Thaotrakool, Nuthathai, and Prin Laksitamas. “Confirmatory Factor Analysis of Internal Marketing Communication on Employees’ Trust and Commitment to Hotel Brand”. Siam University Journal of Business Administration 15, no. 24 (March 27, 2022): 10–20. accessed January 7, 2026. https://so07.tci-thaijo.org/index.php/sujba/article/view/826.