RATANABUTH JOURNAL

State Welfare Card Policy: Impact Analysis and Sustainability

Nipon Jariyanoravisse — 2025-12-31

การศึกษานโยบายบัตรสวัสดิการแห่งรัฐ ใช้การวิจัยเอกสารโดยวิเคราะห์ผลกระทบและความยั่งยืน นโยบายบัตรสวัสดิการแห่งรัฐเป็นมาตรการสำคัญที่รัฐบาลไทยใช้ในการช่วยเหลือประชาชนที่มีรายได้น้อย โดยมุ่งหวังให้เกิดความเป็นธรรมในการเข้าถึงสวัสดิการขั้นพื้นฐาน ลดความเหลื่อมล้ำทางเศรษฐกิจ และกระตุ้นเศรษฐกิจในระดับฐานราก บทความนี้มีวัตถุประสงค์เพื่อวิเคราะห์ผลกระทบของนโยบายในด้านเศรษฐกิจ สังคม และพฤติกรรมของผู้รับสวัสดิการ รวมถึงการพิจารณาความยั่งยืนของนโยบายในระยะยาว

นโยบายบัตรสวัสดิการแห่งรัฐพบว่า แม้มาตรการแจกจ่ายทรัพยากรและเงินช่วยเหลือสามารถบรรเทาความเดือดร้อนของประชาชนในระยะสั้นได้ แต่การพัฒนาที่ยั่งยืนจำเป็นต้องเชื่อมโยงกับการเสริมสร้างศักยภาพของประชาชนอย่างเป็นระบบ ประเทศไทยจึงควรพัฒนารัฐสวัสดิการในลักษณะรัฐสวัสดิการแบบผสม ที่ผสมผสานการช่วยเหลือขั้นต่ำแก่กลุ่มเปราะบางเข้ากับมาตรการด้านการศึกษา อาชีพ และเศรษฐกิจฐานราก พร้อมทั้งใช้เทคโนโลยีในการบริหารจัดการที่เข้าถึงได้อย่างเท่าเทียม ตลอดจนกำหนดนโยบายบนฐานข้อมูลที่เชื่อถือได้ มีการประเมินผลเชิงประจักษ์ และเปิดโอกาสให้ประชาชนมีส่วนร่วมในทุกขั้นตอน แนวนโยบายสวัสดิการไทยควรเคลื่อนจากการช่วยเหลือแบบให้เปล่าไปสู่การเสริมสร้างศักยภาพ เพื่อนำไปสู่ระบบรัฐสวัสดิการที่ยั่งยืนและตอบสนองต่อความเปลี่ยนแปลงของสังคมยุคใหม่

Designing a Tourist Information Center for the Ta Muen - Ta Khwai Prasat Group, Phanom Dong Rak, Thailand: A conceptual Model for Sustainable Historical Tourism

Wanchai Kaewsaisoon — 2025-12-31

This conceptual paper aims to develop a model. “Designing a Tourist Information Center for the Ta Muen - Ta Khwai Prasat Group, Phanom Dong Rak, Thailand: A conceptual Model for Sustainable Historical Tourism.” Using literature review and synthesis. Case studies of tourist centers in Thai and international contexts Offer includes 1) Multilateral governance structure for accountability such as the Fine Arts Department Tourism Authority of Thailand Phanom Dong Rak District or Subdistrict Administrative Organization agencies 2) Criteria for choosing a location That gives weight to the accessibility and security of the border. The location of the data center is in the Phanom Dong Rak area. Should be located near the Prasat Ta Muen group. Currently there are more convenient travel routes. In addition, the area of Prasat Ta Muen is a group of castles with more castles than Prasat Ta Khwai, which is located alone. 3) The content and value of the information center must include important elements, including historical information of the study area since the beginning of the castle's construction, Information on maintenance of military areas involved in the area, Castle conservation information restoration, artistic information. This information should present both 2D and 3D virtual images. By information about this virtual image, it may solve the problem of insecurity in entering certain real areas sometimes. Sometimes there may be problems with neighboring countries. 4.Management of service locations for tourists which creates knowledge Understanding the value of cultural heritage, satisfaction, and a better economic community The people of the nation are involved and can re-evaluate on a cyclical basis. The model can be applied to other border heritage sites.

Management of Temple Religious Property in the 21st Century

PhramahaNattapon Issaradhammo — 2025-12-31

This article aims to propose guidelines for the management of temples and monastic properties in Thai society amidst the challenges of the 21st century, characterized by shifts in legal structures and digital technology. The study reveals that while temples function as legal entities and spiritual centers, they currently face bureaucratic constraints and state control under the Sangha Act B.E. 2505 (1962). Key challenges identified include an aging monastic population, complex administrative burdens, and a lack of digital literacy among ecclesiastical officials (Phra Sangkhathikan), all of which impact transparency and efficiency in asset management.

A critical development strategy is the transition towards Digital Transformation through the “SMART Temple 4.0” model. By integrating the Plan-Do-Check-Act (PDCA) cycle and risk management principles, this model aims to establish a verifiable “Ecosystem of Faith.” It comprises three primary measures: 1) Developing a “Digital Temple Hub” to link monastic property databases and e-Donation systems directly with the Revenue Department; 2) Enhancing digital literacy among monks; and 3) Implementing a Unified Monastic Accounting system on the cloud. These mechanisms align with the Sustainable Development Goals (SDGs), specifically in fostering good governance (SDG 16) and promoting lifelong learning (SDG 4). Ultimately, these advancements will alleviate administrative burdens for the clergy, ensure legal compliance in temple management, and bolster public confidence in the transparent administration of monastic properties in the digital era.

Buddhist Democracy: The Principles of Democracy According to Buddhism

PhrakruUdomDhammavut — 2025-12-31

This article aims to explain and examine the relationship between Buddhist doctrines and contemporary democratic thought within the context of Thai society, particularly in the political, cultural, and public ethical dimensions. The study employs documentary research combined with interpretative analysis in order to systematically connect key Buddhist principles with democratic governance. The findings suggest that the principle of Dhammādhipateyya (the supremacy of Dhamma) can function as a normative ethical framework for democracy by emphasizing the exercise of power based on reason, moral correctness, and accountability. The three forms of sovereignty Attādhipateyya (self-centered authority), Lokādhipateyya (socially driven authority), and Dhammādhipateyya reflect a progressive development of power from the individual and social levels toward the primacy of moral principles. In addition, the Yebhuyyasikā procedure, which resolves disputes through majority decision-making within the Buddhist monastic community, demonstrates a form of democratic practice that integrates majority rule with ethical restraint. This approach differs from purely quantitative democracy, which focuses solely on numerical majority. Therefore, Buddhism is not only compatible with democratic principles but also contributes an essential ethical dimension to Thai politics. The concept of “Buddhist Democracy” broadens the study of democracy from a purely structural perspective to a value-oriented framework, offering significant contributions to cultural political theory and supporting the sustainable application of democratic principles in multicultural societies.

The Influence of Artificial Intelligence Technology on the Performance of Hotel Employees in Bangkok

Amonrat Thursranoi — 2025-12-31

This research aimed to: 1. examine the levels of opinions among hotel employees in Bangkok regarding artificial intelligence technology, work engagement, job insecurity, and job performance 2. investigate the influence of artificial intelligence technology on work engagement, job insecurity, and job performance among hotel employees in Bangkok and 3. explore the influence of work engagement and job insecurity on the job performance of hotel employees in Bangkok. A quantitative research method was employed, collecting data from 400 hotel employees in Bangkok. The results were analyzed using Structural Equation Modeling (SEM).

The hypothesis testing revealed that artificial intelligence technology has a positive influence on work engagement, job insecurity, and job performance. Additionally, the findings indicated that work engagement positively influences job performance, whereas job insecurity negatively influences job performance. These results suggest that hotel management and human resource departments can apply the findings as guidelines for adjusting work practices, strategies, and management policies to enhance opportunities for improving job performance.

The Application of ChatGPT to Enhance Collaborative Coding Learning in Computer Programming Courses

Buaphan Khamchalour — 2025-12-31

This research aimed to: 1) investigate the application of ChatGPT in a collaborative learning model for a computer programming course, and 2) compare the learning achievement of students using ChatGPT with that of students in a traditional instructional setting. The study employed a quasi-experimental, two-group pretest-posttest design. The sample comprised 30 digital technology students from an academic institution, selected via inclusion criteria and simple random sampling. Participants were divided into a control group (n=15), which received conventional instruction, and an experimental group (n=15), which engaged in ChatGPT-integrated activities. Data were collected using a knowledge assessment (reliability = .877) and a skills evaluation form. The latter, validated by the researcher, demonstrated a content validity index between 0.67 and 1.00 and a reliability of .778. Data analysis was conducted using descriptive statistics, the Chi-square test, and an independent samples t-test.

The results revealed that: 1) Students reported a high level of satisfaction with the use of ChatGPT in the learning process. 2) Post-experiment, the experimental group's average knowledge score (= 42.35, S.D. = 10.16) than the control group ( = 48.94, S.D. = 6.39) at the .05 level (p=.03). However, the experimental group achieved significantly higher programming skill scores (= 67.82, S.D. = 5.16) compared with the control group (= 48.64, S.D. = 6.37) at the .05 significance level (p < .001).

Guidelines for Teacher Coaching by School Administrators under the Buriram Primary Educational Service Area Office 1

Thipoy Nakinchart — 2025-12-31

This study aimed to (1) examine the prevailing state of teacher coaching implemented by school administrators, (2) develop evidence-based guidelines for its enhancement, and (3) assess the appropriateness and feasibility of the proposed guidelines. A three-phase research design was employed. In Phase 1, quantitative data were obtained from 322 teachers through a validated questionnaire and analyzed using descriptive statistics. Phase 2 adopted a qualitative approach, involving semi-structured interviews with five purposively selected key informants, including educational administrators, school administrators, and teachers. Data were analyzed thematically to derive development guidelines. In Phase 3, the proposed guidelines were evaluated by 24 school administrators and teachers, selected via stratified random sampling, with results analyzed descriptively.

