Buddhist ASEAN Studies Journal

he Integration of Doctrines in Gharãvãsa Dharma for Life Practices

Phrakru Sukhet Patcharakhun Mingkhuan — 2025-07-02

This academic article aims to study the integration of the principles of Gharãvãsa Dharma (householder's virtues) for living in the context of contemporary society, which is undergoing continuous and multidimensional changes in areas such as economy, culture, and technology. These changes profoundly impact social structures and people's ways of life, particularly due to globalization, which has led Thai society to face uncertainties in democratic systems, economic crises, cultural domination, and the influence of borderless information systems. In this context, the integration of the principles of Gharãvãsa Dharma-Sacca (honesty and integrity), Dama (self-control), Khanti (patience), and Cãga (sacrifice)-serves as a crucial framework for individuals to adapt and find balance amidst ongoing changes. The principle of Sacca fosters trust and integrity in society, while Dama promotes discipline and self-regulation. Khanti enables individuals to endure and face challenging situations with resilience, and Cãga encourages generosity and sharing, reducing selfishness and fostering social harmony. Applying the principles of Gharãvãsa Dharma in daily life not only helps individuals navigate various challenges with mindfulness and balance but also promotes happiness at the individual, family, and societal levels. This approach contributes to building a strong and sustainable society amid the rapid and intense changes of the modern era.

Management Strategies for Sustainable Success in SMEs

Suthee Khwan-ngern — 2025-07-02

This academic article, titled "Management Strategies for Sustainable Success in SMEs," aims to explore effective management strategies for small and medium-sized enterprises (SMEs) that foster long-term sustainability in the context of a rapidly evolving economy. The content encompasses a definition of SMEs in accordance with governmental guidelines, along with systemic challenges commonly faced by SMEs, including issues related to marketing, finance, labor, technology, management, and access to information. The article further analyzes the characteristics of entrepreneurs conducive to sustainable growth—such as opportunity-seeking behavior, risk tolerance, initiative, resilience, a commitment to lifelong learning, and visionary thinking. These traits are regarded as valuable forms of human capital that require continuous development and support.

In addition, the article highlights the strategic role of quality management as a critical tool for enhancing SME competitiveness. Quality management not only helps increase customer satisfaction and operational efficiency but also reduces waste resulting from ineffective production processes. When appropriately implemented, it can be effectively adapted to the SME context. Achieving these outcomes necessitates comprehensive knowledge, a clear understanding of quality principles, and active participation from both executives and employees at all organizational levels. Ultimately, the article aims to deepen the understanding of both existing and aspiring SME entrepreneurs in building resilient and sustainable enterprises over the long term.

Stepping into the Digital World: How Buddhism Cultivates Balance in the Minds of Youth

Phramaha Noppadol Suwannametee — 2025-07-02

This article explores the application of Buddhist principles in fostering mental balance among youth in the digital age, particularly in the context of political and social changes online. Amid increasing ideological conflicts and societal pressures, mindfulness, concentration, patience, loving-kindness, and wisdom are analyzed for their potential in helping young individuals manage emotional and social challenges. The study also examines accessible methods for disseminating Buddhist teachings, such as meditation applications, online courses, and digital content tailored to modern lifestyles. Case studies from the "Dharmayatra" project and the "Wake Up Schools" community highlight the successful integration of Buddhist principles into creative and engaging activities. Furthermore, the article emphasizes the importance of establishing safe online spaces and provides recommendations for Buddhist institutions to adapt to the digital era. These include developing youth-friendly content, leveraging technology for engagement, and integrating Buddhist teachings into educational systems.

The findings suggest that Buddhism is not only a tool for spiritual development but also a vital framework for cultivating ethical, mindful, and socially responsible youth in the complex and challenging digital landscape.

BUDDHIST COMMUNICATION INNOVATION TO STRENGTHEN THE FAITH.

Phramaha Chatchavan analayo — 2025-07-02

This research has two objectives: 1) to study the content of faith (saddhā) and the Buddha's methods for cultivating faith; and 2) to analyze Buddhist communication innovations for faith development. This study employed documentary research methodology, collecting data from the Tipitaka, commentaries, textbooks, and related academic documents. The data were analyzed using content analysis and presented through analytical description.

The research findings are as follows:

1.The Buddha's innovative communication approaches for cultivating faith represent effective methods for developing belief accompanied by wisdom, which is a distinctive characteristic of faith in Buddhism. Understanding the content of faith and these methods for cultivating faith will enable Buddhists to apply them in self-development and effectively disseminate Buddhist teachings to others, based on correct understanding and practice in accordance with Buddhist principles.

