-test and Pearson correlation analysis. The research found that the positive impacts of social media use among university students in Hainan Province were overall at the highest level, with an average of 4.26 It also found that students' personal characteristics were significantly related to the positive impacts of social media use on students' learning development, social development, convenience in using social media, and utilization of social media, with statistical significance at the 0.05 level. In summary, social media can directly create positive effects on students. The findings of this research can be applied to promote the beneficial use of social media in various aspects of universities in Hainan Province, particularly in publicizing teaching and learning activities, building a positive university image, and communicating effectively with students

THE COMPARISON BETWEEN BOSU BALL AND INFLATABLE BALL TRAINING ON LEG, CORE MUSCLE STRENGTH AND BALANCE TIME IN GYMNASTIC AMATEUR PLAYERS

Saran Suwansa — 2025-11-30

This research aimed to study and comparison between bosu ball and inflated ball training on leg, core muscle strength and balance time in gymnastic amateur players. The sample consisted of 32 amateur gymnasts in Sukhothai Province in 2024. They were selected by purposive sampling and calculate the sample size using G*Power software. The researchers divided the samples into 2 groups: 16 people who trained in Bosu ball and 16 people who trained in inflat ball. The research instruments included 1) Bosu ball training program, 2) inflat ball training program, 3) leg extension test, 4) 60-second sit-up test, and 5) Y-balance test. Data were analyzed by means and standard deviations, and t-test analysis. The results of the study found that 1) the Bosu Ball program training group and the Inflat Ball program training group after the 8th week of training had better leg-trunk strength and balance than before training with statistical significance at the .05 level. 2) After the 8th week of training, the Bosu Ball program training group had better leg-trunk strength and balance than the Inflat Ball program training group with statistical significance at the .05 level. In conclusion, the Bosu Ball training program can be used as a supplementary training program to develop leg-trunk strength and balance in amateur gymnasts. Training must be done 3 days a week, 30 minutes a day for 8 weeks to be able to develop leg-trunk strength and balance.

SPECIAL MEASURES FOR THE PROTECTION OF WITNESSES AFTER TRIAL IN CASES INVOLVING TRANSNATIONAL CRIMES

Surachai Phuangchoosakdi — 2025-11-30

This study aims to: 1) examine the problems arising from the application of special measures to protect witnesses after criminal proceedings, particularly in cases under the Prevention and Suppression of Participation in Transnational Organized Crime Act B.E. 2556; 2) compare the use of such measures between the Thai legal system and selected foreign jurisdictions; 3) analyze the limitations within Thailand’s current witness protection framework; and 4) propose new approaches suitable for integration into the Thai legal system. The findings indicate that although Section 8 of the Witness Protection in Criminal Case Act B.E. 2546 provides protective measures during the trial process, it does not extend protection beyond the conclusion of the case. As a result, witnesses involved in transnational organized crime remain exposed to intimidation and harm, discouraging them from providing complete information and weakening the criminal justice system. Comparative analysis shows that Australia and the United States have developed comprehensive and enduring post-trial protection systems. Australia adopts measures such as legal name changes, identity reconstruction, relocation assistance, and financial support. The United States, through its witness security program, offers structured relocation procedures, strict confidentiality safeguards, and long-term protection. Both jurisdictions demonstrate stronger post-trial frameworks than Thailand. The analysis highlights Thailand’s lack of a dedicated post-trial protection agency, insufficient long-term measures, and the absence of explicit recognition of witness rights after protection. Legislative and administrative improvements are therefore necessary. Recommended measures include establishing a post-trial witness protection body, enacting provisions for relocation and identity change, providing transitional financial support, and adopting strict confidentiality standards based on international practice.The study concludes that implementing these measures would strengthen witness protection across all stages, reduce risks, enhance public confidence in the justice process, and improve Thailand’s capacity to combat transnational organized crime sustainably.

