https://so07.tci-thaijo.org/index.php/innovation <p>The Journal of Design, Management and Technology Innovation (JDMTI) is an academic journal dedicated to innovation in service design, cultural management, creative industries and technology research. JDMTI is a peer-reviewed inter-disciplinary journal covering a range of disciplines that play a domestic and international role in many aspects of society.</p> <p>The Journal particularly encourages contributions on contemporary topics and issues related to innovation in service design, cultural management, creative industries and technology.</p> <p>Call for Articles Please note that the list presented below is suggestive of topics that would be of interest to the Journal. If you are considering an article covering an innovation topic not listed below you may want to check with the editors before you submit.)</p> <ul> <li>Science and Technology</li> <li>Humanities and Social sciences </li> </ul> <p>Review Process:</p> <ol> <li>Manuscript submitted</li> <li>Three referees are assigned</li> <li>Referee comments are assembled and evaluated</li> <li>Editors advise authors: (i) not suitable for publication, (ii) requires substantial revisions (iii) requires minor revisions (iv) accept for publication</li> <li>Revisions submitted and reviewed by referees</li> </ol> en-US jdmti@citu.tu.ac.th (Research and Educational Quality Development ) jdmti@citu.tu.ac.th (Research and Educational Quality Development ) Tue, 25 Mar 2025 16:24:50 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://so07.tci-thaijo.org/index.php/innovation/article/view/4012 <p><em>Thailand is struggling to escape the middle-income trap within 2037 as set forth in the National Strategy (for the Year 2018 - 2037). As the innovation is both an imperative basis and a rapidly driven factor of a country’s development, especially in the area of economic development, the “Eastern Economic Corridor of Innovation (EECi)” has been established with the aims for research and development of innovation in Thailand. It is envisaged that the EECi will help upgrade technology and promote the utilization of advanced technology of entrepreneurs to create innovation in order to add value to Thai products and consequently increase export value. This study employs a documentary research methodology to dissect the missions, development plans, and strategies of the EECi of Thailand. In addition, case studies of the special zones for science, technology, and innovation in the developed countries, such as Germany, Taiwan, and South Korea are critically explored and analyzed to determine whether there are common key success factors for the special zones entailing the innovation fostering</em></p> ChayaKrit Asvathitanont, Nopphon Tangjitprom, Annop Peungchuer Copyright (c) 2025 Journal of Design, Management and Technology Innovation https://so07.tci-thaijo.org/index.php/innovation/article/view/4012 Tue, 25 Mar 2025 00:00:00 +0700 https://so07.tci-thaijo.org/index.php/innovation/article/view/5275 <p>This study aims to identify the factors influencing the impact of using chatbots and AI in service delivery on customer satisfaction in Bangkok, Thailand. The sample consisted of 407 individuals aged 18 and over who had used restaurant services and experienced chatbot and AI-based service delivery in Bangkok. The majority of respondents were women aged 21-40 years with a bachelor's degree, totaling 195 individuals. Multiple regression analysis revealed that responsiveness expectation had the highest impact on customer satisfaction in Bangkok (B = .859, p &lt; 0.05), followed by perceived ease of use (B = .568, p &lt; 0.05), perceived trust (B = .606, p &lt; 0.05), and perceived usefulness (B = .180, p &lt; 0.05). These findings support the hypothesis that responsiveness expectation, perceived ease of use, perceived trust, and perceived usefulness positively influence customer satisfaction when using chatbots and AI in service delivery within the restaurant industry in Bangkok.</p> Chakrit Srisakun, Pawinee Niyomsamit Copyright (c) 2025 Journal of Design, Management and Technology Innovation https://so07.tci-thaijo.org/index.php/innovation/article/view/5275 Tue, 25 Mar 2025 00:00:00 +0700 https://so07.tci-thaijo.org/index.php/innovation/article/view/2489 <p>This independent study examined factors affecting point- of-sale (POS) system purchasing selections to restaurant businesses. Quantitative research was done with data collected by online questionnaire. 415 samples people were consumers and users of POS systems. Data was analyzed by descriptive statistics for mean, percentage, and standard deviation as well as inferential statistics. Exploratory factor analysis (EFA) was performed and multiple regression analysis (MRA) done. Results were that factors affecting selection of a POS system for the restaurant business, included service process, quality and reliability, product, pricing, and data comparability. Predictability of choice of POS system purchase was statistically significant, potentially accounting for a variance of 20.8% (R2adj = 0.208).