2.Buddhist communication innovations for cultivating faith are important for the propagation of Buddhism in the present era, especially in terms of developing faith that aligns with correct Buddhist principles. The key challenge is maintaining balance between adapting to contemporary times and preserving the essence of the Dhamma without distortion. Effective Buddhist communication innovations must have complete and balanced components, diverse and integrated characteristics, qualities suitable for faith cultivation, systematic and continuous processes, and comprehensive consideration of factors affecting effectiveness. Furthermore, they must be able to respond to the diverse needs of contemporary audiences and adapt to technological and social changes.

Buddhist Innovation: Enhancing Mental Resilience of the Elderly in Thai Society

Phrakhusirithammabandit — 2025-07-02

This article presents an approach to applying Buddhist innovations to enhance the psychological resilience of the elderly in Thai society. It explores key Buddhist principles, including the Four Brahmaviharas, the Four Noble Truths, and the Four Foundations of Mindfulness, and how they can be utilized to help elderly individuals navigate life changes with stability and balance.

The study analyzes factors affecting the mental well-being of the elderly, such as loneliness, stress, and feelings of isolation, and examines case studies from both Thailand and abroad. Notable Thai initiatives such as "Wat Bandan Jai" and "Strong Mindfulness Communities" have successfully promoted mindfulness practices and community cohesion. Additionally, international programs such as the Mindfulness-Based Stress Reduction (MBSR) program in the United States and elderly meditation training programs in Japan have demonstrated tangible benefits in reducing stress and improving quality of life.

Findings indicate that Buddhist innovations serve as an effective means to foster mental well-being and social stability. However, challenges remain in accessibility in remote areas and adaptation to modern societal contexts. Thus, further support from relevant organizations is needed to expand and implement these approaches more inclusively and sustainably.

THE COMMUNICATION ABOUT THE TRI-SIKKHA IN SĀMAÑÑAPHALA-SUTTA THROUGH THE APPLICATION FOR SELF-LEARNING.

Phra Samuh Prasertchai Saeng-Ung — 2025-07-02

This article has two objectives: 1) to study the content of the Threefold Training in the Samaññaphala Sutta for self-learning and 2) to present the communication of the Threefold Training in the Samaññaphala Sutta through an application for self-learning. This is a qualitative research focusing on documentary study, collecting data from the Tipitaka, textbooks, books, research papers, and other related documents, analyzing content data and presenting descriptive analytical data.

The research findings are as follows:

The content of the Threefold Training in the Samaññaphala Sutta is a Buddhist communication innovation that can be studied through applications, offering a new approach that can help learners develop a balanced and comprehensive quality of life in accordance with Buddhist principles. Technology plays an important role in disseminating knowledge and instilling Buddhist principles in youth in the digital age. Applying the Threefold Training through modern learning media helps learners access the essence of Buddhism more easily and gain maximum benefits in daily life. Self-learning is a process where learners continuously seek knowledge by themselves without primarily relying on others. Learners can plan, organize the learning process, and determine their own educational approaches in line with their goals. This is a pursuit of knowledge that enables individuals to live quality lives in society, maintain a thirst for knowledge, and learn throughout life without compulsion.
The Threefold Training in the Samaññaphala Sutta as a Buddhist communication innovation for self-directed learning can develop applications that communicate the principles of the Threefold Training is a challenge that requires knowledge and understanding of Buddhist principles and good media design. Creating motivation for learners to learn and practice according to the Threefold Training principles is a key consideration in application design.

The Heart of Youth in the ‘Drama-Loving’ Era: Transforming Emotional Energy into Intellectual Power through Dhamma

Phramaha Noppadol Suwannametee — 2025-07-02

This scholarly article presents an analysis of the current era, where technology and social media play a significant role in every aspect of youth life. In this digital landscape, young people face the cultural phenomenon of “drama,” characterized by intense emotional expressions and online conflicts. Such phenomena have altered the mental states and behaviors of youth, affecting their emotions and relationships within families, communities, and society as a whole often marked by fragility and uncertainty. In response, the article proposes integrating Buddhist Dharma principles into modern digital lifestyles. It emphasizes the practices of mindfulness, concentration, and wisdom as key tools for regulating emotions and managing volatile feelings. By applying these teachings, negative energies stemming from anger, sadness, or disappointment can be transformed into creative forces that promote personal development and a balanced life.

The author synthesizes this knowledge into a framework known as the “3 S’s” aimed at enhancing self-awareness, building psychological resilience, and fostering positive social relationships. This approach is designed to empower young people to achieve sustainable personal growth and maintain equilibrium amid the rapid changes and challenges of the digital age.