Findings revealed that the overall state of teacher coaching was rated at the highest level across all dimensions. The highest mean score was reported for feedback provision, followed by trust-building, goal setting, understanding of coaching processes, and coaching skills. Eight development guidelines emerged, emphasizing the enhancement of feedback practices, the cultivation of professional trust, the establishment of clear coaching objectives, the advancement of coaching competencies, and the implementation of systematic monitoring and evaluation. The evaluation results indicated that the guidelines were highly appropriate and feasible, underscoring their potential for effective application in the school context. These findings provide practical insights for policy-makers and educational leaders seeking to strengthen instructional leadership through structured coaching practices.

Ecological Influential Factors and Academic Effectiveness of Educational Personnel at Bueng Kan Secondary Educational Service Area Office

Boonchu Butthijak — 2025-12-31

The objectives of this research were 1) To examine the levels of influential ecological factors, 2) To investigate the levels of academic effectiveness, and 3) To analyze the relationship between influential ecological factors and academic effectiveness among educational personnel under the Secondary Education Service Area Office of Bueng Kan. The sample consisted of 385 educational personnel, selected based on the Krejcie & Morgan sampling table. The research instrument was a questionnaire, and the statistical analyses used included mean, standard deviation, and Pearson’s correlation coefficient.

The results indicated that 1) Factors that are considered to have a significant ecological influence are, overall, at a high level. Among the subdimensions, the administrative factor ranked first, followed by the personal factor, while the institutional factor ranked last 2) The overall level of academic effectiveness was also relatively high. When analyzed by dimension, curriculum development and instructional process ranked highest, followed by academic leadership and scholarly output, while technology utilization ranked lows 3) The relationship between influential ecological factors and academic effectiveness was tested using multiple regression analysis. It was found that administrative, institutional, and personal factors collectively yielded a multiple correlation coefficient (R) of 0.912 and significantly explained 87.80% of the variance in academic effectiveness at the 0.01 level of statistical significance (R² = 0.878). The hypothesis testing confirmed that the ecological influence factors were significantly correlated with academic effectiveness at the 0.01 level.

Development of creative art areas in Ratchaburi Province

Paksiri Aenihon — 2025-12-31

This study aimed to 1) survey and study creative arts in communities in Ratchaburi Province; 2) propose policies for creative development in Ratchaburi Province; and 3) propose guidelines for promoting creative art spaces as art museums. This qualitative research utilized in-depth interviews with 20 key informants.

The results revealed: 1) Survey and study creative arts in communities in Ratchaburi Province. The survey revealed that creative arts in communities in Ratchaburi Province are diverse and clearly reflect local identity. They can be categorized into four main areas: 1. Handicrafts; 2. Performing arts and folk music; 3. Contemporary art and creative design; and 4. Arts connected to local lifestyles and traditions. 2) Proposing policies for creative development in Ratchaburi Province. The results indicated that policies and processes for creative development in Ratchaburi Province should focus on enhancing local identity alongside sustainable creative economy development. These policies emphasize the conservation of local wisdom, promote community participation, and support the application of local arts into contemporary works. Through collaboration between the public, private, and community sectors, and 3) Propose guidelines for promoting creative art spaces as art museums. It was found that the approach to promoting creative art spaces as art museums involves four key steps: 1. Site survey and selection, 2. Museum concept planning and design, 3. Space development and establishment, building renovation, collection, and conservation of art pieces, and 4. Continuous management and public relations. This process will help elevate creative art spaces into sustainable cultural learning and tourism destinations.

The Outcomes of Learning Management on Economics Using the CO-5 STEPs Learning Process Integrated with Gamification Techniques for Matthayomsueksa 2 Students

Prissana Khuleesap — 2025-12-31

The development of critical thinking is considered an essential skill for learning in the 21^st century, especially in secondary school, which is the age for building a foundation of knowledge and reasoning. An instructional approach that integrates participatory learning processes with motivational techniques serves as an effective means of enhancing such competencies. The purpose of this research was to compare the critical thinking abilities of Matthayomsueksa 2 students who received instruction in economics before and after receiving instruction through the CO-5 STEPs learning process integrated with gamification technique. The sample group consisted of 30 Matthayomsueksa 2/2 students from Singhawittayakom School, Nang Rong District, Buriram Province, under the Secondary Educational Service Area Office Buriram, during the second semester of the 2024 academic year. The sample was selected using cluster sampling. The research instruments included six lesson plans and a 30-item multiple-choice critical thinking test. Data were analyzed using mean, percentage, standard deviation, and dependent samples t-test.

The research findings revealed that the students’ critical thinking abilities of Matthayomsueksa 2 students who received instruction in economics after learning through the CO-5 STEPs learning process integrated with gamification techniques were significantly higher than before learning at the .05 level.

Characteristics of Eeducational Administrators in the Digital Era

Jaruwon Gansub — 2025-12-31

The study aimed to 1) investigate the essential characteristics of educational administrators in the digital age to 2) study the essential characteristics of educational administrators in the digital age. This qualitative research utilized document research and interviews with experts. A specific target group of 30 experts in the field of educational administration was identified. Data collection tools included a document synthesis form and a structured interview form. Data were analyzed using content analysis from the document data and interviews.

The research findings revealed: 1) Essential characteristics of educational administrators in the digital age include morality, ethics, and code of conduct, management and leadership skills, technology skills, lifelong learning, fact-based decision-making, and educational equity. 2) Essential characteristics of educational administrators in the digital age include ethical leadership in the AI era, visionary leadership in the use of technology, ethical use of AI, human resource development, and networking. They should be leaders of learning and innovation. The policy or practical implications of the research findings can be used as information for developing educational curricula or training courses for educational administrators and educational administrators in the digital age.

The Development of an Integrated Internal Supervision Model to Enhance Teachers’ Competency in Active Learning Management for Improving Student Quality at Lalomwittaya School

Sathan Prangmas — 2025-12-31

The objectives of this research were to 1) study the foundational information and necessary needs of integrated internal supervision; 2) construct and develop an integrated internal supervision model; 3) implement the model; and 4) evaluate the model for enhancing teachers' competencies in active learning management that impacts student quality. Employing a research and development approach with purposive sampling, the process was divided into four phases. Phase 1 involved studying foundational information by analyzing documents and related research, surveying current conditions and needs from 33 teachers, and studying best practices from administrators and teachers in 3 schools. Phase 2 focused on constructing and developing the model and its user manual, which were then evaluated for accuracy, appropriateness, and feasibility by 9 experts through a focus group discussion. Phase 3 involved implementing the model with 33 teachers and assessing their competencies in active learning management. Phase 4 evaluated the model's satisfaction, feasibility, and utility as perceived by 33 teachers, 606 students, and 13 members of the basic education committee. The research instruments included a document analysis form, evaluation forms, interview forms, and record forms. Data were analyzed using content analysis, percentages, mean, standard deviation, and the Priority Needs Index.

The research findings revealed that: 1) The integrated internal supervision process consists of 5 steps: planning and direction setting, supervision implementation, learning for development, knowledge exchange and reflection, and supervision evaluation. The current status was at a high level(µ=4.43), while the need was at the highest level (µ=4.65). 2) The developed model comprises 5 components: principles, objectives, content and activities, supervision process, and model evaluation. It was rated at the highest level for accuracy, appropriateness, and feasibility (µ=4.50-4.55). The 3-part user manual (front matter, content, back matter) also achieved the highest level for accuracy, appropriateness, and feasibility (µ = 4.52-4.59). 3) The implementation showed that teachers' competencies in active learning management were at the highest level (µ=4.57).4) The model evaluation indicated that teachers, students, and the school committee expressed the highest level of satisfaction, feasibility for implementation, and perceived benefits(µ=4.51-4.56).

Reality and Expectations of Public Service of Lahan Sai Sub-district Municipality, Lahan Sai District, Buriram Province

Nannapat Kongnanta — 2025-12-31

This research aimed to: 1) examine the actual conditions and the expectations of the public regarding public services of Lahan Sai Subdistrict Municipality. 2) compare the differences between the actual conditions and the expectations of public services of Lahan Sai Subdistrict Municipality and 3) propose guidelines for the development of public services of Lahan Sai Subdistrict Municipality. The study employed a quantitative research design with a sample of 368 participants, using a questionnaire as the research instrument. The statistical methods applied for data analysis included percentage, mean, standard deviation, and t-test.

The research findings revealed that: 1) The overall and individual aspects of the current state of public services were found to be at a high level. Similarly, the expectations of public services, both overall and by aspect, were also found to be at a high level. 2) A comparison between the current state and expectations of public services in Lahan Sai Subdistrict Municipality showed that there were no statistically significant differences overall or in any individual aspect at the .05 level of significance. 3) The opinions and suggestions for improving public services in the municipality indicated that Lahan Sai Subdistrict Municipality still needs to develop its infrastructure. The community’s quality of life should be continuously promoted, especially for the elderly, through health programs and vocational training. Regarding community organization and safety, there should be improvements in traffic management, installation of street lighting and CCTV cameras, and the organization of creative activities for youth. In terms of the local economy, the municipality should support SMEs and OTOP enterprises and promote local tourism development. For the environment, waste management, reduction of chemical usage, and forest conservation are necessary. Furthermore, there should be efforts to revitalize local arts, culture, and wisdom, adapting them to the modern lifestyle through media and contemporary community activities.

Study of the Components of Academic Leadership in School Administrators Under Nakhon Phanom Secondary Educational Service Area Office

Supawadee Wannawong — 2025-12-31

This research aimed to study the components of academic leadership of school the research process was divided into two steps: step 1 studying related theories, concepts, and research from 10 sources; step 2 assessing the appropriateness of the component’s academic leadership of school administrators by 5 experts selected through purposive sampling. The research tools included document synthesis and a 5-point Likert scale questionnaire. The data analysis methods used were frequency, percentage, mean, and standard deviation.

