RATANABUTH JOURNAL

Factors Affecting Work Performance Efficiency of Personnel in the Territorial Defense Volunteer Corps Command, Kanchanaburi Province

2026-03-21T10:10:31+07:00

This study aimed to: (1) examine the level of operational efficiency among personnel of the Kanchanaburi Provincial Territorial Defense Volunteers Command; (2) identify the factors influencing their operational efficiency; and (3) propose recommendations regarding factors affecting such efficiency. This research employed a quantitative approach. The sample consisted of 171 personnel from the Kanchanaburi Provincial Territorial Defense Volunteers Command. Data were collected using a structured questionnaire and analyzed through descriptive statistics and multiple regression analysis.

The findings revealed that: (1) the overall level of operational efficiency among personnel was at a high level; (2) the factors that significantly influenced operational efficiency at the .05 level were compensation, volunteerism, and organizational leadership, which together explained 61.50% of the variance in operational efficiency; and (3) recommendations for enhancing operational efficiency should focus on five key areas: strengthening morale, developing participatory leadership, establishing clear and actionable policies, fostering a culture of volunteerism within the organization, and improving compensation systems to ensure fairness and appropriateness.

Mae Ya Nang: Adolescents’ Perceptions and Safe Driving Behaviors

2026-02-20T11:11:19+07:00

This research aimed to: 1) study the history, traditions, beliefs, and rituals related to Mae Yanang, and 2) examine beliefs about Mae Yanang in relation to perception formation and driving behavior. The informants were selected through purposive sampling and consisted of three groups: 1) key informants, who possessed in-depth knowledge about the history, beliefs, and cultural perspectives; 2) practitioner informants, who provided information on beliefs about Mae Yanang in relation to perception formation and driving behavior; and 3) general informants, including private car drivers who had never attended a driving school, regular motorcycle riders, and general road users. This study employed a qualitative cultural research approach. Data collection instruments included surveys, interviews, observations, focus group discussions, and workshops.

The findings revealed that: 1) Mae Yanang continued to play a role as a cultural mechanism that reinforced awareness and safety attitudes rather than directly determining behavior. Such beliefs should be integrated with reason, laws, training, and modern learning to create a sustainable road safety culture. 2) Belief in Mae Yanang functioned as a cultural and psychological mechanism linking travel with the concept of safety. It reflected the adaptation of Thai culture from the past to the present by promoting mindfulness, discipline, and responsibility rather than directly controlling behavior, and it could be integrated with modern learning to foster a culture of safety.

The Design and Development of a Creative Buddhist Art Learning Resource at Wat Sri Khun Mueang, Chiang Khan District, Loei Province

2025-11-19T16:20:22+07:00

The objectives of this research were to (1) examine stakeholder perspectives on the components of a creative Buddhist art learning space; (2) assess the potential of the creative Buddhist art learning space in fostering community-based cultural learning; and (3) establish context-responsive design guidelines for a creative Buddhist art learning space. Employing a quantitative methodology, data were collected from 40 purposively sampled participants using a 5-point Likert scale questionnaire. The instrument underwent rigorous validation, demonstrating sound content validity and high internal consistency (Cronbach’s alpha > 0.80). Data analysis was conducted using descriptive statistics and correlation analysis

The results revealed that (1) Quantitative and Descriptive Assessment The overall evaluation of the study demonstrated an 'Excellent' level of implementation, with a total mean score of 4.31 (S.D. = 0.60). The highest ratings were observed in the conceptual framework of Buddhist art and the prototype spatial design. However, (2) The domain identified as requiring further development was the learning center management system. Nevertheless, Wat Sri Khun Mueang possesses the requisite components and high potential to be developed as a prototype for creative Buddhist art learning centers. And (3) A development approach anchored in cultural identity and active community involvement. The Emergence of the TAD Model Anchored in local cultural identity and community engagement, the research yielded a novel theoretical framework designated as the TAD Model (Transformation of Art-based Development Model). The model articulates the systematic development of Buddhist art learning resources across three core dimensions. Conceptual Dimension: The synthesis and integration of art, Dhamma (Buddhist teachings), local culture, and modern technology. Process Dimension: A community-centric, participatory development approach. Application Dimension: The strategic transformation of a traditional temple into a contemporary Buddhist art learning center.

Buddhist Amulets: Religious Artifacts and Their Latent Political Significance

2026-03-07T10:31:49+07:00

The fact that collectors of amulets and religious artifacts today lack understanding of the political meanings conveyed by them leads to different interpretations of the purpose of amulets and religious artifacts in different areas. This research therefore aims to (1) study the history of amulets in Thailand and (2) study the political implications through Buddhist artifacts. It is qualitative research using document study, interviews using a semi-structured questionnaire from 18 key informants, and participatory observation.

The findings revealed that: 1) To study the historical development of amulets in Thai society. These amulets were found to be made from materials and technologies consistent with the region where they were created, allowing for the study and understanding of the production process and extending to the political and environmental context of that era. 2) Analyzing the political implications reflected in Buddhist artifacts were found to be related to the imbalance in the power structure of the state, which consists of political, economic, and legal structures. This opened the door to the accumulation of local power or regionalism, leading to compensation for this imbalance through various methods. Religious artifacts are therefore one of the reflections of this imbalance and show the image of political control and social organization using religious artifacts as a medium. From the study, three issues can be presented: the political history aspect, the regionalism aspect, and the religious philosophy aspect.

In summary, the study of the political implications of religious artifacts encompasses aspects of political history, regionalism, and religious philosophy. The overlap of these three dimensions gives rise to universal amulets, such as the Benjapakee (five most revered amulets) which serve as the central standard for amulet collecting, and regional amulets with distinct details that vary from region to region

Naga Beliefs and Aquatic Culture in the Chao Phraya River Basin: Perspectives from the Royal Irrigation Department

2026-02-20T11:15:36+07:00

This research aimed to: 1) study cultural knowledge related to Naga beliefs, and 2) examine the concrete and abstract dimensions associated with belief systems and relationships concerning the Naga, leading to the interpretation of the Royal Irrigation Department’s emblem. The informants were selected through purposive sampling and consisted of three groups: 1) key informants, including local community members and cultural leaders; 2) practitioner informants, including academics and experts, particularly scholars in anthropology and cultural studies; and 3) general informants, including personnel from water-related agencies, especially officials of the Royal Irrigation Department. This study employed a qualitative cultural research approach. Data collection instruments included surveys, interviews, observations, focus group discussions, and workshops.

The findings revealed that: 1) Naga beliefs functioned as a body of cultural knowledge that connected belief systems, ways of life, and water management in the Chao Phraya River Basin. They served to establish value frameworks, foster conservation awareness, promote cooperation between the state and communities, and support sustainable water resource utilization in contemporary Thai society. 2) The beliefs and relationships concerning the Naga, as interpreted through the Royal Irrigation Department’s emblem, reflected that the Naga held both concrete and abstract meanings that were systematically interconnected. It functioned as a cultural symbol representing the relationship among humans, water, nature, and society. Key informants, practitioners, and the general public valued the Naga as a guardian of water sources, a symbol of abundance, and a source of spiritual support. This symbolic interpretation reflected the role of the Royal Irrigation Department in sustainably managing water resources based on Thai cultural foundations

Strategies Affecting Business Operations of Pet Product Retail in Bangkok

2026-04-15T13:24:58+07:00

This research is a survey of pet product stores in Bangkok. The objectives are to 1) study the strategies of pet product stores in Bangkok and 2) study the relationship between strategies and business operations. The sample group consisted of 212 pet product store operators, calculated by Yamane. The research tool was a questionnaire. Data analysis using statistics is percentage, mean, standard deviation and multiple regression. using ready-made computer programs.

The results of the study found that 1) Business-level strategies suitable for pet product stores in Bangkok consist of 3 strategies: the strategy to create difference has the highest average; Followed by the cost leadership strategy at the highest level and the strategy for penetrating specific market segments at a high level. 2) The relationship of business level strategies with business operations. It was found that all 3 business level strategies had a relationship with business operations with a statistical significance of .01.

Inheritance of Feitiao Cultural Heritage Through Virtual Reality Technology to Design Cultural Dynamics for Generation Z of the Maonan People, Guangxi Zhuang Autonomous Region, People's Republic of China

2026-03-21T09:49:37+07:00

This study aimed to (1) examine the historical background and cultural symbols of the Feitao ritual among the Maonan ethnic group, (2) develop cultural intellectual property (IP) characters aligned with Generation Z preferences, and (3) apply Augmented Reality (AR) technology to design interactive experiences for cultural heritage transmission. A mixed-methods approach was employed, integrating qualitative data from document analysis and in-depth interviews with quantitative data collected from a sample of 200 participants, including Generation Z individuals and community stakeholders. Research instruments included semistructured interviews and questionnaires. Qualitative data were analyzed using content analysis, while quantitative data were analyzed using descriptive statistics, including mean and standard deviation. The findings revealed that key cultural symbols of the Feitao tradition, particularly Nuo masks and ritual performances, can be effectively transformed into distinctive cultural IP characters that resonate with Generation Z audiences. The application of AR technology significantly enhanced user engagement and interaction, with overall satisfaction reported at a high level (= 3.39, S.D. = 1.00). Furthermore, the integration of cultural symbolism with digital technology demonstrates strong potential for developing innovative models of cultural heritage transmission in contemporary society. In conclusion, the integration of AR technology with cultural intellectual property design represents an effective and innovative approach to preserving and transmitting intangible cultural heritage to younger generations.

