PITHUK, L.; RUNGSRISAWAT, S.; PUNGNIRAN, B.; KORTANA, T. The Influence of Customer Behavior, Value Proposition, and Digital Marketing Affecting Online Trust of Small and Medium Enterprises’ Entrepreneurs in Thailand: A Case Study of Herb Business. Siam University Journal of Business Administration, Bangkok, Thailand, v. 21, n. 37, p. 72–90, 2022. Disponível em: https://so07.tci-thaijo.org/index.php/sujba/article/view/788. Acesso em: 30 jun. 2025.