Sangsong, W. and Tarnittanakorn, N. (2026) “Happiness, Satisfaction, Online Fandom Activities, Socioeconomic Status, Social Media, and Sales Promotion Affecting the Repurchase Intention of K-Pop Concert Tickets among Fan Club Members in Bangkok”, Siam University Journal of Business Administration. Bangkok, Thailand, 27(49), pp. 29–45. available at: https://so07.tci-thaijo.org/index.php/sujba/article/view/10512 (accessed: 24 September 2026).