Applying Marketing Strategies to Add Value to Peasant Paintings in Northern Guangxi Province, People's Republic of China

2026-04-15T12:47:03+07:00

This study aimed to: 1) examine the history, characteristics, and cultural value of peasant folk paintings in northern Guangxi Province, People’s Republic of China; 2) analyze marketing strategies to enhance their value; and 3) develop a marketing-oriented management model to increase their economic and cultural value. A mixed-methods approach was employed, combining documentary research with semi-structured interviews. The sample consisted of 300 participants, including artists, painters, students, and tourists. Data were analyzed using content analysis and descriptive statistics, including mean and standard deviation. The findings revealed that peasant folk paintings in northern Guangxi possess distinctive cultural identities that strongly reflect local ways of life and indigenous wisdom. The application of marketing strategies significantly enhanced the value of these artworks, with overall satisfaction reported at a high level (𝑥̄ = 3.39, SD =1.00). Key strategies included identity-based branding, appropriate pricing, digital media promotion, and the integration of cultural value into the creative economy. The study concludes that integrating marketing strategies with cultural heritage preservation can effectively enhance both the economic and social value of peasant paintings. This approach also provides a sustainable pathway for preserving and transmitting local cultural wisdom to future generations.

Instructional Leadership Based on the Iddhipada Iv Principles of School Administration Promoting Educational Innovation in Thungyai Cluster the Secondary Educational Service Area Office of Nakhon Si Thammarat

2026-03-21T10:29:10+07:00

This study aimed to: 1) examine the state of academic leadership of school administrators in promoting teachers’ educational innovation in the Thung Yai Cluster under the Secondary Educational Service Area Office of Nakhon Si Thammarat. 2) develop academic leadership guidelines based on the Iddhipada IV principles. And 3) present and evaluate these guidelines. A mixed-method research design was employed, integrating quantitative and qualitative approaches. The sample consisted of 60 participants, including school administrators and teachers. Key informants included seven monks/persons, and a focus group discussion was conducted with seven experts. The research instruments were implemented in three phases: a questionnaire, in-depth interviews, and an evaluation form.

The findings revealed that: 1) the overall level of academic leadership in promoting teachers’ educational innovation was moderate (𝑥̄= 2.97, S.D. = 1.43) across all dimensions, including vision, mission, and goal setting; learning environment; curriculum and instructional management; and instructional supervision. Teachers’ educational innovation was also at a moderate level. 2) The proposed guidelines emphasized promoting teachers’ participation in defining school vision, mission, and goals; supporting curriculum and instructional development based on students’ learning outcomes; transforming instructional supervision from inspection to professional development; and fostering a supportive learning environment aligned with the school context. 3) The evaluation results indicated that the proposed guidelines were appropriate, feasible, and beneficial.

Development of Prefrontal Cortex Skills in Self-regulation in Early Childhood Children Using Science Experiment Activities to Enhance Learning

2026-04-15T13:19:40+07:00

This research aims to 1) to develop and evaluate the efficiency of science experiment activities designed to enhance learning for early childhood students at Ban Song Witthayakhom School, based on the 80/80 efficiency criterion; and 2) to compare the Executive Function in self-regulation of early childhood students before and after participating in these activities. The study employed a pre-experimental research design. The target group consisted of 14 kindergarten level 3 students during the second semester of the 2025 academic year at Ban Song Witthayakhom School, under the Roi Et Primary Educational Service Area Office 1, selected through The statistics used for data analysis included mean, and percentage standard deviation.

The research found that 1) The science experiment activities for early childhood students at Ban Song Witthayakhom School demonstrated an efficiency of 86.11/85.92, which met the predefined 80/80 standard criterion. 2, After participating in the activities, the students' Executive Function in self-regulation was significantly higher than the pre-determined criteria at the .05 level.

The Use of Generative AI as a Learning Scaffold for Business Email Writing Among Thai First-Jobbers in Bangkok

2026-04-11T10:18:41+07:00

This study aimed to investigate the current use of artificial intelligence (AI) in writing business English emails among Thai first-jobber employees in Bangkok and to examine the factors influencing their use of AI for business English email writing. Data were collected from 400 Thai first-jobber employees working in Bangkok, with eight participants selected from each of the city’s 50 districts. The data were analyzed using descriptive statistics and multiple regression analysis.

The findings revealed that the respondents’ use of generative artificial intelligence as a learning scaffolding tool was at a high level (M = 4.11). Their behavior regarding the use of generative AI for business English email writing was also at a high level (M = 4.21), while their attitudes toward the use of AI for business English email writing were at the highest level (M = 4.56). The results further indicated that all independent variables jointly explained 72.10% of the variance in the use of generative AI as a learning scaffolding tool among the employees (Adjusted R² = .721). Among the examined factors, attitudes toward generative AI were found to be the strongest predictor (β = 0.527, p < .001), followed by generative AI usage behavior (β = 0.401, p < .001). Both factors significantly influenced the use of generative AI as a learning scaffolding tool at the .01 level of statistical significance.

The PMC-HTC Model: A Work-Integrated Learning Framework Based on Outcome-Based Education and Hotel Professional Competencies between Rajamangala University of Technology Thanyaburi and Banyan Tree Bangkok

2026-05-02T08:31:05+07:00

This qualitative research aims (1) to examine the components, processes, and gaps of the learning management, and (2) to develop a learning model for the Premium Course of Hotel Management Program (PMC), a collaboration between Rajamangala University of Technology Thanyaburi (RMUTT) and Banyan Tree Bangkok. The study integrates Cooperative and Work-Integrated Education (CWIE), Outcome-Based Education (OBE), and Hotel Professional Competencies under the CIPP evaluation framework. Thematic analysis was conducted using data from 23 key informants (8 RMUTT administrators/lecturers, 7 Banyan Tree supervisors, and 8 PMC students) collected through in-depth interviews, focus group discussions, and participant observation. The findings revealed three core themes: (1) Strategic Co-Design, (2) Immersive Luxury Standards, and (3) the Intensity-Wellbeing Gap, the last being a significant new contribution. These were synthesized into the PMC-HTC Model comprising four mechanisms: (1) Foundation & Co-Design; (2) Immersive Practice for developing embedded skills; (3) a Support & Feedback Ecosystem addressing the Intensity-Wellbeing Gap through a Weekend Buddy system and well-being tracking; and (4) Premium Achievement and Sustainability. In conclusion, the PMC-HTC Model shows strong potential to produce graduates with Ready-to-Work characteristics and reflects its capacity to narrow the gap between education and the luxury hotel industry. Its cornerstone is the creation of a "Balance of Success" between international standards and learners' well-being, serving as an innovative prototype for developing high-quality personnel for the service industry in a sustainable manner.

Needs and Guidelines for the Participatory Student Affairs Management of School Administrators Under the Secondary Educational Service Area office Buriram

2026-05-02T08:35:28+07:00

The purposes of this research were to study 1) the priority needs on the participatory student affairs management of school administrators, and 2) the guidelines for the participatory student affairs management of school administrators. This research employed a mixed-method design. The samples consisted of 346 teachers under the Secondary Educational Service Area Office Buriram, selected by using the Krejcie and Morgan table, and multi-stage random sampling. the key informants consisted of 5 experts selected by using purposive sampling. The research instruments were a questionnaire and a semi-structured interview.

The statistics used for data analysis were percentage, mean, standard deviation, Priority Need

Index Modified (PNI _Modified), and content analysis.

The results of this study were as follows: 1) The current states of the participatory student affairs management of school administrators, overall, was at a high level, whereas the desirable state, overall, was at the highest level. The priority needs on the participatory student affairs management of school administrators, overall was a PNI _Modified value of 0.165. The priority needs, ranked from highest to lowest were decision making, autonomy, sharing vision, and trust. 2) Regarding the guidelines for the participatory student affairs management of school administrators in the aspect of participation in decision making, school administrators should have provided opportunities for teachers and all stakeholders to express their opinions and participate jointly in decision-making concerning policies, goals, plans, and activities. Emphasis should have been placed on attentive listening without judging or criticizing differing opinions. In addition, a safe atmosphere or space for expressing opinions should have been created, and collaborative learning within the organization should have been promoted.

Internal Supervision of School Administrators under Si Sa Ket Primary Educational Service Area Office 1

2026-05-02T08:59:28+07:00

The objectives of this research were: 1) to study the internal supervision of school administrators under the Si Sa Ket Primary Educational Service Area Office 1; 2) to compare the internal supervision as perceived by teachers, classified by work experience and school size; and 3) to investigate guidelines for internal supervision of school administrators. The research sample consisted of 155 basic education school teachers in the 2022 academic year, with the sample size determined using the Krejcie and Morgan table. The research instrument was a 5-point Likert scale questionnaire with a total reliability coefficient of .97. Data were analyzed using percentage, mean, standard deviation, and One-Way ANOVA to test for significant differences.

