Journal for Strategy and Enterprise Competitiveness https://so07.tci-thaijo.org/index.php/STECOJournal <p>The Journal for Strategy and Enterprise Competitiveness or STECO Journal ISSN: 2774-1427 (Online) is an electronic journal dedicated to advancing the field of management. We invite submissions of research and academic articles that showcase innovative academic knowledge aimed at enhancing competitiveness, organizational management, and logistics and supply chain management.</p> <p> </p> <p>Our mission is to facilitate the exchange of research ideas and contribute to the continuous development of knowledge in these areas. By reporting on significant progress and movements within the field, as well as providing academic services to society, we strive to foster ongoing development and innovation.</p> <p> </p> <p>The journal's inaugural issue, Volume 1 Issue 1, was published in January 2022. We look forward to continuing this journey of knowledge dissemination and scholarly exchange.</p> Center for Strategy and Enterprise Competitiveness, King Mongkut's University of Technology Thonburi en-US Journal for Strategy and Enterprise Competitiveness 2774-1427 <p>The opinions appearing in the content of articles of Journal for strategy and enterprise competitiveness. It is the opinion and responsibility of the article author. It is not the opinion and responsibility of the Center for strategy and enterprise competitiveness, King Mongkut's University of Technology Thonburi</p> <p>Articles, information, content and images, etc., in the Journal for strategy and enterprise competitiveness. It is the exclusive copyright of the Center for strategy and enterprise competitiveness, King Mongkut's University of Technology Thonburi. If an individual or entity wants to distribute all or part of the content or for any action must obtain written permission from the Center for Strategy and enterprise Competitiveness, King Mongkut's University of Technology Thonburi.</p> Guidelines for Improving the Process of the Receiving and Put away Parcel for Dormitory of Chakri Naruebodindra Medical Institute https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/5413 <p>The Chakri Naruebodindra Medical Institute, Faculty of Medicine Ramathibodi Hospital, Mahidol University is a state educational institution and hospital with dormitories for staff and medical students to support their work and daily life. The institute has developed various information systems for efficient management. However, the process of receiving and put away parcels is still inefficient, causing delays in picking and delivering parcels to the staff and medical students. This study proposes a new approach to improving the parcel receiving and storage process by adding steps for sorting and storing parcels on shelves according to the alphabetical order of the recipient's name. This reorganization aims to enhance orderliness and ease of parcel searching. The expected outcomes include reduced time for picking and delivering parcels, improved work efficiency and convenience for the parcel storage staff, increased convenience and speed in receiving parcels for the staff and medical students.</p> Namfon Nisa Pharanya Meesisan Darin Kanthong Wiranpat Sriboonruang Tamonwan Fuangprayoon Vasurat Duangsuwarn Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 1 12 Communication Factors for Managing Project with Co-located Team and Virtual Team Affecting Project Success: A Case Study of a Healthcare Facility Service Company in Bangkok https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/5428 <p>The objective of this research is to study the communication factors for managing project with co-located team and virtual team affecting Project Success: A Case Study of a Healthcare Facility Service Company in Bangkok. The study was motivated by the significant changes in project management practices due to the COVID-19 crisis. Four communication factors were examined: the Source, message, channel, and receiver, all of which are considered crucial to project success. A quantitative research approach was employed, collecting data from a sample of 63 project participants within the company. The Pearson correlation analysis revealed that all four communication factors had a strong correlation with project success in Virtual Teams, while only the receiver factor showed a strong correlation in Co-located Teams, with the sender, message content, and communication channel factors showing a moderate correlation. These findings underscore the importance of selecting appropriate project management strategies that align with the specific nature of the work and the project environment to enhance efficiency and ensure project success in the future.</p> Lertvitch Lertratkosum Dundusid Porananond Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 13 28 Data Architecture for Digital Banking https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/4309 <p>This study aims to provide a data architecture for digital banking and to assess data quality. To reduce the risk that may arise from poor quality data in terms of money, reputation, and efficiency in using data for analysis and decision making and increase perspective on data usage to understand customer needs and present products or services precisely. Collect important and unique relevant data on the Data Lake system (January - August 2022) in 3 frequently used datasets. Then, it is used to develop the data architecture through the data management process using data quality management guidelines in accordance with the data governance policy of the Bank of Thailand (BOT).