RATANABUTH JOURNAL

Application of Buddhist Principles to Promote The Community Development Role of The Sangha in Sikaew Subdistrict Municipality Mueang District of Roi Et Province

Phrakhru Sripriyatiwarathorn Chinwaro — 2025-04-30

This research article aims to 1) study the role of the Sangha superior in community development in Si Kaeo Subdistrict Municipality, Mueang Roi Et District, Roi Et Province, 2) compare people’s opinions on the role of the Sangha superior in community development in Si Kaeo Subdistrict Municipality, Mueang Roi Et District, Roi Et Province, classified by personal factors, and 3) study the guidelines for applying Buddhist principles to promote the role of the Sangha superior in Si Kaeo Subdistrict Municipality, Mueang Roi Et District, Roi Et Province. The sample size was determined by using the ready-made table of Crazy and Morgan. The sample size was 375 people, using the simple random sampling method. The research instrument was a questionnaire developed by the researcher. The index of item objective congruence (IOC) was 0.83, with a reliability of 0.772. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, F-test, and comparison of mean differences by pairs using Scheffe's method with one-way ANOVA.

The research results found that 1. The role of the Sangha in community development of the Sangha in Si Kaeo Subdistrict Municipality, Mueang Roi Et District, Roi Et Province was at the highest level overall ( = 4.63 S.D.= 0.07). 2. The results of the comparative analysis of the application of Buddhist principles to promote the role of community development of the Sangha leaders in Si Kaeo Subdistrict Municipality, Mueang Roi Et District, Roi Et Province, with different genders, ages, education levels, and occupations, showed no statistically significant differences at the .05 level. And 3. The guidelines for applying Buddhist principles to community development of the Sangha leaders are the Four Bases of Power Desire, Diligence, Mind, and Investigation to promote the role of community development of the Sangha leaders in Si Kaeo Subdistrict Municipality, Mueang Roi Et District. Roi Et Province consists of 1) Social 2) Economic 3) Cultural 4) Public Health and 5) Environment

Factors affecting recidivism among female inmates in Maha Sarakham Provincial Prison

Pornpimol Samransom — 2025-04-30

Recidivism among female inmates in prison is one of the problems that affects social security and the justice system of the country. It causes inmates to lose the opportunity to re-enter society normally. This research aimed to 1) study the level of factors affecting recidivism among female inmates in Mahasarakham Provincial Prison, 2) to determine the factors affecting recidivism among female inmates in Mahasarakham Provincial Prison, and 3) to study the recommendations for solving the recidivism among female inmates in Mahasarakham Provincial Prison. The sample group consisted of 254 female inmates from Mahasarakham Provincial Prison. The research instrument was a questionnaire. The statistics used were frequency distribution, percentage, mean, standard deviation, and linear multiple regression analysis. The research results found that 1) the level of factors affecting recidivism among female inmates in Mahasarakham Provincial Prison had the highest mean overall. 2) The factors affecting recidivism among female inmates in Mahasarakham Provincial Prison included social and environmental factors, economic factors, political factors, and psychological factors. All 4 factors could predict recidivism among female inmates in Mahasarakham Provincial Prison. 58% correct with statistical significance at .05 level and 3) The results of the analysis of recommendations to solve the recidivism of female prisoners in Maha Sarakham Province can be summarized as follows: 3.1) Promote job opportunities. There should be coordination with private entrepreneurs to provide opportunities for released prisoners to work, reduce obstacles to re-entering society and prevent re-offending. 3.2) Strengthen family relationships. Family activities should be promoted to create warmth and bonding, which is an important factor in reducing the chances of re-offending. 3.3) Create an open attitude in society. Society should be promoted to open up opportunities and accept ex-prisoners so that they can return to work and live a normal life. 3.4) Community leaders’ participation. Community leaders should play a role in reaching out to residents to be aware of the living conditions of each family and be able to provide assistance or solve problems appropriately.

Guidelines for Preventing and Solving Corruption Problems in the Public Sector in a Concrete Way Roi Et Province

Jirapon Barisri — 2025-04-30

Research article on guidelines for preventing and solving corruption problems in the public sector in a concrete way. Roi Et Province have a purpose to create concrete guidelines for preventing and solving corruption problems in the public sector. Roi Et Province It is qualitative research. Important informant Is involved in the prevention and resolution of corruption problems. A total of 35 people were purposively selected. The instrument was an in-depth interview. In collecting data, the data were then analyzed, summarized and the results discussed descriptively.

The results showed that Model guidelines for preventing and solving corruption problems in the public sector in a concrete way Roi Et Province consists of 1. opportunities and incentives Awareness should be created with the aim of developing civil servants at all levels to have morality and ethics. in every sector of the agency 2. State administration There should be legislation and guidelines for various operations. that is strict and clear, there will be no gaps in the use of administrative power that can cause corruption, and 3. personal values It should strengthen the creation of values in working that adhere to the moral system rather than the patronage system.

Opinions on the Dhamma training training of prisoners in Maha Sarakham Provincial Prison

Deachpradit Namlak — 2025-04-30

Dharma training in prisons is one approach used to change the behavior and mind of prisoners to promote a sense of morality, ethics and a better life both during imprisonment and after release. Mahasarakham Province. This research aimed to 1) study the level of opinions on Dhamma training of prisoners in Mahasarakham Provincial Prison, 2) compare opinions on Dhamma training of prisoners in Mahasarakham Provincial Prison, and 3) study suggestions on opinions on Dhamma training of prisoners in Mahasarakham Provincial Prison. This research was quantitative research. The research instrument was a 5-level questionnaire. The sample group consisted of 335 prisoners in Mahasarakham Provincial Prison, calculated using the Taro Yamane formula, using proportional sampling and simple random sampling. The data were analyzed using statistical methods, including percentage, mean, standard deviation, and t-test. The results of the research found that 1) the level of opinions on Dhamma training of prisoners in Mahasarakham Provincial Prison was at a moderate level overall. 2) A comparison of opinions on Dhamma training, classified by gender, age, and status, showed statistically significant differences at the 0.05 level. However, the level of education, punishment, and type of offense were significantly different. Overall, there were no differences in opinions regarding the Dhamma training. 3) Suggestions for the Dhamma training of prisoners in Mahasarakham Provincial Prison included adjusting the block zone area for morning prayers in front of the flagpole to be indoors; reducing the time spent praying in front of the flagpole; increasing the time for announcing the activities of making merit by offering food to monks; increasing the time for announcing the meditation training project; and adjusting the Dhamma sermon listening project from every Wednesday of the second and fourth weeks to every Wednesday of the week.

Ecosystem Factors that Affecting Chinese Students' Decision to Enter Higher Education

Pattamaporn Somboon — 2025-04-30

The objectives of this research were to 1) study the factors of the educational ecosystem affecting Chinese students pursuing higher education, 2) examine the decision-making processes of Chinese students in choosing higher education, and 3) investigate how the educational ecosystem influences their decisions. This study utilized a quantitative research approach. The sample group consisted of 400 Chinese students currently enrolled in higher education at public and private universities in Bangkok and surrounding areas. The research instrument was a questionnaire. Data analysis included descriptive statistics such as frequency distribution, percentage, mean, and standard deviation, processed using statistical software.

The findings revealed that: 1) The factors of the educational ecosystem included the physical environment, cost-related aspects, and personnel. 2) Decision-making regarding pursuing higher education was influenced by expectations and values related to personnel, with positive expectations having a significant impact. 3) The educational ecosystem's factors, especially personnel-related values, positively influenced the decision-making of Chinese students in higher education.

Factors affecting the adaptation of prisoners in Maha Sarakham Provincial Prison

Preecha Warajaru — 2025-04-30

The problem of prisoner adjustment in prison is an important issue in terms of both human rights and prison management, such as the limitation of freedom, strict rules, relationships between prisoners, and the behavior of prison officers. This study aims to (1) examine the level of adaptation among prisoners in Mahasarakham Provincial Prison, (2) identify factors influencing prisoner adaptation, and (3) gather recommendations for improving prisoner adaptation. This quantitative research involves a sample group of 335 inmates from Mahasarakham Provincial Prison. The research instrument is a questionnaire, and statistical methods include frequency distribution, percentage, mean, standard deviation, and multiple linear regression analysis. The findings are as follows: (1) the overall adaptation level of prisoners in Mahasarakham Provincial Prison is high; (2) factors influencing adaptation include housing, hygiene, clothing, food, medical services, external communication, and religious practices. These seven variables can predict changes in the quality of medical services in the prison with 87% accuracy, significant at the 0.05 level; and (3) recommendations for adaptation include streamlining the distribution process for clothing and footwear, increasing personal item distribution for new inmates, providing larger food portions, emphasizing cleanliness, and diversifying the prison’s food offerings.