Research findings revealed that: 1.the components of academic leadership school administrators consist research of 5 components: 1) defining the school’s mission, 2) managing learning processes, 3) developing and managing the curriculum, 4) developing and promoting student quality, and 5) fostering a learning atmosphere in the school. 2. the assessing of the appropriateness of the components of academic leadership by 5 experts found that all 5 components were a highest level.

The Development of Learning Achievement and the Ability to Solve Mathematical Problems regarding fractions by Using Polya’s Problem Solving Concept with Bar Model for Grade 3 Students

Parawee Teweerum — 2025-12-31

Currently, problems with the teaching and learning activities of grade 3 students often have difficulty understanding fractions as they are complex and important content. Of advanced mathematics If students lack the correct understanding Will affect the next level of math learning. The objectives of this study were to 1) compare the achievement of Mathematics on fractions using the problem-solving process of Polya’s Problem Process and the Bar Model of Grade 3 students with the criterion of 70 percent, and 2) compare the ability to solve Mathematics problems on fractions using the problem-solving process of the Polya’s problem process and the Bar Model of Grade 3 students with the criterion of 70 percent. By one group experiment by measuring after school. The samples used in this research was Grade 3 students of Banbakcharang School, Gabchoeng District, Surin Primary Educational Service Area Office 3 who are studying in the first semester of the 2025 academic year consisting of 1 Classroom with 20 students, who were selected by Cluster Random Sampling. The research instruments consisted of 1) learning management plan; 2) multiple-choice achievement test; and 3) a mathematics problem-solving ability test. The questionnaire was a five-item subjective test. Statistics used for data analysis included percentage, mean, and standard deviation. Hypothesis testing was performed using a one-sample t-test.

The findings showed that: 1) The achievement of mathematics was 80.25 percent, exceeding the 70 percent criterion, with statistical significance at the .05 level. 2) The mathematics problem-solving ability score was 81.25 percent, exceeding the 70 percent criterion, with statistical significance at the .05 level.

Development of a Model for Reducing Suicide Problems with a Community-based Vaccine in Wiang Sa District, Nan Province

Krittipong Thipluis — 2025-12-31

This research study on the development of a model for reducing suicide problems using the Heart Vaccine in the community in Wiang Sa District, Nan Province, has three objectives: 1. To study the causes and risk factors of suicide among people in Wiang Sa District, Nan Province; 2. To develop and implement the Heart Vaccine activity in the community to strengthen morale and reduce risk factors of suicide among people in Wiang Sa District, Nan Province; and 3. To evaluate the effectiveness of the Heart Vaccine in the community to reduce suicide among people in Wiang Sa District, Nan Province. This participatory action research was conducted with 40 network partners and a sample of 400 people.

The research results found that 1) Causes and risk factors of successful suicide in Wiang Sa District in 2024-2025, there were 19 cases, most of whom were male, aged 20-59 years (68.42%). The suicide methods were hanging (63.16%), using toxic substances (21.05%), and using guns (15.79%). Risk factors (underlying conditions) were physical illnesses, cancer, high blood pressure, diabetes, chronic kidney disease (47.37%), followed by psychiatric illnesses (26.32%), alcohol and drug addiction (26.32%). Triggers were family relationship problems, quarrels with close people, feeling discouraged (47.37%), suffering from illness (42.11%), economic problems, debt, unemployment, no income (10.53%). 2) The community activity format consisted of 7 steps: 1) Survey the target group at risk of suicide and depression 2. Provide knowledge and understanding about mental health 3. Strengthen coping and problem-solving skills 4. Create a social support network 5. Promote good health and reduce behavioral risk factors 6. Access to mental health services 7. Monitor and evaluate 3) In terms of effectiveness, it was found that the suicide attempt rate decreased. After organizing the activity, participants were highly satisfied overall (𝑥̅= 3.94, S.D.= 0.74)

Creative Leadership Based on Yonisomanasikāra of School Administrators under Roi Et Primary Educational Service Area Office 2

Paphawee Mulcharee — 2025-12-31

การวิจัยนี้มีวัตถุประสงค์เพื่อ 1) ศึกษาภาวะผู้นำเชิงสร้างสรรค์ตามหลักโยนิโสมนสิการ 2) เปรียบเทียบระดับภาวะผู้นำเชิงสร้างสรรค์ตามหลักโยนิโสมนสิการ จำแนกตาม ตำแหน่ง การศึกษา และประสบการณ์การทำงาน 3) กำหนดแนวทางการพัฒนาภาวะผู้นำเชิงสร้างสรรค์ตามหลักโยนิโสมนสิการ กลุ่มตัวอย่างเป็นผู้บริหาร และครูผู้สอน จำนวน 347 คน โดยเลือกจากประชากรทั้งหมด 3,568 คน ใช้วิธีการสุ่มอย่างง่ายด้วยวิธีการจับสลาก เครื่องมือที่ใช้เป็นแบบสอบถามและแบบสัมภาษณ์ แบบสอบถามมีความเชื่อมั่นทั้งฉบับเท่ากับ 0.89 สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ ร้อยละ ค่าเฉลี่ย และส่วนเบี่ยงเบนมาตรฐาน การทดสอบที การวิเคราะห์ความแปรปรวนทางเดียวถ้าพบความแตกต่างอย่างมีนัยสำคัญทางสถิติ .05 ทดสอบความแตกต่างของค่าเฉลี่ยเป็นรายคู่ด้วยวิธีการของเซฟเฟ่ (Scheffe’s Method) และวิธีการวิเคราะห์เชิงเนื้อหา

ผลการวิจัยพบว่า 1) ภาวะผู้นำเชิงสร้างสรรค์ตามหลักโยนิโสมนสิการ โดยรวมอยู่ในระดับมาก จัดเรียงตามลำดับค่าเฉลี่ยจากมากไปน้อย ได้แก่ ด้านวิสัยทัศน์ ด้านจินตนาการ ด้านการแก้ปัญหา และด้านความยืดหยุ่น 2) ผลการเปรียบเทียบระดับความคิดเห็นจำแนกตามตำแหน่ง และประสบการณ์การทำงานแตกต่างกันอย่างมีนัยสำคัญทางสถิติที่ระดับ .05 ส่วนจำแนกตามการศึกษาไม่แตกต่างกัน 3) การกำหนดแนวทางการพัฒนาภาวะผู้นำเชิงสร้างสรรค์ตามหลักโยนิโสมนสิการ จากการสัมภาษณ์ผู้บริหารสถานศึกษา พบว่า ผู้บริหารควรปรับวิสัยทัศน์ให้สอดคล้องกับบริบทที่เปลี่ยนแปลง เปิดใจรับฟังความคิดเห็นและคิดอย่างรอบด้าน ออกแบบรูปแบบการเรียนรู้ที่บูรณาการเทคโนโลยี ปลูกฝังให้ครูและบุคลากรกล้าคิด กล้าฝัน และกล้าทดลอง วิเคราะห์ปัญหาอย่างเป็นระบบ และประเมินผลลัพธ์เพื่อปรับปรุงอย่างต่อเนื่อง

Morale and Motivation in the Performance of Duties of Subdistrict Heads and Village Leaders in Krasang District, Buriram Province

Benjawan Phetlerd — 2025-12-31

This research aimed to 1) study the level of morale and motivation in performing the duties of Kamnan and village headmen in Krasang District, Buriram Province 2) compare opinions regarding morale and motivation in performing duties, classified by gender, age, education level, length of tenure, and average annual supplementary income (excluding salary and remuneration) and 3) explore opinions and suggestions for promoting morale and motivation in performing duties among Kamnan and village headmen in Krasang District, Buriram Province. The samples were divided into two groups (1) 168 Kamnan and village headmen (entire population) and (2) 11 administrative personnel and experts who had previously held the positions of Kamnan or village headmen, selected by purposive sampling. The Data collection instruments included questionnaires and interviews. The data were analyzed using descriptive statistics, such as percentages, means, and standard deviations, and inferential statistics, including t-tests, One-way ANOVA, and pairwise comparisons.

The results showed that 1) Kamnan and village headmen had a high overall level of morale and motivation in performing their duties ( = 4.09, S.D. = 0.47). 2) Comparisons of opinions regarding morale and motivation in performing duties, classified by demographic factors, showed no statistically significant differences at the 0.05 level. And 3) Opinions and suggestions for promoting morale and motivation indicated that the role of community leaders should be strengthened through training and knowledge development. Additionally, remuneration and welfare should be adjusted to match workload and economic conditions, and performance-based rewards should be supported to enhance sustainable motivation.

Legal Problems of Precontractual Liability

Yuwadee Muntiyakankul — 2025-12-31

The Civil and Commercial Code does not clearly define the meaning, scope, and extent of pre-contractual liability. This raises the question of whether a party who suffered damages during negotiations can claim compensation for the damages incurred, and based on which legal principles, as the damage occurred prior to the contract. The objectives of this qualitative research were to: 1) study the principle of pre-contractual liability that parties are responsible for incurring pre-contractual obligations; 2) compare the principle of pre-contractual liability under the German Civil Code and the principle of pre-contractual liability under the Thai Civil and Commercial Code; and 3) propose guidelines for applying the principle of pre-contractual liability in the Thai legal system. This research primarily relies on documentary research, examining legal texts in both Thai and foreign languages, as well as relevant legal articles. The results reveal that the Thai Civil and Commercial Code does not specifically address pre-contractual liabilities in the Thai legal system. Furthermore, there are no Supreme Court decisions or the opinions of most legal experts expressing clear acceptance of the concept of pre-contractual liability in the Thai legal system, as in German law. However, the Thai legal system may be able to apply the provisions of Section 5 of the Civil and Commercial Code on the principle of good faith, by interpreting the law to include the legal principle of breach of pre-contractual obligations, so that a party who acts dishonestly during the pre-contractual period, causing damage to the other party, is liable for his or her own actions. This will serve as a guideline for the application of the principle of pre-contractual liability in the Thai legal system.

