https://so07.tci-thaijo.org/index.php/sujba <p><strong>Siam University Journal of Business Administration</strong></p> <p>It is an academic journal of the Faculty of Business Administration, Siam University, which covers topics in business management, finance, banking, marketing, economics, and accounting. Its goal is to compile and publish academic works, as well as serve as a medium for exchanging knowledge in the above fields among faculty members, researchers, scholars, students, and interested individuals.</p> Faculty of Business Administration, Siam University en-US Siam University Journal of Business Administration 3057-0654 <p>ผู้เขียนบทความ และผู้นำส่งบทความ จะต้องเป็นผู้รับผิดชอบในเรื่องลิขสิทธิ์ตามที่กฎหมายบัญญัติไว้ทุกประการ ไม่ว่าจะเป็นในเรื่องของ สิทธิ์แห่งความเป็นเจ้าของบทความ สิทธิ์แห่งการได้มาซึ่งบทความ สิทธิ์ของการได้มาซึ่งข้อมูลที่ปรากฏอยู่ในบทความ สิทธิ์ของการใช้เครื่องมือเพื่อการประมวลผล หรือสิทธิ์อื่นใดอันเกี่ยวข้องกับบทความ วารสาร “วารสารบริหารธุรกิจ มหาวิทยาลัยสยาม เป็นผู้ซึ่งได้รับอนุญาตให้นำบทความออกเผยแพร่โดยสุจริตเท่านั้น สิทธิ์ทั้งปวงอันเกี่ยวข้องกับบทความยังเป็นของเจ้าของสิทธิ์อยู่ สิทธิ์นั้นไม่ได้ถูกถ่ายโอนมาเป็นของวารสารฯ แต่อย่างใด</p> <p>ข้อความที่ปรากฏอยู่ในบทความนั้น ถือเป็นทัศนะอิสระของผู้เขียน โดยผู้เขียนแต่ละท่านให้การรับรองว่าบทความของตนมิได้ละเมิดลิขสิทธิ์อันเป็นของผู้อื่น วารสารฯ และ ผู้ทรงคุณวุฒิกลั่นกรองบทความ เป็นแต่เพียงผู้ให้ความเห็นเรื่องคุณภาพของเนื้อหา และความเหมาะสมของรูปแบบการนำเสนอเท่านั้น วารสารบริหารธุรกิจ มหาวิทยาลัยสยาม และ ผู้ทรงคุณวุฒิกลั่นกรองบทความ ไม่มีส่วนรับผิดชอบต่อข้อความใดๆ อันเกิดจากทัศนะ และสิทธิ์ในการตีพิมพ์และเผยแพร่ของผู้เขียน</p> https://so07.tci-thaijo.org/index.php/sujba/article/view/2961 <p>The objectives of this study are to examine the contributing factors of youth football players to become Rayong Football Club’s players and to explore a guideline to promote the youth football players to become the players of the aforementioned club. The qualitative research was applied through an in-depth interview for data collection from the population used for this study consisting of 10 informants; team managers, coaches, assistant coaches, the 18-year-old coach, the 16-year-old coach and the youth football players of Rayong FC.</p> <p>The findings pointed out that promoting the youth football players to advance to the Rayong FC had 4 main factors: 1) Management Strategy and Transparency 2) Technical Development Strategy 3) Quality Strategy and Competitive Objectives and 4) Strategy and Public Faith and there are guidelines for promoting youth football players, including physical development, managing food according to nutritional principles by experts in sports science in terms of playing plans, and flexible playing plans by coaches to deal with various situations that occur in the field of play that is in accordance with the development criteria of Thailand's Way.</p> <p> </p> Komsun Chuekampang Archavit Choengklinchan Copyright (c) 2024 Siam University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-09 2024-08-09 25 45 1 14 https://so07.tci-thaijo.org/index.php/sujba/article/view/2973 <p>The research aimed 1) to develop a curriculum of elderly entrepreneurship in the digital era (new graduate project and manpower for needs of the manufacturing to the Thai higher education policy of certificate (non-degree) in digital industry). This research was qualitative research and establishing the grounded theory methodology. This methodology was a part of alternative paradigm. Data were collected by in-depth interviews with semi structured questions in interview and non-participant observation. There were 3 key informants: 1) The elderly entrepreneurs, 2) High-level executives in the company, and 3) Middle-level executives in the company with totaling 15 key informants.