Factors Influencing the Purchase Decisions of The Engineering Instruments by Food and Beverage Manufacturing Companies in Bangkok and Its Vicinity

Tawatchai Kaewmanee — 2025-04-30

Executives and engineers at the supervisory level make decisions about purchasing measuring equipment based on 5 factors: awareness of needs; Seeking information Evaluation of alternatives purchasing decision and post-purchase behavior. This is especially important in the decision to purchase measuring equipment by executives and engineers at the supervisory level, directly affecting the efficiency of quality control. and ability to compete in the market Companies that choose to use measuring instruments that are inappropriate or of insufficient quality may encounter problems in quality control. This may adversely affect consumer confidence and the ability to conduct business. This research objectives are to 1) study personal factors that affect the decision to purchase engineering measuring instruments of food and beverage manufacturing companies. in Bangkok and surrounding areas. 2) Study the 5A's marketing strategies that affect the decision to purchase engineering measuring equipment of food and beverage production companies in Bangkok and surrounding areas. It is quantitative research. The sample group is 385 executives or representatives in the food and beverage industry who are responsible for making decisions about purchasing engineering measuring instruments. The research instrument used is a questionnaire with a reliability value of .917. Statistics used in data analysis include percentage, mean, and standard deviation. By One-way ANOVA and Multiple Regression Analysis.

The results of the study found that (1) Comparing the decision to purchase engineering measurement tools of food and beverage manufacturing companies is different when classified according to personal factors, namely educational level and work experience. The differences are statistically significant at the .01 level.(2)strategies 5A's marketing that affect the decision to purchase engineering measurement tools of food and beverage production companies in Bangkok and surrounding areas, overall, 51.6 percent (Adjusted R² = .516) It was found that the 5A's marketing strategy factors, namely interest (P-value=.001, Beta=.215), inquiry (P-value=.001, Beta=.203), decision (P-value=.001, Beta=.171), word of mouth (P-value=.001, Beta=.288), have a positive influence on the decision to purchase engineering measuring instruments of food and beverage manufacturing companies with statistical significance at the .01 level. (3) Executives and supervisory engineers should study the decision to purchase engineering measurement tools from food and beverage manufacturing companies. This will help enhance understanding of the purchasing decision process and lead to effective tool selection.

Factors Affecting the Choice of Personal Income Tax Filing Service through the e-Filing System of the Revenue Department in A Case of Taxpayers in Ubon Ratchathani Province

Suksun Yokaew — 2025-04-30

The Revenue Department has developed an online tax return filing system to facilitate the public and reduce management costs. Therefore, being aware of the factors affecting the selection of services is very important. This research aims to (1) Compare the selection of services classified according to their characteristics Individuals (2) Study the factors that forward the selection of services and (3) Present guidelines for developing a service system for filing personal income tax forms through the e-Filing system of the Revenue Department in a case of taxpayers in Ubon Ratchathani Province. Data was collected from a sample of 439 income earners in Ubon Ratchathani Province. Calculations from Taro Yamane's formula data were analyzed using descriptive statistics and test hypotheses using t-value analysis, ANOVA and MRA.

The results of the research found that; (1) The sample group with the number of children number of people who need to be cared for and different average monthly income. There are different services for filing personal income tax forms through the e-Filing system, with statistical significance at the level of .01 which is in accordance with the assumptions that have been set. (2) Attitude factors towards use and perception factors that are easy to use affect the selection of personal income tax filing services through the e-Filing system the Revenue Department significantly at the level of .01, which is in accordance with the assumptions that have been set, and (3) The guidelines for developing a service system for filing personal income tax forms through the e-Filing system, consisting of 1) organizing training projects to educate the public more and continue to operate, 2) arranging a group of personnel to perform educational duties Specialized in addition to the chatbot system, and 3) taking frequently asked questions and compiling them into guidelines for developing a system to create incentives for voluntary tax payment

Development of Quinoa and Konjac Pearl Products “Buku Carboquinoa”

Suthat Suwan — 2025-04-30

This research aims to 1) develop a pearl bead product from quinoa and konjac under the name “Konjac Caboquinoa” and 2) analyze the nutritional value of the new product in comparison with the conventional pearl bead product. 3) Study the satisfaction of the consumer group between the new product and the general product. The experimental research method was used by defining the ingredients of new products and repeating until the appropriate proportion was obtained. The products were then analyzed for nutritional value by Central Laboratory (Thailand) Co., Ltd. After receiving the test results, the consumer satisfaction study was conducted using a questionnaire as a tool for collecting data from a sample group of 52 students of Valaya Alongkorn Rajabhat University Demonstration School under Royal Patronage. The data were analyzed using descriptive statistics.

The research found that: 1) The innovative tapioca pearls created have the appropriate composition of 3 parts cassava flour, 2 parts quinoa flour, 1-part konjac powder, and 1 part cocoa powder. 2) The Nutritional analysis revealed that the chemical composition of the innovation has higher protein and fat content than regular tapioca pearls at a ratio of 1.61:0.20 and 0:0.97 per 100 grams. 3) However, it has lower carbohydrate content than regular tapioca pearls at a ratio of 88.70:31.38. It was found that the experimental consumer group was more satisfied with the innovation in terms of color, smell, taste, and overall preference, while being less satisfied with the texture compared to regular tapioca pearls.

The Factors Affecting Happiness at Work of Staff in the Airports of Thailand Public Company Limited

Nisakorn Kosol — 2025-04-30

This research aims to study 1) The factors influencing job happiness among employees of Airports of Thailand Public Company Limited (AOT). 2)The level of job happiness among employees of Airports of Thailand Public Company Limited (AOT). And 3) The causal factors affecting job happiness among employees of Airports of Thailand Public Company Limited (AOT). The research sample consists of 421 employees of Airports of Thailand Public Company Limited who have been working at Don Mueang Airport for at least one year. A questionnaire was used for data collection. The data analysis employed descriptive statistics, inferential statistics, and structural equation modeling.

The research findings revealed that: 1) The factors influencing job happiness among AOT employees were found to be at a high level overall. 2) The overall level of job happiness among AOT employees was found to be 76.66%. When considering specific aspects, job satisfaction had the highest level of job happiness, followed by job enthusiasm, while job enjoyment had the lowest level of job happiness. 3) The most influential causal factor affecting job happiness among AOT employees was job engagement, followed by work-life balance and work environment. Job engagement was found to be a key driver of employee dedication and motivation to create valuable work. This finding aligns with the study by Manion (2023), which found that job perception positively correlates with job happiness at a statistically significant level of 0.05.

Strategies to Develop and Promote Sustainable Community-based Heritage Tourism: A Case Study of Ponepisai District, Nongkhai Province

Chiratthawat Siributra — 2025-04-30

This research aimed to 1) study the historical capital and tourism resources for continuity-based tourism, 2) study the strategies for developing continuity-based tourism based on the community, 3) study marketing strategies to promote continuity-based tourism based on the community, and 4) study awareness-raising and participation in the development and promotion of continuity-based tourism based on the community in Phon Phisai District, Nong Khai Province. This qualitative research was conducted through in-depth interviews with 15 key informants from the government, private sector, community, and academia, and data synthesis was done using SWOT Analysis and TOWS Matrix.

The research findings revealed that 1) Phon Phisai District, Nong Khai Province, had remarkable potential as a target city for continuity-based tourism due to its beautiful natural resources and the globally renowned Naga Fireball phenomenon. It also had a variety of cultural and traditional tourist attractions and activities that reflected the local identity. 2) The development of tourism in Phon Phisai employed the "UNITETOUR" paradigm, consisting of Unity, Network, Integration, Technology, Education, Teamwork, and Understanding, to coordinate and create tourism experiences through the use of Naga Fireballs and the preservation of traditional customs, along with the development of infrastructure and digital publicity. 3) The SO strategies included developing cultural festivals, using digital publicity, and attracting niche tourists. The ST strategies focused on raising community awareness, using technology to solve problems, and planning for sustainable development. The WO strategies emphasized brand building, promoting at national and international levels, and using technology to design marketing programs. The WT strategies involved brand development, promoting and expanding activities, creating marketing networks, and preventing environmental impacts. 4) Promoting natural resource conservation, enhancing local identity, increasing income, and reducing tourism impacts through conservation-based activities and cultural promotion, such as Mister Tourism Intercontinental contests, speech competitions, and filming of Yaoi series.

Human capital development model for personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy

Suksan Booran — 2025-04-30

Human capital development is an important factor in enhancing the potential and efficiency of an organization, especially the Air Defense and Coastal Defense Command, Royal Thai Navy, which has an important mission in national defense. It requires personnel with knowledge, skills, and abilities that are appropriate for rapidly changing situations. This research aims to 1) study the level of human capital development of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy; 2) study the factors affecting the development of human capital of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy; and 3) To create and confirm the human capital development model of personnel in the Air Defense and Coastal Defense Command, the Royal Thai Navy used quantitative and qualitative research methods. The research sample consisted of 344 personnel in the Air Defense and Coastal Defense Command, obtained by defining the sample group according to Taro Yamane's formula and using the proportional determination method and simple random sampling method. The data collection tool was a 5-level rating scale questionnaire. The data were analyzed using descriptive statistics, mean, percentage, standard deviation, and structural equation analysis (SEM). Creating and confirming the human capital development model of personnel in the Air Defense and Coastal Defense Command, the target group of qualified persons consisted of 12 executives, qualified persons, and personnel in the Royal Thai Navy. The research tools used were interview forms and appropriateness assessment forms.

