WONGTHAWEESAP, N. Guidelines for Developing Marketing Strategies to Be Consistent with Factors Affecting the Decision to Purchase Women’s Fashion Clothing via the Tiktok Application of Current Consumers: Guidelines for Developing Marketing Strategies to Be Consistent with Factors Affecting the Decision to Purchase Women’s Fashion Clothing via the Tiktok Application of Current Consumers. RATANABUTH JOURNAL, Yasothon, Thailand, v. 7, n. 2, p. 594–608, 2025. Disponível em: https://so07.tci-thaijo.org/index.php/rtnb/article/view/8109. Acesso em: 11 dec. 2025.