ARMS: A Framework of Thai Military Leadership Traits in Accordance with Buddhist Principles

Natthaphon Jarat — 2025-07-02

This academic article aims to propose and develop the ARMS model, a newly conceptualized framework designed to cultivate Thai military leadership traits grounded in Buddhist principles. Anchored in Section 67 of the 2017 Constitution of the Kingdom of Thailand which mandates state support and promotion of Buddhism. The article argues that the Royal Thai Armed Forces, as a state apparatus, should adopt the Bhavana 4 (Fourfold Human Development) as a foundational approach. This model aligns with and contextualizes the 15 military leadership traits originally influenced by the United States Marine Corps, adapting them to suit Thai sociocultural conditions. The integration process results in the ARMS model, comprising four components: A (Action – Kaya Bhavana), R (Resilience – Jitta Bhavana), M (Morality – Sila Bhavana), and S (Strategy – Panya Bhavana).

The outcome of this article is the presentation of a leadership development model with a distinctively Thai identity, offering a strategic and ethical framework that can inform future policy directions. It seeks to foster military leaders who embody moral integrity, professional competence, and a deep sense of responsibility to the Nation, Religion, and Monarchy.

A Study of Tourist Behavior for High-Value Tourism Businesses in the Eastern Lanna Region

Thariga Pholloke — 2025-07-02

This research aims to study the behavior of tourists for high-value tourism businesses in the eastern Lanna area. It is a quantitative study with the population and sample group consisting of tourists in the eastern Lanna area (Chiang Rai, Phayao, Phrae, and Nan) including both Thai and foreign tourists, totaling 400 people. The sampling method used was quota sampling and convenience sampling. The research instrument used was a questionnaire, data were collected by self-administered surveys, and the data were analyzed using frequency, percentage, mean, and standard deviation.

The results revealed that the majority of tourists were female (53.25%), aged 21-37 years (63.00%), with a monthly income below 30,000 baht (58.75%), traveling independently (65.50%) or with friends/acquaintances (50.75%). Tourists primarily searched for information via social media (49.22%), with Facebook being the main channel (28.42%). Most spent 1-2 days touring (47.00%), chose hotels or resorts for accommodation (69.50%), used private vehicles as their main transportation (41.00%), and their primary expense was transportation or travel tickets (averaging 6,966 baht per person). Regarding high-value tourist behavior in the Eastern Lanna region, the findings indicated high satisfaction with the length of stay. Tourists placed significant importance on spending, believing that investments in tourism development could increase the duration of stays and positively impact provincial group revenues, while tourism investments could increase per capita expenditure. Additionally, tourists supported varied tourism approaches, such as creative, cultural, and health tourism, and believed that promoting year-round activities would attract tourists in all seasons. They also suggested developing tourist attractions to cater to quality tourist groups and supporting both Thai and foreign investment, as well as ensuring convenient access by land, air, and river. Infrastructure projects, such as the China-Laos railway and double-track railways, influenced tourists' travel decisions. Furthermore, businesses, government agencies, and tourism operators can utilize these findings as guidelines to develop policies and strategies that effectively meet the needs of the target group.

Development Guidelines of General Administration under the 4 Sangkhahavatthus of Bang Ban District School, Phra Nakhon Si Ayutthaya Province

Kiattikul Sangsima — 2025-07-02

This research aimed to 1) study the general administration of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province, 2) study the methods for developing general administration according to the principles of the Sangahavatthu 4 of primary schools, and 3) propose guidelines for developing general administration according to the principles of the Sangahavatthu 4 of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province. This research was mixed-method research, consisting of 1) quantitative research using a questionnaire of the entire population in the research, consisting of 179 administrators and teachers. Data were analysed using basic statistics, including percentages, means, and standard deviations, and 2) qualitative research by interviewing 7 key informants. Data was analysed using content analysis. The results of the research found that:1. The general administration of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province, overall, had the highest opinions. When considering each aspect, opinions were at the highest levels in all 4 aspects, namely, public relations, administrative operations, building management, and technology and innovation for education, respectively. 2. Methods for developing general administration according to the principles of the Sangahavatthu 4 of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province It is an integration of 4 general administration areas: 1) Building administration 2) Administrative operations 3) Public relations 4) Technology and innovation for education according to the principles of the Sangahavatthu 4: 1) Giving 2) Polite speech 3) Polite conduct, public service 4) Solidarity, consistency, which will be beneficial to primary schools, as follows: 1) Creating a good atmosphere, creating a warm, friendly atmosphere, and conducive to learning for both personnel and students, making the school a happy learning centre 2) Increasing work efficiency, helping work to be more efficient because everyone will realize the importance of working together, respecting each other, and doing good for the public 3) Developing the quality of education. The use of technology and innovation under the principles of Sangahavatthu 4 will help schools develop the quality of education to be up-to-date and respond to the needs of students better. And 4) Building confidence in parents, building confidence in parents, making parents more satisfied and participating in school development. 3. Guidelines for developing general administration according to the principles of the Sangahavatthu 4 of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province are the application of the principles of the Sangahavatthu 4 to general administration of the school to create a good learning environment and develop the quality of education by integrating the four social principles into four general administration areas: 1) Building and site administration, emphasizing the efficient use of resources, communicating accurate information, developing technology for public benefit, and continuously maintaining buildings and sites; 2) Administrative operations, emphasizing polite and clear communication, using technology to increase work efficiency, and maintaining the organization’s credibility; 3) Public relations, emphasizing the creation of an environment conducive to learning, supporting personnel, promoting teamwork, and being a good role model; and 4) Technology and innovation for education, emphasizing equal opportunities, promoting collaboration, and taking into account individual differences to further develop the quality of education in schools by emphasizing the creation of an environment conducive to learning, promoting cooperation, and developing the potential of all personnel. In summary, the research knowledge is FATP.