The research results found that 1) The level of human capital development of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy, was at a high level overall ( = 3.55, S.D. = 0.92) (2) Factors affecting the development of human capital of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy, by ranking the overall influence coefficient from highest to lowest, namely, leadership factors, management factors, and supportive factors, can jointly explain the development of human capital of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy, by 92.40 percent (R² = 0.924) with statistical significance at the .05 level, which the model is consistent with the empirical data P-Value = 0.01, / = 1.68, CFI = 0.99, TLI = 0.99, RMSEA = 0.04, SRMR = 0.01 and 3) The model of human capital development of personnel in the Air Defense and Coastal Defense Command, Royal Thai Navy, consists of (3.1) Administrative factors (3.2) Leadership factors (3.3) Support factors. 4) The results of the confirmation of the model are most appropriate, and experts have consistent opinions, with a median between 4.00-5.00 and an interquartile range of less than 1.5.

The Psychological Behavior Management in School Administration and the Quality of Work Life of Teachers Under the Primary Educational Service Area at a place

Cholthicha Charoenphol — 2025-04-30

This research aimed to 1) examine the level of administrative psycho-behavior, 2) study the level of teachers' quality of work life, and 3) identify the relationship between administrative psycho-behavior in educational institutions and teachers' quality of work life within the jurisdiction of a primary educational service area office. The sample group consisted of 184 educational personnel in total. The research instrument utilized was a questionnaire. Statistical methods used for data analysis included percentage calculation, mean, standard deviation, and Pearson's correlation coefficient analysis.

The findings revealed that 1) the overall administrative psycho-behavior in educational institutions was at the highest level. When analyzed by dimension, it was found that the highest-ranked aspect was self-confidence, followed by future orientation and self-control, while the lowest-ranked aspect was ethical reasoning. 2) Teachers' quality of work life was also at the highest level overall. When classified by dimension, it was found that the highest-ranked aspect was job security and career advancement, followed by organizational democracy, while the lowest-ranked aspect was work-life balance. 3) The analysis of the relationship between administrative psycho-behavior in educational institutions and teachers' quality of work life indicated a positive correlation at the overall level and within each dimension, with statistical significance at the 0.01 level.

The Relationship Between Strategic Leadership and Organizational Culture of Teachers Under the office of Chachoengsao Primary Educational Service Area Office 1

Daranee Toyai — 2025-04-30

The objectives of this research were 1) to study of strategic leadership of education institution administrators under the office of Chachoengsao primary educational service area office 1 2) to study of organizational culture of teachers under the office of Chachoengsao primary educational service area office 1 and 3) to study of the relationship between strategic leadership and organizational culture of teachers under the office of Chachoengsao primary educational service area office 1. The sample group used in this research were 306 teachers under the office of Chachoengsao primary educational service area office 1. The instrument used to collect the data was questionnaire. Index of item objective congruence was between 0.80 to 1.00, and the reliability was 0.985. The statistics used in the data analysis were frequency distribution, percentage, mean, standard deviation and Pearson’s product-moment correlation coefficient.

The research findings were as follows: 1) The level of Strategic Leadership of school administrators Schools Under the office of Chachoengsao Primary Educational Service Area Office 1 as a overall and each aspect was at a high level. 2) The level of Organizational Culture of Teachers Under the office of Chachoengsao Primary Educational Service Area Office 1 as a overall and each aspect was at a high level. 3) The Relationship between Strategic Leadership and Organizational Culture of Teachers Under the office of Chachoengsao Primary Educational Service Area Office 1 as a whole and each aspect was positive relationship at high level. Overall were not significant difference at the .01

Model of Political Expression of People in the Northeastern Region

Konkhum Phaksupho — 2025-04-30

This research aims to 1) study the level of political expression of people in the Northeast, 2) study the factors affecting political expression of people in the Northeast, and 3) create and confirm a model of political expression of people in the Northeast. The mixed research method was divided into 3 phases: Phase 1 was a quantitative research. The sample consisted of 400 people in the Northeast, who were selected by using Taro Yamane's formula, using the proportional sampling method and simple random sampling. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, mean, percentage, standard deviation, and structural equation analysis (SEM). Phase 2 was a qualitative research. The target group consisted of 20 experts and stakeholders. The research instrument was an interview form. Phase 3 confirmed the model of political expression of people in the Northeast by experts.

The research results found that (1) the level of decision-making in voting of people in the Northeast was overall at a high level. (2) Factors affecting political expression of people in the Northeast included politicians' qualifications, political marketing factors, and political environment factors. It can predict 48.30 percent with statistical significance at the .01 level. The model is consistent with the empirical data. P-Value = 0.207, / = 1.630, GFI = 0.994, CFI = 0.992, RMSEA = 0.04, SRMR = 0.03 (3) The model of political expression of people in the Northeast region consists of the following development guidelines: 1) Development of politicians' qualities, 2) Development of political marketing, 3) Development of political environment, and (4) The results of the model confirmation are most appropriate and experts have consistent opinions with a median between 4.00-5.00 and an interquartile range of less than 1.5.

Guidelines for Integrating OTOP Innovative Community Tourism Projects in Nakhon Nayok Province

Patyos Phetwong — 2025-04-30

The integration of the OTOP Innovative Community Tourism Project with the development and promotion of creative tourism in Nakhon Nayok Province is an important operation because when the creative tourism industry in the OTOP Innovative Community Tourism Project has an impact on Thailand, it can also be used as a public relations tool to attract both Thai and international tourists to be fascinated and want to travel to experience tourist attractions in Thailand more. The objectives are to study 1) the integration of the OTOP Innovative Community Tourism Project in Nakhon Nayok Province 2) to promote Nakhon Nayok as an OTOP Innovative Community Tourism. The researcher used a qualitative research method by conducting in-depth interviews with specific stakeholders 20 communities in 4 districts, with 5 groups of informants totaling 25 people. The results were analyzed using a semi-structured interview and focus group meeting to analyze qualitative data using content analysis techniques.

The research results found that 1) The integration approach for the OTOP innovative tourism community project in Nakhon Nayok Province Overall, from the interview results of all 5 stakeholder groups, especially the development of the quality of OTOP products to meet standards, including improving the landscape of various tourist attractions to have complete facilities, standards, and sufficient for tourists. 2) Developing and promoting creative activities in each community to be appropriate for tourists of all ages. Advertising and marketing must be developed to publicize the 20 OTOP innovative tourism communities in Nakhon Nayok Province in 4 districts on every platform to be easily accessible to attract tourists to travel. The concept of developing the 'OTOPNEOTOUR' tourism model serves as a framework for integrating the OTOP Nawatwithi community-based tourism innovation project in Nakhon Nayok Province. This model can be adapted for use in OTOP Nawatwithi tourism communities in other provinces as well.

Sustainable Cultural Protection and Development Strategies of Bailudong Academy in Lushan, Jiangxi, The People's Republic of China

Xiong Yuanyuan — 2025-04-30

Bai Ludong Educational Institute, Lushan City, Jiangxi Province, People's Republic of China It is an important historical place. Starting from the late Tang Dynasty. It plays an important role as an artistic and cultural resource. It has many symbolic values. Therefore, it is important for conservation and sustainable development. The objectives of this research are: 1) to study the cultural value and role of Bailudong Educational Institution in Lushan. 2) To analyze and find guidelines for conservation and development of cultural heritage. of Bailudong Academy in Lushan city 3) To present a strategic model for conservation and development of Bai Lutong Educational Institution. in Lushan Mountain, Jiangxi Province, People's Republic of China, sustainably. Mixed use research By reviewing literature from books, textbooks, academic articles, and other sources to develop a theoretical framework. Semi-structured interviews with key stakeholders. The sample population includes: Executives of educational institutions Tourism management staff, academics, and researchers in related fields include 10 key personnel from educational institutions, 60 citizens, 200 tourists, and 10 officials. Data analysis using the Nvivo software tool was used to discern patterns and relationships. for qualitative data and semi-structured analytical hierarchy process (AHP) for quantitative data. This leads to actionable strategies for sustainable development and economic benefits. This framework is supported by analytical hierarchical process simulation. This will allow the institution's cultural development status to be scientifically and objectively measured. and as a guide to formulating targeted and actionable strategies for long-term sustainability.

The Consumers’ Behavior towards Using Beauty Clinic Services in Mueang District, Surin Province

Kanokchon Laolakjanya — 2025-04-30

This research aimed to 1) investigate consumers’ behavior towards using beauty clinic services in Mueang District, Surin Province. 2) compare consumers’ behavior towards using beauty clinic services in Mueang District, Surin Province, according to different gender, age, occupation, income, and opinion. The study consisted of 2,588 people. The sample comprised 364 people. The sample was collected using a simple random sampling method. The data collection instrument was a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using t-tests, one-way analysis of variance (ANOVA), and pairwise comparison of means using Scheffé’s method.

