จันทศร ชุติภา, and คงสวัสดิ์เกียรติ กิตติพันธ์. “Customer Decision Making in Korean Restaurant Selection in Bangkok and Vicinity”. Siam University Journal of Business Administration 18, no. 31 (March 27, 2022): 21–34. accessed June 25, 2025. https://so07.tci-thaijo.org/index.php/sujba/article/view/876.