Small Shop Design Decoration Education: Ling Sum Raan Limited Partnership

Abstract

This objective of a creative design work was to explore how the design and decorative
approaches for small retail shops or kiosks and to propose design recommendations for the
kiosk of the business establishment, Ling Samran Limited Partnership, within the context of
the retail space at Mae Fah Luang International Airport in Chiang Rai Province. The creative
design process is divided into five steps; 1) Researching information about the brand and the
business establishment, Ling Samran Limited Partnership; 2) Studying concepts and theories
related to the design of small retail shops or kiosks; 3) Engaging in the creative design
process; 4) Designing and creating 3D model renderings using 3D design software; and
5) Summarizing the results and providing recommendations for the design and decoration
of the kiosk for Ling Samran Limited Partnership.
The result of this creative design work includes a kiosk design concept
that incorporates the unique identity and characteristics of the brand to effectively
communicate its image. The design style chosen is called a "Minimal and Fun Vibe,"
harmoniously integrating a monochromatic along with natural warm color palette, including
soft colors such as cream and white, contrasted with shades of rich beige-gold. This reflects
simplicity, with the beige-gold shade symbolizing natural elements that enhance the
aesthetic appeal. On the right side of the kiosk, there will be a large iconic sculpture of a
Lava Stone and a Banana, representing the brand's primary ingredient and the innovative
method of grilling bananas on lava stones. This feature serves to attract the attention of
passersby, acting as a strategic marketing communication tool. Additionally, the Lava Stone
sculpture can serve as a seating area for customers, while the Banana sculpture functions as
an information center, providing details about the menu, promotional news, and housing a
cooking area with a smoke extraction system. This ensures the retention of the signature
aroma of "Ling Samran Grilled Bananas" without disturbing passengers inside the terminal.
The kiosk’s space is clearly defined from adjacent shops by laying wood-patterned vinyl
tiles in a lava stone shape, reinforcing the distinctive identity of Ling Samran Grilled
Bananas.