JAROENSUK, A. A Conceptual Model for Managing Service Marketing Innovation in the Digital Economy. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 5, n. 13, p. 176–198, 2026. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/8085. Acesso em: 30 sep. 2026.