Effectiveness of Public Relations Services of Na Pho Subdistrict Municipality, Na Pho District Buriram Province

Kanjana Sansimma — 2025-12-31

This research is a mixed-methods study that aimed to: 1) examine the level of effectiveness in public relations services of Na Pho Subdistrict Municipality, Na Pho District, Buriram Province. 2) compare citizens’ opinions toward the municipality’s public relations services classified by gender, age, education level, and occupation. And 3) explore recommendations for improving the effectiveness of the municipality’s public relations services. The sample consisted of 358 eligible voters residing in Na Pho Subdistrict Municipality in the year 2025, determined using Yamane’s formula. The quantitative data were collected through a multistage sampling technique, while qualitative data were obtained through purposive sampling by conducting in-depth interviews with nine community leaders. Research instruments included questionnaires and structured interviews with a high reliability coefficient. Data were analyzed using percentage, mean, standard deviation, t-test, and one-way ANOVA.

The research findings 1) revealed that the overall effectiveness of the municipality’s public relations was at a high level ( = 4.26, S.D. = 0.24). 2) A comparative analysis of public opinions based on personal characteristics indicated that gender and educational attainment did not significantly influence perceptions of public relations effectiveness, whereas age and occupation had a statistically significant impact, particularly with regard to communication planning. 3) To enhance the effectiveness of municipal services, it is recommended that community broadcasting coverage be expanded, innovative media formats be developed, and widely used online communication channels be integrated alongside appropriate channels for older adults and individuals without internet access. In addition, increasing the frequency and improving the quality of communication content are essential to strengthening municipal communication effectiveness, better addressing public needs, and promoting sustainable participation in local development.

Prevention of Disciplinary Violations among Inmates in the Central Correctional Institution for Young Offenders

Sarot Manoonyo — 2025-12-31

การวิจัยครั้งนี้ เป็นการวิจัยเชิงคุณภาพแบบพรรณนา มีวัตถุประสงค์เพื่อศึกษา (1) สภาพปัจจุบันของการกระทำผิดวินัยของผู้ต้องขังภายในทัณฑสถานวัยหนุ่มกลาง และ (2) แนวทางการป้องกันการกระทำผิดวินัยภายในทัณฑสถานวัยหนุ่มกลาง โดยผู้วิจัยได้คัดเลือกกลุ่มผู้ให้ข้อมูลจำนวน 17 คน ซึ่งเป็นเจ้าหน้าที่ราชทัณฑ์ในบทบาทหน้าที่ที่หลากหลาย ด้วยวิธีการคัดเลือกแบบเจาะจงจนกระทั่งข้อมูลถึงจุดอิ่มตัว การเก็บข้อมูลดำเนินการผ่านการสัมภาษณ์เชิงลึกแบบกึ่งโครงสร้างซึ่งบันทึกเสียงและถอดความตามคำพูดจริงจากนั้นทำการวิเคราะห์ข้อมูลเชิงประเด็น

ผลการวิเคราะห์ปรากฏปัจจัยสำคัญที่มีความสัมพันธ์กัน 4 ด้าน ได้แก่ 1) ด้านบุคคล (Individual) ผู้ต้องขังมีการควบคุมตนเองต่ำและมีความหุนหันพลันแล่น 2) ด้านสภาพแวดล้อม (Environmental) ความแออัดและสิ่งอำนวยความสะดวกไม่เพียงพอ 3) ด้านกฎระเบียบ (Regulatory) การบังคับใช้กฎที่ไม่สม่ำเสมอ ส่งผลให้ประสิทธิภาพของการป้องปรามลดลง 4) ด้านสังคม (Social) อิทธิพลของเพื่อนผู้ต้องขังและการถูกตีตรา (Labeling) จากผลการศึกษา ได้เสนอ โมเดลการป้องกันแบบบูรณาการ (Integrated Prevention Model) ซึ่งประกอบด้วย 5 แนวทางหลัก ได้แก่ 1) การบังคับใช้กฎระเบียบอย่างแน่นอนและเป็นธรรม 2) การพัฒนาและเสริมสร้างศักยภาพของเจ้าหน้าที่ 3) การควบคุมสิ่งของต้องห้ามอย่างตรงจุดโดยใช้เทคโนโลยี 4) การสืบค้นข่าวกรองเชิงรุกภายในเรือนจำ 5) การพัฒนาผู้ต้องขังในเชิงสร้างสรรค์ การใช้คำพูดแทนจริงของผู้ให้ข้อมูล (Representative Quotations) และการตรวจสอบเส้นทางข้อมูล (Audit Trail) ช่วยเพิ่มความน่าเชื่อถือของผลการวิจัย ทั้งนี้ โมเดลดังกล่าวมีนัยสำคัญเชิงปฏิบัติสำหรับการบริหารจัดการเรือนจำในประเทศไทย รวมถึงทัณฑสถานในพื้นที่ชายแดนที่มีลักษณะคล้ายคลึงกัน

Personnel Administration Based on the Seven Principles of Sappurisadhamma by School Administrators Under Special Education Center Efficiency Promotion Network Group 9, Office of Special Education Administration

Padtanee Panpanich — 2025-12-31

This research aimed to: 1) examine personnel management practices of school administrators based on the Seven Principles of Sappurisa Dhamma within Network 9 of the Special Education Center Performance Enhancement Network; 2) compare such personnel management practices according to position, educational level, and work experience; and (3) explore guidelines for personnel management grounded in the Seven Principles of Sappurisa Dhamma. The sample consisted of 191 administrators and teachers. Data were collected using a five-point Likert-scale questionnaire with content validity indices ranging from 0.67 to 1.00 and an overall reliability coefficient of .91. Statistical analyses included percentage, mean, standard deviation, t-test, one-way analysis of variance, and content analysis.

The findings revealed that: 1) overall personnel management based on the Seven Principles of Sappurisa Dhamma was rated at a high level ( = 4.16, S.D.=0.78); 2) perceptions of personnel management did not differ significantly by position, either overall or across individual dimensions, whereas significant differences were found according to educational level and work experience at the .05 level; and (3) effective personnel management grounded in the Seven Principles of Sappurisa Dhamma should emphasize wisdom, moral conduct, and virtuous friendship throughout all administrative processes. Such management should focus on transparency, fairness, and the quality of working life, promote shared learning and continuous professional growth, and cultivate a culture of mutual understanding and respect. These approaches contribute to the development of high-quality personnel and sustainable organizational development.

Administrative Innovations Affecting Public Service Delivery of Lamplaimat Municipality, Lamplaimat District, Buriram Province

Suchada Tanapakdee — 2025-12-31

This study aimed to examine 1) to study the level of administrative innovation and public service provision, 2) to study the relationship between administrative innovation factors and public service provision, 3) to study administrative innovation factors that affect the operation of public services, and 4) to study public feedback on public services. The sample was 375 people. The statistics used to analyze the data were frequency, percentage, mean, standard deviation. Pearson correlation coefficients and multiplier regression analysis.

The results showed that: 1) Public opinion on the administrative innovation of Lam Plai Mas Municipality Lam plai Mat District, Buriram Province All aspects are at the highest level. 2) Public opinion on the provision of public services of Lamplai Mas Municipality Lam plai Mat District, Buriram Province It was found that all aspects were at the highest level. 3) Factors of administrative innovation affecting the provision of public services of Lam plai Mat Municipality Lamplai Mas District, Buriram Province The correlation with public services was statistically significant at the level of .01. 4) Factors of administrative innovation affecting the provision of public services of Lam Plai Mat Municipality Analysis by multiple-regression found that the prediction efficiency was 44.30 percent, and when considering the regression coefficient in the form of standard scores, it was found that the independent variable that could predict the success of the public service of Lam Plai Mas Municipality was 44.30 percent. Statistically significant at the level of .01. 5) Comments and suggestions suggest that the development and maintenance of infrastructure should be carried out. Expand the project to promote quality of life while developing vocational skills and generate income. Creating safety in the community through cooperation with relevant agencies. Economic development and cultural tourism along with effective marketing Promote public participation in systematically protecting the environment and preserving local art and culture and wisdom.

Motivational Factors for Correctional Officers Working in a Central Institution for Young Offenders

Pamornthep Intawichai — 2025-12-31

This research aimed to: 1) examine the level of motivation in job performance among correctional officers at the Central Correctional Institution for Young Offenders, and 2) compare the motivation levels in job performance among these officers based on their personal factors. The sample consisted of 107 correctional officers working at the Central Correctional Institution for Young Offenders, located in Khlong Hok Subdistrict, Khlong Luang District, Pathum Thani Province, in the year 2025. Krejcie and Morgan's table was used to calculate the sample size. Multi-stage sampling was conducted among correctional officers at the Central Youth Correctional Institution, and the data were used to determine the sampling proportions. The research instrument used for data collection was a questionnaire. The statistics employed in the analysis included percentage, mean, standard deviation, and one-way analysis of variance (ANOVA).

The results of research were as follows: 1) The overall level of motivation in job performance among correctional officers was high in general and in all specific aspects, except for the aspect of policy and administration, which was at a moderate level ( = 3.64, S.D. = 0.953) and 2) The comparison of motivation levels in job performance based on personal factors showed there were differences, but they were not statistically significant.

