JONGPRADIT, A.; SAICHANA, S. The Influence of Environmental Concern, Environmental Knowledge and Perceived Green Brand Image on Purchase Intention of Sustainable Fashion Products among Thai Consumers: An Application of the Theory of Planned Behavior. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 4, n. 12, p. 1–20, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/8117. Acesso em: 2 sep. 2026.