The research findings were as follows: 1) Overall, the internal supervision of school administrators under the Si Sa Ket Primary Educational Service Area Office 1 across all 7 dimensions was at a high level. 2) The comparative analysis of teachers' perceptions toward internal supervision revealed that: 1) when classified by work experience, there were statistically significant differences both overall and in individual dimensions at the .05 level. Teachers with 11 or more years of experience had significantly higher perceptions of supervision practices in curriculum development and instructional management than those with less than 10 years of experience. However, regarding community relations, teachers with less than 10 years of experience demonstrated higher perceptions of supervision practices. 2) When classified by school size, statistically significant differences were also found both overall and in individual dimensions at the .05 level. 3) Guidelines for internal supervision of school administrators indicated that administrators should encourage teachers to participate in curriculum development planning, emphasize student-centered learning through the integration of technology in instructional management, develop measurement and evaluation systems based on clear indicators, maintain safe school buildings and environments, ensure financial registration records are up-to-date, strengthen the student care and support system, and continuously build collaborative networks with parents.

Leadership Development According to the Principles of Papanikadhamma of the Administers Wareesawat Sobdistrict Administrative Organization at Phanom Phrai District in Roi Et Province

2026-05-04T10:19:20+07:00

This research article aimed to study the level of leadership development of the administrators of Waree Sawat Subdistrict Administrative Organization, to compare public opinions toward the leadership development of the administrators as classified by personal factors, and to propose guidelines for leadership development based on the principles of Pāpaṇika Dhamma. The study employed a mixed methods research design consisting of both quantitative and qualitative approaches. In the quantitative phase, the sample group consisted of 360 participants residing within the administrative area of Waree Sawat Subdistrict Administrative Organization. Data were collected through questionnaires and analyzed using frequency, percentage, mean, standard deviation, t-test, and F-test. In the qualitative phase, in-depth interviews were conducted with 9 key informants, including monks and laypersons, and the collected data were analyzed through descriptive content analysis.

The findings of the research indicated that the overall level of leadership development of the administrators of Waree Sawat Subdistrict Administrative Organization was at the highest level. Similarly, the overall level of leadership development based on the principles of Pāpaṇika Dhamma was also found to be at the highest level. Furthermore, the comparison of public opinions classified by personal factors revealed that differences in gender, age, educational level, occupation, and monthly income did not significantly affect opinions toward the leadership development of the administrators. Therefore, the research hypothesis was rejected. In addition, the study found that effective leadership development should incorporate all three principles of Pāpaṇika Dhamma, namely Cakkhumā (vision), Vidhūro (expertise and competence), and Nissayasampanno (human relations and social connectedness), in order to align with contemporary leadership development concepts and enhance organizational management efficiency as well as the effectiveness of public service administration

Community Participation in the Management of One District, One Quality School Project Under the Secondary Educational Service Area Office Buriram

2026-05-02T08:44:38+07:00

The purposes of this research were to study: 1) the current states, desirable states, and priority needs on community participation in the management of the One District One Quality School Project; and 2) guidelines for the priority needs on community participation in the management of the One District One Quality School Project. This study employed a mixed - method research. The samples consisted of 293 school administrators, teachers, and chairpersons of basic education school committees under the Secondary Educational Service Area Office Buriram. They were selected using the Krejcie and Morgan table and stratified random sampling. The target group consisted of seven experts selected by purposive sampling. The research instruments were a questionnaire with a reliability of .90, and semi-structured interview. The statistics used for data analysis were percentage, mean, standard deviation, Priority Need Index (PNI_Modified) and content analysis.

The research findings revealed that the overall current states were at a high level, with the highest mean score in community participation in evaluation. The ideal states were at the highest level in overall mean score in community participation in implementation. The highest priority needs were community participation in implementation, followed by community participation in benefit sharing, community participation in planning, and community participation in evaluation, respectively. The guidelines for addressing the priority needs on community participation in management of the One District One Quality School Project, covered ten aspects, with 33 approaches.

The Effects of Transformational Leadership and Quality of Work Life on Employee Retention in a Mass Transit Company in Bangkok

2026-05-15T09:35:35+07:00

This research aimed to: 1) examine the levels of opinions regarding transformational leadership, quality of work life, organizational commitment, and employee retention among employees of a mass transit company in Bangkok; 2) investigate the effects of transformational leadership and quality of work life on organizational commitment; and 3) examine the effect of organizational commitment on employee retention. This study employed a quantitative research approach. The research instrument was a questionnaire with reliability coefficients ranging from 0.958 to 0.960. The sample consisted of 375 employees of a mass transit company in Bangkok, determined using Yamane’s (1973) formula at a 95% confidence level and a 5% margin of error. Data were analyzed using Structural Equation Modeling (SEM).

The findings revealed that the overall levels of transformational leadership, quality of work life, organizational commitment, and employee retention were high, with mean scores of 4.06, 3.75, 4.04, and 3.87, respectively. Quality of work life had a significant positive effect on organizational commitment (β = 0.834, p < 0.001), while transformational leadership had no significant effect on organizational commitment (β = -0.074, p = 0.154). Furthermore, organizational commitment had a significant positive effect on employee retention (β = 0.855, p < 0.001).

State and Guidelines for Participation in Academic Administration of Teachers Under Buriram Primary Educational Service Area Office 2

2026-05-04T10:27:34+07:00

The purposes of this study were to examine 1) the current state of teachers' participation in academic administration in schools, and 2) guidelines for enhancing teachers' participation in academic administration in schools. A mixed-methods research design was employed. The sample consisted of 331 teachers, selected using the Krejcie and Morgan table with stratified random sampling, while 7 key informants were purposively selected for interviews. Research instruments included a questionnaire with a reliability coefficient of .95 and a semi-structured interview form. Data were analyzed using percentage, mean, standard deviation, and content analysis.

The findings revealed that 1) the overall current state of teachers' participation in academic administration was at a high level ( = 4.23, S.D.= 0.49). 2) A total of 74 guidelines were proposed regarding participation in decision-making and implementation. The guidelines aimed to shift teachers' roles from passive recipients to active participants in all administrative processes. Priority guidelines included enabling teachers to collaboratively determine curricula in a bottom-up approach, implementing authentic assessment through digital technology to reduce documentation burdens, managing budgets transparently, and distributing workloads fairly alongside motivation-building measures. Subsequent guidelines emphasized individualized professional development through mentoring and building external networks to expand learning opportunities, particularly in small schools, with the ultimate goal of aligning institutional objectives with teachers' own professional advancement.

Administration Based on the Principles of Iddhipāda Dhamma among Administrators of Pho Chai Subdistrict Municipality, Phanom Phrai District, Roi Et Province

2026-05-10T13:11:25+07:00

This research article aimed to: 1) study the level of administrative performance of the administrators of Phot Chai Subdistrict Municipality, Phanom Phrai District, Roi Et Province; 2) compare the opinions of the people toward the administrative performance of the administrators of Phot Chai Subdistrict Municipality, classified by personal factors; and 3) propose administrative management guidelines based on the Four Paths of Accomplishment (Iddhipada Dhamma) for the administrators of Phot Chai Subdistrict Municipality, Phanom Phrai District, Roi Et Province, This study employed a mixed-methods research design. The quantitative sample consisted of 374 residents living within the area of Phot Chai Subdistrict, Phanom Phrai District, Roi Et Province. Data were collected through questionnaires distributed to the sample group. In the qualitative phase, in-depth interviews were conducted with 9 key informants, including monks and laypersons, and the data were analyzed using descriptive content analysis.

The findings revealed that: 1) The overall level of administrative performance of the administrators of Phot Chai Subdistrict Municipality, Phanom Phrai District, Roi Et Province, was at a high level ( = 4.41 S.D. = 0.401), 2) The comparison of people’s opinions toward the administrative performance of the municipal administrators, classified by personal factors, indicated that differences in gender, age, educational level, occupation, and monthly income did not result in statistically significant differences in opinions regarding the administration based on the Four Paths of Accomplishment (Iddhipada Dhamma) at the .05 level; therefore, the research hypotheses were rejected, and 3) Regarding administrative management based on the Four Paths of Accomplishment (Iddhipada Dhamma), the study found that the administrators of Phot Chai Subdistrict Municipality should integrate all four principles of Iddhipada Dhamma into administrative practices in accordance with management concepts in order to enhance administrative effectiveness and organizational efficiency.

The Management of Mae Malai Fresh Market in Khilek Subdistrict, Mae Taeng District, Chiang Mai Province

2026-05-15T09:40:34+07:00

This research article aimed to study: 1) the history and development of Mae Malai Fresh Market; 2) the management of Mae Malai Fresh Market; and 3) appropriate approaches for the sustainable management of Mae Malai Fresh Market. This study employed a qualitative research approach. Data were collected from 56 key informants, including market committee members, community leaders, vendors, and consumers, through in-depth interviews. The data were analyzed using content analysis.