THE APPLICATION MODEL OF MINDFULNESS IN THE LIFE QUALITY DEVELOPMENT OF FOUR FACTORS OF CONSUMPTION IN A CONSUMERIST SOCIETY

Phrakru Suwankuhapitak (Kasama Somkraoh) — 2025-11-30

This research article aims to: 1) investigate the concept of quality-of-life development in the consumption of the four basic necessities within a modern consumerist society. The findings reveal that contemporary consumption is driven more by symbolic meaning than by genuine physical needs, as people are strongly influenced by media, advertising, and prevailing social values that encourage choices based on image, desire, and social identity rather than actual necessity. This leads to excessive consumption, diminished self-awareness, and an overall imbalance that negatively affects physical, emotional, and social well-being. 2) The principle of mindfulness in Buddhist teachings can be synthesized into three dimensions: 1) mindfulness described as the ability to stay aware, remember intentions, and clearly observe emotions and thoughts in the present moment; 2) mindfulness explained in traditional commentaries as a mental regulator that prevents the mind from being distracted or misled by external stimuli; and 3) mindfulness in academic interpretations, which highlight its value as an essential life skill that helps individuals distinguish true needs from cravings, reduce impulsive behaviors, and lessen the influence of media and consumer culture. 3) The application of mindfulness to improve quality of life in consumption can be divided into three processes: individual development, which includes moderate and deliberate consumption with careful reflection before making choices; social development, which involves promoting media literacy, awareness, and reducing consumption driven by social competition or status; and sustainable consumption, which emphasizes meeting genuine needs, considering environmental impacts, and reducing attachment to desire or material accumulation. The synthesis of these findings results in the 2CNVMW Model, a new conceptual framework based on Buddhist principles that helps individuals recognize authentic needs, minimize the detrimental effects of consumerism, and enhance overall quality of life through mindfulness, supporting balanced living, responsible resource use, and long-term personal, social, and community well-being.

THE DEBT MANAGEMENT BASED ON THE PHILOSOPHY OF SUFFICIENCY ECONOMY OF VILLAGE FUNDS AND BAN MAI URBAN COMMUNITY IN PANG MOO SUBDITRICT, MUANG MAEHONGSON, MAEHONGSON PROVINCE

Saravut Somvata — 2025-11-30

The objectives of this research were: 1) to examine the current conditions of members of Village and Ban Mai Urban Community Fund in Pang Moo Subdistrict, Mueang Mae Hong Son District, Mae Hong Son Province, in relation to the Sufficiency Economy Philosophy, and 2) to study and propose guidelines for debt management of the fund based on the Sufficiency Economy Philosophy. Mixed-method research was employed, studying the entire population comprising 12 committee members and 60 fund members, totaling 72 participants. The research instrument was a questionnaire.The findings revealed that, overall, the integration of debt management based on the Sufficiency Economy Philosophy in Ban Mai Village Pang Moo Subdistrict, Mueang Mae Hong Son District, Mae Hong Son Province, showed the morality dimension at the highest level (µ=4.52 ,σ=0.54), followed by high levels in: reasonableness (µ=4.19 ,σ=0.72), knowledge (µ=3.73 ,σ=0.82), immunity (µ=3.51 ,σ=0.69), and moderation (µ=3.45 ,σ=0.74), respectively. Debt management of Village and Ban Mai Urban Community Fund based on the Sufficiency Economy Philosophy included: 1) Community problems affecting village fund debt management: excessive technology dependence and high capital investment, occupational redundancy, shortage of labor, kinship relationships, misuse of loan purposes, and communication; 2) Guidelines for debt management of the fund is grounded in the Sufficiency Economy Philosophy, which comprises three core principles: moderation, reasonableness, and immunity, complemented by two essential conditions—morality and knowledge. The framework addresses debt management challenges within the fund through a three-phase approach: 1) the pre-debt incurrence phase, 2) the debt management phase, and 3) the post-debt resolution phase.

A SUPERVISORY MODEL THROUGH THE PROFESSIONAL LEARNING COMMUNITY (PLC) PROCESS TO ENHANCE CLASSROOM RESEARCH COMPETENCY AT BAN NAKAN COMMUNITY SCHOOL, SABA YOI DISTRICT, SONGKHLA PROVINCE