Guidelines for Classroom Research Management according to the Concept of OKRs according to the Four Sangkhahavatthu of Primary Schools, Bang Ban District, Phra Nakhon Si Ayutthaya Province

Suphannee Srinoy — 2025-07-02

The objectives of this research were 1) to study the status of classroom research management according to the OKRs concept of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province, 2) to study the methods of classroom research management according to the OKRs concept according to Sangkhahavatthu IV, and 3) to propose guidelines for classroom research management according to the OKRs concept according to Sangkhahavatthu IV. Mixed methods research was used in the study. 1. The quantitative data were collected by questionnaires from 179 teachers and administrators and analyzed by frequency, percentage, mean and standard deviation. 2. The qualitative data were collected by in-depth interviews with 7 key informants obtained by purposive sampling and then analyzed by content analysis. The results of the study revealed that: 1. The overall condition of classroom research management according to the OKRs concept of primary schools in Bang Ban District, Phra Nakhon Si Ayutthaya Province was at a high level, namely, C: Commitment: helps leaders and personnel to be committed to their work to achieve the goals, followed by A: Alignment: helps leaders and personnel have guidelines for working together and participating in the work, resulting in acceptance, E: Evaluation: helps leaders and personnel continuously monitor the progress of the work until the objectives are achieved and the results are measured relates to the needs of the personnel and the organization, and F: Focus: helps leaders and personnel have clear objectives and goals in the work, respectively. 2. The methods of classroom research management according to the OKRs concept according to Sangkhahavatthu IV in all 4 aspects 1) F: Focus, 2) A: Alignment, 3) C: Commitment, and 4) E: Evaluation found that they promote information sharing, create a learning atmosphere that supports research (Dana), promote polite and creative communication to build good relationships (Piyavaca), and promote systematic research work by inspiring teachers to collaborate in developing and improving teaching and learning for the best results (Atthachariya), and promoting systematic and consistent work (Samanattata). 3. Guidelines for classroom research management based on the OKRs concept according to Sangkhahavatthu IV consisted of 1) F: Focus: Executives promote an atmosphere that supports research through clear communication, knowledge sharing, and continuous progress monitoring to ensure that research is successful according to plan; 2) A: Alignment: Executives support the sharing of data and research experiences, provide constructive advice, and promote commitment to work efficiently and happily; 3) C: Commitment: Promotes data sharing and constructive communication, along with executives being good role models to help create cooperation and commitment to research for sustainable success; and 4) E: Evaluation: clear and systematic management, with communication that creates morale and continuous monitoring, helps research to be successful and sustainable.

Students’ English Presentation Skills at Kaung Su Wai English Language Center in Yangon, Myanmar

Withuta Ven — 2025-07-02

This study entitled “Students’ English Presentation Skills at Kaung Su Wai English Language Center in Yangon, Myanmar” aims 1. To study the English presentation skills of students at Kaung Su Wai English Language Centre in Yangon, Myanmar, and 2. To propose the solutions to English presentation skills problems of students at Kaung Su Wai English Language Centre. A mixed-methods research design was employed, incorporating both quantitative and qualitative approaches. Data were collected through questionnaires administered to 51 students and in-depth interviews conducted with five teachers.

The findings indicated that students encounter various challenges in English presentations, including a lack of authenticity, poor structural organization, hesitation, time management difficulties, and pronunciation and grammatical errors. Furthermore, nervousness and a fear of speaking negatively can impact their performance. Addressing these challenges through structured guidance, targeted practice, and confidence-building measures can significantly enhance students’ presentation skills.

This study underscored the importance of developing students’ English language skills comprehensively. Effective training and positive early experiences can enhance students' confidence and motivation, ultimately contributing to their academic and professional success.