Management of Educational Institutions Towards Excellence in the Digital Society Under the Nakhon Ratchasima Provincial Administrative Organization

Siriyaporn peuktub — 2025-12-31

The digital society has brought about multidimensional transformations, particularly in educational management where technologies are being integrated into school administration to enhance educational quality and develop learners toward excellence. However, there remains a lack of clear guidelines and models that are appropriate for the specific contexts of different areas. The purpose of this research was 1) to study the management of educational institutions towards excellence in the digital society under the Nakhon Ratchasima Provincial Administrative Organization; and 2) to compare the opinions of teachers under the Nakhon Ratchasima Provincial Administrative Organization regarding the administration of educational institutions toward excellence in the digital society, classified by work experience and school size. The samples of the study were 310 teachers under the Nakhon Ratchasima Provincial Administrative Organization. The sample size was determined based on Krejcie and Morgan’s sampling table. The population was stratified by school size and selected through simple random sampling. The instrument used in this study was a questionnaire with the reliability value of 0.971 The data were analyzed by using percentage, mean and standard deviation. The hypotheses were tested by using t-test and F-test when the differences were found, Scheffe's method was used.

The research results revealed that: 1) The administration of educational institutions toward excellence in the digital society under the Nakhon Ratchasima Provincial Administrative Organization, according to the opinions of teachers, was rated at a high level both overall and in each aspect. 2)The comparison of teachers’ opinions regarding the administration of educational institutions toward excellence in the digital society under the Nakhon Ratchasima Provincial Administrative Organization, classified by work experience, revealed no statistically significant differences in overall opinions. However, when considering each aspect individually, a statistically significant difference at the .05 level was found in the aspect of personnel focus. 3) The comparison of teachers’ opinions regarding the administration of educational institutions toward excellence in the digital society under the Nakhon Ratchasima Provincial Administrative Organization, classified by school size, in overall and each aspect was different at statistically significant level of .05

Consumer Satisfaction Towards the Development of Hemp Massage Oil Products by the Ban Seri Rat Herbal Processing Community Enterprise in Chong Khaeb Subdistrict, Phop Phra District, Tak Province

Chakkapan Wongrerkdee — 2025-12-31

This study aimed (1) to develop a hemp massage oil product of the Ban Sereerat Community Enterprise Herbal Processing Group, Chong Khaep Subdistrict, Phop Phra District, Tak Province, and (2) to examine consumer satisfaction with the developed hemp massage oil product. Data were collected from two groups: (1) 20 members of the community enterprise, who provided information on product development needs through focus group discussions; and (2) consumers who had previously purchased hemp products from the enterprise. As the exact population size of consumers was unknown, a sample of 400 respondents was selected using non-probability purposive sampling to align with the research objectives. A total of 376 valid questionnaires were returned, representing 94% of the distributed questionnaires.

The research findings consisted of two parts. First, the development of the hemp massage oil product was driven by the need to add value to hemp-based products. The packaging was designed to be modern and aligned with contemporary consumer preferences, emphasizing a distinctive identity that reflects the community’s local characteristics while clearly presenting essential product information. Second, the consumer satisfaction assessment of 376 respondents revealed that overall satisfaction with the hemp massage oil product was at the “highest” level ( = 4.51). When analyzed by dimensions, satisfaction was also at the “highest” level for both the product dimension ( = 4.50) and the packaging dimension ( = 4.53).

Development of SEARCH-D Model learning management Model based on Constructivist theory with Activity sets to enhance Scientific process skills and Analytical thinking skills for Prathomsuksa 4 students

Laddawan Thima — 2025-12-31

This research aims to 1) study basic information 2) create and examine the quality of the SEARCH-D Model learning management model 3) Experiment with the model and 4) evaluate the results of using the SEARCH-D Model learning management model. The Target group consisted of 24 fourth-grade students of Ban Thung Community School (Inmee Uppatham) in the first semester of the academic year 2024, obtained by purposive sampling. The research instruments included science lesson plans, science learning activity sets, academic achievement tests, science process skills tests, analytical thinking skills tests, and student satisfaction questionnaires. The statistics used included mean, standard deviation, and the paired sample t-test.

The results of the research found that the developed learning management model It is called the “SEARCH-D Model” and had 7 steps in learning management: Step 1: Spark interest, Step 2: Engagement, Step 3: Active & Activity, Step 4: Really know, Step 5: Clarification, Step 6: Holistic New knowledge, and Step 7: Development. The results of using the SEARCH-D Model learning management format found that students had higher academic achievement after studying than before studying with a statistical significance level of .01. They had higher scientific process skills after studying than before studying with a statistical significance level of .01. They had higher analytical thinking skills after studying than before studying with a statistical significance level of .01. And students are most satisfied with the overall learning management of the SEARCH-D Model.

Developing the Learning Process and Creating Awareness of Local Love Through Preserving Ancient Sites in Roi Et Province

Thanakorn Donkamomkhan — 2025-12-31

This research article has the following objectives: 1) to design learning and local patriotism activities through the conservation of archaeological sites in Roi Et province; 2) to build a learning process and local patriotism for the new generation through the conservation of ancient sites in Roi Et province; and 3) to develop a learning network and create local patriotism through the conservation of ancient sites in Roi Et province. This is an action research study. The research area was Roi Et province. The target groups were: 1) a group of five monks in the area of the archaeological sites; 2) five officials from the Fine Arts Department in Roi Et province; 3) five community leaders; and 4) 15 general members of the public, for a total of 30 participants. The research tools used were interviews, focus group notes, and an operational toolkit for creating a participatory process. Data were collected through interviews, focus group discussions, academic seminars, and network development. The data were analyzed using an inductive approach.

The research findings revealed that the learning and local patriotism activities through the conservation of archaeological sites in Roi Et province led to the community members becoming aware of their collective responsibility and having a better understanding of the ancient sites. Through these activities, everyone came to a good understanding that they should help take care of their community's ancient sites and plant trees to improve the climate. The result of developing a learning network and creating local patriotism through the conservation of ancient sites in Roi Et province was the development of a public consciousness for the conservation of ancient sites. Public consciousness development activities stimulated vitality and motivation, enhanced knowledge about the importance of community ancient sites and being good hosts, and created a group of community ancient site conservation volunteers to solve problems and conserve their own community's ancient sites sustainably.

The Implementation of Public Sector Management Quality Award (PMQA) in Subdistrict Administrative Organizations in Mueang Buriram District, Buriram Province

Uthai Aumram — 2025-12-31

This research aimed to: 1) examine the level of implementation of the Public Sector Management Quality Award (PMQA) criteria among Subdistrict Administrative Organizations (SAOs) in Mueang Buri Ram District, Buri Ram Province; 2) compare personal factors affecting the development in accordance with the PMQA criteria of the SAOs in Mueang Buri Ram District, Buri Ram Province; and 3) study the problems and provide recommendations for the development according to the PMQA criteria of the SAOs in Mueang Buri Ram District, Buri Ram Province. A quantitative research approach was employed. The population consisted of 230 respondents, and a questionnaire was used as the research instrument, with a reliability coefficient of 0.987. The statistical methods used for data analysis included percentage, mean, standard deviation, t-test, and one-way analysis of variance (ANOVA) for hypothesis testing.

The results of the study revealed that: 1) The overall and individual aspects of opinions regarding the implementation of the Public Sector Management Quality Award (PMQA) criteria by the Subdistrict Administrative Organizations in Mueang Buri Ram District were rated at a high level. 2) The comparison of personal factors affecting the development according to the Public Sector Management Quality Award (PMQA) criteria of the Subdistrict Administrative Organizations in Mueang Buri Ram District classified by gender, age, educational level, length of government service, and position status showed that, overall, there were no significant differences. However, when considering each aspect individually, it was found that there were statistically significant differences at the 0.05 level according to position status. 3) The recommendations for development based on the PMQA criteria are as follows: administrators should consistently communicate the organization’s vision and mission, serve as role models in ethics and transparency, and develop flexible and participatory strategic plans. The organizations should also enhance public service systems to cover all age groups, improve convenience and efficiency, and manage organizational data and knowledge systematically. Furthermore, personnel should be encouraged to develop new skills and innovations, streamline and modernize work processes, and implement transparent monitoring and evaluation mechanisms to continuously improve and enhance the organization’s performance.

A Model for The Integrative Buddhist Management to Develop Moral Teaching Monks in Schools Division Northeast

Chatchai Chomcharee — 2025-12-31

This study aimed to 1) study the components and indicators of integrative Buddhist management to develop the potential of moral teaching monks in schools in the Northeast, 2) examine the construct validity and construct reliability of these components and indicators, and 3) confirm the components and develop a model for integrative Buddhist management to enhance the potential of moral teaching monks in schools in the Northeast. The sample group consisted of 500 moral teaching monks from schools affiliated with Mahamakut Buddhist University in the Northeast. The research instrument was a 5-level Likert scale questionnaire. The statistical analyses included frequency, percentage, mean, standard deviation, and Confirmatory Factor Analysis (CFA).

The findings revealed that: 1) The components and indicators of integrative Buddhist management to develop the potential of moral teaching monks in schools in the Northeast consisted of two main components: Integrative Buddhist Management, with 5 indicators. Potential of Moral Teaching Monks in Schools, with 4 indicators. The results of the construct validity and construct reliability examination for the two main components, nine sub-components, and 38 indicators of the integrative Buddhist management model were statistically significant at the 0.01 level. The model demonstrated construct validity, as evidenced by the fit indices: χ² = 45.825, df = 26, p-value = 0.231, CFI = 0.910, TLI = 0.975, SRMR = 0.007, RMSEA = 0.029, χ²/df = 1.762 The construct reliability was 0.992, which is greater than 0.60, indicating that the model is consistent and fits the empirical data.

A Model for Promoting Morality and Ethics According to Buddhist Principles for Teachers in Educational Institutions Under the Local Administrative Organizations of Saraburi Province

Saranya Soongnarth — 2025-12-31

This research article aimed to 1) study the needs for promoting moral and ethical values of teachers in educational institutions under the local administrative organizations of Saraburi Province 2)develop a model for promoting moral and ethical values based on Buddhist principles for teachers in these institutions 3) implement the developed model; and 4) evaluate the model for promoting moral and ethical values based on Buddhist principles for teachers in educational institutions under the local administrative organizations of Saraburi Province. The research employed a mixed-methods design. The quantitative phase used a sample of 226 teachers, while the experimental implementation of the model involved a sample of 30 teachers. The qualitative phase involved interviews with 12 key informants and a focus group discussion with 9 experts.