Suthasinee Dangkaewsee — 2025-11-30

The objectives of this study were: 1) to examine the fundamental information required for developing a supervision model based on the Professional Learning Community (PLC) process to enhance teachers’ classroom research competency; 2) to construct a supervision model using the PLC approach to strengthen classroom research skills; 3) to investigate the effects of implementing the developed supervision model; and 4) to evaluate the model in terms of input factors, process, and outcomes. The target group consisted of 16 teachers from Ban Nakan Community School, Songkhla Province. The research instruments included meeting record forms, interview forms, observation forms, evaluation forms, content validity checklists, and data summary forms. Data were analyzed using mean, standard deviation, t-test, and content analysis. The findings revealed that: 1) the essential conditions for developing an effective supervision model involve supporting teachers in conducting classroom research and applying research results to improve instructional practices, promoting knowledge sharing through PLC, implementing systematic supervision and follow-up, and providing continuous expert mentoring; 2) the developed supervision model consists of six components—principles, objectives, content, supervision process, measurement and evaluation, and success conditions—and its supervision process comprises six steps: team building, planning, collaborative practice, coaching, reflection, and dissemination. The model was rated at the highest level of appropriateness; 3) the implementation results indicated that teachers’ competency in classroom research and research report writing reached a good level and exceeded the 75% criterion with statistical significance at the .05 level; and 4) the evaluation of the model in terms of input, process, and product showed that all aspects were rated at the highest level.

FACTORS INFLUENCING STUDENTS' DECISION ON UNDERGRADUATE STUDIES

Smita Julakate — 2025-11-30

This research has the objective 1) To study the factors affecting students' decision to pursue undergraduate studies and 2) To study the relationship between factors affecting students' decision to pursue undergraduate studies. This research used a mixed research method between Qualitative research and Quantitative research. For the research sample, the researcher used the sample size table of Krejcie and Morgan with a 5% error, which was equal to 346 people. The instruments used to collect data were questionnaires and interviews. The statistics used for data analysis were descriptive statistics by finding the mean, standard deviation (SD), skewness, and kurtosis, One-Way ANOVA, and hypothesis testing with the t-test. And qualitative research uses content analysis of data. The Research results that: 1. The factors influencing students’ decisions to pursue a bachelor’s degree are generally rated at a high level. Among the specific factors, social factors had the highest average influence, followed by personal factors, family factors, curriculum factors, financial factors, and institutional factors. And 2) Factors related to students' decision to continue their studies at the bachelor's degree level are related in general, highly related and have a relationship in a consistent manner. That is, if any of these factors increases, students' decision to pursue undergraduate studies will also increase. This research found that information seeking can help people make more accurate decisions about which fields of study to pursue and which universities offer those fields of study, in order to properly evaluate their options.

DEVELOPMENT OF COMPETENCE OF BASIC EDUCATION ADMINISTRATORS IN THE DIGITAL ERA THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON RATCHASIMA

Maneerat Kuadkhunthod — 2025-11-30

This research aims to study the competence and development guidelines for basic education administrators in the digital age under the Nakhon Ratchasima Primary Educational Service Area Office. This research utilized a mixed-method approach. The sample consisted of 136 administrators under the Nakhon Ratchasima Primary Educational Service Area Office 5. The sample size was determined according to Krejci and Morgan's table, using stratified random sampling. The instruments used were questionnaires and interviews. The statistics used were means, standard deviations, and content analysis. The results revealed that 1) the overall competence of basic education administrators in the digital age was at a high level. 2) The development guidelines for basic education administrators' competence in the digital age were as follows: 1) Core competence: It was found that administrators led the organization to grow and respond to technological and social changes. They possessed in-depth knowledge of digital, innovation, and data management, and skills in effectively using technology in school administration. 2) Functional competence: It was found that administrators were able to manage schools in a rapidly changing environment, especially in information technology. They continuously adapted and developed new skills. 3) Personal competence: It was found that administrators were able to adapt to new technologies and analyze data. and the use of digital tools for effective decision making, and having determination and enthusiasm in developing and solving problems to lead educational institutions to success in the digital age, and 4) administrative competence, it was found that educational administrators use technology to plan strategies and implement changes in the administration of educational institutions effectively in order to develop education to keep up with the needs of society in the digital age.

