BOOK REVIEW: Mascot Design for Promoting Business and Tourism in Thailand

Abstract

          Mascots are essential design characters that have gained widespread popularity, serving diverse purposes in both city representation and the commercial sector. This book offers a comprehensive introduction to mascot design, ranging from foundational concepts to advanced techniques. Originally written in Thai under the English translated as Mascot Design for Promoting Business and Tourism in Thailand, the book is authored by Assistant Professor Waraporn Mamee from the Faculty of Art and Design at Naresuan University, Thailand. Drawing on her expertise in tourism promotion and the creative industries, she shares practical tips and techniques for developing mascot designs. Structured into nine chapters, the book presents its content and concludes each chapter with a concise summary to enhance understanding.