</p> Pimphat Tipkhuntong, Wasinee Noonpakdee Copyright (c) 2025 Journal of Design, Management and Technology Innovation https://so07.tci-thaijo.org/index.php/innovation/article/view/2489 Tue, 25 Mar 2025 00:00:00 +0700 https://so07.tci-thaijo.org/index.php/innovation/article/view/3986 <p>การค้นคว้าอิสระนี้มีจุดมุ่งหมายเพื่อทำการศึกษาพฤติกรรมและปัจจัยที่ส่งผลต่อการตัดสินใจเลือกใช้บริการสินเชื่อ SPayLater (สินเชื่อของแอพพลิเคชั่น Shopee) กับกลุ่ม GenY และ GenZ ในเขตพื้นที่ กรุงเทพมหานครและปริมณฑล ผู้วิจัยได้เลือกใช้ทฤษฎีการยอมรับเทคโนโลยีเป็นแนวทางในการทำวิจัยครั้งนี้</p> <p>งานวิจัยนี้เป็นงานวิจัยเชิงปริมาณ (Quantitative Research) โดยประชากรกลุ่มตัวอย่างคือ ผู้ที่เคยใช้บริการสินเชื่อ SpayLater ที่มีอายุตั้งแต่ 20-50 ปี เป็นกลุ่มตัวอย่างที่ใช้ในการเก็บแบบสอบถามจำนวน &nbsp;400 แบบสอบถาม โดยเลือกแจกแบบสอบถามแบบออนไลน์เป็นเครื่องมือในการเก็บรวบรวมข้อมูล หลังจากนั้นได้ทำการวิเคราะห์ข้อมูลโดยใช้สถิติเชิงพรรณนา มาวิเคราะห์คุณลักษณะของผู้เข้าร่วมตอบแบบสอบถาม และเลือกใช้สถิติเชิงอนุมานมาร่วมใช้ในการวิเคราะห์ครั้งนี้ด้วย รวมถึงวิเคราะห์องค์ประกอบเชิงยืนยัน (CFA) และการวิเคราะห์ทางสถิติสมการเชิงโครงสร้าง (SEM) เพื่อทำการศึกษาตัวแปร “การรับรู้ประโยชน์ในการใช้งาน”และตัวแปร “การรับรู้ความง่ายในการใช้งาน” ที่มีความสัมพันธ์ที่ส่งผลต่อ ทัศนคติต่อพฤติกรรม และส่งผลให้เกิดการยอมรับการใช้สินเชื่อ SpayLater ซึ่งผลการวิจัยนี้สามารถนำมาใช้เป็นแนวทางต่อยอดการพัฒนาสินเชื่อผลิตภัณฑ์ให้กับองค์กรณ์และหน่วยงานที่เกี่ยวข้องต่อไปได้</p> <p>&nbsp;</p> <p class="TUParagraphNormal" style="text-align: justify; text-justify: inter-cluster;"><span style="font-family: 'TH SarabunPSK','sans-serif';">The purpose of this research is to examine the Behavior and factors affecting consumer’s decision for Spay Later loan<span lang="TH">(</span>loan of Shopee application<span lang="TH">)</span> a case of generation Y and generation Z in the Bangkok Metropolitan area. The research has chosen to use Technology Acceptance Model <span lang="TH">(</span>TAM<span lang="TH">) </span>as a guiding framework of this research.</span></p> <p class="TUParagraphNormal" style="text-align: justify; text-justify: inter-cluster;"><span style="font-family: 'TH SarabunPSK','sans-serif';">This research is a quantitative research by the sample people who have used the Spay Later loan service with ages between from 20-50 years are the sample used to collect 400 questionnaires by chose to distribute online questionnaires as a tool for collecting data. And analyzed by descriptive statistics, inferential statistics include Confirmatory Factor Analysis <span lang="TH">(</span>CFA<span lang="TH">)</span> and Structural Equation Modeling <span lang="TH">(</span>SEM<span lang="TH">)</span>. The findings reveal that the factors of “Perceived Ease of Use” that affects attitude toward and result “Behavior Intention”.</span></p> <p class="TUParagraphNormal" style="text-align: justify; text-justify: inter-cluster;"><span style="font-family: 'TH SarabunPSK','sans-serif';">The result of this research can be used as a guideline for future developing product credit for related organizations.</span></p> sarunphat suriyakhamwong, Chaiwat Oottamakorn Copyright (c) 2025 Journal of Design, Management and Technology Innovation https://so07.tci-thaijo.org/index.php/innovation/article/view/3986 Tue, 25 Mar 2025 00:00:00 +0700 https://so07.tci-thaijo.org/index.php/innovation/article/view/4003 <p>The research aims to examine the factors affecting The Intention to Use Medicine Smart Vending Machine Kind of Telepharmacy Purposeful sampling techniques selected 400 people who have naver used Medicine Smart Vending Machine and The sample group is people who live in condominiums or apartments in Bangkok. An online questionnaire was used as a tool to collect data. Afterwards, data were analyzed using descriptive statistics. and use inferential statistics Including confirmatory factor analysis (CFA) and structural equation statistical analysis (SEM) to study variables. The results of the research found that there are factors that have a direct effect on the intention to use generic medicine vending machines. Remote pharmacy consultation form (Telepharmacy) A direct factor with a positive effect is the perceived ease of use. As for the factors that have a positive indirect effect It affects the intention to use technology. By factors Service quality has the greatest impact, followed by system quality that has a negative impact. The results of this research can be a guideline for those who will invest and those who will develop the system. To recognize the need to use automatic home medicine vending machines.</p> Thanwarat Chingduang Copyright (c) 2025 Journal of Design, Management and Technology Innovation https://so07.tci-thaijo.org/index.php/innovation/article/view/4003 Tue, 25 Mar 2025 00:00:00 +0700