The results showed the following. 1) The majority of the samples were female, aged 31–40 years, married, and with an education level a bachelor's degree. They were government officer with incomes of 20,001–30,000 baht. 2.) The sample’s opinions on consumers’ behavior towards using beauty clinic services in Mueang District, Surin Province, were overall at a high level. When considering each aspect, most aspects were at a high level, except for the personal aspect, which was at a low level. The aspect with the highest mean score was the process, followed by the product and price, while the personal aspect had the lowest mean score. And 3) A comparison of the sample group's opinions regarding consumer behavior toward the use of beauty clinic services in Mueang District, Surin Province revealed that gender significantly influenced consumer behavior both overall and in specific aspects at the .05 level of statistical significance. Although age, marital status, and education level showed no significant differences overall, differences were found in the personal, physical characteristics, and process aspects. Other aspects showed no significant differences. In terms of occupation and average monthly income, significant differences were found both overall and in specific aspects, namely personal, physical characteristics, and process aspects, at the .05 level of statistical significance.

A Strategic Plan for the Integrated Promotion and Potential Development of Sustainable Tourism of Khorat Geopark

Tynnadev Rungsritrakul — 2025-04-30

This research aims to develop a strategic plan for the integrated promotion and potential development of sustainable tourism of Khorat Geopark. A qualitative research methodology was employed, utilizing data from document studies, an assessment of tourism resource potential, tourism product components, and opinions on promoting tourism in Khorat Geopark. The data collection tool was a semi-structured interview designed to gather expert opinions for strategic planning. In-depth interviews were conducted with key informants. A purposive sampling method was used, selecting 5 groups of stakeholders such as government representatives, private sector representatives, academics, representatives from Non-Governmental Organizations (NGOs) and local community representatives, totaling 27 participants. The collected data was analyzed and synthesized to develop a strategic plan for enhancing tourism potential.

The research findings reveal that 1) Thailand's tourism is recovering after the COVID-19 pandemic, with tourists adapting their travel behaviors. Nakhon Ratchasima Province has high tourism potential, with domestic travelers as the main visitor group. The province offers diverse attractions, convenient transportation, and year-round travel opportunities. 2) If Khorat Geopark undergoes further development and promotion, it has the potential to become a key tourist attraction in Nakhon Ratchasima. 3) Khorat Geopark has a clear direction and approach for tourism development and promotion. 4) Tourism in Khorat Geopark is expected to have a more positive impact on society and local communities than negative consequences. 5) Tourism in the Khorat Geopark involves environmental factors that include strengths, weaknesses, opportunities, and challenges. These can be analyzed and synthesized into a strategic plan to enhance and develop tourism potential. The plan consists of a vision, mission, strategies, and four key strategic areas: developing tourism resources and activities, improving the quality of tourism products and services, building a data system and raising public awareness through tourism promotion, and fostering integrated cooperation among stakeholders in tourism operations.

The Participate in the Add Value to Products for the Development of self-reliant Community Enterprises: A Case study of Khonsawan District, Chaiyaphum Province

Thammarat Romepan — 2025-04-30

This research aims to study: 1. The level of knowledge and understanding affecting the participation in adding value to the product for the development of self-reliant community enterprises. 2. The level of participation in adding value to the product for the development of self-reliant community enterprises. 3. Problems and solutions to the participation in adding value to the product for the development of self-reliant community enterprises. The population and sample were analyzed by using the Krejcie & Morgan table. The number of samples was 248.

The research results were as follows: 1. The knowledge and understanding of adding value to the product for the development of self-reliant community enterprises found that the people in the weaving community enterprise group had knowledge and understanding of adding value to the product for the development of self-reliant community enterprises, with 97.17 percent correct answers and 13.30 percent incorrect answers for the question about free gifts. 2. The level of participation of the people in adding value to the development of self-reliant community enterprises found that the people in the weaving community enterprise group had opinions on adding value to the development of self-reliant community enterprises overall at a moderate level (= 2.67). When considering each item, it was found that the issue in which the sample group participated the most You benefit from product development to add value to hand-woven fabric products to create a career to increase family income (= 3.55). Next is that you benefit from having knowledge in product development to add value to hand-woven fabric products more (= 3.46). And the least participation is that you participate in monitoring and inspecting the leaders and committees in the work of your community enterprise group (= 2.06). 3. Opinions on problems and solutions for participation in adding value to products for community enterprise development. Local administrative organizations should strengthen community enterprise groups and provide opportunities for public participation in setting strategic directions for product development to increase value-added.

Factors Affecting Customers’ Loyalty of Government Savings Bank, Buriram Branch, Buriram Province

Jaruwan Krasinram — 2025-04-30

This research aimed to 1) investigate the factors affecting the customers’ loyalty of Government Savings Bank, Buriram Branch, Buriram Province, and 2) compare the factors affecting the customers’ loyalty of Government Savings Bank, Buriram Branch, Buriram Province, categorized by gender, age, marital status, education level, occupation, and monthly income. This study included a total of 40,694 participants. The sample comprised 396 people, determined using Taro Yamane's formula, with an error of 0.05. Data were collected using an accidental sampling. The tool used to collect the data was a questionnaire comprising three parts: a checklist, 5-point Likert scale, and open-ended questions. The discrimination ranged between 2.09 and 13.73, with a reliability of 0.95. The statistics used in the data analysis were frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance (ANOVA), and post-hoc pairwise comparison test, according to Scheffe’s test.

The findings revealed that: 1. The sample’s opinions on the factors affecting the customers’ loyalty of Government Savings Bank, Buriram Branch, Buriram Province, were overall at a high level. 2. The study comparing respondents' opinions on factors influencing customer loyalty toward the Government Savings Bank, Buriram Branch, found statistically significant differences at the .05 level based on gender, age, marital status, education level, occupation, and monthly income. Significant differences were particularly found in areas such as price sensitivity, reliability, responsiveness, assurance, empathy, word-of-mouth behavior, and purchase intention, while other factors showed no significant differences.

Artistic Resource management: A case study of participation in Sam Chuk Market, Suphan Buri Province

Wanchai Kaewsaisoon — 2025-04-30

The country's cultural areas also have a lot of artistic resources. If there is still a lack of management that will bring benefits to the community As an example, Sam Chuk Market has artistic resources. and has managed to win world-class awards in the past Therefore, it is a model area for other communities to use. The purpose of this research to study and analyze data History Assess the value of artistic resources that are being used in Sam Chuk Market. to analyze Participation in the management of artistic resources in Sam Chuk Market and to propose a participatory art heritage management model. It is a model for other cultural resources.

The results of the study found that 1) The history began before the year 1914. There was a trading community that formed on the opposite side of Wat Sam Chuk. From there it was moved to Ban Sam Peng until 1914, it became the Sam Chuk Market community. A hundred years have passed. The community has emerging outstanding artistic resources. At first, the City Pillar Shrine was built at the same time as the market. Later, during the economic crisis, conservation management of shop buildings began. Build a museum, make a talking house, and post-COVID-19 There are important artistic activities: street art work. All events bring out cultural capital which has cultural value. 2) The analysis of participation in the construction of the City Pillar Shrine, building conservation, and the development of the museum and the "Talking House" shows that all activities involved collaborative efforts. These large-scale projects required extended timeframes, participation from various organizations, and specific expertise. The street art project was supported by educational institutions specializing in the arts and followed a participatory process based on theoretical frameworks. 3) The proposed model consists of three forms: 1) value assessment based on local beliefs, with community participation in preserving cultural identity. 2) Conservation of shop buildings, transforming them into museums or “Talking Houses,” utilizing tangible cultural capital and requiring specialized knowledge. 3) Interpretation of intangible cultural heritage from past ways of life into value through artistic representations, with participation from educational institutions specializing in the arts.

Promoting good governance principles in the work of personnel of the Waterworks Division, Samut Sakhon Municipality Office, Samut Sakhon Province

Banthita Manmek — 2025-04-30

Laying the foundation of good governance with the principle of creating transparency in national administration, checking the use of state power, and participating in all sectors at the national, local, and community levels are important issues that require promoting awareness, participation, and joint benefit from public administration. This research aims to 1) study the level of promotion of good governance principles of the Waterworks Division, Samut Sakhon Municipality, Samut Sakhon Province; 2) study the level of performance efficiency of personnel of the Waterworks Division, Samut Sakhon Municipality, Samut Sakhon Province; and 3) study the influence of promotion of good governance principles on performance efficiency of personnel of the Waterworks Division, Samut Sakhon Municipality, Samut Sakhon Province. This is survey research. The research instruments include a questionnaire. The population used in the research is personnel of the Samut Sakhon Municipality Office, Samut Sakhon Province. The simple random sampling method is a lottery method with 515 people. The statistics used for data analysis include mean, standard deviation, correlation coefficient analysis, multiple regression analysis, and hypothesis testing.