The findings revealed that Mae Malai Fresh Market was established in response to the community’s need for a place to exchange goods and conduct business, and it has gradually developed into an important economic center of the area. The market is managed through a community participatory approach, in which the market committee is responsible for establishing regulations, allocating trading spaces, maintaining public utilities, and coordinating with local government agencies. The study also found that the effectiveness of market management depends on three key factors: the capacity of the market committee, the participation of vendors and community members, and support from local government agencies. Therefore, sustainable management of Mae Malai Fresh Market should focus on strengthening the capacity of the market committee, promoting the participation of all stakeholders, and improving the management system in accordance with the local community context. These efforts will enable the market to continue serving as a local economic center and contribute to strengthening the community in the long term.

Roles of School Administrators in Managing Education in the Digital Age Under The Secondary Educational Service Area Office Buriram

2026-05-24T09:17:52+07:00

The purposes of this research were: 1) to study the opinions of school administrators and teachers regarding the roles of administrators in digital age school administration;
and 2) to compare the opinions of school administrators and teachers regarding those roles when classified by position status and school size; and 3) to study guidelines for developing the roles of administrators in digital age school administration. This study employed a mixed-methods research design. The sample consisted of 346 school administrators and teachers selected through multi-stage random sampling, while five experts were selected through purposive sampling. The research instruments were a questionnaire with a reliability coefficient of .982 and a semi-structured interview form. Data were analyzed using percentages, means, standard deviations, t-tests, F-tests, and content analysis.

The research findings revealed that: 1) the opinions of school administrators and teachers regarding the roles of administrators in digital age school administration were high overall and across all aspects ( =3.87). Ranked from highest to lowest, the aspects were self-development ( =3.96), digital vision ( =3.92), digital infrastructure management ( =3.85), and networking and collaboration ( = 3.74); 2) the comparison of opinions classified by position showed statistically significant differences at the .01 level, both overall and in all aspects, and when classified by school size, statistically significant differences were also found at the .01 level, both overall and in all aspects; and 3) the guidelines for developing the roles of administrators in digital age school administration emphasize that school administrators should proactively establish a digital vision that integrates local contexts to strengthen organizational identity, serve as lifelong learning role models through a motivation-based ecosystem linking competencies with performance, foster collaboration with public and private sectors to mobilize resources, and enhance digital infrastructure to support efficient and sustainable school management.

Application Buddhadhamma to Promote Public Participation in Preparing the Local Development Plan of Bangsai Subdistrict Municipality at Bangsai District in Phra Nakhon Si Ayutthaya Province

2026-05-10T13:26:15+07:00

This research aimed to 1) examine the level of public participation in local development planning, 2) investigate the relationship between the Seven Aparihāniya Dhammas and public participation, and 3) propose guidelines for applying Buddhist principles to promote public participation in Bang Sai Subdistrict Municipality, Bang Sai District, Phra Nakhon Si Ayutthaya Province. A mixed-methods research design was employed. The quantitative sample consisted of 381 residents, determined from a population of 8,123 selected through Yamane’s sampling formula at a 0.05 margin of error. Data were collected through a questionnaire with a Cronbach's alpha reliability coefficient of 0.938 and analyzed using descriptive statistics, including frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient (r). The qualitative data were gathered through in-depth interviews with 9 key informants and analyzed using descriptive content analysis.

The research findings revealed that 1) the overall level of public participation in local development planning was at a high level, 2) the Seven Aparihāniya Dhammas had a statistically significant positive relationship with public participation at the 0.01 level (r = .749), and 3) the proposed guidelines included holding regular meetings, conducting comprehensive public relations, enforcing regulations fairly, respecting community leaders, promoting women's roles, preserving local culture, and encouraging youth to apply Buddhist principles in daily life, in order to develop public participation effectively and sustainably.

The Development of Chinese Vocabulary Listening Skills Among Grade 2 Students Through the Total Physical Response TPR Teaching Method

2026-05-24T09:24:02+07:00

The objectives of this research were: 1) to develop and determine the efficiency of Total Physical Response (TPR)-based learning activities at Anuban Tesaban Tambon Nadun School to meet the 80/80 efficiency criterion; 2) to compare students' Chinese vocabulary listening skills before and after implementing the TPR-based learning activities; and 3) to assess students' satisfaction with these activities. Utilizing a quasi-experimental, pretest-posttest design, the study was conducted with a purposive sample of 20 Grade 2 students at Anuban Tesaban Tambon Nadun School during the second semester of the 2025 academic year. The research instruments consisted of: 1) TPR-based lesson plans focusing on the topic “Occupations” 2) a 20-item Chinese vocabulary listening skill test with an overall reliability of .99; and 3) a 10-item satisfaction questionnaire regarding the learning activities. Data were analyzed using mean , standard deviation (S.D.), percentage, and the Wilcoxon Signed-Rank Test.

The findings revealed that: 1. The efficiency (E1/E2) of the developed TPR-based learning activities for the Grade 2 students was 87.30/81.25, which successfully met the predefined 80/80 standard criterion. 2.The students taught through the TPR approach achieved a posttest mean score of 15.00, which was higher than their pretest mean score of 7.50. This improvement indicated that the posttest scores were significantly higher than the pretest scores at the .05 statistical level. 3.The students' overall satisfaction with the TPR-based learning activities was at a high level, with a mean score of 4.46.

Factors Influencing Health-promoting Behaviors in Preventing Coronavirus Disease 2019 Among the Elderly in Kut TUM Subdistrict, Mueang District, Chaiyaphum Province

2026-06-03T12:55:50+07:00

This research aimed to: 1) examine the level of health-promoting behaviors for COVID-19 prevention among the elderly; 2) investigate factors influencing health-promoting behaviors; 3) explore the relationships between perceived benefits, perceived barriers, and perceived self-efficacy and health-promoting behaviors among the elderly; and 4) propose guidelines for developing health behavior promotion among the elderly in the study area. This research employed a mixed-methods design, incorporating both quantitative and qualitative approaches. Data collection instruments consisted of a questionnaire and in-depth interview guide, with a Cronbach's alpha reliability coefficient of 0.937. The quantitative sample comprised 381 elderly individuals in Kut Tum Sub-district, Mueang District, Chaiyaphum Province, calculated from a population of 5,589 using Taro Yamane's formula at a 0.05 margin of error. Ten key informants participated in the qualitative phase. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis, while qualitative data were analyzed through content analysis.

The findings revealed that: 1) the overall level of health-promoting behaviors for COVID-19 prevention among the elderly was at a moderate level, with perceived self-efficacy recording the highest mean score, followed by perceived benefits and perceived barriers, respectively; 2) factors related to health responsibility, physical exercise, spiritual development, and stress management significantly influenced health-promoting behaviors among the elderly; and 3) support from family, community, and local health networks played a significant role in promoting health behaviors among the elderly.

Academic Administration in the Digital Era Based on the Threefold Training Principles of School Administrators under the Loei Primary Educational Service Area Office 1

2026-05-18T16:33:48+07:00

This research aimed to: (1) study the level of academic administration in the digital era; (2) examine academic administration based on the Threefold Training principles; and (3) propose guidelines and a model for academic administration in the digital era based on the Threefold Training principles for school administrators under the Loei Primary Educational Service Area Office 1. This research employed a mixed methods research design divided into three phases. Phase 1 (Quantitative) used a 5-level rating-scale questionnaire as the research instrument to collect data from 295 participants, whose sample size was determined using the Krejcie and Morgan (1970) table, with data analyzed by percentage, mean, and standard deviation. Phase 2 (Qualitative) used a structured interview form to conduct in-depth interviews with 5 key informants. Phase 3 used a model suitability and feasibility evaluation form completed by experts, and involved synthesizing the findings to develop and present the model.

The research results were as follows:1.) The overall level of academic administration in the digital era of school administrators was at a high level. When considering each aspect, learning management had the highest mean score, followed by student quality development and curriculum development, while measurement and evaluation had the lowest mean score. This reflected the readiness to effectively integrate digital media and innovations into the teaching and learning process. 2.) Academic administration in the digital era based on the Threefold Training principles was overall at a high level in all aspects, including sīla (discipline and ethical use of media), samādhi (focus and commitment to academic development), and paññā (the use of technology for analysis and innovation creation). Administrators applied these principles as tools to guide and drive the organization amid ongoing changes. 3.) The guidelines and model for academic administration in the digital era based on the Threefold Training principles could be summarized as the “Foundation-Process-Outcome Model,” which consisted of three key components: (1) sīla: establishing ethical standards and digital discipline; (2) samādhi: developing concentration and positive work attitudes; and (3) paññā: promoting higher-order thinking skills and educational innovation. The evaluation of suitability and feasibility by experts indicated that this model was at the highest level and could be applied as a practical guideline to sustainably enhance academic quality in educational institutions.

Guidelines for Developing the Efficiency of the Electronic Land Office's Land Registration System and Legal Transactions in Roi Et Province

2026-06-03T12:39:52+07:00

The objectives of this mixed-methods research were to: 1) examine the efficiency level of using the electronic land registration and legal acts system; 2) investigate the problems and obstacles in developing its efficiency; and 3) explore guidelines for developing the efficiency of using the electronic land registration and legal acts system at the Electronic Land Office in Roi Et Province. The sample consisted of 352 service recipients and officials in Roi Et Province, determined using Taro Yamane's formula. Data collection instruments included a 5-point Likert scale questionnaire and in-depth interviews with 15 key informants. Quantitative data were analyzed using mean and standard deviation, while qualitative data were analyzed using interpretive and content analysis.

