Ratsamee, S. (2025) “Factors of Success in Video Streaming Platforms: A Case Study on the Marketing Strategies of Netflix, YouTube, and Disney+”, Journal for Strategy and Enterprise Competitiveness. Bangkok, Thailand, 4(11), pp. 34–54. available at: https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/6523 (accessed: 11 October 2026).