The research results showed that 1) the level of good governance promotion of the Waterworks Division, Samut Sakhon Municipality, Samut Sakhon Province was at a high level overall, 2) the work efficiency level of the personnel of the Waterworks Division, Samut Sakhon Municipality, Samut Sakhon Province, and 3) the correlation coefficient of the influence of good governance promotion on service performance of the Waterworks Division, Samut Sakhon Municipality. Samut Sakhon Province found that overall, there was a very high level of relationship with statistical significance at the .01 level (r_xy = .891). The results of the multiple regression analysis of promoting good governance principles with service performance of the Waterworks Division, Samut Sakhon Municipality Office, Samut Sakhon Province, overall, had predictive power (R² = .793) or 79.30 percent. The results of the hypothesis test of promoting good governance principles with service performance of the Waterworks Division, Samut Sakhon Municipality Office, Samut Sakhon Province were positive with statistical significance at the .01 level.

Development of Community Well-being Action Mechanisms: Lessons from the Provincial Management Unit Development Project in Sisaket Province

Chayanin Grittiyachote — 2025-04-30

Community health management is an integrated health care approach addressing physical, spiritual, political, economic, and social dimensions. It involves multiple sectors and requires systematic management. This lesson learned synthesis aimed to: 1) extract key knowledge and lessons from the implementation of Si Sa Ket Province Management Mechanism Development Project in terms of road safety management and reduction of alcohol consumption; 2) analyze success factors and limitations of using management mechanisms in driving community well-being work; and 3) develop effective policy recommendations and models for driving community well-being work. The study employed a mixed-methods approach, using document review, in-depth interviews, focus group discussions, participant observations, and analysis of quantitative data from provincial health databases. The research framework applied the Social Ecological Model and Network Governance concepts to analyze driving mechanisms.

The results showed that: 1) Key knowledge and lessons learned revealed that effective community health management requires mechanisms that integrate cooperation between various sectors through the use of evidence-based data, team capacity development, and community participation building; 2) Success factors included team capacity, comprehensive community participation, integration of working mechanisms appropriate to local contexts, and support from external agencies, while limitations included mechanism sustainability, inter-agency coordination, and deep-rooted attitudes in local culture; 3) Effective policy recommendations and models for driving community well-being work included the road safety management model using the Road Safety Directing Center mechanism and the alcohol consumption reduction model using the District Health Assembly mechanism, which can be applied in similar contexts.

A Study of Influencing the Attendance Korean Artist Concerts Among Generation Z

Piyawat Angsanawasin — 2025-04-30

This research had three main goals of studying: 1) to find out what things influence Generation Z's decision to go to Korean pop star concerts, 2) to understand how Generation Z makes the choice to attend these concerts, and 3) to see if there's a connection between these influencing factors and their concert attendance decisions. This study used numbers and surveys to collect information (called quantitative research). A sample group of this study is Generation Z concert attendees who were born between 1996-2003 by not specified exact number. The researcher selected convenience sampling to gain interviewees in the sample group. The tools used were: 1) a questionnaire about the marketing strategies (the 7Ps) aimed at Generation Z, and 2) a questionnaire about how Generation Z decides whether or not to go to a Korean artist's concert. The data Were analyzed using descriptive statistics - percentage, mean, standard deviation - and multiple regression analysis.

The findings revealed that: 1) Generation Z felt that the marketing mix strategies (7Ps) were quite strong in influencing their concert attendance (=4.14, S.D. =0.75). 2) The decision about going to Korean concerts was also quite strong (=4.02, S.D. =0.95). 3) The more complex analysis showed that the type of product (the concert itself), where and how it's available (distribution), and the people involved (like staff) all had a significant impact on whether Generation Z attended Korean pop concerts (at a statistical level of .05).

Guidelines for Leaning Management for Enhancing Responsibility According to Sangahavathu 4, Four Principles of Sangahavatthu of Elementary School Student in Bangkok

Intha Siriwan — 2025-04-30

In the present era, it is found that some elementary school students lack responsibility in learning and living with others. Therefore, the development of life skills and ethics along with academic learning is one way that can enhance the characteristics, namely, organizing learning according to the principles of the Four Social Objects to instill sustainable responsible behavior. This research article has the objectives: 1) to study the organization of learning to enhance responsibility of elementary school students in Bangkok; 2) to study the process of organizing learning to enhance responsibility according to the principles of the Four Social Objects of elementary school students in Bangkok; 3) to propose guidelines for organizing learning to enhance responsibility according to the principles of the Four Social Objects of elementary school students in Bangkok. This is mixed-method research. The research instruments used are questionnaires and interviews

The research results found that 1) The learning management to enhance the responsibility of primary school students in Bangkok in general and in each aspect was at a high level, namely, the responsibility towards the family. 2) The learning management process to enhance the responsibility according to the principles of the four social objects of primary school students in Bangkok found that in developing themselves to be effective for society as a whole and applying the high-level systematic thinking process as a tool for developing the Active Learning teaching process, it can be linked under the foundation of morality that will lead to successful practice. 3) The evaluation results of the learning management approach to enhance the responsibility according to the principles of the four social objects of primary school students in Bangkok found that after organizing the overall activities, it was consistent with the implementation steps. The development management steps were appropriate.

The Integration of Four Principles of Sangahavatthu to Enhancing Leadership of Administrators and Personnel of Local Governmant Organization, Pathumrat District, Roi Et Province

Nawarat Pakokthoms — 2025-04-30

Leadership of administrators is a key factor influencing the success of organizational management. Leadership reflects the efficiency and effectiveness of operations, as well as the ability to manage personnel to achieve full cooperation. Administrators must utilize knowledge and skills to solve problems and adapt to changes effectively. This study aimed to examine the level of integration of the Four Principles of Sangahavatthu in enhancing leadership among administrators and personnel of local administrative organizations in Pathumrat District, Roi Et Province. It also aimed to compare the integration of these principles across personal factors and provide recommendations for implementation. The research employed a quantitative approach, with a sample of 254 respondents. Data were collected using a questionnaire with a reliability coefficient of .94 and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as hypothesis testing with t-tests and F-tests.

The findings revealed that: 1) The overall integration of the Four Principles of Sangahavatthu in enhancing leadership was at a high level ( = 4.22, S.D. = 0.70), with all aspects rated highly. 2) Comparison by gender, age, education level, and position showed no overall significant differences, except for support and assistance to others, which revealed statistically significant differences at the .05 level. 3) Recommendations include providing opportunities for personnel to fully showcase their abilities, practicing ethical leadership, involving stakeholders in policy and operational planning, participating in problem-solving and public service oversight, ensuring transparent communication, inspiring personnel, and promoting the use of information technology to enhance management efficiency.In conclusion, integrating the Four Principles of Sangahavatthu plays a crucial role in fostering leadership that contributes to sustainable organizational development.

The Analysis of Factors Supporting the Grassroots Economy towards Strength, Stability, and Sustainability: A Case Study of Nong Han Subdistrict, San Sai District, Chiang Mai Province, to Enhance the Quality of Life of the People

Thammaporn Tantra — 2025-04-30

Although the Nong Han Subdistrict community is endowed with abundant natural resources and rich social capital, the development of its grassroots economy faces several challenges. These include ineffective coordination among various sectors, a lack of clear mechanisms for connection, and vulnerability to external factors. As a result, the community is unable to fully harness its economic potential, which hampers its ability to achieve sustainable development. This study thus aims to analyze the key factors that support the development of a robust, stable, and sustainable grassroots economy. Using the Nong Han Subdistrict in San Sai District, Chiang Mai Province, as a case study, the research seeks to enhance the quality of life for local residents. A qualitative field study approach was employed, gathering data through semi-structured interviews and focus group discussions with 63 key informants. These included local leaders, community organization leaders, representatives from both the public and private sectors, academic representatives, and general citizens. The data were collected through multiple channels, including document analysis, field surveys, direct observation, interviews, focus groups, and knowledge-sharing forums. This diverse range of data sources was then analyzed and synthesized to provide a comprehensive, descriptive account of the findings.

Research Findings, The findings of this study reveal that the factors supporting the development of a grassroots economy in Nong Han community can be categorized into four main components: 1) Human Capital, which focuses on the development of knowledge and skills among the local population; 2) Social Capital and support from government agencies, which enhance collaboration in resource management; 3) Economic Capital, which contributes to income distribution and strengthens economic stability at the household level; and 4) Cultural Capital and Local Wisdom, which promote the preservation of identity and sustainable development.

The status elevation to a sub-district municipality of Suan Taeng Sub-district Administrative Organization, Lamae District, Chumphon Province

Chatthida Supsombat — 2025-04-30

Local development and local governance are important issues in promoting public participation and democracy at the local level. Upgrading a Subdistrict Administrative Organization (SAO) to a Subdistrict Municipality is a process that can enhance the capacity to provide public services and improve management. The objectives of this study are: 1) to investigate the public opinion regarding the upgrading of the Subdistrict Administrative Organization of Suantan Subdistrict, Lamae District, Chumphon Province, to a Subdistrict Municipality, and 2) to assess the readiness of the Suantan Subdistrict Administrative Organization for the upgrade to a Subdistrict Municipality. A mixed-methods research approach, incorporating both quantitative and qualitative methods, was used. The quantitative data were collected from a sample of 368 citizens using a questionnaire, and data were analyzed using descriptive statistics. For the qualitative research, in-depth interviews were conducted with 4 key informants, who were senior executives of the Suantan Subdistrict Administrative Organization.

