Font Design to Promote Thai Identity

Abstract

This study on font design reflecting the identity of Thai-ness was aimed to: 1) design Thai fonts that
reflect Thai identity; and 2) explore the opinion of designers of font types. This font design focused on
applying Laai Thai (Thai patterns). The opinions of 30 designers and users were sought and analysed
statistically. Statistics used are percentage, mean, and standard deviation.
A summary result of the evaluation on the quality of fonts in the aspects of utility, uniqueness, and
Thai identity are reported to be at a high level overall. Individuals reported that Thai identity was found
at the highest level. Other opinions included the attractiveness of the design, the design having Thai
identity, offering diverse uses, the font sizes being easily readable and the applicability and readability
of the designs in various media.