The research findings revealed that: 1) The overall efficiency level of using the electronic land registration and legal acts system at the Electronic Land Office in Roi Et Province was at a high level (= 3.97, S.D. = 1.00).2) Regarding the problems and obstacles, it was found that personnel lacked expertise in information technology systems. Furthermore, there was a lack of information network stability, excessive complexity in system workflows, and a lack of digital literacy and familiarity among service recipients with digital platforms. 3) Guidelines for efficiency development included organizing training programs to upskill and reskill personnel in digital competencies, upgrading network infrastructure to enhance stability, and optimizing system software to support full-scale e-service operations. Additionally, dedicated helpdesk staff should be stationed to assist citizens, and administrative procedures should be streamlined to enhance user-friendliness.

Development of the Apide Supervision Process for Internal Quality Assurance of Schools Under the Nakhon Si Thammarat Primary Educational Service Area Office 2

2026-06-03T13:01:14+07:00

The purposes of this research were to: (1) develop the APIDE supervision process for the internal quality assurance of educational institutions under the Nakhon Si Thammarat Primary Educational Service Area Office 2, and (2) evaluate the implementation of the developed process. The study consisted of two phases. Phase 1 focused on the development of the APIDE supervision process. The sample included 372 teachers responsible for internal quality assurance at both the early childhood and basic education levels, together with five experts selected through purposive sampling. The research instruments were a questionnaire on the current state of internal quality assurance implementation and an evaluation form for the APIDE supervision process. Data were analyzed using the mean and standard deviation. Phase 2 evaluated the implementation of the APIDE supervision process. The sample consisted of 186 teachers responsible for internal quality assurance who voluntarily participated in the development program. The research instruments included a knowledge test on internal quality assurance, an internal quality assurance system evaluation form, an internal and external quality assessment record form, and a satisfaction questionnaire. Data were analyzed using percentage, mean, standard deviation, and paired-samples t-test.

The findings revealed that the APIDE supervision process comprised five stages: Analysis (A), Planning (P), Informing (I), Doing (D), and Evaluating (E). The experts rated the process at a high level in terms of appropriateness, feasibility, utility, and accuracy. After implementing the APIDE supervision process, teachers' knowledge and understanding of internal quality assurance were significantly higher than before the implementation at the .05 level. The overall implementation of the internal quality assurance system was rated at a high level (= 4.74, S.D. = 0.37). The results of both internal and external quality assessments at the early childhood and basic education levels showed an improving trend, with most educational institutions achieving an Excellent level or above. Teachers' overall satisfaction with the APIDE supervision process was also at a high level (= 4.46, S.D. = 0.41).

Life Perspectives Reflected in the Songs of Khiankhailaewanich

2026-06-03T13:23:48+07:00

This study aims to analyze the concepts of life reflected in the songs of Khiankhailaewanich published on the artist’s official YouTube platform. The corpus consists of 42 songs released between 2018 and 2025. The data were collected from the complete corpus of songs released during the specified period.This research employed a qualitative research approach, using content analysis as the main method, and the findings were presented through descriptive analysis. The findings reveal that the concepts of life reflected in the songs of Khiankhailaewanich can be classified into seven major themes: time and change, longing and memory, life as a journey, dreams and reality, death, self-healing, and love. The study indicates that the songs of Khiankhailaewanich are not merely works of entertainment, but can also be regarded as contemporary lyrical literature that reflects perspectives on life, impermanence, loss, hope, emotional healing, and acceptance of reality through simple yet meaningful language. This study contributes to the body of knowledge concerning contemporary Thai song literature by demonstrating how popular music functions as a medium for reflecting existential perspectives and human experiences.

Personnel Administration in the Digital Era According to the Noble Eightfold Path of Administrators in Primary Schools under the Na-o Si Muang Chai Educational Quality Group, Loei Primary Educational Service Area Office 1

2026-06-03T13:10:30+07:00

The objectives of this mixed-methods research were: 1) to investigate the state of personnel administration in the digital era among primary school administrators in the Na Ao Si Mueang Chai Educational Quality Group, under the Loei Primary Educational Service Area Office 1; 2) to examine the methods of personnel administration based on the Noble Eightfold Path among these administrators; and 3) to propose guidelines for personnel administration based on the Noble Eightfold Path for the aforementioned administrators. The quantitative sample consisted of 61 participants comprising 5 administrators and 56 teachers from schools within the Na Ao Si Mueang Chai Educational Quality Group. The research instruments utilized were questionnaires and interview forms. Quantitative data were analyzed using percentage, mean, standard deviation, and t-test. For the qualitative study, data were collected through in-depth interviews with 7 key informants, selected via purposive sampling based on specific qualifications.

The research findings were as follows: 1) The overall state of personnel administration in the digital era was at the highest level, 2) The overall methods of personnel administration in the digital era based on the Noble Eightfold Path were rated at the highest level. And 3) The proposed guidelines for personnel administration based on the Noble Eightfold Path suggest that administrators should foster personnel development and organizational success by ensuring the performance evaluation process is transparent, equitable, and mutually beneficial to both the employees and the organization. Administrators should establish concrete, measurable goals and conduct periodic monitoring to track progress. Providing immediate and constructive feedback is essential to help personnel continuously improve and develop themselves. Furthermore, the organization should facilitate training programs to enhance staff skills in alignment with organizational needs. Finally, cultivating a work environment grounded in accountability, integrity, and fairness.

The Operational Efficiency of Administrative Officers in Governance and Public Order Maintenance: A Case Study of Phon Thong District, Roi Et Province

2026-06-03T13:21:47+07:00

This study aimed to: (1) examine the level of operational efficiency in governance and public order maintenance of local administration officers; and (2) compare operational efficiency according to personal factors, namely gender, age, marital status, educational attainment, monthly income, and length of service. This study employed a quantitative research design. The population consisted of 696 individuals, including village headmen, village headmen deputies in administrative affairs, village headmen deputies in security maintenance, assistant subdistrict headmen, and subdistrict medical officers in Phon Thong District, Roi Et Province. The sample size was determined using Yamane’s formula, yielding 254 respondents. The research instrument was a questionnaire with a reliability coefficient of 0.90. Data were analyzed using descriptive statistics, namely frequency, percentage, mean, and standard deviation, as well as inferential statistics, namely the independent samples t-test and one-way analysis of variance (One-way ANOVA), with statistical significance set at the .05 level.

The research findings revealed that: 1) the overall operational efficiency in administration and maintenance of peace and order of administrative officers in Phon Thong District, Roi Et Province, was at a high level (= 4.08, S.D.=0.83) 2) the comparative analysis of operational efficiency indicated that administrative officers of different genders exhibited a statistically significant difference in operational efficiency at the .05 level, with male officers demonstrating a higher mean score than female officers. Conversely, differences in age, marital status, educational attainment, monthly income, and length of tenure did not result in a significant difference in operational efficiency. This indicates that gender was the sole personal factor influencing the variance in operational efficiency regarding administration and maintenance of peace and order among administrative officers in the study area.

Performance on Dengue Haemorrhagic Fever Prevention and Control of Village Health Volunteer in Thung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province

2026-07-18T12:41:32+07:00

The research aimed to study: 1) the performance in dengue fever prevention and control of village health volunteers in Thung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province; and 2) factors affecting the performance in dengue fever prevention and control of village health volunteers in Thung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province. The sample used were 217 village health volunteers, with the sample size calculated using the G*Power program. Data was collected using a questionnaire with a reliability value between 0.832 – 0.937. In addition, the knowledge questionnaire regarding dengue fever yielded a KR-20 coefficient of 0.823, with item discrimination indicted ranging from 0.25 to 1.00. Data were analyzed using frequency distribution, percentage, mean, standard deviation, and multiple regression analysis.

The research results found that: 1) the performance of dengue haemorrhagic fever prevention and control of village health volunteers in Tung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province was overall at a high level. When considering each aspect, it was found that the aspect of participation of local administrative organizations and communities was at a high level with the highest mean, followed by the aspect of disease control operations, the aspect of surveillance, and the aspect of coordination with l organizations at a high level, and the last rank was the aspect of public relations at a high level, respectively. 2) the factors affecting the performance of dengue haemorrhagic fever prevention and control of village health volunteers in Tung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province, found that the highest level of education and organizational support (in terms of personnel, materials and equipment, and management) affected the performance in dengue fever prevention and control of village health volunteers in Thung Phraya Subdistrict, Sanam Chai Khet District, Chachoengsao Province, with statistical significance at levels 0.05, 0.05, 0.01, and 0.05, respectively.

The Safety Policy Management Guidelines Based on Ariyasacca 4 of Schools at the Fifth Educational Network, Chatubhumi Srivijaya, Nakhon Si Thammarat Primary Educational Service Area Office 2

2026-03-21T10:32:31+07:00

This qualitative research aimed to (1) study existing safety policy management; (2) investigate safety administration guidelines based on the Four Noble Truths (Ariyasacca 4); and (3) propose and evaluate these guidelines. Data were collected from 15 in-depth interviews, five expert interviews, and a seven-specialist discussion, then analyzed using inductive analysis and focus group evaluation.