The research findings revealed that 1) Teachers had a high level of needs for promoting moral and ethical values based on Buddhist principles. The highest level of need was found in the area of skills, followed by attitudes and knowledge, respectively.2)The model for promoting moral and ethical values based on Buddhist principles consisted of six main components: principles, objectives, systems, mechanisms and guidelines for moral and ethical promotion, operational methods, evaluation approaches, and success conditions.3)The results of the model implementation indicated that teachers demonstrated the highest level of moral and ethical promotion based on Buddhist principles overall. The most effective projects were Project 2 Developing Digital Tools for Assessing Moral and Ethical Behaviors Based on the Four Brahmaviharas, and Project 3 Inspiring Teachers through Creative Motivation to Cultivate Morality According to the Four Brahmaviharas.4) The evaluation results by experts showed that the model was rated at the highest level of suitability, with the order of importance as follows: usefulness, appropriateness, and feasibility. This indicated that the model was appropriate and could be effectively applied to promote moral and ethical values among teachers.

Factors Related to Personnel Retention of Na Pho Subdistrict Municipality, Na Pho District, Buriram Province

Tanjira Tonthaisong — 2025-12-31

Human resource management plays a crucial role in organizational administration in the contemporary era. Retaining qualified and competent personnel is a key factor influencing organizational efficiency and the quality of public service delivery. The objectives of this study were: (1) to examine the level of factors affecting personnel retention in Naphoth Subdistrict Municipality, Naphoth District, Buriram Province; (2) to investigate factors related to personnel retention among municipal employees; and (3) to propose guidelines or measures to improve employee retention, including skill development, welfare enhancement, and the creation of a supportive working environment. This quantitative research employed a census approach, with the population consisting of all municipal officials and employees of Naphoth Subdistrict Municipality, totaling 57 respondents. The research instrument was a questionnaire with a reliability coefficient of 0.93. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as Pearson’s product–moment correlation coefficient.

The findings revealed that the overall level of factors affecting personnel retention was high (𝑥̄ = 4.26, S.D. = 0.35). Moreover, the factors influencing personnel retention were positively correlated with retention outcomes at a statistically significant level of .01. When examined by dimension, compensation and career advancement demonstrated a relatively strong positive relationship with personnel retention, while the working environment showed the weakest relationship. Based on the findings, recommendations include promoting career advancement opportunities, enhancing employee knowledge through training and study visits, adjusting salaries to align with living costs, ensuring transparency and fairness in promotion systems, and encouraging employee participation in organizational policy formulation and administrative decision-making.

A Model of Innovative Leadership Based on the Seven Principles of Sappurisadhamma for School Administrators Under the Office of Primary Education Service Area in Cluster 8

Chonchanok Chuntori — 2025-12-31

The objectives of this research were: 1) to study the essential needs for innovative leadership of educational administrators under the Office of Primary Education Service Area in Inspection Region 8; 2) to develop a model of innovative leadership based on the principles of Sappurissattham for educational administrators under the Office of Primary Education Service Area in Inspection Region 8; 3) to implement the innovative leadership model based on the principles of Sappurissattham with the target group of educational administrators in Inspection Region 8; and 4) to evaluate the innovative leadership model based on the principles of Sappurissattham for educational administrators in Inspection Region 8.The quantitative research used a sample of 254 participants and conducted a trial implementation with a group of 30 participants. The qualitative research involved interviews with 10 target participants and focus group discussions with 9 experts.

The research findings revealed that 1) The administrators had a high level of need for innovative leadership, with the highest demand in the area of capacity building and development of others, followed by innovation culture creation, and strategic visioning, respectively 2)The innovative leadership model based on the principles of Sappurissattham consisted of four main components: leadership initiation, implementation process, evaluation guidelines, and success conditions 3) The trial implementation showed that administrators demonstrated a high overall level of innovative leadership. The most effective activity was “Strategic Thinking: Driving Innovation with Dharma,” while the activity with the highest satisfaction level was “Trust Forward: Opening Minds and Creating the Power of Innovation.” 4) The expert evaluation of the model was at a high level. The evaluation priorities ranked from highest to lowest were: accuracy, usefulness, feasibility, and appropriateness.These results indicated that the developed model was appropriate and could be applied effectively to enhance innovative leadership according to the principles of Sappurissattham.

Local Government Administration Excellence in Transparency and Promotion of Public Participation of Local Government Organizations in the Northeast

Sattra Nakratok — 2025-12-31

This research aimed to: 1) examine the administrative characteristics of exemplary local administrative organizations (LAOs) in promoting transparency and public participation; 2) investigate the factors influencing successful administration among these outstanding LAOs; and 3) explore approaches for applying exemplary administrative practices of model LAOs with transparency and public participation to other local administrative organizations. A qualitative research methodology was employed, involving five case studies: Surin Provincial Administrative Organization, Udon Thani Municipality, Roi Et Town Municipality, Ban Hat Subdistrict Municipality, and Suan Mon Subdistrict Administrative Organization. Data were collected through in-depth interviews and focus group discussions with executives, local council members, government officials, and community members. The collected data were analyzed using descriptive methods.

The study revealed that: 1) exemplary LAOs demonstrate key characteristics including strategic leadership, competent personnel, participatory organizational culture, operational transparency, and collaborative networking with various sectors; 2) factors contributing to successful administration in such organizations consist of internal factors transformational leadership, personnel competency development, and organizational culture and external factors public participation and external institutional support; and 3) effective administrative guidelines should emphasize good governance principles, transparent communication and disclosure of public information, citizen engagement in decision-making and oversight processes, and the establishment of continuous evaluation and improvement systems to ensure sustainable transparency and accountability.

A Study of Dharma Dissemination Through Information Technology: A Case Study of Wat Pa Chariyatham, Nadauang District, Loei Province

Sattawat Sankamperngjai — 2025-12-31

This research article, titled A Study of Dharma Dissemination Through Information Technology: A Case Study of Wat Pa Chariyatham, Nadauang District, Loei Province, aimed to: 1) study the principles of Buddhist propagation; 2) study the Dharma dissemination models of Wat Pa Chariyatham; and 3) analyze the outcomes of Dharma dissemination at Wat Pa Chariyatham using information technology. This study employed a qualitative research methodology, utilizing in-depth interviews with 15 key informants, including monks, religious leaders, scholars, and lay Buddhists, along with the analysis of relevant primary and secondary documents.

The findings revealed that: 1) The principles of Buddhist propagation are based on traditional Buddhist methods, such as teaching from concrete to abstract concepts, providing systematic instruction, and adhering to the Ovāda-pātimokkha (Principal Exhortation) along with the Tri-Sikkha (Threefold Training). 2) The model for Dharma dissemination at Wat Pa Chariyatham emphasizes reaching contemporary audiences by utilizing information technology as a key tool, such as disseminating Dharma videos, conducting online training, and using social media for communication and responding to Dharma inquiries. 3) The analysis of outcomes indicated that technology facilitates rapid and widespread access to Dharma, aligning with modern digital lifestyles. However, challenges were identified, including a lack of personnel skilled in technology, potential for misunderstanding by recipients, and limitations in maintaining the accuracy of the Dharma-Vinaya (Doctrine and Discipline). The research concludes that an appropriate integration of technology with traditional propagation principles can effectively reach the new generation and requires continuous development.

The Welfare Needs of Informal Workers in the Platform Economy: A Case Study of Motorcycle Delivery Drivers in Thanyaburi District

Prawit Namjaidee — 2025-12-31

The objectives of this research were: 1) to study the welfare needs of informal workers who are motorcycle riders using application platforms in Thanyaburi District, and 2) to compare personal factors with the appropriate welfare needs of informal workers who are motorcycle riders using application platforms in Thanyaburi District. This study employed a quantitative research method. Since the population could not be precisely determined, the sample size was calculated using W.G. Cochran’s formula (1953). The sample consisted of 400 informal workers who are motorcycle riders using application platforms in Thanyaburi District, with a 95% confidence level and a 5% margin of error. The research instrument was a questionnaire with a reliability coefficient of 0.924. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance (One Way ANOVA) with LSD post hoc comparison.

The results revealed that: 1) the overall level of welfare needs was high. The highest mean score was in the aspect of stability ( =4.70, S.D.=0.222), followed by the economic aspect ( =4.68, S.D.=0.240), health and hygiene ( =4.34, S.D.=0.369), safety ( =4.34, S.D.=0.266), and education ( =4.17, S.D.=0.402), respectively. 2) When comparing welfare needs based on personal factors, significant differences were found in several aspects, including gender, age, marital status, number of family members, income, housing characteristics, and education level. Each group exhibited different welfare priorities. For example, female respondents placed greater importance on economic aspects than males, while males emphasized health and hygiene more than females. The findings reflect the necessity of formulating welfare policies that address specific group needs to enhance the quality of life and work stability of informal workers.

Innovation in the Management of Early Childhood Development Centers of Talad Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province

Anusara Supho — 2025-12-31

This research aimed to (1) study the characteristics, origins, and factors related to the innovation process of child development center management at Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province; (2) study the problems and solutions resulting from the implementation of the innovation of child development center management at Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province; and (3) study the application of the innovation of child development center management at Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province to other local administrative organizations. The research methodology and qualitative data were interviewed with key informants divided into three groups: administrators, practitioners, parents of students at Talat Khae Subdistrict Municipality Child Development Center, or relevant local residents, totaling 50 people. Data were analyzed by using a conceptualization technique based on empirical data.

