LIMNA, P.; KRAIWANIT, T. Service Quality and Its Effect on Customer Satisfaction and Customer Loyalty: A Qualitative Study of Muang Thai Insurance Company in Krabi, Thailand. Journal for Strategy and Enterprise Competitiveness, Bangkok, Thailand, v. 1, n. 2, p. 1–16, 2022. Disponível em: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/912. Acesso em: 30 aug. 2026.