The results of the study indicated that the public generally had a high level of positive opinion about the upgrade to a Subdistrict Municipality, with the highest priority placed on conducting public hearings and providing opportunities for citizens to participate in decision-making. In contrast, opinions regarding the separation of certain areas for the upgrade were the least favorable. The Suantan Subdistrict Administrative Organization was found to be ready in four main areas: budget and management, organizational structure and personnel, operations, and development planning. Despite some personnel limitations in certain positions, the administration by committed executives, in line with the local context, helped effectively enhance the organization's readiness. Based on the findings, the study recommends organizing village forums to provide comprehensive information, especially on the advantages and disadvantages of the upgrade. The public expects that this change will lead to clearer and more comprehensive local development.

Promotion and Development of E-Marketing for Agricultural Community Enterprises in Talu Klang Thung Subdistrict Mueang District Tak Province

Kattareeya Pantana — 2025-04-30

The Kaset Phan Suek Community Enterprise engages in agricultural production but has faced challenges in generating significant income due to a lack of knowledge in modern marketing strategies. Recognizing the importance of digital marketing, the group aimed to develop an electronic marketing system. This research was conducted to study development approaches, create an appropriate electronic marketing system, and evaluate user satisfaction with the system, tailored specifically for the community enterprise in Taluk Klang Thung Subdistrict, Mueang District, Tak Province. The process involved collecting and analyzing product data and designing a marketing system that aligns with the community's needs and the knowledge acquired from the study. A group of 30 enterprise members was selected through purposive sampling to test the system.

The results revealed that participants regularly used smartphones and online platforms to purchase goods, indicating a readiness for digital solutions. The developed system was found to be highly suitable, with a satisfaction score averaging 4.56, which is considered very good.

Full Range Leadership Model of Local Administrators That Influences the Smart City of Local Administrative Organizations in the Lower Northeastern Provinces Group 1

Pimlada Theeramonpraneet — 2025-04-30

The research on the full range leadership model of local administrators that influences the smart city of local administrative organizations in the lower northeastern provinces group 1 has the following objectives: 1) study the level of full range leadership of local administrators in the lower northeastern provinces group 1, 2) study the factors of full range leadership that influence the smart city of local administrative organizations in the lower northeastern provinces group 1, and 3) create and confirm the full range leadership model of local administrative administrators in the lower northeastern provinces group 1. The researcher used a mixed-method research method, divided into 3 phases: Phase 1 used quantitative research, studying from a sample of 819 people; Phase 2 used qualitative research (creating and confirming the model) according to the objectives, studying from the target sample (experts). The data collection tool was to create a model from the data obtained from the questionnaire; and Phase 3 analyzed the data to confirm the appropriateness of the model using statistical methods, including median (Med) analysis and interquartile range or IQR analysis.

The research results found that: The analysis of the full range leadership study of local administrators that influence the smart city of local administrative organizations in the lower northeastern provinces group 1 is at a high level overall ( = 3.59). The predictive variables have a multiple correlation coefficient (R) of 0.971, indicating that the independent variables can explain the variation in smart city capability with statistical significance at the 0.01 level. The full range leadership styles of local administrators that influence the smart city of local administrative organizations in the lower northeastern provinces group 1 are: 1. Servant leadership 2. Transformational leadership 3. Situational leadership

The Integration of Buddhist Principle Based on Sufficiency Economy Philosophy in the Lives of People in Bua Daeng Subdistrict Administrative Organization, Pathumrat District, Roi Et Province

Yosphat Pakokthoms — 2025-04-30

The modernization of Thailand has impacted various aspects of Thai society, including economics, politics, culture, society, and the environment. While positive outcomes such as economic growth have been observed, negative consequences such as economic and social inequality have also emerged. These issues have affected the quality of life for people in the administrative area of Bua Daeng Subdistrict, Pathumrat District, Roi Et Province, leading to deeply rooted poverty driven by a free-market economy and structural limitations. This research aimed to: 1) examine the integration of Buddhist principles based on the philosophy of sufficiency economy into the daily lives of local residents; 2) compare the integration of these principles across personal factors; and 3) provide recommendations for applying these principles. Quantitative methods were employed with a sample of 354 participants. Data were collected using a questionnaire with content validity ranging from 0.67 to 1.00 and a reliability coefficient of 0.90. Statistical analysis was performed using frequency, percentage, mean, standard deviation, t-tests, and F-tests.

The results revealed that: 1) The overall integration of Buddhist principles based on the sufficiency economy philosophy in daily life was at a high level (= 4.26, S.D. = 0.70). 2) Comparison by personal factors such as gender, education, occupation, and income showed no overall differences; however, age revealed statistically significant differences in overall integration and ethical conditions at the .05 level. And 3) Recommendations include maintaining moderation, avoiding excessive actions that harm oneself or others, making reasonable decisions regarding sufficiency levels, and fostering alignment with sufficiency economy principles. Applying these recommendations supports personal potential, aligns life practices with sufficiency economy philosophy, and promotes long-term sustainable and balanced quality of life.

A Model for Solving Thai Spelling Errors Among Fourth-Grade Students Using Word-Pattern Writing Exercises: A Case Study of Ban Samran School Samran Subdistrict Mueang District, Yasothon Province

Jitkanya Sriphunga — 2025-04-30

The objective of this research was to develop a remedial model for improving Thai word spelling among Grade 4 students through the use of spelling practice exercises based on Thai orthographic rules. The study was conducted as a case study at Ban Samran School, Samran Sub-district, Mueang District, Yasothon Province. A quasi-experimental research design was employed, with the sample divided into two groups: an experimental group (n = 7), which received instruction using the developed spelling exercises, and a control group (n = 7), which received conventional instruction. The research instruments included a set of spelling exercises, pre- and post-tests, and a student attitude questionnaire toward spelling instruction. Data were analyzed using mean scores, standard deviation, and the E1/E2 efficiency index.

The findings revealed that the students in the experimental group demonstrated statistically significant improvement in their spelling accuracy at the .05 level compared to the control group. The efficiency values of the developed instructional set were E1 = 82.34 and E2 = 84.50. Moreover, students in the experimental group exhibited more positive attitudes toward spelling instruction, showing greater interest and enthusiasm in practice. These results suggest that the developed spelling exercises are an effective supplementary tool for enhancing Thai writing skills among primary school students and can be adapted for use in other Thai language teaching contexts.

The Influence of Accounting Management Capabilities on the Success of Small and Medium Enterprises (SMEs) in Northeastern Thailand

Nanichakorn Klongkaeo — 2025-04-30

This study aimed to 1) analyze the relationship between accounting management capabilities and the success of Small and Medium Enterprises (SMEs) in Northeastern Thailand; 2) examine the influence of accounting management capabilities on the success of SMEs in Northeastern Thailand; and 3) investigate the causal relationships of factors influencing the success of Small and Medium Enterprises (SMEs) in Northeastern Thailand. Data were collected from 400 accountants of Small and Medium Enterprises (SMEs) in the region. A questionnaire was used as the research instrument, and the data were analyzed using multiple correlation analysis and multiple regression analysis. The results revealed that, 1) Accounting management capabilities were significantly related to the success of small and medium enterprises (SMEs) in Northeastern Thailand. 2) Accounting management capabilities, including bookkeeping, account closing, financial communication and reporting, and the utilization of accounting information, had a positive influence on the success of SMEs in the region and 3) The success of Small and Medium Enterprises (SMEs) in Northeastern Thailand was most positively influenced by the utilization of accounting information, with the highest positive effect coefficient observed.

The Impact of Corporate Governance Scores on the Financial Performance of Companies Listed on the Stock Exchange of Thailand

Palida Chetkhunthod — 2025-04-30

This research examines the impact of corporate governance on the financial performance of listed companies on the Stock Exchange of Thailand. The sample includes 188 companies with corporate governance scores ranging from excellent to below good, collected from annual filings, financial statements, and annual reports between 2008 and 2017. Quantitative analysis was conducted using percentage calculations and stepwise multiple linear regression to test hypotheses. The findings revealed that 69 companies (36.6%) had very good governance scores, 59 companies (31.4%) had below-good scores, 40 companies (21.1%) achieved excellent scores, and 20 companies (10.9%) were rated as good. Hypothesis testing indicated that corporate governance scores, the independence of the board chair, the absence of overlapping executive roles and the board size significantly influenced financial performance at the 0.01 significance level. However, the proportion of independent directors did not significantly affect financial performance.

