TANTALA, S.; EAMLAOPAKDEE, P. An Analysis of Content Marketing’s Impact on Generation Z’s Decision-Making in Banking Services. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 4, n. 11, p. 55–72, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/6552. Acesso em: 10 oct. 2026.