Understanding Vietnam Art & Cultural Scene: A Perspective from Hanoi Grapevine

Abstract

This paper explores the transformative role of the Hanoi Grapevine, a leading nonprofit independent platform, in shaping Vietnam's contemporary art and cultural landscape since its inception in 2007, with a particular focus on its strategic evolution and impact from 2019 onwards. Beyond its initial function as a news aggregator, the Hanoi Grapevine has cultivated a support system for artistic endeavors by facilitating connections among artists, spaces, and organisers, and by hosting vital educational and knowledge-sharing programs. Key initiatives such as the Proactive Audience Network (PAN) are examined for their success in building a highly engaged and discerning community of cultural enthusiasts. Drawing upon an insider's perspective, this study illuminates the critical contributions of independent organisations to cultural development in Vietnam, while also addressing existing challenges and the imperative of future collaborations, particularly with international partners, to foster a thriving and sustainable artistic environment.