Economic development during the government of General Prem Tinsulanonda

Kanyaphat Khunarsa — 2025-04-30

General Prem Tinsulanonda was the Prime Minister of Thailand from March 3, 1980 to August 4, 1988. Throughout his administration, the Thai economy faced many significant changes, which were caused by both internal and external factors. The government at that time set guidelines and measures to solve the problems and develop the economic structure to be competitive at the international level. The government established the Economic Cabinet to find solutions. The important measures were: developing the capital market to support investment, promoting the export of other products to reduce dependence on agricultural products, calculating the factor table to refund export taxes, expanding long-term loans for the agricultural sector, and negotiating loan projects to improve the economic structure. In addition, the government implemented a policy to adjust the oil tax structure to support the floating oil price system, which helped reduce the volatility of domestic energy prices. In addition to solving immediate economic problems, the government also focused on changing the country's economic structure from relying primarily on the agricultural sector to an economy driven more by the industrial sector. The development guidelines during that time resulted in an increase in the proportion of income from exports of industrial products, focusing on promoting industrial exports and foreign investment. This was an important turning point that helped build the foundation for the Thai economy to grow towards significant economic changes in the long term, enabling Thailand to enter the world economic system with stability and compete on the international stage.

Professional Competency Development for Teachers

Pakphum Thonglard — 2025-04-30

The quality of education is significantly influenced by the academic competency of teachers. Therefore, to effectively enhance the quality of education, it is essential to develop teachers to possess the necessary academic competencies required for performing their duties. The objective of this article was to create an understanding among teachers and educational personnel, and those involved with teachers' academic competencies.The content of this article was divided into two parts ; Part 1 Theories on Management, which included management theories and theories related to competencies, and teachers' academic competencies, categorized into three areas 1) Teamwork in academic work 2) Self-development in academic work 3) Seeking and utilizing knowledge in academic work, Part 2 Causal factors of teachers' academic competencies, divided into three groups 1) Network factors 2) Organizational factors 3) Personal factors. Teachers' academic competencies could be determined as a framework for research in studying models for the development of teachers' academic competencies in secondary schools. The research results would yield new knowledge in educational management. Innovations emerging from the research included research tools and management models for the development of teachers' academic competencies in secondary schools. There were guidelines for developing target groups of teachers, both overall and those who were developed beforehand. The knowledge and research outcomes could be utilized to formulate educational management policies or conduct further research.

Guidelines for the Development of Educational Administration in the Digital Age According to the Threefold Training

PhramahaNamkriat Visutdho — 2025-04-30

This article aims to study the development of educational administration in the digital age according to the Threefold Training, emphasizing the integration of digital knowledge with the principles of Dhamma to create a moral and sustainable administration system. The results of the study show that the administration of educational institutions in the digital age according to the Tri-Sikkha principle can effectively promote the development of personnel, learning, and management and can sustainably cope with changes in the 21st century in 4 important areas: 1) Academic administration: Using the principle of wisdom to promote creativity, develop up-to-date curricula, and create new knowledge. 2) Budget administration: Using the principle of wisdom to ensure that work is in accordance with regulations, honesty, and transparency. 3) Personnel administration: Using the Threefold Training of wisdom to develop determination in work, determination, and good mental health of personnel. 4) General administration: Using the Threefold Training, of wisdom to create discipline and increase efficiency in coordination with all sectors. This type of educational administration can improve the quality of educational administration and prepare educational institutions to support future changes in a stable and sustainable manner.

Competency of Registered Nurse with High Potential

Kanta Kosoom — 2025-04-30

The Hospitals both domestically and abroad are adjusting to becoming smart hospitals and caring for patients in digital healthcare. Therefore, it is imperative that the health personnel with the greatest number are registered nurse. Must adapt to be with high potential characteristics. This article therefore aims to study the competency of professional nurses with high potential and found that professional nurses should have the most important competency: develop yourself to be knowledge worker, next is a having competence in nursing practice, turning regular work into research, Information literacy, thinking to solve problems in crisis situations, leadership in health technology, good communication, ability to work as a team, ability to synthesize and differentiate, ability to provide knowledge and give advice, clarity in the law and ethics and Creativity.

Lifelong Learning: Knowledge Management for Personnel Development in Educational Opportunity Expansion Schools

Nutkrita Norachan — 2025-04-30

Lifelong learning is a crucial process in the development of personnel in opportunity expansion schools, playing a significant role in reducing educational inequality and enhancing the capabilities of staff to adapt to the changes of the modern era. This article presents knowledge management strategies to promote lifelong learning in opportunity expansion schools. These strategies include fostering a culture of learning, developing information technology infrastructure, providing continuous training and skill development, encouraging reflective practices, and establishing learning networks with external organizations. Such approaches help personnel cultivate the capacity to create innovative solutions and improve the effectiveness of teaching and learning within schools. The article concludes that knowledge management strategies aimed at promoting lifelong learning focus on systematically developing the potential of teachers and staff. Key elements include creating a learning culture that encourages participation and knowledge exchange through Professional Learning Communities (PLCs), enhancing IT infrastructure to support access to knowledge resources, providing ongoing training to equip staff with new knowledge and essential skills, promoting reflective practices to help personnel recognize their strengths and areas for improvement, and establishing learning networks with external organizations to broaden opportunities for sharing experiences and up-to-date information. These strategies not only elevate the capabilities of staff in opportunity expansion schools but also lay a strong foundation for lifelong learning, ultimately benefiting students and contributing to sustainable community development.

Lessons Learned from Local Government in Thailand: The Case of the 2025 Chiang Mai Provincial Administration Organization Election

Nippeach Krueangsanuk — 2025-04-30

The article presents a study on “Lessons Learned from Local Governance in Thailand: A Case Study of the Chiang Mai Provincial Administrative Organization Election 2025”. Collects data from secondary sources, such as books, news websites, and online media. The election for the mayor of the Chiang Mai Provincial Administrative Organization and its members was held on Saturday, February 1, 2025. The focus is on analyzing the lessons learned for the Pheu Thai Party and the People’s Party, both of which were popular at the time. The authors analyze the situation based on the real context of the events that occurred and proposes for studying election situation reveals that it reflects the principles of democratic political systems, as it provided an opportunity for citizens to choose their leaders, thereby allowing the exercise of their rights under the principle of decentralization of power. And three main findings were discovered after the election results were known: 1) The issue of campaign strategies, 2) Lessons learned by political parties and the public, and 3) The politics of powerful local families, among others.

The study found that, it was found that the first issue, the campaign strategies of the two political parties, differed in terms of their familiarity with the public. As a new political party, this made their popularity ratings differ, yet both still enjoyed widespread support from the public. Issue is the lesson from the public, reflecting that elections in provinces should allow citizens to vote at any location, especially for those living away from their hometowns who cannot travel back. As for the political parties, the lesson from political parties reflects the competition in creating achievements that are recognized by the public, through the presentation of policies that cater to all segments of society, whether from established or newer political parties, in order to maintain popularity across all eras. The final issue that warrants attention is the role of local politics, which plays a significant influence in determining election results and the decision-making process in selecting leaders. Politics in the form of local political dynasties or bloodline politics plays a role in supporting political candidates' campaigns. Local politics directly impacts the lives of citizens and serves as an essential starting point for the expression of fundamental civil rights, enabling citizens to choose leaders capable of strengthening and developing local communities sustainably.

Guidelines for Promoting the New Normal Professional Learning Communities in School

Phramaha Achirawitchyanan Thipmanee — 2025-04-30

This academic article aims to explore the guidelines for promoting professional learning communities (PLCs) in the context of the new normal within educational institutions. The findings reveal that the COVID-19 pandemic marked a significant turning point that accelerated the shift toward a new way of life and educational practices. Teachers were compelled to adjust their teaching and learning approaches to ensure educational continuity and effectiveness. In response, school administrators and educators must collaborate systematically as a network, emphasizing participation, shared learning, and continuous professional development. The integration of professional learning communities, supported by digital technology and modern communication platforms, serves as a vital mechanism for enhancing educational quality. This collaborative process enables knowledge sharing, peer reflection, and the cultivation of a sustainable learning organization, marking the beginning of a resilient and adaptive new-normal professional learning community within schools.

Participatory General Administration in Educational Institutions

Wattana Chaihanam — 2025-04-30

Participatory management is a concept that focuses on giving all personnel the opportunity to jointly think, make decisions, and participate in various activities of the educational institution. In practice, many problems are still found that are obstacles to effective management, such as the problem of participation of many personnel, still lacks understanding of the principles and importance of participatory management. Some of them have regular workloads to the point where they are unable to fully participate in the activities. Some people lack motivation to participate or have negative attitudes towards change, causing them not to cooperate as they should. Participatory general administration in educational institutions It is the organization of the educational institution administration system. To achieve the standards, quality and goals set. By coordinating promotion, support, and facilitation. In providing all forms of educational services Aiming at developing educational institutions in the appropriate use of innovation and technology. In which educational institution administrators should apply 2 principles to management as follows: 1) Principles of general management in 3 areas: (1) structural aspect relationships between educational institution administrators and personnel in the educational institution according to the hierarchy of the chain of command. (2) Duties: define roles, duties, and responsibilities of personnel to match the work. (3) Practical aspect: Administrative processes in which personnel must work together. In order for the work to be successful according to the goals and 2) General principles of participatory management are (1) participation in decision making (2) participation in operations participating in management and coordination (3) participation in material, social, and personal benefits 4) participation in evaluation control and monitoring of all activities.

