PHALALERT, D. The Influence of Artificial Intelligence Technology in Automotive and Consumer Brand Engagement on E-Word-of-Mouth. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 3, n. 7, p. 35–53, 2024. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/3980. Acesso em: 16 jun. 2025.