RATSAMEE, S. Factors of Success in Video Streaming Platforms: A Case Study on the Marketing Strategies of Netflix, YouTube, and Disney+. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 4, n. 11, p. 34–54, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/6523. Acesso em: 10 oct. 2026.