The research findings revealed that (1) the innovation of child development center management at Talat Khae Subdistrict Municipality resulted from the collaboration of teachers, parents, communities, and external agencies by using digital technology, integrating local wisdom, and building networks to enhance the quality of early childhood care. (2) The problems encountered included insufficient personnel, lack of digital skills, limited budget, inconsistent external support, and organizational culture that adheres to the traditional model. The solution is to increase personnel, develop teacher potential, allocate budgets, promote participation, and adjust the organizational culture to be open to innovation. (3) The approach to expand to other organizations is to develop personnel, use digital technology, promote community participation, create collaborative networks, and integrate local wisdom to make the management of child development centers efficient and sustainable.

Innovative Buddhist Physical Exercises Walking Meditation for Promoting Health of Monks in Roi Et Province

Phramaha Komkai Siribhunno — 2025-12-31

The objectives of this research are as follows: 1. To study the principles of wwalking meditation in Buddhism, 2. To develop the Buddhist Innovation of walking meditation for the health promotion of Monks in Roi Et Province, 3. Integrated research methodology the quantitative research used questionnaires and the sample used in the research was 30 monks by analyzing descriptive statistical data by determining the frequency, percentage, average, and standard deviation. In qualitative research, interviews with key informants are used. The data were analyzed using contextual content analysis techniques and data synthesis according to the purpose of the research.

The results showed that: 1. The principle of walking meditation in Buddhism shows that the overall level is (,x. = 3.53 S.D. =0.72). When examined individually, it was found that the knowledge and understanding of the walking meditation was moderate, and the knowledge of the benefits of the walking meditation and the understanding of the practice were at a high level. 2. Development of Buddhist Innovation for walking meditation management for health promotion of Monks in Roi Et Province, It was found that the overall level was (,x. =3.23 S.D. =0.66). When considered individually, it is found that it is at a high level in all aspects. 3. Additional suggestions on the Buddhist Innovation of walking meditation for the health promotion of Monks in Roi Et Province are: 1. Religious missions of monks, such as ceremonies. funeral This makes it less time to practice regularly. 2. Research and data on physical and mental health outcomes are researched. 3. This innovative Buddhist approach should be disseminated to other provinces so that monks and people can benefit together. 4. Religious missions of monks, such as ceremonies. funeral this makes it less time to practice regularly. 5. Integrate walking meditation into daily routines, such as walking before or after doing the cycle, so that the practice can be continuous

Developing Teaching Media Production Skills with Canva Animation for Teachers in Buriram

Oranut Srikham — 2025-12-31

Development of Teaching Media Production Skills with Canva Animation for Teachers in Buriram Province. The objectives of this study were: 1) to study teachers' teaching practices regarding the use of teaching media; 2) to develop teaching media production skills with Canva Animation; and 3) to evaluate and monitor the use of teaching media with Canva Animation. The data providers regarding teaching management conditions were teachers under the Secondary Education Service Area Office of Buriram Province, using simple random sampling, totaling 360 people, and teachers who were interested in participating in the development of media production skills, totaling 66 people. The research instruments included:1. Questionnaires; 2. Teaching Media Evaluation Forms; and 3. Media Use Evaluation Forms. The research statistics used included data analysis using the modified Priority Needs Index (PNI _Modified) and basic statistics including means and standard deviations.

The results of the study revealed that: 1) The teaching management conditions of teachers regarding the use of teaching media for teachers in Buriram Province found that the teaching management conditions with current teaching media were at a high level, but still lower than the desired conditions in every aspect, especially the readiness of teaching media (PNI _Modified = 0.26), followed by the modernity of teaching media and the use of media in the classroom (PNI _Modified = 0.19), and the diversity of teaching media (PNI _Modified = 0.18). 2) The results of developing teaching aid production skills with Canva Animation for teachers in Buriram Province revealed that overall results were at a high level ( = 3.99, S.D. = .68) 3) The results of following up on teacher development after training revealed that overall results were at the highest level ( = 4.70, S.D. = .46)

The Development of Analytical Thinking Abilities Using Geographical Learning Process of Grade 7 Students

Natchanon Srinonyang — 2025-12-31

Learning management in the subject of Geography emphasizes memorization, primarily using lecture-based teaching due to the extensive content, in which students act only as passive recipients of knowledge. Moreover, it results in students lacking self-directed learning skills, particularly analytical thinking skills. This research aims to develop analytical thinking abilities of Grade 7 students by using learning management through geographical processes, aiming for a passing score of 75%. The target group consisted of 12 Grade 7 students in the first semester of the academic year 2025 at Ban Hong Sang School, under the jurisdiction of Roi Et Primary Educational Service Area Office 2. The research employed an action research design based on the concept of Kemmis & McTaggart. The instruments used for data collection included: 1) six lesson plans using geographical processes, totaling 12 hours, with an average instrument quality value of 4.86 2) three sets of multiple-choice tests (4 options each) measuring analytical thinking abilities, each set containing 15 items, with an average content validity index of 0.93 and 3) student interviews after experiencing learning management through geographical processes, with an average index of alignment between interview items and questions of 0.94. The statistics used for data analysis included mean, percentage, and standard deviation.

The research results found that, in Action Cycle 1, six students, or 50%, met the specified criterion of 75%. In Action Cycle 2, eight students, or 66.67%, met the specified criterion of 75%. In Action Cycle 3, all 12 students, or 100%, met the specified criterion of 75%.

In conclusion, learning management using geographical processes can develop students’ analytical thinking abilities, as this learning process provides opportunities for students to learn independently and analyze information systematically, resulting in progressively improved analytical thinking abilities effectively.

Guidelines for Developing Legal Potential of Buddhist Monks in Roi Et Province

Apichaya Phansri — 2025-12-31

This research aimed to: 1) examine the problems and legal needs of Buddhist monks in Roi Et Province, 2) analyze the factors affecting the development of monks’ legal capacity, and 3) propose guidelines for enhancing such capacity. The study employed a qualitative research methodology, with a sample group of 17 monks selected from various areas. Data were collected through in-depth interviews and focus group discussions. The findings revealed that the problems and legal needs of monks were identified in three key areas: a lack of legal clarity in temple property and land management, the administration of monastic affairs requiring multidisciplinary legal knowledge, and limitations in providing legal advice to laypeople. Monks expressed a strong need to enhance their understanding of ecclesiastical law, property law, fundamental legal principles, and information technology law. 2) Factors influencing the development of monks’ legal capacity included both obstacles and supporting conditions. The main obstacles were heavy religious duties, inappropriate training formats, and the perception that law is separate from Buddhism. Supporting factors included the growing awareness among the Sangha and government policies promoting legal literacy. 3) The proposed guidelines emphasize a systematic and practical approach through continuous hands-on training, production of user-friendly learning materials, establishment of online learning platforms and specialized legal advisory centers, and regular knowledge dissemination through local monastic leaders. These measures aim to enable monks to perform their religious duties lawfully, effectively, and in accordance with both monastic discipline and civil law.

Effectiveness of the Evaluation of Internal Control Systems of Community Hospitals Under the Maha Sarakham Provincial Public Health Office

Tippawan Nusriun — 2025-12-31

This research aimed to study to: (1) examine the level of effectiveness of the internal control system evaluation in community hospitals, (2) identify the factors influencing its effectiveness, and (3) propose recommendations to enhance the internal control system’s efficiency, transparency, and alignment with good governance principles in the public sector. This quantitative research employed a questionnaire as the primary data collection instrument. The sample group consisted of 198 personnel from community hospitals under the Mahasarakham Provincial Public Health Office. Data were analyzed using descriptive statistics—frequency, percentage, mean, and standard deviation—and inferential statistics through multiple regression analysis to examine the influence of various factors on the effectiveness of the internal control system.

The results revealed that the overall effectiveness of the internal control system was at the highest level (Mean = 4.4358, S.D. = 0.55682). Regression analysis indicated that the factors significantly influencing the effectiveness of internal control (at the .05 level) were: (1) Monitoring and Supervision (Beta = 0.599, p < .001), (2) Management Policy (Beta = 0.322, p < .001), and (3) Knowledge and Understanding of Electronic Evaluation Systems (Beta = 0.081, p = .044). Meanwhile, Staff Competency showed no significant influence (p > .05). Qualitative findings further highlighted that strengthening monitoring mechanisms, establishing clear and consistent management policies, enhancing technological knowledge, and developing personnel competencies are crucial to improving accuracy, transparency, and long-term system sustainability.

Guidelines for School Administration Based on the Thailand 4.0 Policy under the Office of the Educational Service Area

Sopee Wiwatchankit — 2025-12-31

This study aimed to 1) examine the current implementation status of educational institutions under the Office of the Basic Education Commission in relation to the Thailand 4.0 policy, 2) investigate the factors influencing the Thailand 4.0 policy, and 3) propose development guidelines for educational institutions to align with the policy. The sample consisted of 385 educational personnel, determined using Yamane’s formula. A questionnaire was employed as the research instrument, and the data were analyzed using mean, standard deviation, and Pearson’s correlation coefficient.

The findings revealed that: 1) The current implementation of the Thailand 4.0 policy showed that the level of information exposure regarding the policy was moderate, with social media being the primary source. The competencies of school administrators were at a high level, while the promotion of a learning culture within schools was at a moderate level. 2) The factors related to attitudes toward accepting the policy were at a moderate level. Knowledge and understanding of the Thailand 4.0 policy were also at a moderate level, as was participation in school projects or activities related to the policy. 3) The recommended development guidelines for educational institutions to align with the Thailand 4.0 policy included developing administrators’ leadership to accommodate change, fostering learning organizations, enhancing the capacity of personnel and students to pursue self-directed learning, promoting teachers’ professional ethics, supporting academic and social networks among educational institutions, and advancing educational innovations, technology, and instructional practices to strengthen learners’ competencies. Additionally, schools should promote activities that develop 21st-century life skills among students. Overall, the variables displayed a moderate positive correlation with the implementation of the Thailand 4.0 policy, with statistical significance at the 0.01 level.