Therefore, participation in various processes will create strong cooperation that can solve problems effectively. It has a positive effect on the development of educational quality. as well as creating a continuous and serious monitoring and evaluation system. To achieve long-term sustainable change.

Enhancing Digital Competencies Towards Becoming Professional Educational Administrators

Tarathip Wongkeaw — 2025-04-30

This article presents the enhancement of digital competence to become a professional school administrator. Strengthening the digital competency of school administrators is essential. Administrators must have knowledge and understanding of communication and computer technology to appropriately and efficiently integrate them into school management.

However, digital competence among school administrators still faces several obstacles that impact management efficiency. These challenges hinder the full development of digital skills and highlight a lack of digital literacy and expertise in using technology. Enhancing digital competency will help administrators develop skills and confidence in using digital technology appropriately and effectively. The key methods for enhancing digital competency among school administrators include 1) promoting digital literacy and the use of information technology 2) encouraging knowledge and experience management for digital organization administration 3) supporting the evaluation of digital organization performance 4) enhancing human resource management skills in digital organizations 5) strengthening problem-solving skills related to digital issues and relevant legal matters and 6) developing analytical thinking skills regarding digital applications in educational institutions when school administrators possess digital competency, schools will operate more efficiently. Administrators can lead in promoting teachers and staff to develop their technological skills, enabling them to integrate technology into teaching and learning management. Additionally, digital competency supports administrative tasks that facilitate teaching and learning, ensuring that students have equitable access to technology and greater learning opportunities.

Personnel Management According to the Four Brahmavihāra Principles in Educational Institutions

Nittya Sangwut — 2025-04-30

Concepts about personnel management It is a social process that relies on groups of people working together. To achieve the organization's goals the main aim is to make the work achieve the organization's objectives efficiently and always evolving and there are many theories about personnel management. In this article, Maslow's theory of the hierarchy of needs has been presented. There are 5 stages: 1) Physical needs, such as the four essential needs. sexual desire, etc. 2) Needs for safety and security, such as being protected taking care when sick and stable work 3) Social needs participation and acceptance by society 4) The need for respect from others. and the need for self-acceptance and esteem. 5) The need for maximum self-achievement It is the need to develop oneself according to one's highest potential. That is, when the final destination is reached, there will be further goals according to one's potential. As for personnel management according to the 4 Brahmavihāra principles in educational institutions, educational institution administrators can apply the 4 Brahmavihāra principles, namely kindness, compassion, mutita, and upekkha, namely: 1) Applying kindness in personnel management. 2) Adopting kindness in personnel management, 3) Adopting mudita in personnel management, and 4) Adopting equanimity in personnel management, such as conflict management. You should listen to all sides objectively. When there is a problem or conflict executives who use equanimity are able to carefully consider the facts. Don't be attached to personal feelings. and make fair decisions therefore, school administrators who are able to control their emotions and make fair decisions will gain the respect and confidence of personnel and can lead educational institutions to success.

Change Management for Modern Organizations

Phaschanokphan Anuchatchai — 2025-04-30

The objective of this academic article is to study the change management model for modern organizations. The author examined relevant concepts, theories, and research documents and conducted an analysis and synthesis of the components. The study found that organizational change management consists of four key components or stages. 1) Understanding the Organizational Context – This initial stage involves appointing a change management committee to implement organizational change policies. It includes an assessment of the current state of overall management and hierarchical administration to identify gaps between customer expectations and actual management practices. Based on this assessment, plans are formulated to facilitate organizational change. 2) Unfreezing Existing Behaviors – This stage requires a delicate balance of science and art in implementing change according to the organization's context in an appropriate manner. 3) Implementing Change – This phase involves introducing and integrating the new operational changes at the organizational, departmental, and unit levels. Representatives from each unit participate in the process, with strong support from senior management. And 4) Reinforcing New Behaviors – This final stage ensures monitoring and control to solidify behavioral changes among employees. It involves evaluating the outcomes of the new working approach at various levels of the organization to establish these changes as the new normal. The knowledge gained from this study can be utilized by both public and private sector organizations in formulating policies and defining the qualifications of the change management committee. This will help ensure that organizational changes align with the organization's objectives and goals while meeting the needs of the public effectively.

Success Factors of Academic Management in Basic Education Schools

Supaporn Rattnoy — 2025-04-30

This academic article presented content related to the meaning, significance, and objectives of academic administration in basic educational institutions, as well as the factors contributing to the success of academic administration. Based on the study of relevant documents and research, it was found that the academic leadership of administrators, the quality of teachers’ instructional management, the readiness of facilities, the availability of technology, the preparedness of learning resources, the adequacy of budget, the participation of parents, and the involvement of the community were crucial factors in the success of academic administration.

Singapore and Hosting the 1973 SEAP Games: Representing the Image of a Nation in Unity, Development and International Standards

Apichest Kanchchanadit — 2025-04-30

Since gaining independence in 1965, Singapore, with its limited resources and economic size, has had to prioritize economic development as a national priority and neglected other dimensions that were not directly related to economic development, particularly sports activities which the Singapore government considered not to be essential for the country. However, within this context, Singapore was also required to host a major international sporting event in the Southeast Asian region - the 1973 Southeast Asian Games - which was Singapore's first time hosting an international sporting event. The article titled “Singapore and Hosting the 1973 SEAP Games: Representing the Image of a Nation in Unity, Development and International Standards”, which uses a historical methodology, aims to examine how the Singaporean government, which did not prioritize sports activities, organized the international sporting event. And seeks to explore how Singapore government used its role as the host of the Southeast Asian Games to present the country's image. The study found that even though the leaders of the Singapore government at that time did not give much importance to sports-related activities in the country but when Singapore had the opportunity to organize the 1973 SEA Games, an important international sporting event, the Singaporean government invested a vast amount of money and attention into organizing the Games, using the event as a platform to present Singapore's image as a newly independent nation with unity, rapid national development, and access to international standards on par with developed nations. These efforts, therefore, these approaches contributed to the projecting of a national image that was in line with the development approach of the Singapore government at that time.

Applying Buddhist-Oriented Funeral Welfare Services to Enhance the Quality of Life in Communities

Phrakru Prariyatsutthikun Sutajito — 2025-04-30

This academic article focuses on the application of Buddhist-oriented funeral welfare systems to promote sustainable community well-being. Drawing on the research of Phra Khru Pariyattisuttikhun Suttajitto and other scholars, it was found that the funeral welfare model in Roi Et Province aligns with Buddhist principles. The model is based on three key approaches: giving for mutual benefit, alleviating suffering through the practice of Dhamma, and fostering unity through sharing. The implementation framework includes establishing transparent welfare funds with temples serving as central hubs, governance based on principles of good ethics and Buddhist teachings, encouraging community participation, and building collaborative networks. Additionally, the article proposes the application of the CARE model, which encompasses Compassionate Giving, Attentive Communication, Responsibility and Selflessness, and Equanimity and Fairness. The case study in Roi Et demonstrates the successful integration of home, temple, and community, resulting in positive impacts on multiple dimensions of quality of life—economic, social, psychological, and spiritual. These include reducing the financial burden of funerals, enhancing mental security, and instilling moral values in daily life. Finally, the conclusion offers policy and operational recommendations that should involve all sectors to collectively drive social unity and sustainable development grounded in Buddhist principles.

Future Trends in Local Fiscal Administration in Thailand

Jakkraparn Limmangkur — 2025-04-30

Problems arising from the management of local treasury in Thailand may result in results that are not as expected due to the reliance on the central budget and the lack of self-collection capability of local administrative organizations. This raises questions for local administrative organizations as to whether they are ready to cope with the changes. Therefore, information was collected from documents, books, textbooks, related research, and various online media by reviewing the literature related to local financial management, problems and obstacles in local financial management and concepts in local financial management in Japan to find trends in local financial management in Thailand

Summary of the findings on the future trends of local financial management in Thailand according to our viewpoint include: 1) Thailand should have the concept and has a clear aim to decentralize power to local areas in a concrete manner by promoting and supporting self-government. 2) Thailand should promote income development for local administrative organizations by linking with the central government This is because the central government is the policy maker and transfers missions and duties to local administrative organizations. The transferred policy must emphasize serious income development. 3) Thailand should promote relations between the central government and local governments. Separation means that the central government will not interfere with the missions of local governments. Suggestions for local government organizations: 1) Information technology systems should be used in operations as much as possible. By applying artificial intelligence (AI) in fiscal management for the accuracy of the information. 2) Human resource management systems related to fiscal operations should be developed. that is ready in terms of personnel both in quantity and quality.