CHAMPANGERN, P.; TARNITTANAKORN, N. Factors Affecting Online Fashion Purchase Intention among Generation Z Consumers in Bangkok and its Metropolitan Area: The Roles of Social Media Self-presentation, Trend Perception, Price Perception, Product Experience, and Satisfaction. Siam University Journal of Business Administration, Bangkok, Thailand, v. 27, n. 49, p. 46–60, 2026. Disponível em: https://so07.tci-thaijo.org/index.php/sujba/article/view/10514. Acesso em: 1 oct. 2026.