The Integration of Artificial Intelligence and Buddhist Tri-Sikha Principles in Developing a Reading Book for Grade 3 Students to Enhance Consonant Cluster Reading Skills

Phikun Poomsaen — 2025-12-31

This research aimed to: (1) develop a consonant cluster reading book using artificial intelligence (AI)–generated images integrated with the Threefold Training (Trisikkhā) principles for Grade 3 students; (2) implement the developed reading book to examine students’ learning achievement; and (3) evaluate the use of the developed reading book in terms of media quality and students’ satisfaction. The research was conducted in three phases: development, implementation, and evaluation. The target group consisted of 18 Grade 3 students from Ban Ma-ue School, Roi Et Province, selected through purposive sampling. The research instruments included the developed consonant cluster reading book, a pre-test and post-test, and a student satisfaction questionnaire. Data were analyzed using descriptive statistics, including mean and standard deviation, and a t-test was employed to compare pre-test and post-test scores.

The results revealed that: (1) the quality of the developed consonant cluster reading book was at an excellent level in terms of content and the aesthetic quality of AI-generated illustrations; (2) students’ post-test scores were significantly higher than their pre-test scores at the .01 level, indicating improved learning achievement; and (3) students expressed a high level of satisfaction with the reading book, particularly regarding the attractiveness of the illustrations and the clarity of the content. In conclusion, the integration of AI-generated images with the principles of the Threefold Training effectively enhanced consonant cluster learning and promoted moral development among primary school students.

Components and Potential of Buddhist Art Learning Resources Based on Local Identity and Culture

Phramaha Pongtaratid Sutheero — 2025-12-31

This research aimed to examine the characteristics and components of Buddhist art learning resources based on local identity and cultural traditions, analyze their potential in terms of management, learning, and community participation, and propose development strategies to enhance their sustainability in the digital era. The study employed a qualitative research design using semi-structured interviews conducted at Wat Sri Khun Mueang, Chiang Khan District, Loei Province—an area that embodies distinctive local Buddhist art traditions. Key informants included ten Buddhist monks, scholars, and local masters of Buddhist art. Data were analyzed using content analysis, and the credibility of the findings was verified through triangulation, including data triangulation, methodological triangulation, investigator triangulation, and theory triangulation, to enhance the reliability and completeness of the qualitative data.

The findings revealed that Buddhist art learning resources consist of three main components: (1) physical aspects such as architecture, murals, and sculptures reflecting local wisdom; (2) knowledge management through the transmission of artistic and spiritual heritage by monks, community artists, and cultural activities; and (3) community participation, which sustains cultural identity and collective pride. The learning sites demonstrated high potential in participatory management, experiential learning, and the creative integration of art and Dhamma. The proposed development approaches include creative conservation, collaborative learning networks, and sustainable learning systems, emphasizing the use of digital technology to enhance accessibility to Buddhist art knowledge. The study culminates in the formulation of the “BUDDHA–ART LEARNING DEVELOPMENT MODEL (BALD Model)” as a conceptual framework for developing creative and sustainable Buddhist art learning resources.

Providing Public Services for Age-Friendly Cities in the Area of Pathum Thani Municipality

Theppitak Kulmongkolchaisri — 2025-12-31

This research aims to (1) study the level of elderly-friendly public service provision, (2) compare elderly-friendly public service provision classified by personal factors, (3) study the factors affecting elderly-friendly public service provision, and (4) present guidelines for elderly-friendly public service provision. It was a mixed-methods research, collecting data from 400 elderly people in the municipal area of Pathum Thani Province and conducting in-depth interviews with 29 elderly people. Data were analyzed using frequency, percentage, standard deviation, t-test, one-way ANOVA, and multiple regression analysis.

The results showed that (1) the municipality provided elderly-friendly public services overall at a high level; (2) elderly people with different levels of education, work experience, number of children, and living problems had significantly different opinions on the provision of public services at the .05 statistical significance level, which was consistent with the hypothesis; and (3) all welfare factors together explained 27.70% of the elderly-friendly public service provision (Adj. R2= .277), with the most influential factor being the support network, followed by health and medical care. Social security and recreation, which had a statistically significant effect at the .01 level, while income had a statistically significant effect at the .05 level, and (4) guidelines for providing elderly-friendly public services, consisting of 1) coordinating the employment of elderly workers, 2) allocating a budget for loans in case the elderly want to be self-employed, 3) creating a job application specifically for the elderly in each locality, and 4) providing vocational training according to the needs of the elderly.

Innovative Learning Models for Enhancing the Competencies of Doctoral Students in Resource Management and Development within the Context of Thailand 5.0

Yotsarun Srisuk — 2025-12-31

This study aimed to (1) examine the essential competencies required of doctoral students in Resource Management and Development in the Thailand 5.0 era based on stakeholder needs, and (2) develop an innovative learning model capable of effectively enhancing those competencies. The study employed a mixed-methods research design, collecting quantitative data from a sample of 163 participants and qualitative data through in-depth interviews. In addition, experts were invited to evaluate the appropriateness of the developed learning model.

The findings indicate that the essential competencies for doctoral students fall into three prominent domains: (1) knowledge of concepts related to resource management, (2) interdisciplinary research skills, and (3) attitudes and attributes reflecting responsible and sustainable resource utilization. The development of the innovative learning model comprises five key components: (1) problem and challenge-based learning, (2) project and field-based learning, (3) community engaged action research, (4) an expert mentoring system, and (5) the integration of digital and AI technologies. These components collectively aim to strengthen knowledge, skills, and attitudes aligned with the goals of the Thailand 5.0 era. The evaluation results demonstrate that the innovative learning model possesses strong potential to enhance the quality of doctoral graduates, enabling them to work across disciplines, analyze complex problems, employ advanced technologies, and drive sustainable resource management in a meaningful and impactful manner within the Thailand 5.0 context.

Factors Influencing the Purchase Decision of Processed Durian Products by Chinese Tourists in Bangkok

YUZHI LIANG — 2025-12-31

The research aims to 1) study the marketing mix factors in purchasing processed durian. of Chinese tourists in Bangkok and and 2) compare the marketing mix factors that affect the purchase of processed durian by Chinese tourists in Bangkok. Classified by demographics Sample group: 400 people, convenience sampling. The instrument used in this study was a questionnaire. Have confidence .888 Statistics used include frequency, percentage, arithmetic mean. standard deviation and t-test and F-test statistics.

The results of the research found that 1) overall marketing mix factors The mean level of opinion was at a high level ( = 3.97, S.D. = .318) 2) Marketing mix factors include product side, price side, distribution channel side, personnel side, service process side. In terms of service process and overall, they are different when classified by gender with statistical significance at the .05 level. 3) Compare the marketing mix factors that affect the purchase of processed durian of Chinese tourists in Bangkok. Overall, personal factors are not different except for gender.

Local Administrative Innovations for Promoting Health and Well-being among Ethnic Elderly Populations in Upper Northeastern Thailand 2

Lalitaya Nanok — 2025-12-31

This research aimed to: 1) study the characteristics, origins, processes, and factors related to the development of innovations for the well-being of ethnic elderly people in local administrative organizations in the upper northeastern region of Thailand. 2) study the problems and solutions in implementing innovations for the well-being of ethnic elderly people in local administrative organizations in the upper northeastern region of Thailand. 3) study approaches for applying innovations for the well-being of ethnic elderly people to other local administrative organizations. This qualitative research utilized in-depth interviews and focus group discussions. Data analysis utilized conceptualization techniques based on empirical data and descriptive conclusions.

The results revealed that: 1) Local administrative organizations utilize two management styles for the well-being of ethnic elderly people: a top-down approach that emphasizes speed of command and execution, and a bottom-up approach that promotes personnel participation and innovation. Success factors stem from leadership, personnel knowledge, organizational culture, public participation, and external support. 2) Problems identified include low understanding and acceptance among target groups, a lack of resources, and administrative coordination limitations. The solution is to develop personnel to understand ethnic culture and promote participation among the elderly and their communities. and adjust innovations to be flexible according to the local context in order to develop the well-being of the elderly effectively and sustainably. 3) Guidelines for applying intellectual well-being innovations for ethnic elderly groups in 4 municipalities, focusing on 3.1) local context analysis, 3.2) joint planning with network partners, and 3.3) developing the potential of leaders and volunteers to drive activities with participation and sustainability.

Technological Leadership of Secondary School Administrators in Ban Tak District, Tak Province

Nontawat Yuttawong — 2025-12-31

The research aimed to 1) study the technological leadership of secondary school administrators in Ban Tak District, Tak Province, and 2) identify strategies for developing technological leadership among secondary school administrators in Ban Tak District, Tak Province. The researcher used both quantitative and qualitative methods. Data were collected using questionnaires from 67 secondary school teachers in Ban Tak District. Data were analyzed using percentages, means, and standard deviations. Seven experts were interviewed using a structured interview form. Content analysis was used.

The results revealed that 1) the technological leadership of secondary school administrators in Ban Tak District, Tak Province, was at a high level overall and in each area. 2) The strategies for developing technological leadership among secondary school administrators in Ban Tak District, Tak Province, were as follows: 2.1) Digital vision: administrators should set challenging goals and utilize technology in collaborative planning for practical implementation, consistent with the social and global context. 2.2) Systematic management: administrators should manage the use of technology with sufficient capabilities for effective use. 2.3) Professional excellence: administrators should demonstrate good communication and coordination. and disseminate good practices through online channels and utilize technology for public relations. 2.4) Creating a digital learning culture: Administrators should promote and support the creative use of technology in their work, accepting feedback and learning together. 2.5) Digital Citizenship: Administrators should encourage and support all personnel to acquire knowledge and skills in using technology to enhance work efficiency, create competitive advantages, and drive educational institutions forward.