</p> <p>The research result was found that elderly entrepreneurship curriculum in the digital era consisted of 1) innovation, 2) business plan, 3) strategy, 4) product development, 5) online marketing, 6) marketing communications, 7) problem analysis, and 8) e-commerce system.</p> Jitravee Thongtao Rungroje Songsraboon Busara Niyomves Patitta Opaspong Aegapop Maneenart Copyright (c) 2024 Siam University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-09 2024-08-09 25 45 15 26 https://so07.tci-thaijo.org/index.php/sujba/article/view/3036 <p>The objective of this research was to study the service marketing mix factors related to parents’ decision making on sending their children to study at Attawit School, Bangkok. The samples consisted of 210 parents’ students at Attawit School, Bangkok in academic year 2022, and using stratified random sampling. The instrument used for data collection was a questionnaire with an Index of item-objective congruence (IOC) between 0.67-1.00 and the overall reliability was 0.98. The statistics used for data analysis were mean, standard deviation, and hypothesis testing by Pearson's product-moment correlation coefficient at the statistical significance level of 0.01. The results found that the overall relationship between the service marketing mix factors and the parents’ decision making on sending their children to study at Attawit School, Bangkok, has the positive correlation as a moderate level by Pearson’s product-moment correlation coefficient, with statistical significance at the level 0.01.</p> patima rungruang Patima Rungrueang Pusit Wonglek Suthin Rojprasert Copyright (c) 2024 Siam University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-09 2024-08-09 25 45 27 41 https://so07.tci-thaijo.org/index.php/sujba/article/view/3235 <p>The objective of this research is to study the relationship between financial ratios and dividend payments. The financial ratios include return on assets (ROA) and debt to total assets ratio (Debt Ratio), which are tested for their correlation and explanatory power on dividend payments. The sample consists of 65 companies registered in the Stock Exchange of Thailand in the agriculture and food industry. The data was collected from financial statements for the accounting period of 2022. The study findings, based on the significance level (Sig), show that 1) overall, in the agriculture and food industry group, the return on assets ratio has a significant relationship with dividend payments, with a Sig value of 0.079. 2) in the agricultural sector, the financial ratios can explain dividend payments, as evidenced by the coefficient of determination (Adjust R2) value of 0.970, indicating a 97% explanatory power.</p> กิตติศักดิ์ สรแพทย์ Kittichai Thavornthammarit Suchat Thirasisombat Sivilai Saibuathong Itthisak Rattanakityon Copyright (c) 2024 Siam University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-09 2024-08-09 25 45 42 54 https://so07.tci-thaijo.org/index.php/sujba/article/view/3310 <p>The objectives of this research were 1) To study the service market strategies (7Ps) &nbsp;affecting the selection of MICE resorts in Nakhon Pathom Province, 2) To study the need of private organizations in Bangkok when selecting MICE resorts in Nakhon Pathom Province, 3) To study the concept of environmental sustainability management in hotels and resorts. The sample group from private organizations in Bangkok, 400 people using personal questionnaires as a research tool. The data were analyzed using statically percentage, mean, standard deviation and F test. The results show the correlation of Service Market Strategy (7Ps) are Product, Price, Place, Promotion, People, Process and Physical Evidence had a statistically significant effect in terms of physical characteristics on service selection, inferential data analysis (Inferential Statistic) at 0.05</p> Samarn Manokaew Copyright (c) 2024 Siam University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-09 2024-08-09 25 45 55 74