THE EXPOSURE TO NERS WITH ATTITUDES AND BEHAVIORAL TRENDS IN TOURISM IN THAILAMD OF CHINESE PEOPLE IN GUANGXI PROVINCE

Jingyi Wei — 2025-11-30

This study aimed to investigate 1) Tourism Information Exposure of Chinese Residents in Guangxi Province to Thailand, Categorized by Demographic Characteristics 2) The relationship between information exposure and their attitudes towards tourism in Thailand; and 3) The relationship between their attitudes towards tourism and their behavioral intention concerning travel to Thailand. A questionnaire was used as the primary data collection instrument. The sample consisted of 400 Chinese residents from Guangxi province, selected using multi-stage random sampling. The statistical methods employed included frequency distribution, percentage, mean, standard deviation, and hypothesis testing using $t$-tests for independent means, one-way analysis of variance (ANOVA), and Pearson’s product-moment correlation coefficient. The key findings revealed that the majority of the sample had been exposed to tourism-related information about Thailand for 3 to 4 years. The most frequently accessed channel was the Tencent News application, and the content that garnered the most interest was recommendations for new tourist attractions. The main reason for information exposure was the credibility of the source. Regarding attitudes, the sample held the most positive attitude toward the issue of tourist safety and security measures. Concerning behavioral intention, the majority of the sample demonstrated the highest intention to travel to Chiang Mai province. Furthermore, the hypothesis testing indicated that differing demographic characteristics did not significantly affect information exposure regarding tourism in Thailand. However, there was a positive correlation between information exposure and attitudes. Importantly, attitudes also demonstrated a statistically significant positive correlation with behavioral intention towards tourism at the $0.05$ level. Consequently, it can be concluded that digital communication channels play a crucial role in shaping positive attitudes and stimulating the travel decision-making process among this group of Chinese tourists

INSURED PERSONS’ OPINIONS REGARDING THE ELECTION OF INSURED PERSON REPRESENTATIVES TO THE SOCIAL SECURITY COMMITTEE IN 2023, KRABI PROVINCE

Chahlongchai Nuankaeo — 2025-11-30

This research article aims to study : 1) The level of opinions of Insured persons regarding the election of employees’s representatives to the social security committee in 2023, Krabi Province. and 2) Guidelines for promoting the election of employees’s representatives to the social security committee, Krabi Province. This research was a mixed-methods study. The study population consisted of 98,390 insured persons in Krabi Province, resulting in a sample size of 384. The research instrument was a questionnaire and interview form. Data were analyzed using percentage, mean, and standard deviation. The research findings revealed that: 1) Insured Persons’ Opinions Regarding the Election of Insured Person Representatives to the Social Security Committee in 2023, Krabi Province. Overall, it was at the highest level, ranked from highest to lowest in terms of average value. It was found that the representative's qualities had the highest average value ( = 4.68, S.D. = 0.60). Next in line were voting, voting rights ( = 4.67, S.D. = 0.60), and law enforcement, which had the lowest mean values ( = 4.65, S.D. = 0.65), respectively. and 2) Guidelines for promoting the election of insured representatives to the Social Security Board in Krabi Province found that: 1) Regarding the law, additional regulations regarding the duties of representatives should be added once they have been elected. If a representative misconducts, insured persons have the right to sign a petition to remove him/her. 2) Qualifications of representatives: Representatives must have knowledge and understanding of the context of the Social Security Office and have a vision for further development. Social Security work. 3) Qualifications and methods for registering to vote: Voters should register to vote via the electronic system. 4) In terms of public relations, public relations should be emphasized through social media, along with other channels. 5) In terms of voting, elections should be held electronically.

COMMUNICATION OF LOCAL DEVELOPMENT POLICY BY MAYOR TO THE MUNICIPAL COUNCIL BEFORE EXECUTION OF DUTIES

Wittayatorn Tokeaw — 2025-11-30

This research article aimed to study the communication of local development policies by municipal mayors to municipal councils before execution of duties, focusing on: 1) the patterns of policy communication, and 2) the characteristics of word and phrase usage in policy communication. The study employed a qualitative research approach, using content analysis of policy statement documents delivered by specifically selected mayors from three city municipalities: Rangsit City Municipality, Hat Yai City Municipality, and Ubon Ratchathani City Municipality. Data were analyzed through analytical conclusion. The findings revealed that the policy communication patterns of municipal mayors to municipal councils were systematic and goal-oriented. Municipal executives should emphasize communication that clarifies the vision, urban development direction, confidence-building, and public participation. The structure of communication generally comprised three parts: an introduction, main content, and a conclusion with an invitation for participation. This structure contributed to messages that were comprehensive, easy to understand, and credible. The municipal mayors should be further enhanced through the integration of digital media and online platforms, to expand the scope of public awareness and increase channels for citizen engagement. Regarding the use of words and phrases, municipal executives should design messages using action-oriented policy verbs such as “develop,” “support,” and “solve,” which reflect practical action; value-oriented terms such as “transparency,” “sustainability,” and “livability,” which help build trust; and intentional phrases beginning with “for,” which express the purpose of the policy. Additionally, participatory expressions such as “think together, act together, and monitor together” embody the democratic process. The study recommends developing a local policy language guide that provides clear linguistic standards, enabling future administrators to use words and phrases that communicate powerfully, credibly, and effectively foster public participation.

