Design and Craftsmanship: Insights from the “Born in Thailand Project”

Abstract

This article examines the "Born in Thailand Project," focusing on the collaboration
between modern design and traditional Thai craftsmanship. It highlights the project's
journey, spearheaded by Monica Marconi Martinez and Mattia Bonavolontà, and its
exploration into ceramics, textiles, and jewellery in Sukhothai province. The paper discusses
the methodology of hands-on engagement with artisans and the iterative development of
products, reflecting on the unique challenges and innovations of each craft. Key outcomes,
like the Thai Puan Mini Loom and Thai Puan Creative Hub, illustrate the successful
amalgamation of traditional techniques with contemporary design. The project showcases
the potential of such collaborations in revitalizing traditional crafts and adapting them to
modern markets, emphasizing the importance of cultural sensitivity and sustainable design
practices.