Identity, Local Wisdom, and Rice Culture of Loomnamchang Community, Mae Tha District, Lampang Province

SOMCHAN SRIPRASCHAYANON — 2025-07-02

The research aims to: 1) study the identity, wisdom, and rice culture of the community in Lampang province; 2) study the process of rice culture production in the Loomnamchang Community; 3) promote the identity, wisdom, and rice culture of Loomnamchang Community in Mae Tha District, Lampang Province. The research tools include document study, in-depth interviews with 30 people, and focus group discussions with 30 participants. Data analysis was performed using content and descriptive analysis methods.

The research findings are as follows: 1. The identity, wisdom, and rice culture consist of six dimensions: 1) Religious Dimension: Rice plays an important role in religious rituals; 2) Family Dimension: Families instill gratitude related to rice; 3) Belief and Ritual Dimension: Rice is associated with beliefs and rituals for blessings from sacred entities; 4) Community Dimension: Rice culture is the foundation of agricultural society; 5) Tradition and Cultural Dimension: Rice is important in local traditions; 6) Nature and Environmental Dimension: Organic rice farming is a way to preserve the environment.

The rice production process in the community consists of six steps: 1) seed preparation; 2) soil preparation and fertilization; 3) land preparation for planting; 4) rice seedling cultivation; 5) rice planting and care; 6) rice harvesting along with a rice blessing ceremony.
There are five strategies for promoting the Buddhist organic rice culture: 1) Preserve traditional rice culture; 2) Promote religious rituals related to rice; 3) Strengthen community power; 4) Create value for rice through Buddhist rituals; 5) Push for sustainable organic agriculture policies.

The Promoting an identity, wisdom, and rice culture helps to change farming practices by linking beliefs, rituals, and local traditions. This approach reduces costs, creates balance between humans and nature, and promotes sustainable health, economy, society, and the environment.

Guidelines for Development of the 21st Century Leadership Skills according to the Sevenfold Sappurisadhamma of Administrators Chaiwattana Schools Group Phra Nakhon Si Ayutthaya Province

Pachariya Sudjakoy — 2025-07-02

The objectives of this research were 1) to study the 21st-century leadership skills of administrators in the Chaiwatthana School Group, Phra Nakhon Si Ayutthaya Province, 2) to examine the methods for developing 21st-century leadership skills based on the Seven Sappurisa Dhamma principles among administrators in the Chaiwatthana School Group, Phra Nakhon Si Ayutthaya Province, and 3) to propose guidelines for developing 21st-century leadership skills based on the Seven Sappurisa Dhamma principles for administrators in the Chaiwatthana School Group, Phra Nakhon Si Ayutthaya Province. The research was conducted using a mixed methods approach: 1) in quantitative Research, data were collected from a sample of 189 administrators and teachers and analyzed using basic statistical measures, including mean and standard deviation, and 2) in qualitative research, content analysis was conducted based on interviews with nine key-informants obtained by purposive sampling. The results of the study revealed that 1. overall, 21st-century leadership skills were at a high level. When considered by aspect, the findings showed that organizational justice management, personality, emotional intelligence, and learning and development were ranked in descending order. 2. Methods for developing 21st-century leadership skills based on the seven principles of Sappurisadhamma for administrators in the Chaiwatthana school group, Phra Nakhon Si Ayutthaya Province were: 1) managing the organization with laws to create organizational justice (Dhammanyuta: knowing the cause), which reflects participation between the school and the community (Parisanyuta: knowing the community); 2) establishing a workforce strategy (Atthanyuta: knowing the purpose) that was creatively different (Attanyuta: knowing oneself); 3) supporting the development of existing concepts and promoting them with credible information (Mattanyuta: knowing moderation) to support future changes (Kalanyuta: knowing the time); and 4) being able to manage emotional pressure and having outstanding personality traits (Pukkallanyuta: knowing the individual). 3. Guidelines for developing 21st-century leadership skills based on the Seven Sappurisa Dhamma principles for administrators in the Chaiwatthana School Group, Phra Nakhon Si Ayutthaya Province were: 1) Organizational Justice (O: Organizational justice) using basic legal information to create justice (Dhammanyuta: Knowing the cause) and providing opportunities for all parties to participate and express their opinions (Parisanyuta: Knowing the community), 2) Character (C: Character) by setting personnel development strategies (Atthanyuta: Knowing the purpose), creating awareness, and greeting with kindness (Attanyuta: Knowing oneself), 3) Development (D: Development) with manpower aligned with organizational development policies (Mattanyuta: Knowing moderation), supporting future changes (Kalanyuta: Knowing the time), and 4) Emotional Intelligence (E: Emotional intelligence) with the ability to manage emotional pressure (Pukkallanyuta: Knowing the individual).