COMMUNITY PARTICIPATORY MANAGEMENT IN THE MANAGEMENT OF LEARNING RESOURCES OF SCHOOLS IN EDUCATIONAL SANDBOX

Paphatchaya Yutthacharoenkit — 2025-11-30

This research aimed to study the conditions and approaches to community participatory management in managing learning resources in schools in educational innovation areas. This mixed-method research was conducted. 1) The sample consisted of school administrators, teachers, and school basic education committee chairs. The sample size was determined according to the Krejci and Morgan table, resulting in a stratified random sampling of 432 participants. 2) The informants consisted of five experts, selected by purposive sampling. The tools used were questionnaires and interviews. The statistics used for data analysis included means, standard deviations, and content analysis. The results revealed that 1) the overall condition of community participatory management in managing learning resources in schools in educational innovation areas was at a high level. 2) The approaches to community participatory management in managing learning resources in schools in educational innovation areas consisted of five main dimensions: 1) collaborative decision-making, setting directions, and solving problems in the operation of the educational institution; 2) collaborative planning, participating in strategic planning, defining details or methods of operation, and implementing problem-solving to monitor performance and develop the organization's operational plan; 3) collaborative operation, participating in and implementing various organizational projects/activities according to the plan and improving the work process; and 4) evaluation, monitoring progress and evaluating performance. To jointly improve and improve the efficiency and effectiveness of various work systems and 5) to share the benefits, apply knowledge and skills to create good work in order to create good relationships with the organization.

THE DEVELOPMENT OF THE LAW ON THE NON-LIFE INSURANCE ACT B.E. 2535 (1992)

Supasit Siri — 2025-11-30

This qualitative research employs documentary research and comparative legal analysis to examine problems and propose improvements to Thailand’s legal framework governing non-life insurance. The objectives are: 1) to study the evolution, definitions, principles, concepts, and theories related to non-life insurance and the non-life insurance industry; 2) to analyze Thailand’s legal measures in comparison with those of Japan, Singapore, and the United Kingdom; 3) to examine four key issues under the Non-Life Insurance Act B.E. 2535 (1992), namely the legal status of officials of the Office of Insurance Commission (OIC), the submission of false information to the OIC, the liability of directors or executives in cases of delayed claim payments, and the disclosure of insurers that violate the law; and (4) to propose legal reforms that better protect policyholders. The findings reveal significant limitations in the current legal framework. OIC officials are not recognized as “public officers” under the Criminal Code; no provision establishes an offence for submitting false information to the OIC; and no liability is imposed on directors or executives whose misconduct results in delayed claim payments and eventual license revocation. These shortcomings became especially evident during the COVID-19 pandemic, when several insurers faced liquidity crises and failed to pay claims. Moreover, although Section 111/2 authorizes the disclosure of violating insurers, the provision has not been effectively implemented, despite the OIC’s adoption of Insurance Core Principles (ICP) as supervisory guidelines. The study therefore proposes revisions to designate OIC officials as public officers under the Criminal Code, establish offences for providing false information to the OIC, define the liability of directors and executives for unreasonable delays in claim payments, and prescribe transparent standards for public disclosure of regulatory violations.

AN ANALYSIS OF THAILAND’S ENVIRONMENTAL POLICIES WITHIN THE FRAMEWORK OF THE SUSTAINABLE DEVELOPMENT GOALS (SDGS)

