NIN-AKE, P.; KANTHAWONGS, P. Factors Influencing Consumer Trust in Purchasing Fashion Clothing Through Global Short - Video Platforms in the Form of Live Commerce. Siam University Journal of Business Administration, Bangkok, Thailand, v. 27, n. 49, p. 117–135, 2026. Disponível em: https://so07.tci-thaijo.org/index.php/sujba/article/view/10846. Acesso em: 1 oct. 2026.