The Development of Learning Achievement on Thai Word Formation Using CIPPA Model Learning Management with KAHOOT Application for Matthayomsuksa 1 students

Sitthirat Khiaothip — 2025-07-02

The objectives of this research were: 1) to compare learning achievement on Thai word formation of Mathayomsuksa 1 students before and after learning through CIPPA Model integrated with KAHOOT application 2) to compare learning achievement on Thai word formation of Mathayomsuksa 1 students after learning through CIPPA Model integrated with KAHOOT application with the 80 percent criterion and 3) to study students' satisfaction towards learning Thai word formation through CIPPA Model integrated with KAHOOT application. The sample group consisted of 31 Mathayomsuksa 1/1 students in the first semester of
the academic year 2024 at Kamphaengdin Pittayakhom School, Sam Ngam District, Phichit Province, selected through simple random sampling using classroom unit sampling. The research instruments were: 1) 4 lesson plans, 2) a 30-item multiple-choice achievement test, and 3) a 15-item satisfaction questionnaire. The statistics used for data analysis were mean (), standard deviation (S.D.), and t-test.

The results were as follows: 1) The post-test learning achievement scores on Thai Word Formation of Mathayom 1 students were significantly higher than the pre-test scores at the .05 level. 2) The post-test learning achievement scores on Thai Word Formation of Mathayom 1 students were significantly higher than the 80 percent criterion at the .05 level. 3) The satisfaction of Mathayom 1 students towards learning Thai Word Formation using CIPPA Model with KAHOOT application was at the highest level.

Guidelines for Conducting Oneself according to Professional Ethics based on the Principles of Sangkhahavatthu IV of Teachers of the Phaniat School Group under the Jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office, Area

Kuntapa Saiyawut — 2025-07-02

The objectives of this research are 1) to study the conditions of conduct according to the teaching professional code of ethics 2) to develop methods of conduct according to the professional code of ethics. Based on the 4. Saṅgahavatthu principles of the teacher 3) To propose guidelines for promoting teachers' conduct according to professional ethics according to the 4 principles of Saṅgahavatthu. The population used in the research is teachers of the Phaniat School group. Under the jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office, Area 1 Total of 162 people. Data were analyzed by finding frequency, percentage, mean and standard deviation. Analyzed documents, questionnaires, and interviewed 8 experts regarding guidelines for promoting practice according to the teaching professional code of ethics. The study results showed that 1) the study of teachers' ethical conduct in the Phaniat School Group under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 1 indicated that overall adherence to professional ethics was at the highest level across five aspects, ranked from highest to lowest as follows: ethics towards service recipients, ethics towards the profession, ethics towards society, ethics towards colleagues, and the lowest-ranked aspect, ethics towards oneself. 2) The development of ethical conduct among teachers based on the Four Saṅgahavatthu in the Phaniat School Group involved 1) Dāna (giving): teachers perform their duties willingly, share knowledge and skills, provide encouragement, and support students and colleagues openly. 2) Piyavācā (good speech): teachers use polite language, inspire and encourage students, avoid harsh criticism, communicate clearly, and use language appropriate to the audience. 3) Atthacariyā (good deeds) Teachers serve as role models, demonstrating honesty, discipline, and adherence to professional ethics. and 4) samānattatā (aligning oneself as an equal): teachers treat everyone equally, maintain good relationships, and interact with respect and fairness. 3) The proposed guidelines for promoting ethical conduct among teachers based on the Four Saṅgahavatthu in the Phaniat School Group included: 1) Ethics towards oneself: teachers should practice speaking politely, with sincerity and kindness, towards students and others. 2) Ethics towards the profession: teachers should be generous and willing to share knowledge, experiences, and resources for the benefit of their colleagues and the educational community. 3) Ethics towards service recipients: teachers should be readily available to provide knowledge, guidance, and support to students without expecting anything in return. 4) Ethics towards colleagues; teachers should share useful knowledge, experiences, and resources to support professional development. 5) Ethics towards society Teachers should promote education within the community beyond the confines of the classroom.