Findings: 1) Existing policies include student care committees that reduce violence, accidents, and rights violations while improving safety and health awareness. 2) Guidelines enhance school awareness of privacy and safety, decreasing harassment and violations while creating a clean, caring, and efficient learning environment. 3) Specialists agreed that the Four Noble Truths-based guidelines were feasible, appropriate, and beneficial for school contexts.

Development of a series of learning activities on Design and Innovation Development with gamification concept to enhance analytical thinking skills for undergraduate students

2026-06-27T15:08:33+07:00

The purposes of this research were to 1) develop a learning activity package on Innovation Design and Development based on the gamification concept to enhance analytical thinking skills among undergraduate students with an efficiency criterion of 80/80 2) compare the students' learning achievement before and after using the package and 3) compare their post-learning analytical thinking skills with the 80 percent criterion. The target group consisted of 30 third-year undergraduate students in the Computer Education Program, Faculty of Education and Human Development, Chaiyaphum Rajabhat University, during the 2025 academic year, selected through purposive sampling. The research instruments included 1) a gamification-based learning activity package on Innovation Design and Development consisting of 10 learning activities It had an average suitability score of 4.57 2) a 30-item, four-alternative multiple-choice learning achievement test on Innovation Design and Development The confidence level was 0.96 and 3) a 30-item, four-alternative multiple-choice analytical thinking skills test. The confidence level was 0.92 The statistics used for data analysis were the mean, standard deviation, percentage, and effectiveness index (E.I.).

The research findings revealed that 1) the efficiency of the gamification-based learning activity package on Innovation Design and Development to enhance analytical thinking skills among undergraduate students was 84.57/83.78, which met the established criterion of 80/80 2) the students’ learning achievement on Innovation Design and Development after using the learning activity package was higher than before using it, with an effectiveness index of 0.7020 and 3) the students’ analytical thinking skills after using the learning activity package were higher than the 80 percent criterion.

Guidelines for Healthy Spaces Developing in areas of Mueang Suphan-buri District, Suphan-buri Provin

2026-06-12T09:23:20+07:00

This research aimed to: 1) investigate the utilization behaviors of sports grounds for health promotion among people in Mueang District, Suphan Buri Province; 2) examine the demand for health-promoting space services among the population in the same area; and 3) develop guidelines for developing health-promoting spaces in Mueang District, Suphan Buri Province. The study employed a mixed-methods research design. The quantitative sample consisted of 395 local residents determined by Taro Yamane’s formula and selected via stratified random sampling. The research instrument was a questionnaire, and the collected data were analyzed using percentage, mean, and standard deviation. For the qualitative strand, data were collected through semi-structured interviews with 15 key informants, including community leaders, local sages, and subdistrict administrative organization officials. The qualitative data were analyzed using inductive content analysis.

The research findings revealed that: 1) Overall, the behavior regarding the utilization of sports grounds to promote holistic well-being was at a moderate level. Interestingly, spiritual well-being yielded the highest mean score, whereas physical well-being received the lowest, indicating that these sports grounds functioned as social and spiritual hubs rather than merely physical exercise areas. 2) Regarding user needs, the overall demand for well-being space services was at a high level, with the physical dimension ranking the highest. 3) The context-specific development guidelines for each subdistrict were as follows: (1) Sanam Chai focused on prioritizing the resurfacing of uneven sports fields and offering a diverse range of multi-sport equipment; (2) Thap Ti Lek emphasized infrastructure improvement, particularly night-time safety lighting systems and hygienic restrooms; and (3) Bueng Ban Pho highlighted facility organization, rest areas, clean energy integration (solar cells), and proactive event-driven health activities.

Developing the Potential of Health Promotion Hospital Management of Roi Et Provincial Administration Organization

2026-07-15T09:36:52+07:00

This study aimed to: (1) examine the managerial capacity in overseeing the transferred functions of Subdistrict Health Promoting Hospitals (SHPHs) under the Roi Et Provincial Administrative Organization; (2) investigate the factors influencing managerial capacity; and (3) propose guidelines for enhancing the managerial capacity of SHPHs under the Roi Et Provincial Administrative Organization. The study employed a qualitative research methodology. A total of 30 key informants were selected through purposive sampling, comprising three groups: policy and executive-level personnel, operational and managerial staff, and network partners and stakeholders. Data were collected through semi-structured in-depth interviews. Data credibility was ensured through data and source triangulation, as well as member checking. Data were analyzed using content analysis.

The findings revealed that: (1) overall managerial capacity demonstrated notable development, particularly in policy structure and participatory management. Organizational structures were designed to be flexible, adapting to the size of service units, alongside decentralized management of operational funds. However, limitations remained due to inconsistencies between local regulations and professional public health standards, as well as shortages of operational-level personnel. (2) Five key dimensions influencing managerial capacity were identified: strategic leadership, organizational culture integration, network trust, fiscal stability, and digital readiness. Among these, leadership and trust-building were the most critical factors. (3) Proposed development guidelines include area-based cluster management, the establishment of career progression and welfare plans for personnel, provincial-level management of pharmaceuticals and medical supplies, integration of digital health databases, and strengthening governance networks to enhance the efficiency and sustainability of the primary healthcare system.

Factors of Management Affecting the Innovative Behavior of Educational Personnel in the Central Educational Innovation Area

2026-07-30T07:52:01+07:00

Educational Innovation Area of Central Thailand, who were selected based on the sample size determination table developed by Cochran. The research instrument was a questionnaire. The statistical methods used for data analysis were mean, standard deviation, Pearson’s product-moment correlation coefficient, and stepwise multiple regression analysis.

The results revealed that administrative factors had a statistically significant positive relationship with the innovative behavior of educational personnel in the Educational Innovation Area of Central Thailand at the .01 level. The overall relationship was at a high level (r = .831). Among the factors, self-efficacy in being an educational innovator had the strongest relationship, followed by acceptance of educational innovation, social support, modeling, achievement motivation, and future orientation and self-control, respectively. The results of the stepwise multiple regression analysis indicated that self-efficacy in being an educational innovator, acceptance of educational innovation, social support, and achievement motivation significantly predicted innovative behavior among educational personnel at the .01 level. These four factors jointly explained 73.50% of the variance in innovative behavior (R = .857, R² = .735, Adjusted R² = .731). Self-efficacy in being an educational innovator had the highest predictive power (β = .401), followed by acceptance of educational innovation (β = .314), social support (β = .219), and achievement motivation (β = .165), respectively.

Public Participation in the Local Development Plan, B.E.2566-2570 of Samed Subdistrict Municipality, Mueang Chon Buri District, Chon Buri Province

2026-07-12T13:43:00+07:00

The Objectives of research were (1) To study the level of public participation in the local development plan B.E. 2566-2570 (2023 - 2027) of Samed subdistrict municipality, Mueang Chon buri district, Chon buri province and (2) To study the factors affecting public participation in the local development plan B.E. 2566-2570 (2023 - 2027) of Samed subdistrict municipality, Mueang Chon buri district, Chon buri province. The informants in this research consisted of a sample group of 213 citizens aged 18 years and over residing in the Samet Subdistrict Municipality area, Mueang Chonburi District, Chonburi Province, whose sample size was determined using the G*Power program and selected through multi-stage random sampling, and 43 individuals from the subdistrict-level local community, accounting for 86 percent of the total population. The research instrument for collecting data was a questionnaire. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics, namely Multiple Linear Regression with Dummy Variables.

The results show that 1) the level of public participation in the local development plan B.E. 2566-2570 (2023 - 2027) of Samed subdistrict municipality, Mueang Chon buri district, Chon buri province is at a high level. When considered on each aspect of public participation, it was found that the participatory actions of local development plans B.E. 2566-2570 (2023 - 2027) Samet Sub-district Municipality, Mueang Chonburi District, Chonburi Province in the highest mean score, the second is the aspect of receive benefits, the third is the aspect of monitoring and inspection, the fourth is the aspect of consultation, the fifth is the aspect of providing information to the public, the sixth is the aspect of general and basic local information awareness, the seventh is the aspect of decision making and the last is the aspect of participatory planning 2) The factors that result in the participation in the local development plan B.E. 2566-2570 (2023 - 2027) of Samed subdistrict municipality, Mueang Chon buri district, Chon buri province include previous experience, primary stakeholders, local executive policies, characteristics of society, social or community values and complaints about problems in the community were statistically significant at .01

Administrative Factors Emphasizing Teachers, School Ecology, and Ethics and Their Influence on the Capacity for Implementing the Student Care and Support System Among Educational Personnel in ROI Et Province

2026-07-30T08:03:26+07:00

The purpose of this research was to investigate the administrative factors emphasizing teachers, school ecology, and ethics, and their relationship with the operational potential of the Student Care and Support System among educational personnel in Roi Et Province. The sample consisted of 385 educational personnel in Roi Et Province, selected using Cochran’s sample size determination table. The research instrument was a questionnaire. The statistics used for data analysis were mean, standard deviation, Pearson’s product-moment correlation coefficient, and stepwise multiple regression analysis.