Piyanuch Panjaphan — 2025-11-30

This research article aims to: 1) analyze the content and directions of Thailand’s environmental policies related to the Sustainable Development Goals (SDGs); 2) evaluate the level of alignment between Thailand’s environmental policies and the goals and indicators of the SDGs; and 3) examine the problems, obstacles, and factors influencing the implementation of environmental policies within the Thai context, as well as propose approaches for enhancing the effectiveness and long-term sustainability of environmental policies in accordance with the SDG framework. This study employed a qualitative research methodology. The key informants consisted of 15 purposively selected participants, including senior government officials, environmental and SDG experts, and representatives from non-governmental organizations. The main research instrument was a semi-structured interview, and the data were analyzed using content analysis. The findings reveal that the content and directions of Thailand’s environmental policies over the past decade demonstrate clear linkages to several SDGs, particularly Goal 13 (Climate Action), Goal 14 (Life Below Water), and Goal 15 (Life on Land). However, the assessment of the alignment between Thailand’s environmental policies and the SDG goals and indicators indicates that mechanisms, indicators, and monitoring and evaluation frameworks remain insufficiently defined, limiting the ability to measure tangible outcomes. The study also identifies several challenges and influencing factors in policy implementation, including constraints in budget and personnel, conflicts between economic development and environmental conservation, and limited public participation. Recommended approaches for enhancing environmental policy include developing SDG-aligned environmental indicators, strengthening participatory mechanisms across all sectors, promoting the integration of digital technologies in environmental management, and fostering collaborative networks at both national and international levels.

PERMITTED MEDICINAL DRINKS (NAM PANA) AND HEALTHY CONSUMPTION AMONG THE ELDERLY

Phonchai sangkham — 2025-11-30

The objective of this academic article is to study the principle of Nam - Pana (beverage) as presented in the Buddhist scriptures and to apply it for promoting the health of the elderly. The term Nam - Pana corresponds to the Pali term Namaṭṭhabāna, meaning a beverage permitted by the Buddha for monks to consume. There are two sets of such beverages. The first set includes eight kinds of fruit juices: mango, black plum (Jambolan), seeded banana, seedless banana, myrobalan, grape, lotus rhizome, and marian plum or lychee. These are recorded in the Vinaya Pitaka, Mahāvagga and Cullavagga. The second set appears in the Sutta Pitaka, Mahāniddesa, which adds certain fruits found locally in different regions, along with milk, oil, and ghee as additional permitted drinks.According to the Vinaya, Nam - Pana is related to the observance of the Eight Precepts (Atthasīla), which aim to cultivate self - restraint and purify defilements. One of these precepts forbids the consumption of solid food after noon until the next dawn, allowing only Nam - Pana - liquid beverages derived from fruits or medicinal herbs - to maintain bodily balance and facilitate spiritual practice.In applying this principle to elderly health promotion, it is observed that older adults experience a decline in digestive efficiency and nutrient absorption. Therefore, they should consume easily digestible beverages that provide suitable energy and nutrition. The use of Nam - Pana can thus be adapted to promote physical well - being, inner balance, and tranquility in daily life, as well as to serve as a holistic health activity grounded in Buddhist wisdom

THE COMPARATIVE ANALYSIS OF TRENDS IN THE DEVELOPMENT OF COMPETENCY-BASED CURRICULUM IN BASIC EDUCATION IN THAILAND AND INTERNATIONAL

Katsarin Binsun — 2025-11-30

This article employs a Documentary Research methodology to conduct a comparative analysis of the development trends of the Competency-Based Curriculum (CBC) in basic education across Thailand and selected international jurisdictions. The study systematically gathered and analyzed secondary data from academic literature, policy reports, national core curricula, and published research from both Thailand and successful CBC implementers globally. The collected data were subjected to qualitative content analysis and categorization to identify similarities, differences, and convergent trends across five critical dimensions: 1) National Policy, 2) Curriculum Structure, 3) Teacher Professional Development, 4) Assessment Systems, and 5) Local Context Integration. The analysis reveals that educationally advanced nations prioritize participatory policy formulation, design flexible, learner-centric curricula, maintain robust systems for continuous teacher professionalization, utilize diversified competency-based assessment, and effectively integrate the curriculum with local communities and cultural contexts. In contrast, Thailand and several ASEAN counterparts grapple with significant challenges, notably the policy-practice gap, the insufficient preparedness of educators for competency-based pedagogy, and an assessment focus skewed toward achievement scores over authentic learner capabilities. The primary global challenge identified is the implementation gap and the need for rigorous institutional support. This paper concludes by presenting policy recommendations derived from the comparative findings, advocating for strengthening the transition to a CBC system in Thailand through an integrated and systemic development approach that ensures concrete and sustainable linkage across all educational components