BUDDHIST COMMUNICATION OF PREACHER TO ASSIT PEOPLE WHO FACED WITH COVID-19 CRISIS: THE CASE STUDY OF PREACHER IN KHAMSAKAESAENG DISTRICT, NAKHON RATCHASIMA

Phra Maha Chaturat Sunurat — 2025-07-02

This thesis aims to Buddhist communication of preacher to relieve people who faced with COVID-19 crisis. The case study of preacher in Kham Sakaesang District, Nakhon Ratchasima Province. The research objectives are threefold: 1. To Examine the Roles of Buddhist Monks in Alleviating the Suffering of Villagers during the COVID-19 Crisis 2. To Investigate the Communication Methods and Buddhist Dharma Employed by Monks and Their Perceived Effectiveness in Alleviating Villagers' Suffering. 3. To Propose Guidelines for Enhancing the Communication of Buddhist Dharma by Monks to Alleviate the Suffering of Villagers during the COVID-19 Crisis. This research is Qualitative Research: In-Depth Interviews with Key Informants. This qualitative research employed in-depth interviews with key informants from three groups: 3 Buddhist propagation experts 7 monks engaged in Buddhist propagation in Kham Sakaesang District 7 villagers in Kham Sakaesang District. The content analysis process and the presentation of descriptive data:

Research Finding, The Buddhist communication of preacher to assit people who faced with COVID-19 crisis. The role of Buddhist monks in alleviating the suffering of villagers during the COVID-19 crisis, focusing on their specific actions: 1. Buddhist Monks as Spiritual Healers in Times of Crisis. 2. Buddhist Monks as Pillars of Public Welfare. The roles of Buddhist monks as both spiritual healers and public welfare providers are deeply interconnected and mutually supportive. This is particularly evident during times of crisis, such as the COVID-19 pandemic, when individuals and communities face both physical and emotional challenges. Buddhist monks' interconnected roles as spiritual healers and public welfare. Monks have fostered community cohesion and resilience by organizing virtual Dharma gatherings, encouraging social support networks, and promoting acts of kindness and compassion. This has strengthened communities' ability to cope with the crisis collectively. Finding: Buddhist Dharma spreaders play a crucial role in bridging the gap between the monastic community and the lay population, making the profound wisdom and practices of Buddhism accessible to all. In today's complex and diverse world, effective communication skills are essential for Dharma spreaders to fulfill their mission of alleviating suffering and promoting spiritual well-being are 1. The Sevenfold Path to Effective Communication 2. The terms could be interpreted as a list of qualities or virtues that are considered important or desirable. For example, sacca (truthfulness), tatha (reality), kala (timeliness), piya (kindness), attha (usefulness), ariyasacca (noble truths), sangkhawatthu (social harmony), and bala (strength). 3. Navigating the Digital Landscape: Effective Communication through LINE and Facebook. 4. Identifying and Engaging Receptive Audiences: A Strategic Approach for Dharma Spreaders. Navigating the COVID-19 Crisis: Empowering Dharma Spreaders to Alleviate Suffering. The communication elements outlined above are crucial for Dharma spreaders to consider and incorporate into their communication strategies. By carefully designing communication processes aligned with specific communication goals, Dharma spreaders can effectively alleviate suffering and promote well-being among those affected by the COVID-19 pandemic. The practical application of Dharma Communication, alleviating suffering and preserving Buddhism.

Guidelines for Managing the Learning Ecosystem according to the Principles of Sappāya VII of Santisuk School Group Phra Nakhon Si Ayutthaya Province

Raksa Subprasert — 2025-07-02

This research aimed 1) to study the management of the learning ecosystem of schools in the Santisuk Group, 2) to study the management of the learning ecosystem according to the Sappāya 7 principles of schools in the Santisuk Group, and 3) to propose guidelines for managing the learning ecosystem according to the Sappāya 7 principles of schools in the Santisuk Group, Phra Nakhon Si Ayutthaya Province. Mixed methods research was designed. The population consisted of 127 administrators and teachers from schools in the Santisuk Group. Data was collected using questionnaires. The statistics analyzed include mean and standard deviation. Content analysis was also conducted from interviews with 7 experts. The research findings revealed that: 1. The overall management of the learning ecosystem in all 5 aspects is at a high level because administrators and teachers cooperate to manage the school’s learning ecosystem effectively, including learning management methods, the use of learning technology, network collaboration, operational strategies, and educational management resources, according to the order of importance of learning ecosystem management. 2.The management of the learning ecosystem requires collaboration from teachers, learners, parents, and the community. This involves creating a safe environment, supporting Active Learning, utilizing technology, developing teaching skills, building learning networks, and connecting with external resources to fully promote learners' potential. 3.The guidelines for managing the learning ecosystem based on the Sappāya 7 principles are as follows 1) Āvāsasappāya – Create a clean, modern, and well-organized environment conducive to learning and positive interaction. 2) Gocarasappāya–Ensure safe and suitable transportation and outdoor learning conditions. 3) Passasappāya –Utilize diverse and modern teaching media to stimulate learning. 4) Puggalasappāya –Foster good relationships among personnel and encourage student participation. 5) Bhojanasappāya –Support consumption of both food and knowledge to promote personal development. 6)Utusappāya –regulate environmental factors, such as temperature and lighting, to optimize learning conditions. 7)Iriyāpathasappāya – organize activities that promote movement and relaxation to enhance students' health and well-being.