The findings revealed that the administrative factors, namely teachers, school ecology, and ethics, were positively correlated with the operational potential of the Student Care and Support System among educational personnel in Roi Et Province at the .01 level of statistical significance. The overall administrative factors had a high positive correlation with the operational potential (r = .808). The factor with the highest correlation was ethics, particularly achievement motivation (r = .766) and internal locus of control (r = .731), followed by role modeling (r = .624), knowledge (r = .605), technological competency (r = .604), and organizational culture (r = .567), respectively. The results of the stepwise multiple regression analysis indicated that six administrative factors, namely achievement motivation, internal locus of control, role modeling, knowledge, technological competency, and organizational culture, significantly predicted the operational potential of the Student Care and Support System at the .01 level of statistical significance. The multiple correlation coefficient was R = .849, the coefficient of determination was R² = .721, and the adjusted coefficient of determination was Adjusted R² = .718. These six factors jointly explained 72.10% of the variance in the operational potential. Achievement motivation was the strongest predictor (β = .398), followed by internal locus of control (β = .264), role modeling (β = .192), knowledge (β = .176), technological competency (β = .141), and organizational culture (β = .118), respectively.

The Role of Automation Technology and New Skills Affecting Employee Work Performance in Industrial Factories: A Case Study of Nittan (Thailand) Co., Ltd.

2026-06-27T15:13:24+07:00

This research aimed to: 1) examine the level of employee work performance at Nittan (Thailand) Co., Ltd.; and 2) investigate the effects of automation technology and new skills on employee work performance in an industrial setting. This study employed a quantitative research design. The sample consisted of 189 employees of Nittan (Thailand) Co., Ltd., determined using the Krejcie and Morgan approach at a 5% margin of error. Stratified random sampling was applied according to department, followed by simple random sampling within each department. The research instrument was a five-point rating scale questionnaire with a reliability coefficient of 0.81. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as Structural Equation Modeling (SEM) using the LISREL program.

The findings revealed that the overall level of employee work performance was high. The causal model demonstrated a good fit with the empirical data (relative chi-square = 1.05, CFI = .99, GFI = .95, AGFI = .92, RMSEA = .02, SRMR = .02, and RFI = .98), meeting all major goodness-of-fit criteria. Automation technology (TE = .50) and new skills (TE = .49) were found to have statistically significant effects on employee work performance. The coefficient of determination for employee work performance was .96 (R² = .96), indicating that automation technology and new skills jointly explained 96% of the variance in employee work performance. These findings suggest that integrating automation technology into production processes, together with developing employees’ new skills, can effectively enhance work performance in terms of work quantity, work quality, responsibility, efficient resource utilization, and workplace collaboration.

The Process of Managing Cultural Heritage by Local Politicians in Nong Khai Province

2026-08-07T14:01:58+07:00

This research aims to 1) study the cultural heritage and development potential of local politicians in Nong Khai province, 2) study the policies and approaches to cultural heritage development of local politicians in Nong Khai province, and 3) analyze the cultural heritage management process of local politicians in Nong Khai province. This is a qualitative research study, using triangulation to verify the accuracy and reliability of the data through a comparison of data from documents, academic papers, and field data obtained from interviews with 18 key informants. The results are presented in a descriptive analytical format.

The research findings revealed that: 1) Cultural Heritage and Development Potential: Nong Khai Province possesses diverse cultural heritage encompassing physical, intangible, intellectual, artistic, religious, and linguistic aspects. This contributes to community identity and drives economic growth through tourism. Its strategic location as a gateway to Laos provides high potential for sustainable cultural tourism development, despite facing challenges related to budget constraints and overtourism. 2) Policies and Development Guidelines for Cultural Heritage: Local politicians have adopted a strategy of balancing conservation and economic development, elevating cultural heritage as an economic resource while promoting knowledge and community participation. This is within a legal framework supporting protection, decentralization, and monitoring, focusing on infrastructure development, tourist attraction, and rigorous enforcement of local laws. 3) Cultural Heritage Management Process: The management process prioritizes community participation at three levels: conservation, development, and policy formulation. Supporting strategies include raising awareness, providing incentives, establishing partnerships, and utilizing digital technology. This fosters a sense of shared ownership, economic development, and strong collaborative networks for the sustainable preservation of cultural heritage in all dimensions.

The Use of Phonics-based Instruction to Develop English Pronunciation Skills of Grade 2

2026-08-11T17:05:13+07:00

The objectives of this research were: 1) to develop phonics-based learning activities for enhancing the English pronunciation skills of Grade 2 students to meet the efficiency criterion of 80/80; 2) to compare students' English pronunciation skills before and after the implementation of phonics-based instruction; and 3) to investigate students' satisfaction towards the phonics-based learning activities. The sample consisted of 32 Grade 2/1 students from Wassanasuksa School, Wang Sam Mo District, Udon Thani Province, under the Office of the Private Education Commission, during the 2025 academic year. The participants were selected through purposive sampling. The research instruments included: 1) seven phonics-based lesson plans; 2) a 15-item English pronunciation test; and 3) a 15-item student satisfaction scale. Data were analyzed using mean, standard deviation, percentage, and Wilcoxon Signed Ranks Test.

The research findings revealed that: 1) The efficiency of the phonics-based learning activities was 83.78/81.53, which exceeded the established 80/80 criterion. 2) The English pronunciation skills of Grade 2 students after participating in the phonics-based instruction were significantly higher than those before the instruction at a .05 level of statistical significance (Z = -4.947, p < .001). And 3) The overall satisfaction of Grade 2 students towards the phonics-based learning activities was at a high level (x̅ = 4.25, S.D. (0.87)).

Administrative and Organizational Cultural Factors Influencing the Performance Effectiveness of Local Administrative Organizations in Lopburi Province

2026-08-11T16:43:08+07:00

This research aimed to 1) examine the level of operational effectiveness of local administrative organizations in Lopburi Province, 2) examine the administrative and organizational culture factors influencing the operational effectiveness of local administrative organizations in Lopburi Province, and 3) examine recommendations regarding the operational effectiveness of local administrative organizations in Lopburi Province. The sample consisted of 382 personnel of local administrative organizations in Lopburi Province. The research instrument was a questionnaire. Data were analyzed using mean, standard deviation, and multiple linear regression analysis.

The research findings revealed that: 1) the overall operational effectiveness of local administrative organizations in Lopburi Province was at a high level; 2) the administrative factors influencing the operational effectiveness of local administrative organizations in Lopburi Province included leadership, strategic planning and strategic management, and resource management, which collectively predicted 55.50% of the variance (R² = 0.555); 3) the organizational culture factors influencing the operational effectiveness of local administrative organizations in Lopburi Province included achievement-oriented culture and adaptive culture, which collectively predicted 50.70% of the variance (R² = 0.507), with statistical significance at the .01 level; and 4) recommendations for enhancing the operational effectiveness of local administrative organizations in Lopburi Province were as follows: (a) in terms of administration and management, information technology systems should be adopted to enhance efficiency and transparency, and the management skills of professional administrators should be developed; (b) in terms of public service delivery, One-Stop Service systems should be comprehensively implemented across all service areas, and public needs should be systematically surveyed; (c) in terms of human resource management and council affairs, continuous personnel capacity development should be pursued, staff morale should be fostered through fair performance evaluation systems, and transparent council administration systems should be developed; and (d) in terms of financial and fiscal management, personnel should be equipped with enhanced knowledge of financial and fiscal administration, and budget expenditure should be monitored, evaluated, and planned in alignment with public needs.

The Effects of AI Anthropomorphism and Service Recovery on Perceived Fairness, Post Recovery Trust, and Recovery Satisfaction in Chinese E-Commerce

2026-04-15T13:12:50+07:00

Artificial Intelligence (AI) has become a key component of customer service in e-commerce, particularly in handling service failures and recovery processes. However, the mechanisms through which AI-assisted service recovery influences consumers' perceptions and post-recovery outcomes remain insufficiently understood. This study examines the effects of AI anthropomorphism and service recovery on perceived fairness, and investigates how perceived fairness subsequently influences post-recovery trust and recovery satisfaction in Chinese e-commerce. Data were collected from 400 users of major Chinese e-commerce platforms using a structured questionnaire and analyzed through descriptive statistics, Pearson correlation, and multiple regression analysis. Results indicate that both AI anthropomorphism and service recovery significantly influence perceived fairness, together explaining 44.7% of its variance. Perceived fairness significantly affects post-recovery trust (Adjusted R² = 0.461) and recovery satisfaction (Adjusted R² = 0.504), with interactional fairness emerging as the most influential dimension. In AI-mediated service encounters, interactional fairness, which reflects consumers' perceptions of respectful, sincere, and empathetic treatment, proves more influential than distributive or procedural fairness. This occurs because human-like interaction quality is particularly salient when consumers evaluate whether an AI system genuinely cares rather than merely processes complaints. This study extends the Stimulus-Organism-Response (S-O-R) framework and offers practical implications for e-commerce platforms. Findings suggest that AI customer service systems should incorporate calibrated empathy through emotionally responsive language, sincere acknowledgment of concerns, and personalized interactional cues to strengthen interactional fairness perceptions and enhance post-recovery trust and satisfaction.