</p> <p>The study found that there are three important data sets (Data Domain): customer data set, deposit data set, and loan data set. Important causes of data quality problems are 1) data is not up to date 2) data is not standardized and does not comply with data architecture principles and data quality standards, such as incorrect and incomplete data fields. In the case of a loan, if you are a natural person, you must have your name and ID card number. For legal entity customers, we will classify legal entities such as companies, department stores, stores, etc. Then process the data quality assessment (Data Quality Scorecard), collect data and report the results of the data quality assessment. To increase efficiency in controlling and tracking data in managing data quality problems for administrators and taking steps to notify data owners or relevant agencies, such as correcting data under the specified SLA.</p> Supattaraporn Pawanuwong Suwannee Adsavakulchai Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 29 43 Preparation in Family Business Succession for Female Heirs https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/5422 <p>This research aims to study the planning and preparation for family business succession for female heirs. This study employs in-depth interviews with business transferors and female heirs in family businesses to gather information on experiences, preparations, and challenges encountered in the succession process. Family businesses are vital in driving the economy, and the succession from one generation to the next involves complexities and challenges.</p> <p>The findings reveal that the preparation for female heirs begins with their exposure and familiarity with the business from a young age, involving small assignments and sharing the business's history with the heirs. Support and teaching of essential business skills are crucial. Transferors should create an environment conducive to learning and experimentation and provide opportunities for heirs to meet with partners and stakeholders to build networks and business understanding. When it comes time to transfer leadership, transferors should gradually reduce their roles and increase the decision-making authority of the heirs, providing advice as consultants to help the heirs confidently face challenges.</p> <p>This research highlights effective planning and preparation strategies for family business succession, emphasizing support, open communication, and giving heirs decision-making roles. Such preparation ensures a stable and sustainable family business succession.</p> Warangkana Kittikornwattana Rangsan Kiatpanont Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 44 61 Factors Affecting Efficiency in Financial Operations Using Computerized Accounting System (e-LAAS) of Local Administrative Organizations in Mueang Kanchanaburi District, Kanchanaburi Province https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/4815 <p>The objective of this research are 1) The level of operational factors in using the computerized accounting system (e-LAAS) 2) To study the level of efficiency in using the computerized accounting system (e-LAAS) and 3) To study guidelines for improving and developing financial operations of local administrative organizations in Mueang District, Kanchanaburi Province. The population for this study consisted of personnel working in local government organizations in Mueang Kanchanaburi District, Kanchanaburi Province, with a sample size of 154 participants. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results showed that overall opinions on factors affecting the efficiency of operations using the e-LAAS system were at a high level. When considering individual aspects, all were found to be at high levels. Ranking from highest to lowest mean scores: regulatory agency oversight (4.02), experience (4.00), understanding of system access procedures (3.98), system suitability (3.97), and knowledge and ability (3.95).</p> Siripon Huaykaew Tritapa Panbankrad Butsarin Sangsawang Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 62 80 Strategies for Integrating Local Liquor Products into Modern Trade Channels to Enhance the Economic Sustainability of Community Enterprises https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/5431 <p>This research examines the development of local liquor as a quality local product to enhance market expansion opportunities and increase sales for local entrepreneurs. The objectives of the study are: 1) to analyze the external and internal environments affecting local liquors, 2) to develop a business model tailored for local liquors, and 3) to propose guidelines for enhancing the potential of local liquors to penetrate modern trade markets. This qualitative research involved data collection through in-depth interviews.</p> <p>The study found several strengths in the business environment, including the use of raw materials sourced from the community or purchased from local suppliers, brand diversity, and attractive, modern packaging. However, weaknesses were also noted, such as issues with quality control and the lack of product development to enhance quality. The research highlighted threats including regulatory challenges, competition, and weather-related factors. On the other hand, opportunities were identified in business expansion, collaboration, participation in trade fairs, and the potential to grow the business through modern trade.</p> <p>To upgrade the potential of local liquor for modern trade, the study suggests elevating the original Sakthong Phrae liquor, a best-seller, to a premium grade, developing health-oriented formulas, and building a strong brand by emphasizing the brand's story and creating a distinct product identity. These strategies are expected to facilitate business expansion into both domestic and international markets, enhancing the economic sustainability of community enterprises.</p> Watcharapoj Sapsanguanboon Kittirat Kuasang Shutchada Chandrangsu Narumit Sawangphol Pornrisha Jeerasongsakul Pichit Sathapattayanon Muncharee Paopthip Rangsan Juduang Usa Pookpan Copyright (c) 2024 Journal for Strategy and Enterprise Competitiveness https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-29 2024-08-29 3 8 81 101