Guidelines for Preventing Students’ Social Media Addiction Behavior based on the Principles of the Four Noble Truths, Muang Chai Phrachao Tak School Group under the Jurisdiction of the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office, Area

Karingchai Meesin — 2025-07-02

This research aimed 1) to study the online social media addiction behavior of students, 2) to explore preventive measures against online social media addiction among students based on the Four Noble Truths, and 3) to propose guidelines for preventing online social media addiction among students according to the Four Noble Truths. The study population consisted of school administrators and teachers under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 1, totaling 85 people. Data were analyzed using frequency, percentage, mean, and standard deviation. Document analysis, questionnaires, and interviews were conducted with 9 key informants to examine the preventive measures for online social media addiction among students in accordance with the Four Noble Truths. The study results showed that 1. The study of online social media addiction behavior among students in the Mueang Chai Phra Chao Tak School Group, under the Phra Nakhon Si Ayutthaya Primary Educational Service Area Office 1, indicated a high level of usage, primarily for entertainment and communication rather than for educational purposes. The major issue observed was the excessive time spent on social media. Measures that had already been implemented to address this issue included campaigns discouraging students from posting inappropriate self-images, such as leaked photos, clips, or images related to vices. 2. The preventive measures against online social media addiction among students based on the Four Noble Truths in the Mueang Chai Phra Chao Tak School Group involved 1) raising students' awareness of the problems caused by excessive social media use, 2) guiding students in analyzing the root causes of these problems, 3) encouraging students to develop and plan solutions accordingly, and (4) having students implement their plans and commit to avoiding behaviors that contribute to further problems. 3. The proposed guidelines for preventing online social media addiction among students based on the Four Noble Truths in the Mueang Chai Phra Chao Tak School Group included 1) organizing training programs on problem-solving processes based on the Four Noble Truths, 2) holding competitions on educational and creative social media usage, 3) integrating online media into teaching and learning in accordance with the curriculum, and (4) establishing social media networks to enhance educational opportunities and foster creativity.

BUDDHIST COMMUNICATION TO CREATE RIGHT SPEECH OF NOVICE WATPHRATHATBANGPUAN PHRARIYATTIDHAMMA SCHOOL, PHRATHATBANGPUAN SUB-DISTRICT, MUANG DISTRICT, NONGKHAI PROVINCE.

Phramaha Chetsada Kensakhu — 2025-07-02

This thesis has 3 objectives: 1) To study the verbal communication of novices at the Phra Pariyatti Dhamma School of Wat Phra That Bang Phuan, Phra That Bang Phuan Subdistrict, Mueang Nong Khai District, Nong Khai Province at present. 2) To study the process of Buddhist innovation in communication to create the right speech for novices at the Phra Pariyatti Dhamma School of Wat Phra That Bang Phuan, Phra That Bang Phuan Subdistrict, Mueang Nong Khai District, Nong Khai Province. 3) To propose a model of Buddhist innovation in communication to create right speech at the Phra Pariyatti Dhamma School of Wat Phra That Bang Phuan, Phra That Bang Phuan Subdistrict, Mueang Nong Khai District, Nong Khai Province. This research is qualitative. The Tripitaka content, the communication process theory, and other documents were studied. In-depth interviews were used as a tool. The target group was 27 monks/persons.

The results of the research found that

1) The current communication situation of novices at the Phra Pariyatti Dhamma School of Wat Phra That Bang Phuan found problems of inappropriate speech among the novices. Affecting the novices themselves, teachers, friends, and those involved both directly and indirectly.

2) The process of Buddhist innovation in communication to create right speech for novices at the Phra Pariyatti Dhamma School, Wat Phra That Bang Phuan should apply Buddhist principles and modern communication theories to help understand the communication process and various related elements. The principle of right speech provides guidelines for using correct and beneficial words, focusing on personality development, practicing mindfulness, concentration, and developing the wisdom to control emotions and words, creating good relationships, communicating with kindness, understanding others, and creating good understanding, solving conflicts, using constructive words in negotiations and problem-solving, promoting a good society, creating a culture of good communication through training on right speech in schools, organizations, and communities, using media that promote right speech, practicing Dhamma to develop the mind and use words, creating an organizational culture that promotes the use of right speech in organizations, including applying it in daily life to practice right speech in all situations.

3) The model of Buddhist innovation in communication to create right speech for novices at the Phra Pariyatti Dhamma School, Wat Phra That Bang Phuan, using the process of the “Pairoh” Model (Pairoh Model) Person Activity Impression Receive Acceptance Often Consistency Helpful Useful In solving problems To develop the communication personality of the target group, especially creating external and internal factors that promote the use of right speech.