School Management Based on the Philosophy of Sufficiency Economy for Sustainable Education Quality Development

2026-03-07T10:06:44+07:00

This article aims to present the concepts, principles, and practical approaches to school administration based on the Sufficiency Economy Philosophy (SEP). The focus is on applying these principles across the four major areas of school administration academic administration, budget administration, personnel management, and general administration. The core principles of the Sufficiency Economy Philosophy include moderation, reasonableness, and self-immunity, grounded in the conditions of knowledge and morality. The article concludes that school administration based on the Sufficiency Economy Philosophy strengthens organizational capacity, promotes financial discipline, enhances internal and external collaboration, and reduces educational inequality, leading to stable and sustainable development.

Development of an Integrated Dairy Supply Chain Model in Cooperative Systems: A Strategic Framework Positioning Cooperatives as the Hub of Efficiency, Value Creation, and Sustainability

2026-04-15T13:09:18+07:00

This academic article aims to develop an Integrated Dairy Supply Chain Model for cooperative systems and to propose a strategic framework that positions cooperatives as the central hub for connecting stakeholders to enhance supply chain efficiency, value creation, and sustainability. The study employed a documentary research approach by analyzing and synthesizing knowledge derived from relevant concepts, theories, and literature, including Supply Chain Management (SCM), the Value Chain concept, Cooperative Theory, Institutional Economics, Transaction Cost Theory, Bargaining Power Theory, and Sustainable Supply Chain Management (SSCM). These theoretical foundations were integrated to explain the systemic relationships among key factors influencing the performance and development of dairy supply chains within cooperative systems.

The synthesis revealed that dairy supply chains in cooperative systems continue to face several structural challenges, including information asymmetry, coordination failures, high transaction costs, governance gaps, and unequal bargaining power. These limitations undermine operational efficiency, equitable value distribution, and the competitiveness of smallholder dairy farmers. To address these challenges, the study proposes that cooperatives should function as a Strategic Hub, integrating material, information, and financial flows, while facilitating institutional coordination among all supply chain stakeholders. Through the integration of information, operational processes, and governance mechanisms, cooperatives can improve operational efficiency, reduce transaction costs, strengthen collaborative value creation, and promote long-term sustainability. The principal knowledge contribution of this article is the development of the Integrated Dairy Cooperative Supply Chain Model (IDCS Model). The model presents an integrated strategic framework comprising four interrelated dimensions: (1) Integration, (2) Efficiency, (3) Value Creation, and (4) Sustainability. It positions cooperatives as the strategic center for coordinating stakeholder collaboration and managing supply chain activities through a dynamic systems perspective. The proposed model provides a strategic framework that can be applied to other agricultural supply chains and serves as a valuable reference for policymakers and practitioners seeking to strengthen competitiveness, improve supply chain governance, and foster sustainable agricultural development.

Participative Management: A Key to Success in Colleges of Agriculture and Technology

2026-05-11T13:36:06+07:00

This academic article aimed to analyze the role of participatory management as a key factor contributing to the success of Colleges of Agriculture and Technology, as well as to examine the integration of the Buddhist principle of Iddhipāda 4 with modern management concepts in order to enhance the effectiveness and sustainability of educational organizations. The study of related research and documents found that participatory management served as an important mechanism for promoting collaboration, shared decision-making, and organizational commitment among personnel. It provided opportunities for teachers, staff, students, and external stakeholders, including enterprises and local communities, to participate in determining the developmental direction of educational institutions. As a result, educational management and curriculum development became more consistent with socio-economic contexts and the demands of the modern labor market.

The findings also revealed that although many educational institutions had adopted participatory management approaches, their implementation often reflected “symbolic participation” rather than genuine involvement. Consequently, organizational development had not fully achieved sustainability and effectiveness. Therefore, the application of the Buddhist principle of Iddhipāda 4, consisting of Chanda (satisfaction), Viriya (perseverance), Citta (attentiveness), and Vimamsa (investigation), was regarded as an essential approach for fostering motivation, responsibility, and commitment among personnel. These principles contributed to meaningful participation and systematic organizational development.

Phra Kilanupatthaka and End-of-Life Carein Thailand's Palliative Care System: An Integrative Literature Review

2026-06-16T12:53:08+07:00

This is an integrative literature review, following the framework of Whittemore and Knafl, that aims to (1) analyze the role of Phra Kilanupatthaka in caring for dying monks; (2) synthesize Buddhist knowledge supporting palliative care; (3) examine ethical tensions between Vinaya discipline and medical constraints; and (4) propose an integrative model for incorporating Phra Kilanupatthaka into Thailand's palliative care system. A systematic search yielded 38 academic and research documents published between 2012 and 2023 that met the inclusion and quality-appraisal criteria.

The synthesis found that Phra Kilanupatthaka possess knowledge and skills consistent with palliative care principles across four dimensions: physical, psychological, social, and spiritual care. This role is formally recognized by the National Monk Health Charter B.E. 2560 and the 70-hour training curriculum. However, standardized frameworks and monk-specific screening tools remain lacking, and unresolved ethical tensions persist between strict adherence to the Vinaya and medical necessity. The new contribution of this article is the “Kilanupatthaka Palliative Integration Model (KPIM),” a conceptual proposal that, for the first time, links a Buddhist value foundation, palliative-care competencies, and a supporting network system into a single framework intended as a starting point for further field testing.

Integrating the Seven Sappurisa Dhammas into the Ethical Standards of Thai Politicians in the Context of a Political Crisis of Public Trust

2026-07-08T17:30:25+07:00

This academic article aims to examine the concept of the Seven Sappurisa Dhammas in Buddhism, explore the concept of the political crisis of public trust arising from the deterioration of ethical conduct in the exercise of political power, which has undermined the legitimacy of political institutions and the stability of Thailand’s democratic system, particularly over the past two decades. During this period, Thailand has experienced persistent political conflicts, military coups, corruption, and ethical controversies involving political office holders. The article further analyzes the compatibility between the Seven Sappurisa Dhammas and contemporary theories of political ethics and synthesizes a Buddhist ethical framework for politicians through the integration of the Seven Sappurisa Dhammas into the ethical standards of Thai politicians. The study employs documentary research and descriptive analysis.

The findings reveal that the Seven Sappurisa Dhammas are highly compatible with the fundamental principles of contemporary political ethics, particularly the rule of law, accountability, transparency, commitment to the public interest, public participation, and ethical leadership. Their distinctive contribution lies in cultivating the internal moral character and ethical consciousness of political leaders, thereby reinforcing governance mechanisms based on the principles of good governance, promoting ethical exercise of political power, and enhancing the ethical standards expected of political leaders in society. Furthermore, this article proposes a Seven-Dimensional Buddhist Ethical Standards Framework for Politicians, synthesized through the integration of the Seven Sappurisa Dhammas with the concepts of contemporary political ethics. The proposed framework serves as a conceptual model for strengthening the ethical standards of Thai politicians and provides practical guidance for promoting good governance, political legitimacy, and the long-term sustainability of democratic governance.

Applying Generative Artificial Intelligence (Generative AI) to Enhance Public Sector Management Efficiency: Opportunities, Challenges, and Governance Approaches Under Digital Governance

2026-06-12T09:31:45+07:00

Generative Artificial Intelligence (Generative AI) has emerged as a vital element in the transformation of public administration in the digital era. This technology has the capacity to augment operational efficiency, elevate the quality of public services, and facilitate data-driven policy formulation. This scholarly study seeks to evaluate the function and prospects of Generative AI in public administration, investigate the opportunities and obstacles associated with its implementation, and recommend governance frameworks based on the tenets of digital governance. The study utilizes a documentary analysis of research, scholarly papers, reports from international organizations, and pertinent documents at both national and international levels. The results demonstrate that Generative AI may enhance public sector operations in multiple aspects, such as the creation of intelligent public service systems, increased efficiency in government data administration, minimization of paperwork, and advancement of knowledge management within organizations. Nonetheless, its execution encounters considerable constraints and hazards, encompassing data precision, privacy, personal data safeguarding, cybersecurity, transparency in system decision-making, and ethical implications of AI utilization. Consequently, the government must formulate suitable policy frameworks and regulatory mechanisms, alongside enhancing digital competencies among personnel, instituting standards for responsible AI utilization, and fostering sectoral engagement to guarantee the effective, transparent, and ethical application of AI. This will enhance the quality of public administration and promote sustainable national growth in the future.

Livestreaming and Consumer Engagement in Generation Z

2026-02-09T15:07:12+07:00

Livestreaming has become a strategically important digital communication tool that transforms how firms interact with consumers and create business value. Unlike traditional digital media, livestreaming enables real-time interaction, heightened social presence, and personalized communication, making it especially relevant for Generation Z consumers. This article examines livestreaming from both managerial and theoretical perspectives by integrating Media Richness Theory, Social Presence Theory, the Theory of Media Synchronicity, and Consumer Engagement Theory to explain how livestreaming influences consumer engagement and business performance. A conceptual framework is proposed that illustrates how livestream interactivity builds trust through parasocial interaction and source credibility, enhances multidimensional consumer engagement, and leads to improved performance outcomes moderated by contextual factors such as product type and platform characteristics. The article also addresses the potential dark side of livestreaming, including information overload and consumer vulnerability, and offers practical implications for managers alongside specific directions for future empirical research related to Generation Z markets.